Stories on 17th Apr '15

IPL8 is more than 40% more popular than IPL7: TAM data
The first five matches of IPL8 garnered 4.5% Average.TVR which was 42% more compared to its previous edition, as per data released by TAM
http://www.mxmindia.com/2015/04/ipl8-is-more-than-40-more-popular-than-ipl7-tam-data/

ITC's media account may soon be up for grabs
The Kolkata-based Tobacco-to-consumer major's three-year contract with Madison World had expired in 2014 and the deal was extended for a year to December 2015
http://www.mxmindia.com/2015/04/itcs-media-account-may-soon-be-up-for-grabs/

Ranjona Banerji: Rahul G is back. Yawn
We are indeed lucky the news channels did not tell us what Rahul Gandhi was eating for breakfast and so on, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-rahul-g-is-back-yawn/

Star CJ is now Shop CJ, to concentrate on TV-led sales
The company, which started business in September 2009 with Star as a joint venture partner, has now allied with Providence Equity partners
http://www.mxmindia.com/2015/04/star-cj-is-now-shop-cj-to-concentrate-on-tv-led-sales/

Nahar Group unveils new campaign targeting kids
A customer is more conscious, globally travelled, and knows what he wants
http://www.mxmindia.com/2015/04/nahar-group-unveils-new-campaign-targeting-kids/

Nitin Mantri appointed President of PRCAI
Mantri moves from Vice President to President of PRCAI
http://www.mxmindia.com/2015/04/nitin-mantri-appointed-president-of-prcai/

'I am Nikon', asserts Nikon India in new campaign
The campaign will be live on 18th of April in two different edits for duration of 30 seconds each on television and the complete campaign of 60 seconds will be live on YouTube
http://www.mxmindia.com/2015/04/i-am-nikon-asserts-nikon-india-in-new-campaign/

PassPass wins big at Delhi Ad Club awards
Felicitated for outstanding usage of media during Pakistani PM Nawaz Sharif's India visit
http://www.mxmindia.com/2015/04/passpass-wins-big-at-delhi-ad-club-awards/

Reliance partners with Personagraph; to provide more value for Game Developers and Advertisers
World Wide open and Personagraph launches a Private Marketplace (PMP) for Mobile Developers in India
http://www.mxmindia.com/2015/04/reliance-partners-with-personagraph-to-provide-more-value-for-game-developers-and-advertisers/

Ambi Parameswaran's 'For God's Sake', now in paperback
The book won excellent reviews from book lovers and media when it came out in hardcover last year
http://www.mxmindia.com/2015/04/ambi-parameswarans-for-gods-sake-now-in-paperback/

Invest in love this Akshaya Tritiya, says BlueStone
The new campaign by BlueStone states that love is the best investment

http://www.mxmindia.com/2015/04/invest-in-love-this-akshaya-tritiya-says-bluestone/

Stories on 6th Sep '13

It's Emvies 2013 tonight!
It's the big night for media agencies as Advertising Club's Emvies 2013 will be held in Mumbai
http://www.mxmindia.com/?p=53767

When dhanda is manda, bring in the entrepreneurs!
How entrepreneurs are donning the mantle of CEOs to challenge slowdowns
http://www.mxmindia.com/?p=53781

India rules Warc marketing strategy awards shortlist
17 Indian entries were shortlisted for Warc's 2013 Asian Strategy Prize
http://www.mxmindia.com/?p=53776

ASCI launches new website and online complaints & monitoring system
New services will enable Advertising Standards Council of India facilitate speedy complaint lodging and tracking of complaint status
http://www.mxmindia.com/?p=53763

YouTube launches Comedy Week in India
400 hours of comedy content and 35 new exclusive shows featuring leading stars Cyrus Broacha, Vir Das, Kapil Sharma, Bharti, Krushna, VIP, Saurabh Pant and Sugandha
http://www.mxmindia.com/?p=53761

