Stories on 12th Oct '15

Gearing up for the Big Sales
Etailers like Flipkart, Amazon, Snapdeal, Pepperfry and others have geared up ahead of festive season and the big sales this week
http://www.mxmindia.com/2015/10/gearing-up-for-the-big-sales/

Kuch Meetha Ho Jai for Carat India as Mondelez comes calling
The mandate, which includes traditional and digital media, in the region of Rs 500 crore, making it a big catch for Carat India
http://www.mxmindia.com/2015/10/kuch-meetha-ho-jai-for-carat-india-as-mondelez-comes-calling/

IAA gets set for maiden IndIAA Awards and 'Conversations' with Subhash Chandra
The theme of Dr Subhash Chandra's discussion will be 'News Neutrality'
http://www.mxmindia.com/2015/10/iaa-gets-set-for-maiden-indiaa-awards-and-conversations-with-subhash-chandra/

Pepsi has no plans to change IPL sponsorship contract
PepsiCo has asserted that it's not seeking to renegotiate the terms of its contract for title sponsorship of the Indian Premier League
http://www.mxmindia.com/2015/10/pepsi-has-no-plans-to-change-ipl-sponsorship-contract-2/

MediaSENse by Indrani Sen: To cap it all
The  I&B Ministry and TRAI should consider the scope of adopting the Australian model with variable options across different time bands including additional allowance during Central and State elections, writes Indrani Sen
http://www.mxmindia.com/2015/10/mediasense-by-indrani-sen-to-cap-it-all/

BARC Data for Week 39 (Sept 26-Oct 2, 2015)
Here's BARC data for Week 39 (Sept 26-Oct 2, 2015)... for the GECs and the rest
http://www.mxmindia.com/2015/10/barc-data-for-week-39-sept-26-oct-2-2015%e2%80%8b/

Amith Prabhu: The Pirate's Manifesto
I hope each of us will be embrace it with passion and make it our individual war cry and code, writes Amith Prabhu on a manifesto for communications professionals

http://www.mxmindia.com/2015/10/amith-prabhu-the-pirates-manifesto/

Stories on 13th Nov 14

What the new government (and MIB) must do for Radio
Tarun Katial, CEO, Reliance Broadcast Network Limited, makes a case for the radio broadcast sector in India
http://www.mxmindia.com/2014/11/what-the-new-government-and-mib-must-do-for-radio/

Snapdeal leaves shoppers high and dry on sales day
The mess-up evoked the ire of hundreds of online shoppers, who took to social media to accuse the e-tailer of cheating them in the name of a 'big sale'.
http://www.mxmindia.com/2014/11/snapdeal-leaves-shoppers-high-and-dry-on-sales-day/

AOC enters tablets, smartphones category; undertakes promotional campaign on twitter
AOC has initiated the first of its kind campaign on twitter under hashtag #Myaocmobile
http://www.mxmindia.com/2014/11/aoc-enters-tablets-smartphones-category-undertakes-promotional-campaign-on-twitter/

North India CEOs to compete for CEOs Got Talent trophy
The event will feature CEOs from India Inc. who will pit their unique talents against each other
http://www.mxmindia.com/2014/11/north-india-ceos-to-compete-for-ceos-got-talent-trophy/

RAM ratings for Week 43
Starting this week, we will carry RAM ratings regularly.
http://www.mxmindia.com/2014/11/ram-ratings-for-week-43/

dna reveals 'Celebrity Columnists' for season 2
The season two celebrity line-up comprises an eclectic group ranging from Bollywood to health & nutrition, and stand-up comics to personality consultants
http://www.mxmindia.com/2014/11/dna-reveals-celebrity-columnists-for-season-2/

Helios Media to handle revenue monetisation for Fatafati
The channel that was launched last year has achieved the lead position among the youth of West Bengal

http://www.mxmindia.com/2014/11/helios-media-to-handle-revenue-monetisation-for-fatafati/

Stories on 10th Feb '14

What form of Regulation in India?
Can we effectively regulate media in India? Indeed, should the media be regulated? And by whom? Chintamani Rao discusses the issue
http://www.mxmindia.com/2014/02/what-form-of-regulation-in-india/

It's mid-Feb and no Goafest/Abby dates yet!
The decision on the date has been delayed by fear of a clash with dates of the general elections
http://www.mxmindia.com/2014/02/its-mid-feb-and-no-goafestabby-dates-yet/

Creativeland Asia hires Kay Khoo as Chief Innovations Officer
The co-founder of Kyoorius and the co-creator of Kyoorius Designyatra will be responsible for design and technology-led initiatives at Creativeland. He will continue his association with Kyoorius
http://www.mxmindia.com/2014/02/creativeland-asia-hires-kay-khoo-as-chief-innovations-officer/

Jaldi 5 with Ashwin Padmanabhan: 92.7 Big FM's rise to No 2 in Mumbai is about content, not just music
A quick chat with Ashwin Padmanabhan, National Business Head, 92.7 Big FM on his Mumbai’s station ascent to No 2
http://www.mxmindia.com/2014/02/jaldi-5-with-ashwin-padmanabhan-92-7-big-fm%e2%80%99s-rise-to-no-2-in-mumbai-is-about-content-not-just-music/

NDTV Profit to convert to NDTV Prime post trading and on weekends
Billed as a first-in-India channel concept, NDTV Prime will be launched on March 17.2014
http://www.mxmindia.com/2014/02/ndtv-profit-to-convert-to-ndtv-prime-post-trading-and-on-weekends/

Amith Prabhu: The need for an individual membership-driven PR association
All skilled service professions have bodies which one can benefit from by being a member, but in Indian PR, there is no such, rues Amith Prabhu
http://www.mxmindia.com/2014/02/amith-prabhu-the-need-for-an-individual-membership-driven-pr-association/

Reviewing the Reviews: Mostly 2.5-3 stars for 'Hasee Toh Phasee'
There were unreserved raves for lead actress Parineeti Chopra and just a little less appreciation for Sidharth Malhotra and Manoj Joshi

http://www.mxmindia.com/2014/02/reviewing-the-reviews-mostly-2-5-3-stars-for-hasee-toh-phasee/

