Stories on 22nd Feb '13

Creating stories digitally for marketing success
The story from Day 1 @ ad:tech: Digital is becoming a platform for storytelling and brand conversations
http://www.mxmindia.com/?p=42130


Marketing budgets, staffing see positive leap: Warc data
The outlook for global marketers continues to improve, according to the latest data from Warc's Global Marketing Index
http://www.mxmindia.com/?p=42121


Shailesh Kapoor | Inventory Not Found: TRAI Again!
A limited-inventory environment is an industry-friendly move but the TRAI’s approach to the entire issue is highly misplaced, writes Shailesh Kapoor
http://www.mxmindia.com/?p=42131


Meridian is now Soho Square
Meridian Communication has been merged with Soho Square, a growing international network present in Asia Pacific, Europe, Latin America and North America. The network will deliver cross-disciplinary work spanning a full spectrum of marketing communications
http://www.mxmindia.com/?p=42125


Praxis 2013 announced,to be held in Lavasa fm Sept 27-29
Second edition of Praxis summit for PR and corporate communications professionals to be held at Lavasa near Pune from September 27to 29
http://www.mxmindia.com/?p=42103


Anil Thakraney: AirAsia: Will shake up Indian skies
Tony Fernandes of AirAsia inherited a bleeding airline in 2001, and turned it around within a year. This isn't a liquor baron who's decided to suddenly fly, Fernandes is a hardcore airline man
http://www.mxmindia.com/?p=42117


Ranjona Banerji: Ad gains over news at TOI
Ranjona Banerji writes on the coverage of the Hyderabad blasts on TV and in the papers
http://www.mxmindia.com/?p=42205


Speaking of Which | Wats In A Date
Spelling and grammar is more important than looks, at least for nearly half of the single people in a recent survey. Vidya Heble wonders why
http://www.mxmindia.com/?p=42119


Sony ropes in Katrina to join smartphone war
Sony has roped in Katrina Kaif to join mobile ad battle
http://www.mxmindia.com/?p=42152


Lowe bags creative mandate for Max Bupa Health Insurance
Max Bupa Health Insurance, one of India's leading Health Insurance companies has appointed Lowe Lintas and Partners as their brand communication partner after a multi-agency pitch
http://www.mxmindia.com/?p=42123
 

Dentsu Creative Impact bags Max Healthcare's creative duties
Dentsu Creative Impact has won the creative mandate of Max Healthcare, a leading provider of healthcare services
http://www.mxmindia.com/?p=42129


High expectations from Bhansali's Saraswatichandra on Star Plus
As Sanjay Leela Bhansali's ambitious soap takes off on Monday, the scale of the show's art direction as well as thematic scope have heightened viewer and industry expectations
http://www.mxmindia.com/?p=42126

E-commerce brands Myntra, HomeShop18 and Ebay top in overall social engagement with consumers
WATConsult has released a report on the social health of e-commerce brands in India
http://www.mxmindia.com/?p=42124


Metigon ropes in 3 senior Professionals
Bakul Gala has joined as Director, Aarif Malik takes over as Chief Operating Officer, and Sandeep Sarkar has been appointed Group Account Director
http://www.mxmindia.com/?p=42128


Brand 'Being Human' has high awareness: Ormax study
In a recent study conducted by media & entertainment research firm Ormax Media, Salman Khan's initiative Being Human scored high on awareness amongst consumers in Mumbai
http://www.mxmindia.com/?p=42122


ANCHOR | One Big Idea by Monica Tata
Robust monitoring - the broadcasting industry's gamechanger
http://www.mxmindia.com/?p=42118


ANCHOR | One Big Idea by N Ramamoorthi
PR = PUBLIC Relations

http://www.mxmindia.com/?p=42116

Stories on 12th March

Celebrating Rahul Dravid via his TVCs
The Last Wal(l)tz: MxMIndia pays tribute to India's most dependable cricketer and tracks his endorsements journey of over 15 years
http://www.mxmindia.com/2012/03/rahul-dravid-the-last-walltz/