Genesis BM elevates Deepshika Dharmaraj, hires Kavita Rao
Ms Dharmaraj will take charge as Chief Marketing and Growth Initiatives Officer and Ms Rao will be Chief Talent Engagement Officer
http://www.mxmindia.com/?p=53754

Shailesh Kapoor: The Big GEC Quarter: What's In Store?
Going by the first eight months, 2013 has not been the most exciting year for Hindi GEC content. But the festive season could change that as Shailesh Kapoor highlights what each Hindi GEC is set for
http://www.mxmindia.com/?p=53765

Ranjona Banerji: Spotlight on staff welfare in media
It's heartening to hear that the organization where the intern photojournalist and her colleague worked has been with them throughout and has offered help of various sorts that is required, writes Ranjona Banerji
http://www.mxmindia.com/?p=53774

Stories on 26th Aug '13

Jobs in Media: Slow & Unsteady
Pink slips, pay cuts and no fresh hiring see a severe slowdown in the Indian media sector
 http://www.mxmindia.com/?p=53264

Newspapers, digital must co-exist for survival: INMA South Asia Conference 2013
The main takeaway from the conference in less than 140 characters: Newspapers and Digital will co-exist. Concentrate on just one, and you’ll perish. Short video clips are the future and revenue-friendly
http://www.mxmindia.com/?p=53273

ASCI upholds plaints against 3 online and 1 YouTube ad
The Consumer Complaints Council of advertising self-regulator Advertising Standard Council of India upheld complaints against 144 out of 174 ads in June 2013
http://www.mxmindia.com/?p=53263

Amith Prabhu: Modi's online Public Relations campaign
Narendra Modi has taken the lead in online outreach and politicians from his own party and those from others have a lot of catching up to do, writs Amith Prabhu
http://www.mxmindia.com/?p=53262

Reviewing the Reviews: 2.5-4 stars for Madras Cafe
Madras Cafe won some heartfelt praise, some grudging, and ratings from 2.5 to 4, which can confuse readers of multiple media
http://www.mxmindia.com/?p=53261

'Heritage music' channel InSync gets Aidem for adsales
Aidem excited about the channel which will air classical music and more
http://www.mxmindia.com/?p=53293

Fourth Dimension takes Sanjeev Kapoor to Kochi for live show
Fourth Dimension takes Sanjeev Kapoor to Kochi live, the third in South India, after Coimbatore and Bengaluru
http://www.mxmindia.com/?p=53272

Stories on 23rd July '13

The YouTube way to fame in filmland
Aspiring directors showcase talent with short films for YouTube made for less that Rs 5k, marketed on social media for around Rs 50k
http://www.mxmindia.com/2013/07/the-youtube-way-to-fame-in-filmland/

Education sector ads lead in 'misleading' ads picked by ASCI
ASCI upholds complaints against 123 of 144 ads in May 2013 with th highest numbers of misleading ads are from the Education Sector
http://www.mxmindia.com/2013/07/education-sector-ads-lead-in-misleading-ads-picked-by-asci/

Starbucks appoints Manmeet Vohra as Director-Marketing and Category
Tata Starbucks appoints Manmeet Vohra as Director - Marketing and Category as  Sushant Dash takes charge as Global Brand Director of Tata Global Beverages
http://www.mxmindia.com/2013/07/starbucks-appoints-manmeet-vohra-as-director-marketing-and-category/

'Indian Consultancy of the Year 2013' Perfect Relations claims winning entire Star network account when it hasn't
The agency claims it bagged the Star Network account last year when it in fact has only part of the account of the television network
http://www.mxmindia.com/2013/07/indian-consultancy-of-the-year-2013-perfect-relations-claims-winning-entire-star-network-account-when-it-hasnt/

Amith Prabhu: The 6 Cs that are the currency of being successful PR professionals
What are the most important attributes that a PR professional must have to succeed? Amith Prabhu lists these
http://www.mxmindia.com/2013/07/amith-prabhu-the-6-cs-that-are-the-currency-of-being-successful-pr-professionals/