Stories on 24th Jan '14

Ready for a ratings-dark year?
While content and marketing teams may still survive it, the real problem will be for media planners and buyers, writes Shailesh Kapoor
http://www.mxmindia.com/2014/01/ready-for-a-ratings-dark-year/

Arun Sharma returns to IPG Mediabrands after 10yrs at Airtel
Senior marketer and until recently head of the media vertical at all business units of Bharti Airtel, Arun Sharma has moved to IPG Mediabrands as Vice President
http://www.mxmindia.com/2014/01/arun-sharma-returns-to-ipg-mediabrands-after-10yrs-at-airtel/

Maxus elevates Sanchayeeta Verma to Managing Partner
Maxus announced the elevation of Sanchayeeta Verma as Managing Partner, Maxus South India & South Asia
http://www.mxmindia.com/2014/01/maxus-elevates-sanchayeeta-verma-to-managing-partner/

Zee Media launches ‘Zeegnition’ in multiple media with Adil Darukhanawala
Zeenigition will appear in dna newspaper as well as on the Web and on the various Zee Media Corp news channels
http://www.mxmindia.com/2014/01/zee-media-launches-%E2%80%98zeegnition%E2%80%99-in-multiple-media-with-adil-darukhanawala/

Ranjona Banerji: So why did Times make a front-page statement?
The worst that The Times of India has been accused of is not patronage of a political party. The worst has to do with Medianet and private treaties, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-so-why-did-times-make-a-front-page-statement/

Prathap Suthan: 8 fun ideas for Republic Day without being unpatriotic [Recall]
Love for the land should be much more than just standing ramrod straight when the national anthem plays. Loosen up people, says Prathap Suthan
http://www.mxmindia.com/2012/01/8-fun-ideas-for-republic-day-without-being-unpatriotic/

Stories on 13th Jan '14

We can't be without a measurement system: Hemant Bakshi
As the ghost of a measurement data-free period looms large, the ISA chairman & Hindustan Unilever ED on how the absence of a currency for buying ads will adversely impact the TV trade
http://www.mxmindia.com/2014/01/we-cant-be-without-a-measurement-system-hemant-bakshi/

Customer service top priority for marketers: Paul Writer Study
Indian marketers rate a better overall customer experience as their top priority, notes a Paul Writer study
http://www.mxmindia.com/2014/01/customer-service-top-priority-for-marketers-paul-writer-study/

Madison's Platinum wins Lafarge Cement Media AOR
Platinum Media won the account of Lafarge India in Kolkata in a multi-agency pitch. The account will be handled out of the agency's Kolkata office
http://www.mxmindia.com/2014/01/madisons-platinum-wins-lafarge-cement-media-aor/

Amith Prabhu: The Public Relations of Indian Politics
The Indian general elections is the arguably the biggest Public Relations exercise with multiple small parties wooing an electorate that no longer gets carried away by empty promises, writes Amith Prabhu
http://www.mxmindia.com/2014/01/amith-prabhu-the-public-relations-of-indian-politics/

Reviewing the Reviews: Mostly raves for Dedh Ishqiya
The film got its media hook in the form of a comeback for Madhuri Dixit, and she seems to have got a mixed welcome, notes Deepa Gahlot
http://www.mxmindia.com/2014/01/reviewing-the-reviews-mostly-raves-for-dedh-ishqiya/

SureWaves bags Rs 35-crore deal to hire talent, innovate
Canaan Partners has led a Rs 35-crore investment into Bengaluru-based digital media technology company SureWaves MediaTech
http://www.mxmindia.com/2014/01/surewaves-bags-rs-35-crore-deal-to-hire-talent-innovate/

AXN India to bring top English shows, inks content acquisition deal with CBS
AXN India announced a content acquisition deal with CBS Studios International bringing many popular from January 27
http://www.mxmindia.com/2014/01/axn-india-to-bring-top-english-shows-inks-content-acquisition-deal-with-cbs/

92.7 Big FM awarded Best Radio Station by Lion's Club in Mumbai
Big FM Mumbai was awarded 'Best Radio Station' at the 20th Lions Club Gold Awards in Mumbai last week

http://www.mxmindia.com/2014/01/92-7-big-fm-awarded-best-radio-station-by-lions-club-in-mumbai/

Stories on 10th Jan '14

End of the road for TAM?
Does the cabinet approval for the TRAI guidelines mean the end of the way TAM is owned or run currently? Perhaps. An analysis
http://www.mxmindia.com/2014/01/end-of-the-road-for-tam/


Shailesh Kapoor | TV Ratings: Take It Easy, TRAI. Come Soon, BARC
The TRAI guidelines on TV ratings, while well-intended, have a "meddling" feel to them, which fear may slow down BARC’s progress, fears Shailesh Kapoor
http://www.mxmindia.com/2014/01/shailesh-kapoor-tv-ratings-take-it-easy-trai-come-soon-barc/


177 case studies shortlisted for Effie 2013
The Effie 2013 awards night will now be held on Friday, January 17 in Mumbai at the Taj Lands End.
http://www.mxmindia.com/2014/01/177-case-studies-shortlisted-for-effie-2013/


VServ infographic on mobile app development
Based on a survey of 1500 app developers, a VServ infographic showcases statistics and trends about app development while highlighting preferred platforms and development tools
http://www.mxmindia.com/2014/01/vserv-infographic-on-mobile-app-development/


Ranjona Banerji: Debauchery UnLtd on News TV
Watching Arnab Goswami and Rahul Kanwal makes Ranjona Banerji feel for the star anchors. What they really want is a platform where they can share their opinions with the world, she writes. Instead, they’re stuck in a format where they have to ask other people for their opinions
http://www.mxmindia.com/2014/01/ranjona-banerji-debauchery-unltd-on-news-tv/


