Stories on 23rd Sep '16

More efficiency & productivity with Kantar First

Up, close with Preeti Reddy, CEO of Kantar South Asia- Insights, who leads Kantar's India & South Asia operations (+Video). Read more

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Ranjona Banerji: Why is war like a children’s game for our news channels?

"If there ever was a divide between print and TV journalism, it is most evident now. Matters of war and international relations are serious. The complete lack of depth in our public discourse since TV is the dominant media is now proving to be dangerous. This is not the usual complaint of glamour and frivolity getting more attention than "serious" news. It is far worse. This is "serious" news being treated like it was a Hollywood or Bollywood action blockbuster," writes Ranjona Banerji. Read more

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Kelly Clark is new Global CEO at GroupM

He has been working with the WPP group since 1988. Read more

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Lodestar UM bags Tourism Australia account

This follows a global media review with media agency conglomerate IPG Mediabrands bagging the entire media mandate including digital for Tourism Australia in India.Read more

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Ashok Ventatramani is NBA president

Ashish Bagga will be Vice President while M K Anand will be the Treasurer. Read more

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iProspect bags multiple new biz wins

Elevates MuddassarMemon to AVP - Creative & Social.Read more

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PNB Housing Finance unveils new multimedia campaign

The multimedia campaign includes an array of innovative creative across all mediums of TV, Print, OOH and Digital. Read more

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Interem appoints Flags Communications as its communications partner

Flags Communications will cover end to end communication solution pertaining to marketing, creative, digital & PR services. Read more

Stories on 10th Jan '14

End of the road for TAM?
Does the cabinet approval for the TRAI guidelines mean the end of the way TAM is owned or run currently? Perhaps. An analysis
http://www.mxmindia.com/2014/01/end-of-the-road-for-tam/


Shailesh Kapoor | TV Ratings: Take It Easy, TRAI. Come Soon, BARC
The TRAI guidelines on TV ratings, while well-intended, have a "meddling" feel to them, which fear may slow down BARC’s progress, fears Shailesh Kapoor
http://www.mxmindia.com/2014/01/shailesh-kapoor-tv-ratings-take-it-easy-trai-come-soon-barc/


177 case studies shortlisted for Effie 2013
The Effie 2013 awards night will now be held on Friday, January 17 in Mumbai at the Taj Lands End.
http://www.mxmindia.com/2014/01/177-case-studies-shortlisted-for-effie-2013/


VServ infographic on mobile app development
Based on a survey of 1500 app developers, a VServ infographic showcases statistics and trends about app development while highlighting preferred platforms and development tools
http://www.mxmindia.com/2014/01/vserv-infographic-on-mobile-app-development/


Ranjona Banerji: Debauchery UnLtd on News TV
Watching Arnab Goswami and Rahul Kanwal makes Ranjona Banerji feel for the star anchors. What they really want is a platform where they can share their opinions with the world, she writes. Instead, they’re stuck in a format where they have to ask other people for their opinions
http://www.mxmindia.com/2014/01/ranjona-banerji-debauchery-unltd-on-news-tv/


Bharti AXA General Insurance takes streets to spread health insurance awareness
The insurance company uses viral internet marketing with true-to-life videos centred around critical illnesses
http://www.mxmindia.com/2014/01/bharti-axa-general-insurance-takes-streets-to-spread-health-insurance-awareness/


Nimbus Sport facilitates Liverpool FC & Xolo partnership
Nimbus helps Liverpool Football Club ink first regional marketing partnership in India with Xolo
http://www.mxmindia.com/2014/01/bharti-axa-general-insurance-takes-streets-to-spread-health-insurance-awareness/


Dainik Bhaskar starts work on 3rd edition of 'Mosaic'
Mosaic 2014 will champion print advertising by publishing top creative work from India
http://www.mxmindia.com/2014/01/dainik-bhaskar-starts-work-on-3rd-edition-of-mosaic/


Dhoni's Helicopter Shot in Kiwi series only on Sony Six
Pardon the headline. But we were trying to innovate to draw you into a report on Sony Six bagging exclusive rights to the New Zealand - India 5ODI+2Tests series
http://www.mxmindia.com/2014/01/dhonis-helicopter-shot-in-kiwi-series-only-on-sony-six/

Stories on 25th Sep '13

Brands make a Shubh Aarambh with Twitter
With immense possibilities of real-time engagement, Cadbury India has tasted a bit of success. A look at how Twitter is offering a way out for brands on social media?
http://www.mxmindia.com/?p=54366