Parle Products ropes in Ruskin Bond for digital campaign
Parle G goes digital with author Ruskin Bond as a guest blogger for microsite 'TheFutureGenius.com'
http://www.mxmindia.com/2013/07/parle-products-ropes-in-ruskin-bond-for-digital-campaign/

Bloomberg TV gets set for third season of The Pitch
The winner of The Pitch stands to win upto Rs 5 crore as seed money to set up her/his business
http://www.mxmindia.com/2013/07/bloomberg-tv-gets-set-for-third-season-of-the-pitch/

It's raining clients for MSLGroup!
JW Marriott Bengaluru, Big Bazaar, Whirlpool, Investors' Clinic and The Institute of Neurosciences - Kolkata have chosen MSLGroup for its PR and social media duties in June and July
http://www.mxmindia.com/2013/07/its-raining-clients-for-mslgroup/

Arvind Sharma re-elected President of AAAI
Arvind Sharma, Chairman & CEO of India Subcontinent, Leo Burnett, was re-elected President of Advertising Agencies Association of India (AAAI) for the year 2013-2014 at its Annual General Body Meeting held last Friday.
http://www.mxmindia.com/2013/07/arvind-sharma-re-elected-president-of-aaai/

Debrief: Tanishq Mia: Very real, very well-executed
Male clients in India don't get their attention swayed by the jewellery a woman wears, that happens with a precariously plunging neckline, writes Anil Thakraney in this review of the new Tanishq TVC
http://www.mxmindia.com/2013/07/debrief-tanishq-mia-very-real-very-well-executed/

Stories on 6th Jun

We want to in the forefront when new media will merge with traditional: Anuj Gandhi
With the growing scope of monetizing multimedia content, IndiaCast, the all-new TV18 and Viacom18 jv, is poised for interesting times
http://www.mxmindia.com/2012/06/we-want-to-in-the-forefront-when-new-media-will-merge-with-traditional-anuj-gandhi-group-ceo-indiacast/

Mindshare elevates Ashutosh Srivastava, G'Man and Greet, unveils new 'global to local' structure
Mindshare has announced three key promotions: Ashutosh Srivastava is  Chairman and CEO for global emerging markets, and also the agency’s new global leader for products/services and talent development, R Gowthaman will take on the role of CEO for South and South East Asia and James Greet, currently CEO, Australia, will add Japan, Korea and New Zealand to his responsibilities, and also be APAC regional leader for talent.
http://www.mxmindia.com/2012/06/mindshare-elevates-ashutosh-srivastava-gman-and-greet-unveils-new-global-to-local-structure/

Five years of Creativeland Asia
Having survived and survived with flourish in the last five years has been no mean feat for Creativeland Asia. Team CLA and their clients talk to MxMIndia on what makes the agency such a hit.
http://www.mxmindia.com/2012/06/five-years-of-creativeland-asia/

Hungama Digital to manage Microsoft India’s social media
Besides the corporate mandate, Hungama Digital will also manage three other businesses for Microsoft India on social media - MSN India, Windows Azure and Microsoft Office
http://www.mxmindia.com/2012/06/hungama-digital-to-manage-microsoft-india%e2%80%99s-social-media/

Abhishek Rege & Doris Dey join Endemol India
Abhishek Rege appointed - Chief Operating Officer - Television; Doris Dey joins as Fiction Head
http://www.mxmindia.com/2012/06/endemol-india-announces-a-new-structure-aligned-to-its-growth-strategy/

Internet influences over 50% car buyers: Google
The offline study conducted by Nielsen on behalf of Google India at car showrooms in eight metros revealed that one in two car buyers conducted research online
http://www.mxmindia.com/2012/06/internet-influences-over-50-car-buyers-google/

Charlotte Chunawala named CEO of Cohn & Wolfe India
Two new offices open in India following recent Cohn & Wolfe expansion across China, Singapore, Malaysia and Indonesia
http://www.mxmindia.com/2012/06/charlotte-chunawala-named-ceo-of-cohn-wolfe-india/