Bharti AXA General Insurance takes streets to spread health insurance awareness
The insurance company uses viral internet marketing with true-to-life videos centred around critical illnesses
http://www.mxmindia.com/2014/01/bharti-axa-general-insurance-takes-streets-to-spread-health-insurance-awareness/


Nimbus Sport facilitates Liverpool FC & Xolo partnership
Nimbus helps Liverpool Football Club ink first regional marketing partnership in India with Xolo
http://www.mxmindia.com/2014/01/bharti-axa-general-insurance-takes-streets-to-spread-health-insurance-awareness/


Dainik Bhaskar starts work on 3rd edition of 'Mosaic'
Mosaic 2014 will champion print advertising by publishing top creative work from India
http://www.mxmindia.com/2014/01/dainik-bhaskar-starts-work-on-3rd-edition-of-mosaic/


Dhoni's Helicopter Shot in Kiwi series only on Sony Six
Pardon the headline. But we were trying to innovate to draw you into a report on Sony Six bagging exclusive rights to the New Zealand - India 5ODI+2Tests series
http://www.mxmindia.com/2014/01/dhonis-helicopter-shot-in-kiwi-series-only-on-sony-six/

Stories on 13th Dec '13

Down with Meenakshi Lekhi!
The BJP rep's accusation that Arnab Goswami has taken money from lobbies in a discussion on Sec 377 is unacceptable, writes Ranjona Banerji
http://www.mxmindia.com/2013/12/down-with-meenakshi-lekhi/

Can Gopal Vittal be the CEO Bharti has been looking for?
Gopal Vittal 45, formerly of HUL, appointed by Sunil Mittal in March 2013, may be the CEO Bharti has been looking for - a leader who trims a bloated management structure but is also able to take big and successful bets on telecom's future
http://www.mxmindia.com/2013/12/can-gopal-vittal-be-the-ceo-bharti-has-been-looking-for/

India TV gets sent for polls, refreshes new top deck for newsroom
After a gab of over four years, Editor-in-chief Rajat Sharma will now be on primetime with 'Aaj Ki Baat - Rajat Sharma Ke Saath'
http://www.mxmindia.com/2013/12/india-tv-gets-sent-for-polls-refreshes-new-top-deck-for-newsroom/

Vital Stats: Status of Permitted Private Satellite TV Channels in India as on Dec 2
Status of Permitted Private Satellite TV Channels in India as on December 2, 2013 as per the Ministry of Information and Broadcasting, Government of India
http://www.mxmindia.com/2013/12/vital-stats-status-of-permitted-private-satellite-tv-channels-in-india-as-on-dec-2/

TRAI express concern over 'tardy' digitization in Chennai
The TRAI has asked broadcasters, MSOs and LCOs to to take immediate action or face consequences

http://www.mxmindia.com/2013/12/trai-express-concern-over-tardy-digitization-in-chennai/

Stories on 12th Dec '13

Kahaani Mein Twist: Nielsen cuts costs 20%+ to be in running for BARC TV measurement contract
Nielsen will source Peoplemeters etc locally, use audio watermarking tech and  assure service ownership by BARC
http://www.mxmindia.com/2013/12/kahaani-mein-twist-nielsen-cuts-costs-20-to-be-in-running-for-barc-tv-measurement-contract/

SC ruling on homosexuality: Steps by India Inc to end discrimination may be hit
A slew of measures rolled out by leading companies such as IBM, Google, Infosys, etc, to ensure employees with alternate sexual orientation are not discriminated against, may be undone by the Supreme Court ruling on Wednesday
http://www.mxmindia.com/2013/12/sc-ruling-on-homosexuality-steps-by-india-inc-to-end-discrimination-may-be-hit/

MxM NewsStand: How the Page 1s of select papers looked on the SC's Sec 377 order
A look at the front pages of select newspapers on the display of the Supreme Court's Section 377 order
http://www.mxmindia.com/2013/12/mxm-newsstand-how-the-page-1s-of-select-papers-looked-on-the-scs-sec-377-order/

Maxus wins Ruchi Soya biz
Ruchi Soya's Popular Division appoints Maxus as Media AOR
http://www.mxmindia.com/2013/12/maxus-wins-ruchi-soya-biz/

Ad Club receives 419 entries for Effies 2013
The Effies 2013 awards ceremony is scheduled for Wednesday, January 15, 2014 at the Turf Club, Mumbai
http://www.mxmindia.com/2013/12/ad-club-receives-419-entries-for-effies-2013/.

News, music channels to petition High Court on 10+2
With TDSAT dismissing the broadcaster plea against the TRAI ruling on the 10+2 mins ad cap, the News Broadcaster Association and music channels are reported to getting set to approach the High Court on the issue
http://www.mxmindia.com/2013/12/news-music-channels-to-petition-high-court-on-102/

In Week 49, Zee is at #2
While Star Plus continues to be numero uno, Zee gets ahead of Colors for the #2 slot in Week 49 amongst Hindi GECs
http://www.mxmindia.com/2013/12/in-week-49-zee-is-at-2/

Stories on 24th Sep '13

Mumbai goes Social - Day 1
The first day of the Social Media Week Mumbai saw an interesting set of sessions, speakers... and some music!
http://www.mxmindia.com/?p=54344

Why is it that 'phoren' creative whizkids don't last in adland
Expats find Indian ad scene difficult, says this report following the resignation of Rediffusion YR's Sam Ahmed
http://www.mxmindia.com/?p=54323

NDTV appoints Soli Sorabjee as ombudsman. Now will he clear air on Barkha Dutt episode?
Former Attorney General and legal eagle Soli Sorabjee will provide an independent perspective on NDTV's coverage as also investigate viewer complaints against NDTV media entities
http://www.mxmindia.com/?p=54313

TRAI notifies amendments to DAS interconnection regulations
TRAI notifies amendments to the interconnection regulations applicable for Digital Addressable Cable TV Systems (DAS) and tariff order applicable for addressable systems
http://www.mxmindia.com/?p=54309

