Stories on 25th Sep '13

Brands make a Shubh Aarambh with Twitter
With immense possibilities of real-time engagement, Cadbury India has tasted a bit of success. A look at how Twitter is offering a way out for brands on social media?
http://www.mxmindia.com/?p=54366

Maxus retains Loreal AOR in India
Maxus has retained the Loreal Media AOR business in India
http://www.mxmindia.com/?p=54376

Vizeum bags Repcom Home Finance mandate
Chennai-headquartered Repcom Home Finance Limited awards media mandate to Vizeum India
http://www.mxmindia.com/?p=54375

10 passes to be won for final day of Social Media Week Mumbai. Fri, Sept 27, at Westin Hotel, hosted by Group M. Exclusively for MxMIndia readers
Group M is offering 10 passes for the final day of Social Media Week Mumbai. That's Friday, September 27 at the Westin Hotel. Exclusively for MxMIndia readers
http://www.mxmindia.com/?p=54364

PR and corp comm frat all set for Praxis 2013
The second edition of the Public Relations and Corporate Communications Summit - Praxis - will be held at Lavasa near Pune between September 27 and 29, 2013

http://www.mxmindia.com/?p=54362

Stories on 22nd Feb '13

Creating stories digitally for marketing success
The story from Day 1 @ ad:tech: Digital is becoming a platform for storytelling and brand conversations
http://www.mxmindia.com/?p=42130


Marketing budgets, staffing see positive leap: Warc data
The outlook for global marketers continues to improve, according to the latest data from Warc's Global Marketing Index
http://www.mxmindia.com/?p=42121


Shailesh Kapoor | Inventory Not Found: TRAI Again!
A limited-inventory environment is an industry-friendly move but the TRAI’s approach to the entire issue is highly misplaced, writes Shailesh Kapoor
http://www.mxmindia.com/?p=42131


Meridian is now Soho Square
Meridian Communication has been merged with Soho Square, a growing international network present in Asia Pacific, Europe, Latin America and North America. The network will deliver cross-disciplinary work spanning a full spectrum of marketing communications
http://www.mxmindia.com/?p=42125


Praxis 2013 announced,to be held in Lavasa fm Sept 27-29
Second edition of Praxis summit for PR and corporate communications professionals to be held at Lavasa near Pune from September 27to 29
http://www.mxmindia.com/?p=42103


Anil Thakraney: AirAsia: Will shake up Indian skies
Tony Fernandes of AirAsia inherited a bleeding airline in 2001, and turned it around within a year. This isn't a liquor baron who's decided to suddenly fly, Fernandes is a hardcore airline man
http://www.mxmindia.com/?p=42117


Ranjona Banerji: Ad gains over news at TOI
Ranjona Banerji writes on the coverage of the Hyderabad blasts on TV and in the papers
http://www.mxmindia.com/?p=42205


Speaking of Which | Wats In A Date
Spelling and grammar is more important than looks, at least for nearly half of the single people in a recent survey. Vidya Heble wonders why
http://www.mxmindia.com/?p=42119


Sony ropes in Katrina to join smartphone war
Sony has roped in Katrina Kaif to join mobile ad battle
http://www.mxmindia.com/?p=42152


Lowe bags creative mandate for Max Bupa Health Insurance
Max Bupa Health Insurance, one of India's leading Health Insurance companies has appointed Lowe Lintas and Partners as their brand communication partner after a multi-agency pitch
http://www.mxmindia.com/?p=42123
 

Dentsu Creative Impact bags Max Healthcare's creative duties
Dentsu Creative Impact has won the creative mandate of Max Healthcare, a leading provider of healthcare services
http://www.mxmindia.com/?p=42129


High expectations from Bhansali's Saraswatichandra on Star Plus
As Sanjay Leela Bhansali's ambitious soap takes off on Monday, the scale of the show's art direction as well as thematic scope have heightened viewer and industry expectations
http://www.mxmindia.com/?p=42126

E-commerce brands Myntra, HomeShop18 and Ebay top in overall social engagement with consumers
WATConsult has released a report on the social health of e-commerce brands in India
http://www.mxmindia.com/?p=42124


Metigon ropes in 3 senior Professionals
Bakul Gala has joined as Director, Aarif Malik takes over as Chief Operating Officer, and Sandeep Sarkar has been appointed Group Account Director
http://www.mxmindia.com/?p=42128


Brand 'Being Human' has high awareness: Ormax study
In a recent study conducted by media & entertainment research firm Ormax Media, Salman Khan's initiative Being Human scored high on awareness amongst consumers in Mumbai
http://www.mxmindia.com/?p=42122


ANCHOR | One Big Idea by Monica Tata
Robust monitoring - the broadcasting industry's gamechanger
http://www.mxmindia.com/?p=42118


ANCHOR | One Big Idea by N Ramamoorthi
PR = PUBLIC Relations

http://www.mxmindia.com/?p=42116