Maxus retains Loreal AOR in India
Maxus has retained the Loreal Media AOR business in India
http://www.mxmindia.com/?p=54376

Vizeum bags Repcom Home Finance mandate
Chennai-headquartered Repcom Home Finance Limited awards media mandate to Vizeum India
http://www.mxmindia.com/?p=54375

10 passes to be won for final day of Social Media Week Mumbai. Fri, Sept 27, at Westin Hotel, hosted by Group M. Exclusively for MxMIndia readers
Group M is offering 10 passes for the final day of Social Media Week Mumbai. That's Friday, September 27 at the Westin Hotel. Exclusively for MxMIndia readers
http://www.mxmindia.com/?p=54364

PR and corp comm frat all set for Praxis 2013
The second edition of the Public Relations and Corporate Communications Summit - Praxis - will be held at Lavasa near Pune between September 27 and 29, 2013
http://www.mxmindia.com/?p=54362

Stories on 25th Sep '13

Brands make a Shubh Aarambh with Twitter
With immense possibilities of real-time engagement, Cadbury India has tasted a bit of success. A look at how Twitter is offering a way out for brands on social media?
http://www.mxmindia.com/?p=54366

Maxus retains Loreal AOR in India
Maxus has retained the Loreal Media AOR business in India
http://www.mxmindia.com/?p=54376

Vizeum bags Repcom Home Finance mandate
Chennai-headquartered Repcom Home Finance Limited awards media mandate to Vizeum India
http://www.mxmindia.com/?p=54375

10 passes to be won for final day of Social Media Week Mumbai. Fri, Sept 27, at Westin Hotel, hosted by Group M. Exclusively for MxMIndia readers
Group M is offering 10 passes for the final day of Social Media Week Mumbai. That's Friday, September 27 at the Westin Hotel. Exclusively for MxMIndia readers
http://www.mxmindia.com/?p=54364

PR and corp comm frat all set for Praxis 2013
The second edition of the Public Relations and Corporate Communications Summit - Praxis - will be held at Lavasa near Pune between September 27 and 29, 2013

http://www.mxmindia.com/?p=54362

Stories on 18th Sep '13

Big Boss marketers go Saath Saat to beat Slowdown
Music festivals gaining popularity in India as local talent's offering intensifies
http://www.mxmindia.com/?p=54132

Group M immerses H2 projections, revises forecasts
The normally buoyant media agency conglomerate Group M has revised its projections for the second half of 2013
http://www.mxmindia.com/?p=54154

Rich haul for McCann at Spikes, gets a Grand Prix
McCann Worldgroup won 18 metals while the tally for Ogilvy and Taproot were 16 and 10 respectively
http://www.mxmindia.com/?p=54139

Vijay Mukhi: There are no fake accounts on Twitter and Facebook
Because it is so cheap to do it and there are no safeguards built into the social web, reputations could be damaged with seconds, rues Vijay Mukhi
http://www.mxmindia.com/?p=54136

Govt undertakes HTML 5 yatra
An 'HTML 5 Tour in India' begins under the aegis of the Department of Electronics & Information Technology
http://www.mxmindia.com/?p=54133

Stories on 1st Aug '13

How the media agency networks stack up post Publicis-Omincom merger as per RECMA
The Paris-based research firm releases its rankings on overall billings and network-wised billing
http://www.mxmindia.com/2013/08/how-the-media-agency-networks-stack-up-post-publicis-omincom-merger-as-per-recma/

Zee pays Rs 40+ cr for Chennai Express for its upcoming channel '& Pictures'
Zee Entertainment pays Rs 40 crore plus for satellite rights of Shah Rukh Khan starrer Chennai Express for its upcoming channel '& Pictures'
http://www.mxmindia.com/2013/08/zee-pays-rs-40-cr-for-chennai-express-for-its-upcoming-channel-pictures/

Effie Asia-Pacific launched with C4As
Leading marketing effectiveness award will now have an APAC version
http://www.mxmindia.com/2013/08/effie-asia-pacific-launched-with-c4as/

Dhanush is the new face of Center Fresh
Kolaveri Di and Raanjhana star Dhanush has been signed on as brand ambassador by confectionary-maker Perfetti Van Melle India
http://www.mxmindia.com/2013/08/dhanush-is-the-new-face-of-center-fresh/