IAA webinar with Bookmyshow CEO Ashish Hemrajani on Sept 26
Ashish Hemrajani, Founder and CEO Bookmyshow.com will be live on IAA India Chapter's 'World Goes Digital' webinar series on Thursday, September 26 at 3 pm
http://www.mxmindia.com/?p=54312

Ranjona Banerji: There's more to journalism than social media
Important as social media is, it is not -- yet? -- a substitute for on-the-ground journalism
http://www.mxmindia.com/?p=54349

Big Magic Bihar & Jharkhand and 92.7 Big FM get together for 'Big Green Durga'
Month-long drive sees goddess idol created from newspapers
http://www.mxmindia.com/?p=54319

Zoom Review Show completes 200 episodes
Presented by editor-in-chief Omar Qureshi, the film reviews-based programme airs its 200th show today
http://www.mxmindia.com/?p=54310

Aim High bags 20 awards at Big Bang Awards
Bags 'PR Agency of the Year' at the Ad Club Bangalore's annual awards
http://www.mxmindia.com/?p=54311

Stories on 12th Sep '13

Continuing education, not awards to be focus of new Advertising Club prez
DDB Mudra COO Pratap Bose takes charge of the Ad Club as term of Shashi Sinha, CEO, IPG Mediabrands & Lodestar UM ends
+ If processes are clear, there will be no problems with Creative Abby: Pratap Bose
+ Abby should continue in Goa: Shashi Sinha
http://www.mxmindia.com/?p=53944

TRAI recommendations on guidelines for TV rating agencies
Telecom Regulatory Authority of India has released guidelines for the television ratings business in India
http://www.mxmindia.com/?p=53934

Slowdown doesn't slow down growth for retail chains in FY13
Retail chains post double-digit sales growth in FY13, despite slowdown
http://www.mxmindia.com/?p=53921

509 Indian entries to vie for Spikes Asia metals
Of the 4832 entries received, India was the fifth highest sender with 509 entries across 16 categories
http://www.mxmindia.com/?p=53920

Guest Column: Newspaper archives would be morgues if news would die
Anita Pujari, former head of research and archives at DNA and The Times of India, writes on the role that newspaper archives have in not just helping dig into news but also conduct socio-political economic research
http://www.mxmindia.com/?p=53923

Fox Traveller goes interactive with Brandscope
Brandscope performs an interactive campaign for Fox Traveller's new show 'SoundTrek'
http://www.mxmindia.com/?p=53937

One Alliance elevates Makarand Palekar as EVP
Mr Palekar was Senior VP - Sales & Strategy with MSM Discovery

http://www.mxmindia.com/?p=53922

Stories on 11th Sep '13

Continuing education, not awards to be focus of new Advertising Club prez
DDB Mudra COO Pratap Bose takes charge of Ad Club as term of Shashi Sinha, CEO IPG Mediabrands & Lodestar UM ends
http://www.mxmindia.com/?p=53944


TRAI recommendations on guidelines for TV rating agencies
Telecom Regulatory Authority of India has released guidelines for the television ratings business in India
http://www.mxmindia.com/?p=53934


Slowdown doesn't slow down growth for retail chains in FY13
Retail chains post double-digit sales growth in FY13, despite slowdown
http://www.mxmindia.com/?p=53921


509 Indian entries to vie for Spikes Asia metals
Of the 4832 entries received, India was the fifth highest sender with 509 entries across 16 categories
http://www.mxmindia.com/?p=53920


Guest Column: Newspaper archives would be morgues if news would die
Anita Pujari, former head of research and archives at DNA and The Times of India, writes on the role that newspaper archives have in not just helping dig into news but also conduct socio-political economic research
http://www.mxmindia.com/?p=53923


Fox Traveller goes interactive with Brandscope
Brandscope performs an interactive campaign for Fox Traveller's new show 'SoundTrek'
http://www.mxmindia.com/?p=53937


One Alliance elevates Makarand Palekar as EVP
Mr Palekar was Senior VP - Sales & Strategy with MSM Discovery
http://www.mxmindia.com/?p=53922

Stories on 31st July '13

News & FM to finally get 49% FDI?
The TRAI consultation paper on FDI in broadcast recommends the increase of FDI in news channels and FM radio from 26 to 49%
http://www.mxmindia.com/?p=52279


Sheikhs fail to shake up Indian consumer markets
Prosperous in the Gulf, Sheikhs fail in the Indian consumer market due to operational issues and religious tenets
http://www.mxmindia.com/?p=52268


Anil Thakraney: Omnicom/Publicis merger: Nothing will change
As long as the money tree grows, 'culture and value' differences get sorted in double quick time, writes Anil Thakraney
http://www.mxmindia.com/?p=52276


Gozoop acquires Red Digital, doubles India revenue
With this strategic move, Gozoop to take over Red Digital's operations, strengthen client portfolio and geographic reach
http://www.mxmindia.com/?p=52269


Labour Court halts termination of People India edition staff
Court orders Outlook group to ensure settlement of dues before services are terminated
http://www.mxmindia.com/?p=52259


Satyam Joshi has put in his papers as Dy Chief Manager - Brand at BCCL
The head of marketing for the Delhi edition of Navbharat Times, Sandhya Times and Eco Times (Hindi) is set to turn entrepreneur
http://www.mxmindia.com/?p=52275

Stories on 16th July '13

Will the ad switch-off get broadcasters to revert to weekly ratings?
The clock is ticking for the 72 working day hours after the first of the ad withdrawal notices were sent on Friday
http://www.mxmindia.com/2013/07/will-the-ad-switch-off-get-broadcasters-to-revert-to-weekly-ratings/

MIB seeks TRAI & Press Council views on FDI cap in TV & print
The Information & Broadcasting Ministry has sought the recommendations of TRAI for issues concern FDI cap related to the broadcasting sector and has sought comments of the Press Council of India for FDI in the print media
http://www.mxmindia.com/2013/07/mib-seeks-trai-press-council-views-on-fdi-cap-in-tv-print/