Ram Kapoor continues to be favourite Hindi GEC character : Ormax Media
From CIL 9 onwards, Ram Kapoor continues to hold the first position. He is more popular than Priya who is at rank No. 4
http://www.mxmindia.com/2012/06/ram-kapoor-continues-to-be-the-favorite-character-of-hindi-gec-viewers-ormax-media/

Neo Prime signs Frank Leboeuf for special programming on UEFA EURO 2012
Besides, on-air programming on Neo Prime, the former Chelsea defender will also be involved with several on-ground initiatives
http://www.mxmindia.com/2012/06/neo-prime-signs-frank-leboeuf-for-special-programming-on-uefa-euro-2012/

Make way for the men. Basics Life goes National
After their e-commerce store, www.basicslife.com opened, Hanif and Suhail Sattar feel the time is right to push for a national presence
http://www.mxmindia.com/2012/06/make-way-for-the-men-basics-life-goes-national/

DDB Mudra wins The Economist's Battle of Wits quiz
17 teams from various clients and media organizations participated in the quiz
http://www.mxmindia.com/2012/06/ddb-mudra-wins-the-economists-battle-of-wits-quiz/

Luxor signs Deepika Padukone as brand ambassador for Pilot
She will be seen in an aggressive multi-media campaign which will be created by Lowe Lintas
http://www.mxmindia.com/2012/06/luxor-signs-deepika-padukone-as-brand-ambassador-for-pilot/

Vivek Oberoi to flag off BIG FM's 'Cigarette Bhujao Life Banao' campaign
This campaign by 92.7 BIG FM is an extension of the larger campaign called 'Mumbai Manao, Life Banao'
http://www.mxmindia.com/2012/06/vivek-oberoi-to-flag-off-big-fms-cigarette-bhujao-life-banao-campaign/

The Anchor: Sandeep Bomble on four ways agencies can attract top talent
Talented people are self-assured and positive that visibility through good work only, can win them fame and money and perks are the next obvious that will follow, says Sandeep Bomble
http://www.mxmindia.com/2012/06/the-anchor-sandeep-bomble-on-four-ways-agencies-can-attract-top-talent/

Anil Thakraney: Nano: Manufacturing success, marketing failure
The moment they positioned it as the 'poor man's' car, they took the sex out of the equation. No one wants to be perceived as a loser when it comes to his car
http://www.mxmindia.com/2012/06/anil-thakraney-nano-manufacturing-success-marketing-failure/

Stories on 23rd Apr '12

@Goafest, Taproot emerges tall. And how!
Ogilvy was the clear #1, but runner-up Taproot showed the Big Boys the might of the small...
http://www.mxmindia.com/?p=18299

Need for industry leaders to deliberate on advertising biz: Sam Balsara
The original idea of a business conclave is for a few industry leaders to sit together in a roundtable and discuss the issues of business of advertising says Sam Balsara
http://www.mxmindia.com/?p=18291

Special to MxM: Shashi Sinha on Day 2
So while the focus till now was to get the event going, the plan going forward would be to plan three years' ahead and see what can be planned for the future, says Shashi Sinha
http://www.mxmindia.com/?p=18290

Don't ignore TV & print: Joy Chakraborthy
They should have got some speakers from television and print too, as they need to be told what are they doing to sustain in these mediums because they are also growing, says Joy Chakraborthy, CEO, TV Today
http://www.mxmindia.com/?p=18295

Ads must be rational: Prof John Philip Jones
Professor John Philip Jones, Author and Brand Guru was of the opinion that like in India, even theUS did not make the best use of internet advertising. However, he felt that the medium would continue to grow in both parts of the world
http://www.mxmindia.com/?p=18298

'Need for old & wise to guide youth'
The panel discussed the need to present their agencies differently; the loss of long term relation between the clients and the agencies and the need for multiple agencies to build a brand
http://www.mxmindia.com/?p=18293