Peter Mukerjea: Dream On... after all we're in March 2012!
In Media Mullings, Peter Mukerjea envisages a scenario that will enable the media industry in India to reshape and reinvent and become truly 'world class'.
http://www.mxmindia.com/2012/03/peter-mukerjea-dream-on-after-all-were-in-march-2012/

Has IPL become too expensive for advertisers?
There are a few advertisers who have raised concerns over low returns against large investments on IPL
http://www.mxmindia.com/2012/03/has-ipl-become-too-expensive-for-advertisers/

Manisha Tripathi to head SMG's LiquidThread in India
has been appointed as National Director and will report to CVL Srinivas, Managing Director, LiquidThread, Asia-Pacific
http://www.mxmindia.com/2012/03/manisha-tripathi-to-head-smgs-liquidthread-in-india/

Kannadada Kotyadhipathi locks ads, to air from tonight
The Kannada Kaun Banega Crorepati promises to be as big a hit as its counterparts in Hindi and other languages.
http://www.mxmindia.com/2012/03/kannadada-kotyadhipathi-locks-advertisers-to-air-from-march-12-2/

Life beyond cricket: 5 new leagues in 1.5yrs
Inspired by the success of the Indian Premier League (IPL) in cricket, almost every sport with some following in India is launching a city-based, professional league
http://www.mxmindia.com/2012/03/5-new-sports-leagues-in-18-months-non-cricket-sports-looking-for-a-different-pitch/

Mindshare finds Gen Y Entrepreneurial Spirit in Trend Study
Mindshare has launched the first edition of its new quarterly trend series, Culture Vulture, which identifies the Entrepreneurial Spirit of Gen Y across 30 countries globally.
http://www.mxmindia.com/2012/03/mindshare-identifies-gen-y-entrepreneurial-spirit-in-trend-study/

[PR] Our goal is to achieve standards: N Ramamoorthi
N Ramamoorthi, President & Country Head, Ogilvy Public Relations Worldwide, on PR challenges in India and what keeps him awake at night.
http://www.mxmindia.com/2012/03/pr-channel-our-goal-is-to-achieve-standards-n-ramamoorthi/

MediaMind and Encore Media Metrics Announce Partnership
Customers to benefit from integrated attribution solution for ad campaign analysis
http://www.mxmindia.com/2012/03/mediamind-and-encore-media-metrics-announce-partnership/

Jaypee Cement 'Wall Moments'
It was the opportune time for the group to highlight the brand’s promise of ‘Andar se solid’ in an interesting, engaging and visually arresting manner to the consumers
http://www.mxmindia.com/2012/03/jaypee-cement-wall-moments/

Reviewing the Reviews: Kahaani
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/03/reviewing-the-reviews-kahaani/

Fever FM's new radio play – Gandhi
The radio play is aimed to make the youngsters understand that there is an alternate way of thinking for everyday situation they come across
http://www.mxmindia.com/2012/03/fever-fms-new-radio-play-gandhi/

AdStrat: IndusInd Bank Responsive Campaign
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a great ad
http://www.mxmindia.com/2012/03/adstrat-indusind-bank-responsive-campaign/

The Anchor: 5 must-do's for the future of radio in India
Freedom for radio seems the final frontier in a media environment that is otherwise relatively unfettered. Uday Chawla’s take on what it’ll take to break the shackles.
http://www.mxmindia.com/2012/03/the-anchor-5-must-dos-for-the-future-of-radio-in-india/

Anil Thakraney: Sex and the city, anyone?
While production companies and the channels are ready to experiment, there seems to be a reluctance to totally deviate from the tried and tested stuff.
http://www.mxmindia.com/2012/03/anil-thakraney-sex-and-the-city-anyone/

Noosemaker: The fable of Rahul Gandhi & the other chap
Little did the prince know that the damsel would be vanquished not by him but by another putative heir – one who blindsided him with a cycle
http://www.mxmindia.com/2012/03/mxm-journalism-review-the-fable-of-rahul-gandhi-the-other-chap/