Zee is presenting partner of Kyoorius Designyatra conference
Zee Entertainment will be presenting corporate partner of the ninth edition of the Kyoorius Designyatra to be held in Goa from August 29-31
http://www.mxmindia.com/2013/07/zee-is-presenting-partner-of-kyoorius-designyatra-conference/

Hiren Pandit joins TransStadia as COO
Former Group M entertainment and sports specialist joins SE TransStardia Pvt Ltd as COO
http://www.mxmindia.com/2013/07/hiren-pandit-joins-transstadia-as-coo/

Orra showcases timelessness by sending telegrams
Branded jeweller major sends telegrams to commemorate its timelessness
http://www.mxmindia.com/2013/07/orra-showcases-timelessness-by-sending-telegrams/

ABN Andhrajyothy mandates Aidem for ad sales
Aidem Ventures will take charge of all-India sales of the Aamoda Broadcasting Network-run Telugu channel ABN Andhrajyothy
http://www.mxmindia.com/2013/07/abn-andhrajyothy-mandates-aidem-for-ad-sales/

Divya Marathi launches 6th edition from Akola
DB Corp announces launch of Akola edition of Dainik Divya Marathi
http://www.mxmindia.com/2013/07/divya-marathi-launches-6th-edition-from-akola/

Debrief: Wild Stone: Nailing yummy mummies
In this ad, Wild Stone has pushed the envelope further as our chap wins over young moms, notes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-wild-stone-nailing-yummy-mummies/

Pradeep Kashyap re-elected President of RMAI
Sanjay Kaul, head of Impact Communications, Sanjeev Shukla, Head of Rural Vertical at Hero MotoCorp Ltd and Rajkumar Jha of Ogilvy have been re-elected Vice President, Secretary and Treasurer respectively
http://www.mxmindia.com/2013/07/pradeep-kashyap-re-elected-president-of-rmai/

Sanjay Bhambri is CCO at OnMobile Global
Leading VAS player OnMobile has elevated Sanjay Bhambri as Chief Commercial Officer
http://www.mxmindia.com/2013/07/sanjay-bhambri-is-cco-at-onmobile-global/

Stories on 9th May '13

S is for social, the Vijay Mukhi way
In the confusing world of social media, IT pioneer Vijay Mukhi has set out to analyze social networking data and put it to good use
http://www.mxmindia.com/?p=47434

Carat bags AOR of News Nation TV channel
Carat Media Services bags media mandate of recently launched News Nation
http://www.mxmindia.com/?p=47474

BARC appoints Partho Dasgupta as CEO
Dasgupta has had a strong background in media startups like Times Now and Future Media, and has worked in leadership position with The Economic Times
http://www.mxmindia.com/?p=47471

TRAI extends deadline for inputs on TRP mechanism
The last date of receipt of written comments has been extended up to May 23, 2013
http://www.mxmindia.com/?p=47470

Indiatimes shuts down Hutk; TimesCity app launched
Indiatimes Shopping says that through the main ecommerce portal, shopping.indiatimes.com, they are running a hybrid model with a mix of managed marketplace and just-in-time buying
http://www.mxmindia.com/?p=47426

Ranjona Banerji: Same guests, diff'rent channels
As the Karnataka election results were announced, News TV were full of election experts - many of who were common to all channels, writes Ranjona Banerji
http://www.mxmindia.com/?p=47435

Debrief: Voltas A/C: Sack this Mr Murthy!
I have two reflex reactions each time Murthy comes on air (which is way too often): One, to smash the TV set. Two, to grab the remote control. Thankfully, the Sindhi in me makes me opt for the latter
http://www.mxmindia.com/?p=47424

Links of the Day
MxMIndia's list of recommended stories from across the media (including those that consider us competition)
http://www.mxmindia.com/?p=47479

Simplify360 offers support for Google+ pages
Simplify360 Inc, a social business intelligence firm started in Bangalore in 2009, has added another feather to its cap with the support of Google+ pages
http://www.mxmindia.com/?p=47423

Big CBS Love announces 'Friday evenings with Oprah'
The best episodes from The Oprah Winfrey Show will be shown on Big CBS Love every Friday starting May 10
http://www.mxmindia.com/?p=47425

Chhota Bheem comes to Worldoo
Worldoo and Chhota Bheem's web partnership comes at a time when the latter has launched its second film
http://www.mxmindia.com/?p=47427

Stories on 19th Apr'13

Into the all-new world of Facebook Home
With Facebook Home, Mark Zuckerberg may have taken a shortcut in an attempt to rule the mobile web. An analysis by Ciaran Norris in Mindshare's 'Original Thinker Series'
http://www.mxmindia.com/?p=46178


Announcing the MxM Viewsletter
MxMIndia.com is now increasing its 'views' element and will bring you 'The MxM Viewsletter' every afternoon
 http://www.mxmindia.com/?p=46150

Global marketing outlook continues to improve in April: Warc
Global marketers continue to have a positive outlook according to the latest data from Warc's Global
http://www.mxmindia.com/?p=46151

Marketing Index TRAI seeks views on TV ratings, accreditation
The information ministry has sought recommendations from the TRAI for laying down comprehensive guidelines and accreditation mechanisms for TRP (Television Rating Points) rating agencies in India, to ensure transparency and accountability in the rating system
 http://www.mxmindia.com/?p=46143

TV Street Maps increases reach by over 300%
The quantum increase by TV Street Maps in coverage, from 700 head-ends last year to 2,200 already so far, translates into more robust and widespread distribution data collection
http://www.mxmindia.com/?p=46145

DY Works gets new COO
Brand strategy and design firm DY Works has announced the appointment of Rekha Pamani-Gulati as Chief Operating Officer
http://www.mxmindia.com/?p=46146


MSL announces six new wins
MSLGroup's MSL India has been appointed by the Singapore Tourism Board, Lenovo Smart Phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Jewellers for integrated communications briefs
http://www.mxmindia.com/?p=46148


Debrief: Fastrack: Irreverence works
Anil Thakraney presents his views on the latest ads
http://www.mxmindia.com/?p=46142