Net better RoI with online video ads: Lucas Watson
Start a video advertising campaign online, and you will be surprised to find how people are passionate about participating with the brand they love, says Lucas Watson, Global Vice President, YouTube
http://www.mxmindia.com/?p=18294

Innovation is the magic of ideas: Tim Love
Mr Love talked about how language is a technology and how we have underestimated the effect language has on human misunderstanding
http://www.mxmindia.com/?p=18301


Creativity plus content, the Coca-Cola way
Mr Mildenhall also explained how a brand must encourage its consumers to express their stories because there is a need to move to dynamic storytelling
http://www.mxmindia.com/?p=18296


Despite 59 cuts, Sony asked to push Dirty Picture airing to after 11pm
Sony is asked by the I&B Ministry to push Dirty Picture airing to after 11.30pm
http://www.mxmindia.com/?p=18288

Anil Thakraney: What to do with scam ads?
Even a simple thing like a Facebook page can be created to upload resumes of habitual scamsters. This will ensure folks think many times before they cheat
http://www.mxmindia.com/?p=18297

Ad Strat: Jumpin - Bade Kaam Ki Masti
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/?p=18393

The Anchor: 20 Amul ads that tell the IPL story
Given the huge response to our feature tracking Sachin Tendulkar's career via Amul ads, here's bring you the IPL story via Amul ads
http://www.mxmindia.com/?p=18289

Reviewing the Reviews: Vicky Donor
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/?p=18292

[MJR] Who will guard the Republic?
The biggest problem for the President of India, as far as I can see, is whether they can stand for hours, saluting, during the Republic Day parade
http://www.mxmindia.com/?p=18336

National Public Relations Day celebrated
National and Public Relations Day is observed to highlight the growing role of public relations practice in the society
http://www.mxmindia.com/?p=18300

Stories on 27th February

10 takeaways from ad:tech 2012
A quick look at what happened @ the premier congregation of digital marketing, media and ad professionals
http://www.mxmindia.com/2012/02/10-takeaways-from-adtech-201/

Mindshare's YouTube record with 'Boost Sachin Anthem'
Hosted on Youtube on the February 8, sung by the latest rage, Dhanush of the Kolaveri Di fame, the anthem video now boasts of a Gold Trending Medal from YouTube, with over 4 million views as on February 22.
http://www.mxmindia.com/2012/02/mindshare-shatters-youtube-record-with-boost-sachin-anthem/


We're a one-stop shop for broadcasters: Santosh Nair, UTV
UTV Television's USP is that they deliver scripted and non-scripted content to the broadcaster in six to seven languages says Chief Operating Officer Santosh Nair.
http://www.mxmindia.com/2012/02/were-a-one-stop-shop-for-any-broadcaster-santosh-nair-utv/


Asterii seeks to create new wave in the world of analytics
While agencies are waking up to the phenomenon in a heightened manner, there is still a lot that is needed to be done in the space, admits CEO Niteen Bhagwat.
http://www.mxmindia.com/2012/02/asterii-seeks-to-create-new-wave-in-the-world-of-analytics/


Day 2 @ad:tech: Nothing's too small in new digi world
What happened at ad:tech on Day 2; meanwhile, Delhi will be the third-time host to ad:tech in 2013.
http://www.mxmindia.com/2012/02/day-2-adtech-nothings-too-small-in-new-digi-world/


[PR Channel] We are producing pathetic people for almost every kind of task: Dilip Cherian
In conversation with MxM India, Dilip Cherian, Consulting Partner, Perfect Relations talks about the talent crunch turning into a big area of concern, something he regards as India’s huge pitfall in coming years.
http://www.mxmindia.com/2012/02/we-are-producing-pathetic-people-for-almost-every-kind-of-task-dilip-cherian/