Star joins hands with Bollywood, all fund-raiser event ad rev for Uttarakhand relief
Star India plans Independence Day fund-raiser event with film stars
http://www.mxmindia.com/2013/08/star-joins-hands-with-bollywood-all-fund-raiser-event-ad-rev-for-uttarakhand-relief/

Ritu Midha: News channels must build differentiators
It is the same reality show across news channels, with nearly similar participants on all of them. What changes is the anchor or the NJ (news jockey), writes Ritu Midha
http://www.mxmindia.com/2013/08/ritu-midha-news-channels-must-build-differentiators/

Worldoo gets kids into giving with CRY
The first ever online campaign with CRY teaches kids into the art of giving
http://www.mxmindia.com/2013/08/worldoo-gets-kids-into-giving-with-cry/

Debrief: Verito Vibe: Where's the Vibe?
The differential factor can goes for a toss when when you extend the brand personality. The Vibe should have come with its own attitude, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-verito-vibe-wheres-the-vibe/

SMG Convonix is now a Google Analytics Certified Partner
The Starcom MediaVest Group digital marketing consulting arm is certified to be a Google Analytics Certified Partner (GACP)

http://www.mxmindia.com/2013/08/smg-convonix-is-now-a-google-analytics-certified-partner/

Stories on 15th May

Understanding young minds with 'Generation Einstein'
The India edition was released with much fanfare by Bindass with co-author Jeroen Boschma in attendance
http://www.mxmindia.com/2012/05/understanding-young-minds-with-generation-einstein/

It's not about co-creation, but increation: Boschma
Jeroen Boschma speaks on the emergence of the youth of today, why brands and marketers should be wary of this TG, and what are the learnings that could be picked up from this book by those interested in catering to the highly volatile TG
http://www.mxmindia.com/2012/05/its-not-about-co-creation-but-increation-jeroen-boschma/

TRAI curtails ads to 12 mins per clock-hour, no part-screen ads allowed
The TRAI has issued a regulation that restricts ad duration to 12 minutes per clock hour with no allowance for carry over. Also, ads can henceforth be only full-screen
http://www.mxmindia.com/2012/05/trai-curtails-ads-to-12-mins-per-clock-hour-no-part-screen-ads-allowed/

MEC turns 10!
Leading WPP network (and Group M) agency MEC completes a decade of existence
http://www.mxmindia.com/2012/05/mec-turns-10/

Sharon Aneja & Gautham Pingali join SMG Digi
Sharon Aneja has been appointed as Director, Earned Innovation & Business Head West and Gautham Pingali as Director, Digital Improvisation
http://www.mxmindia.com/2012/05/smg-digital-appoints-sharon-aneja-gautham-pingali/

Address consumer complaints within 8 hrs: TRAI
The Telecom Regulatory Authority of India has issued regulations of the quality of service and consumer complaint redressal mechanism for digital addressable cable television
http://www.mxmindia.com/2012/05/consumer-complaints-to-be-addressed-within-8-hrs-trai/

Govt says RIL has no shareholding in media firms as of March 31
The Minister of Stare of Corporate Affairs responded to a question in the Rajya Sabha saying that RIL has no direct holding in media companies as of March 31, 2011
http://www.mxmindia.com/2012/05/govt-says-ril-has-no-shareholding-in-media-firms-as-of-march-31/

UPA tenure sees surge in attempts on media curbs
A private member's bill, subsequently disowned by the ruling Congress, sought to empower the government to ban coverage of any event that may pose a threat to national security
http://www.mxmindia.com/2012/05/upa-tenure-sees-surge-in-attempts-on-media-curbs/

DNA scores high in Brand Trust report
The Brand Trust Report 2012 has ranked DNA as India’s second most informative newspaper, India’s second most read newspaper and third most trusted newspaper brand
http://www.mxmindia.com/2012/05/brand-trust-report-dna/

The Anchor: 5 reasons why astrology business is reasonably recession proof
When the chips are down, look at the stars. Hemang Arunbhai Pandit, founder-MD of Ganeshaspeaks.com, tells us why the astrological forecasting media is "reasonably" recession-proof
http://www.mxmindia.com/2012/05/the-anchor-5-reasons-why-astrology-business-is-reasonably-recession-proof/

Debrief | Engaging stories from Airtel
It works. Songs often have stories behind them, and the singers recounting these tales makes the ads quite engaging
http://www.mxmindia.com/2012/05/debrief-engaging-stories-from-airtel/

[MJR] TV leads to early onset of maddening rage
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-tv-leads-to-early-onset-of-maddening-rage/