Indiagames & Parle launch IPL Cricket Fever game
Disney UTV's Indiagames has launched the official IPL season 6 mobile game, 'IPL Cricket Fever 2013'. It has associated with the Parle brand, 20-20, within the game
http://www.mxmindia.com/?p=46149


Nickelodeon & Sonic partner Ubqool for contest
The winners of 'Ubqool.com Cricket Mania' on Nickelodeon and Sonic channels will get to meet cricketers from the Kolkata Knight Riders Team
http://www.mxmindia.com/?p=46147


ANCHOR | One Big Idea by Shailesh Kapoor
Consumer-inclusive content generation is the future
http://www.mxmindia.com/?p=46141

Stories on 26th Mar'13

Master marketer AK is Godrej's new mascot
Moving away from product-specific brand ambassadors, Godrej has roped in Aamir Khan to endorse its overall brand image. How well will this work?
 http://www.mxmindia.com/?p=44494


IBF asks for withdrawl of TRAI notification on ad duration
IBF has called for withdrawal of the notification and re-initiation of a participatory dialogue that helps make self-regulation of advertising minuteage in line with global standards a reality
http://www.mxmindia.com/?p=44537

Peter Mukerjea's Media Mullings: Less is More!
The economics of the broadcast business would not hold up for very long anywhere if there was 'unlimited inventory' in any market and this is one of the reasons the economics of the broadcasting industry in India is so weak
http://www.mxmindia.com/?p=44488

Pepsi bags exclusive pouring rights with 8 teams at IPL
PepsiCo India has announced its association with eight out of nine Pepsi-IPL teams as the 'Exclusive Pouring Partner' for the upcoming IPL 2013
http://www.mxmindia.com/?p=44500

MEC India wins Dixcy Scott media duties
MEC India has been awarded the media duties for innerwear brand Dixcy Scott. after a multi-agency pitch
http://www.mxmindia.com/?p=44492

Viacom18 Motion Pictures enters regional cinema space
Reaching out to audiences across markets, the studio plans to launch new movies in five languages
http://www.mxmindia.com/?p=44501

Mediaah! Should Ford sack JWT India for ad mishandling? + Cut the Katju!
The Indian bosses at Ford and JWT may have tendered their apologies, but is that enough? Not everyone thinks that justice has been done. Meanwhile, what about our own Markandey Katju? Time to send him packing?
http://www.mxmindia.com/?p=44502

Ranjona Banerji: Katju's heart is beating for the wrong reasons!
The Press Council chief needs to listen to journalists from across the country rather than limit to a few influence-pushers in Delhi, writes Ranjona Banerji
http://www.mxmindia.com/?p=44503

Debrief: Hero Pleasure:  Mindless celeb advertising
You have to be crazy to even imagine that the multi billionaire Ms Chopra would ride a lowly scooter. I know her job in an ad is to look pretty and get the eyeballs, but shouldn't these guys pay at least a modicum of attention to credibility?
http://www.mxmindia.com/?p=44491


VML Qais wins digital duties of HealthFore, division of Religare Technologies
VML Qais, the Indian arm of Cannes Lion-winning network VML, has won all the digital duties for Religare Technologies' Healthcare IT service offering, HealthFore
http://www.mxmindia.com/?p=44490

Dainik Bhaskar to launch Mosaic 2012 'Best in Print'
Bigger than its previous edition, Mosaic 2012 features 121 print campaigns across 105 brands from 31 top agencies
http://www.mxmindia.com/?p=44493

Xpress Money appoints Gozoop as its digital media agency
Money transfer brand Xpress Money has appointed digital marketing agency Gozoop Online to augment its social media presence
http://www.mxmindia.com/?p=44489

ANCHOR | One Big Idea by Colin Lawrence
Thirst for info in an age of changing geo-pol coords

http://www.mxmindia.com/?p=44484

Stories on 25th Mar'13

MxM Mondays: Does India need more sports channels?
For a country mainly mad about one sport, India has a surprisingly large number of sports channels on TV (17 of them!). Is the market sturdy enough for more?
 http://www.mxmindia.com/?p=44397

TRAI notifies duration of ads on TV channels
Standards of Quality of Service (Duration of Advertisements in Television Channels) (Amendment) Regulations, 2013 restricts duration of ads in channels to a maximum of 12 minutes in any given clock-hour
 http://www.mxmindia.com/?p=44417

An Ap(p)t offering from Hungama
Hungama.com has launched a next-generation music application that plans to break the competitive digital music market and elevating the listening experience
 http://www.mxmindia.com/?p=44416

Meera Sharath Chandra: Roaring for her own turf
Tigress Tigress, founded by Meera Sharath Chandra, aims for higher order conversations and delivery on overall brand strategy and consumer engagement across all communication touchpoints. In a hot domain, she tells MxMIndia how she plans to surge ahead
 http://www.mxmindia.com/?p=44401

AdStrat: V-Guard's ad with a twist
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=44396

Mindshare Appoints Rajit Desai as Partner - Consulting
Mindshare has announced the appointment of Rajit Desai as Partner, Mindshare Consulting
 http://www.mxmindia.com/?p=44459

Anil Thakraney | Credit for return of marines must go to media
Had the media not raised a hue and cry, these murderers were lost to us forever, there's no way the government would have negotiated furiously with their Italian counterparts to find a way to get these doods back. A pat on the back is in order, and am hoping it comes from the usually sleepy PM
 http://www.mxmindia.com/?p=44393

Samsung, Nokia, Micromax more researched than Apple
According to the PrecisionMatch Mobile Handset Market Insights, Samsung Galaxy S3 is the most viewed model
 http://www.mxmindia.com/?p=44414

Need for more wire news agencies: I&B Minister
Minister Manish Tewari said that the potential was tremendous as these agencies facilitated information flow at the sub regional, regional and national level
 http://www.mxmindia.com/?p=44402

MIB to launch Centralised Monitoring System for encrypted signals
The system will be able to detect those MSOs which do not carry the mandated encrypted signals
 http://www.mxmindia.com/?p=44400

