Stories on 17th Apr '15

IPL8 is more than 40% more popular than IPL7: TAM data
The first five matches of IPL8 garnered 4.5% Average.TVR which was 42% more compared to its previous edition, as per data released by TAM
http://www.mxmindia.com/2015/04/ipl8-is-more-than-40-more-popular-than-ipl7-tam-data/

ITC's media account may soon be up for grabs
The Kolkata-based Tobacco-to-consumer major's three-year contract with Madison World had expired in 2014 and the deal was extended for a year to December 2015
http://www.mxmindia.com/2015/04/itcs-media-account-may-soon-be-up-for-grabs/

Ranjona Banerji: Rahul G is back. Yawn
We are indeed lucky the news channels did not tell us what Rahul Gandhi was eating for breakfast and so on, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-rahul-g-is-back-yawn/

Star CJ is now Shop CJ, to concentrate on TV-led sales
The company, which started business in September 2009 with Star as a joint venture partner, has now allied with Providence Equity partners
http://www.mxmindia.com/2015/04/star-cj-is-now-shop-cj-to-concentrate-on-tv-led-sales/

Nahar Group unveils new campaign targeting kids
A customer is more conscious, globally travelled, and knows what he wants
http://www.mxmindia.com/2015/04/nahar-group-unveils-new-campaign-targeting-kids/

Nitin Mantri appointed President of PRCAI
Mantri moves from Vice President to President of PRCAI
http://www.mxmindia.com/2015/04/nitin-mantri-appointed-president-of-prcai/

'I am Nikon', asserts Nikon India in new campaign
The campaign will be live on 18th of April in two different edits for duration of 30 seconds each on television and the complete campaign of 60 seconds will be live on YouTube
http://www.mxmindia.com/2015/04/i-am-nikon-asserts-nikon-india-in-new-campaign/

PassPass wins big at Delhi Ad Club awards
Felicitated for outstanding usage of media during Pakistani PM Nawaz Sharif's India visit
http://www.mxmindia.com/2015/04/passpass-wins-big-at-delhi-ad-club-awards/

Reliance partners with Personagraph; to provide more value for Game Developers and Advertisers
World Wide open and Personagraph launches a Private Marketplace (PMP) for Mobile Developers in India
http://www.mxmindia.com/2015/04/reliance-partners-with-personagraph-to-provide-more-value-for-game-developers-and-advertisers/

Ambi Parameswaran's 'For God's Sake', now in paperback
The book won excellent reviews from book lovers and media when it came out in hardcover last year
http://www.mxmindia.com/2015/04/ambi-parameswarans-for-gods-sake-now-in-paperback/

Invest in love this Akshaya Tritiya, says BlueStone
The new campaign by BlueStone states that love is the best investment

http://www.mxmindia.com/2015/04/invest-in-love-this-akshaya-tritiya-says-bluestone/

Stories on 26th Feb '15

Yes, Lowe Lintas India is the #1 creative agency in the whole world!
For the first time ever, as per WARC 100, an annual ranking of best marketing companies and campaign, has seen an Indian agency right at the top!
http://www.mxmindia.com/2015/02/yes-lowe-lintas-india-is-the-1-creative-agency-in-the-whole-world/

APAC Effie Awards 2015 unveils list of finalists
The finalist results were out following two rigorous rounds of judging by a jury consisting of 115 senior level advertising and marketing professionals
http://www.mxmindia.com/2015/02/apac-effie-awards-2015-unveils-list-of-finalists/

Interbrand's Pradeep Debnath makes his mark at pan-India design contest
He was chosen from over 7,000 entries that were submitted from across the world
http://www.mxmindia.com/2015/02/interbrands-pradeep-debnath-makes-his-mark-at-pan-india-design-contest/

Reliance Games announces debut of Pocket Gamer Connects
The platform will celebrate knowledge-sharing and networking with industry leaders
http://www.mxmindia.com/2015/02/reliance-games-announces-debut-of-pocket-gamer-connects/

Goodyear unveils campaign featuring Italian football stars
Goodyear tyres are built to deliver a number of performance advantages for drivers
http://www.mxmindia.com/2015/02/goodyear-unveils-campaign-featuring-italian-football-stars/

Sony SIX to air TNA content until 2022
The agreement anchors TNA with a major media company in the world's largest wrestling market outside of the United States

http://www.mxmindia.com/2015/02/sony-six-to-air-tna-content-until-2022/