OOH brand awareness for Om Logistics by JCDecaux
The duration of the campaign, from January 2012 to February 2012, was selected to coincide with the various exhibitions held at Pragati Maidan in these months.
http://www.mxmindia.com/2012/02/ooh-brand-awareness-for-om-logistics-by-jcdecaux/


The Anchor: 5 must-haves for youngsters entering adland
With the basics in place, young entrants to the ad world can go any place. BR Swarup gives the rundown.
http://www.mxmindia.com/2012/02/the-anchor-5-must-haves-for-youngsters-entering-the-ad-industry/


Anil Thakraney: Dual ad play during cricket matches?
During a cricket match if the player is found performing really badly, or is woefully out of form, the advertiser can switch to the commercial that doesn’t feature him.
http://www.mxmindia.com/2012/02/anil-thakraney-dual-ad-play-during-cricket-matches/

Ad Strat: Mahindra XUV500
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/02/ad-strat-mahindra-xuv500/

Stories on 15th February

Chinese Madhouse looks to wow India
Chinese mobile ad network Madhouse enters India to offer comprehensive mobile marketing solutions
http://www.mxmindia.com/2012/02/chinese-madhouse-looks-to-wow-india/

Korean durable brands outwit Indian giants
The Indian brands today are doing what the Korean brands did when they entered India way back in late 90s, mapping their rivals' strengths and weaknesses
http://www.mxmindia.com/2012/02/korean-durable-brands-outwit-indian-giants/

Indian adspends to see +8.7% growth in 2012: MPA study
The growth will be primarily driven by MNCs investing in India and stronger MCG sector, and there could be upward revisions made in the second half of 2012
http://www.mxmindia.com/2012/02/indian-adspends-to-see-8-7-growth-in-2012-mpa-study/

Prabhat Khabar launches rural tabloid Panchayatnama
The 40 pages colour tabloid with cover price of Rs12 is first of its kind in Jharkhand and will be available in all the 4,423 Panchayats in 24 districts.
http://www.mxmindia.com/2012/02/prabhat-khabar-launches-rural-tabloid-panchayatnama/

Venke Sharma moves to Leo Burnett Indonesia
Sharma is the executive director, head of digital, technical advisor for the agency's Indonesia office. In this role he would be reporting to Thomas Sutton, country advisor, Leo Burnett Indonesia
http://www.mxmindia.com/2012/02/venke-sharma-moves-to-leo-burnett-indonesia/

Gouri Dange:  Smooth new words for same old fare
Perfectly serviceable words are being replaced by silkier ones.
http://www.mxmindia.com/2012/02/gouri-dange-smooth-new-lexicon/

Flashed y'day: O&M launches Social@Ogilvy
Ogilvy & Mather launches new cross-discipline social media practice called Social@Ogilvy.
http://www.mxmindia.com/2012/02/om-launches-socialogilvy/

Raj Kundra & Sanjay Dutt partner with YouTube for Super Fight League
Sign three-year exclusive deal with YouTube to live stream all fights on a dedicated SFL channel on YouTube.
http://www.mxmindia.com/2012/02/raj-kundra-sanjay-dutt-partner-with-youtube-for-super-fight-league/

NewsX launches The Insiders with Kalyani Shankar
The series will feature insights on key people and events that have shaped our nation as told by insiders who have held positions of power and privilege.
http://www.mxmindia.com/2012/02/newsx-launches-the-insiders-with-kalyani-shankar/

BharatMatrimony to create the world's largest wedding photo album
Kapil Dev & Romi Dev will inaugurate the www.millionweddingpics.com website and upload the first picture.
http://www.mxmindia.com/2012/02/bharatmatrimony-to-create-the-worlds-largest-wedding-photo-album/

The Anchor and a request from MxMIndia: Infinite reasons on why you must Vote tomorrow!
Participating in the polling process is a good way to help make our respective cities and towns better places to live in. And that’s reason #1 to 100... to infinity for voting
http://www.mxmindia.com/2012/02/the-anchor-and-a-request-from-mxmindia-infinite-reasons-on-why-you-must-vote-tomorrow/