Parle signs BachchanSr to endorse Gold Star cookies
Parle Products will be carrying out an extensive marketing campaign for the premium cookie with Amitabh Bachchan as brand ambassador
 http://www.mxmindia.com/?p=44419

ANCHOR | ONE BIG IDEA: One Big Idea by Supriyo Sinha
Going micro, beyond metros
http://www.mxmindia.com/?p=44418

Stories on 22nd Feb '13

Creating stories digitally for marketing success
The story from Day 1 @ ad:tech: Digital is becoming a platform for storytelling and brand conversations
http://www.mxmindia.com/?p=42130


Marketing budgets, staffing see positive leap: Warc data
The outlook for global marketers continues to improve, according to the latest data from Warc's Global Marketing Index
http://www.mxmindia.com/?p=42121


Shailesh Kapoor | Inventory Not Found: TRAI Again!
A limited-inventory environment is an industry-friendly move but the TRAI’s approach to the entire issue is highly misplaced, writes Shailesh Kapoor
http://www.mxmindia.com/?p=42131


Meridian is now Soho Square
Meridian Communication has been merged with Soho Square, a growing international network present in Asia Pacific, Europe, Latin America and North America. The network will deliver cross-disciplinary work spanning a full spectrum of marketing communications
http://www.mxmindia.com/?p=42125


Praxis 2013 announced,to be held in Lavasa fm Sept 27-29
Second edition of Praxis summit for PR and corporate communications professionals to be held at Lavasa near Pune from September 27to 29
http://www.mxmindia.com/?p=42103


Anil Thakraney: AirAsia: Will shake up Indian skies
Tony Fernandes of AirAsia inherited a bleeding airline in 2001, and turned it around within a year. This isn't a liquor baron who's decided to suddenly fly, Fernandes is a hardcore airline man
http://www.mxmindia.com/?p=42117


Ranjona Banerji: Ad gains over news at TOI
Ranjona Banerji writes on the coverage of the Hyderabad blasts on TV and in the papers
http://www.mxmindia.com/?p=42205


Speaking of Which | Wats In A Date
Spelling and grammar is more important than looks, at least for nearly half of the single people in a recent survey. Vidya Heble wonders why
http://www.mxmindia.com/?p=42119


Sony ropes in Katrina to join smartphone war
Sony has roped in Katrina Kaif to join mobile ad battle
http://www.mxmindia.com/?p=42152


Lowe bags creative mandate for Max Bupa Health Insurance
Max Bupa Health Insurance, one of India's leading Health Insurance companies has appointed Lowe Lintas and Partners as their brand communication partner after a multi-agency pitch
http://www.mxmindia.com/?p=42123
 

Dentsu Creative Impact bags Max Healthcare's creative duties
Dentsu Creative Impact has won the creative mandate of Max Healthcare, a leading provider of healthcare services
http://www.mxmindia.com/?p=42129


High expectations from Bhansali's Saraswatichandra on Star Plus
As Sanjay Leela Bhansali's ambitious soap takes off on Monday, the scale of the show's art direction as well as thematic scope have heightened viewer and industry expectations
http://www.mxmindia.com/?p=42126

E-commerce brands Myntra, HomeShop18 and Ebay top in overall social engagement with consumers
WATConsult has released a report on the social health of e-commerce brands in India
http://www.mxmindia.com/?p=42124


Metigon ropes in 3 senior Professionals
Bakul Gala has joined as Director, Aarif Malik takes over as Chief Operating Officer, and Sandeep Sarkar has been appointed Group Account Director
http://www.mxmindia.com/?p=42128


Brand 'Being Human' has high awareness: Ormax study
In a recent study conducted by media & entertainment research firm Ormax Media, Salman Khan's initiative Being Human scored high on awareness amongst consumers in Mumbai
http://www.mxmindia.com/?p=42122


ANCHOR | One Big Idea by Monica Tata
Robust monitoring - the broadcasting industry's gamechanger
http://www.mxmindia.com/?p=42118


ANCHOR | One Big Idea by N Ramamoorthi
PR = PUBLIC Relations

http://www.mxmindia.com/?p=42116

Stories on 28th Dec '12

LookBack 2012: Voices from the Top
In Part 2 of our yearender, we have media, marketing and advertising leaders on what the 2012 rollercoaster meant for them + more
http://www.mxmindia.com/2012/12/lookback-2012-voices-from-the-top/

LookBack 2012: Senior Movements in the Year
A list of senior-level entries and exits in the year (updated as of December 26, 2012)
http://www.mxmindia.com/2012/12/lookback-2012-senior-movements-in-the-year/

LookBack 2012: Wins and wows
The number of awards coming home has increased, and agencies are shining bright as ever on the domestic and international front. A quick round-up of prizes bagged
http://www.mxmindia.com/2012/12/lookback-2012-wins-and-wows/

LookBack 2012: Insights and Projections
MxMIndia's sustained efforts at understanding consumers, their motivations and apprehensions
http://www.mxmindia.com/2012/12/lookback-2012-insights-and-projections/

LookBack 2012: The Anchor: 20 must-read interviews
A sampling of key quotes from the MxMIndia interviews with honchos through 2012
http://www.mxmindia.com/2012/12/lookback-2012-the-anchor-20-must-read-interviews/

LookBack 2012: Account Movements
Like every year, this year too saw a number of accounts changing hands. MxMIndia kept tabs, and here's the update
http://www.mxmindia.com/2012/12/lookback-2012-account-movements/

Announcing: The Dubious Achievement Awards 2012 + the Political Incorrect Quiz... on Mon, Dec 31!
Get set for the Mediaah! Dubious Achievement Awards 2012 and the first ever Political Incorrect Media Quiz... on December 31 on MxMIndia!
http://www.mxmindia.com/2012/12/announcing-the-dubious-achievement-awards-2012-the-political-incorrect-quiz-on-mon-dec-31/

What Cyrus Mistry inherits from Ratan Tata
Cyrus Mistry will take over the chairmanship of the Tata group from Ratan Tata today
http://www.mxmindia.com/2012/12/what-cyrus-mistry-inherits-from-ratan-tata/

Ranjona Banerji: All Hail Arnab Goswami, the Dragon Slayer!
Ranjona Banerji salutes Times Now's Arnab Goswami as the most vocal defender of women's rights
http://www.mxmindia.com/2012/12/ranjona-banerji-all-hail-arnab-goswami-the-dragon-slayer/

Anil Thakraney: The challenge for Brand Sachin
The question on everyone’s mind is this: How will his retirement from ODIs affect the champ’s advertising career?
http://www.mxmindia.com/2012/12/anil-thakraney-the-challenge-for-brand-sachin/

Big CBS network at No 1 in English GECs post DAS
The successful implementation of DAS in the key metros has resulted in a strong upsurge in the viewership and market share for the Big CBS Network, consolidating its position as the premier English entertainment network amongst viewers across metros
http://www.mxmindia.com/2012/12/big-cbs-network-at-no-1-in-english-gecs-post-das/

Big Magic grows to top in Hindi heartland
Big Magic, Reliance Broadcast Network's regional GEC for the Hindi heartland, has emerged the numero uno channel in Central India with a growth of 22 percent as per the latest TAM results
http://www.mxmindia.com/2012/12/big-magic-grows-to-top-in-hindi-heartland/

Jalsha Movies records 154 GRPs on its opening day
The channel launched on Dec 16 with the premier of 'Awara', which recorded a whopping 5.3 TVR
http://www.mxmindia.com/2012/12/jalsha-movies-records-154-grps-on-its-opening-day/

Draftfcb Ulka creates Dark Fantasy for Sunfeast
The ad agency has created two TVCs for the biscuit brand, reflecting the core promise of 'Pure Indulgence'
http://www.mxmindia.com/2012/12/draftfcb-ulka-creates-dark-fantasy-for-sunfeast/

Affle grabs '2012 Red Herring Top 100 Global'
This comes after winning the Top 100 Asia this year
http://www.mxmindia.com/2012/12/affle-grabs-2012-red-herring-top-100-global/

LGBT market gets a voice
In MSLGroup India's Executive Report, 'Out of the Closet and Into the Marketplace: The Birth of India's Pink Economy', key leaders from India's Lesbian Gay Bisexual and Transgender groups provide insights as the main resource persons and collaborators for the report
http://www.mxmindia.com/2012/12/lgbt-market-gets-a-voice/

Quirky annual report garners Radio Mirchi the Gold Midas
Radio station Radio Mirchi 98.3 FM won the coveted Gold Midas at the Midas Awards, World’s Best Financial Advertising, for its Annual Report 2011-12, titled Reimagining Radio
http://www.mxmindia.com/2012/12/quirky-annual-report-garners-radio-mirchi-the-gold-midas/

Stories on 14th Dec '12

What do our metro collegians want?
MxMIndia commissioned DDB Mudra Concrea to check what Mumbai and Delhi college students would like to see happen in the media
http://www.mxmindia.com/2012/12/what-do-our-metro-collegians-want/

Dentsu strengthens Southern India network
Dentsu Communications, a full service independent communications agency and a part of the Dentsu India Group, has begun operations in Kochi
http://www.mxmindia.com/2012/12/dentsu-strengthens-southern-india-network/

Cos can't claim irrelevant taglines: Court
A company cannot claim right over the punchline in its logo if it has no relevance with the products, rules Ahmedabad Court
http://www.mxmindia.com/2012/12/cos-cant-claim-irrelevant-taglines-court/

MIB on 'fastway' to cleanse systems: Seeks TRAI view to avoid MSO/LCO monopolies
Ministry of I&B seeks TRAI views over the issue of imposing reasonable restrictions on MSOs and LCOs to prevent monopolistic operations
http://www.mxmindia.com/2012/12/mib-on-fastway-to-cleanse-systems-seeks-trai-view-to-avoid-msolco-monopolies/

Paritosh Joshi: Open Secret: The New Consumer Classification System
The strength of the Indian SEC is attested to by its utility and durability over the last quarter century, but it may finally be past its 'best by' date. Enter, the NCCS
http://www.mxmindia.com/2012/12/paritosh-joshi-open-secret-the-new-consumer-classification-system/

Jaldi 5 with Martin da Costa: Time is perfect to roll out ticketed IPR events
Martin da Costa of 70EMG tells MxMIndia how 2012 has been, and what he looks forward to
http://www.mxmindia.com/2012/12/jaldi-5-with-martin-da-costa-time-is-perfect-to-roll-out-ticketed-ipr-events/

Guest Article: Adventures in an accelerated world
Accelerated change is not just a technological issue; it has to be looked at as a cultural phenomenon, writes Shaleen Sharma
http://www.mxmindia.com/2012/12/guest-article-adventures-in-an-accelerated-world/

The Anchor: 7 telltale signs in the media that winter's arrived
Winter's here, and it's not just your colleague's runny nose saying so. A N Chorrea lists 'cold signals' that the media sends out
http://www.mxmindia.com/2012/12/the-anchor-7-telltale-signs-in-the-media-that-winters-arrived/

Anil Thakraney: Lazy Indian print media
Some recent examples indicate to me that our newspapers and news magazines are still in a state of slumber. This must change very fast if print wishes to be around for a longer time than expected
http://www.mxmindia.com/2012/12/anil-thakraney-lazy-indian-print-media/

Public can seek MLM info filed by govt
The government will publish names of questionable Multi Level Marketing companies
http://www.mxmindia.com/2012/12/public-can-seek-mlm-info-filed-by-govt/

Satyamev Jayate Bags 'Indian of The Year' Special Achievement Award by CNN-IBN
Star India CEO Uday Shankar and the team behind Satyamev Jayate were honoured for their contribution in highlighting several social ills and generating awareness and solutions for them

http://www.mxmindia.com/2012/12/satyamev-jayate-bags-indian-of-the-year-special-achievement-award-by-cnn-ibn/