Anil Thakraney: How Brand Thackeray has got devalued
Either because of old age or because of blind love for his son, Thackeray Sr has allowed the Sena brand to depreciate very badly.
http://www.mxmindia.com/2012/02/anil-thakraney-how-brand-thackeray-has-got-devalued/

Need to relook at aid
In Freaking News, RanjonaBanerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/need-to-relook-at-aid/

Stories on 19th January

Gold opens new doors for Manappuram
In redefining the way gold loan is viewed, Manappuram Finance Limited has turned its own fortunes around too
http://www.mxmindia.com/2012/01/gold-opens-new-doors-for-manappuram/

Don't be complacent: N Ram's goodbye letter
Outgoing Editor-in-Chief also asks new incumbents not to let trivia outweigh credible, investigative journalism.
http://www.mxmindia.com/2012/01/dont-be-complacent-n-rams-goodbye-letter/

Digital Summit: Is Digital a monster for brands?
'Preparing for 30 Million Internet Users', the India Digital Summit tackled some relevant questions about the new wave of media and the way it is used, which is not just approaching but upon us.
http://www.mxmindia.com/2012/01/digital-summit-is-digital-a-monster-for-brands/

Digital Summit: The new wave of mobile and social - are we strong enough for it?
Among other things, the India Digital Summit finds that currently the platforms are too digital to be efficient and new addition to digital innovations does not necessarily help the existing businesses to grow.
http://www.mxmindia.com/2012/01/digital-summit-the-new-wave-of-mobile-and-social-are-we-strong-enough-for-it/

Not Linking Road or Khan Market, Delhi airport is the best retail location for some luxury brands
Delhi airport emerges as the best retail location for luxury brands like Swarovski, M&S & Hidesign
http://www.mxmindia.com/2012/01/not-linking-road-or-khan-market-delhi-airport-is-the-best-retail-location-for-some-luxury-brands/

I&B ministry puts up charter for media growth
The vision of the charter, uploaded on the ministry's website, is to create an enabling environment for the media and entertainment sector, with appropriate policy framework.
http://www.mxmindia.com/2012/01/ib-ministry-puts-up-charter-for-media-growth/

Dentsu India Group makes key senior level appointments
CP Arora has been appointed Group Chief Financial Officer, and Suprotim Day as Chief Films Officer.
http://www.mxmindia.com/2012/01/dentsu-india-group-makes-key-senior-level-appointments/

9 Indians among YouTube Space Mission finalists
Space Lab announces 60 finalists of ‘Send Students' Experiments into Space'. The competition received thousands of entries from more than 80 countries; US leads in number of finalists followed by India, Poland, Canada and Spain.
http://www.mxmindia.com/2012/01/9-indians-among-youtube-space-mission-finalists/

mydala.com brings battle of Agneepath to real life
Dharma Productions partners with mydala.com initiate unique multimedia marketing campaign across 11 cities.
http://www.mxmindia.com/2012/01/mydala-com-brings-battle-of-agneepath-to-real-life/

FTII Producers' Guild fanfare over Indian cinema's centenary
Celebrations to begin amidst much fanfare at 7th Chevrolet Apsara Awards on January 25, Yash Raj Studios; Medley line-up of top acts by Bollywood’s biggest stars - tribute to the golden era!
http://www.mxmindia.com/2012/01/ftii-producers-guild-fanfare-over-indian-cinemas-centenary/

The Anchor: 5 reasons why radio is very effective in tier 2 and 3 cities
Localised content, lower literacy rates and frequent power outages are some of the reasons people prefer radio in the tier 2 and 3 cities says Harrish Bhatia.
http://www.mxmindia.com/2012/01/the-anchor-5-reasons-why-radio-is-very-effective-in-tier-2-and-3-cities/

Debrief: Kit Kat: All about the birds and the squirrels
The key target audience, the youngsters, will connect with this situation. Also, Nestle has done a cool improvement over the previous version: they have set the new commercial inside a classroom.
http://www.mxmindia.com/2012/01/debrief-kit-kat-all-about-the-birds-and-the-squirrels/

Journalism, a very intriguing career choice
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/journalism-a-very-intriguing-career-choice/

TAM Data (GRPs, Channel shares of HGECs)- Wk 2 '12
http://www.mxmindia.com/2012/01/tam-data-grps-channel-shares-of-hgecs-wk-2-12/

TAM data Top 10 programmes on HGEC - Wk 2 '12
http://www.mxmindia.com/2012/01/tam-data-top-10-programmes-on-hgec-wk-2-12/

Stories on 3rd January

Zee zeal comes to the fore
Celebrating 20 years in the broadcast business, Zee Entertainment employs a renewed marketing thrust to climb the ratings ladder.
http://www.mxmindia.com/2012/01/zee-zeal-comes-to-the-fore/

Done deal? Reliance to invest over Rs 1,500 crore in TV18 Group
Mukesh Ambani set to enable Raghav Bahl to pick up ETV. RIL likely to invest Rs 1.5k cr for 30% stake and 4G broadband content rights.
http://www.mxmindia.com/2012/01/reliance-to-invest-over-rs-1500-crore-in-tv18-group/

Resolutions for 2012: I shall, I intend, I will...
The new year means making new resolutions, and our industry is no different. MxM India spoke to the leading men of the industry to find out about their resolutions.
http://www.mxmindia.com/2012/01/2012-i-shall-i-intend-i-will/

IPL sponsorship assessment in new TAM volumes
TAM Sports' IPL 3 & 4 books will include an in-depth study on the event's viewership dynamics, commercial and non-commercial advertising.
http://www.mxmindia.com/2012/01/ipl-sponsorship-assessment-in-tam-book/

Mediaah!: 12 media conglomerates to watch out for in 2012 (Cont'd)
Pradyuman Maheshwari continues his listing of 12 media biggies he's going to be tracking this year.
http://www.mxmindia.com/2012/01/mediaah-12-media-conglomerates-to-watch-out-in-2012-contd/

'Silent Anthem' is among 2011's top 10 most-watched YouTube videos in India
The Silent National Anthem acquired an audience largely on account of its brilliant emotional connect.
http://www.mxmindia.com/2012/01/silent-anthem-is-among-2011s-top-10-most-watched-youtube-videos-in-india/

The Anchor:6 ways ad agencies can attract top talent
When is an agency not an 'agency'? When it wants to be a magnet for talent, observes Partha Sinha.
http://www.mxmindia.com/2012/01/the-anchor-partha-sinha-on-6-ways-advertising-agencies-can-attract-top-talent/

Debrief: Google Chrome: Real marries virtual
The ad effortlessly communicate that Google Chrome can make you prosper in your line of activity.
http://www.mxmindia.com/2012/01/debrief-google-chrome-real-marries-virtual/

2011 ends with a whimper
Ranjona Banerji reviews the content on news television and the morning papers.

http://www.mxmindia.com/2012/01/2011-ends-with-a-whimper/

Stories on 8th December

Remembering David Ogilvy
As the Ogilvy India Alumni celebrates the great adman's 100th year this evening, former Ogilvyian Sumit Roy pays a tribute
http://www.mxmindia.com/2011/12/remembering-david-ogilvy/

Announcing MxMIndia's Print Avatar
Happy to announce that the refreshing feel of MxMIndia.com will soon be seen in print
http://www.mxmindia.com/2011/12/announcing-mxmindias-print-avatar/

Govt approves Walt Disney's shareholding in UTV to 100%
The Cabinet Committee on Economic Affairs has approved the proposal of Walt Disney Company to up its shareholding in UTV to 100%
http://www.mxmindia.com/2011/12/walt-disney-se-proposes-to-increases-its-utv-shareholding/

As the $ rises, pay more for FMCGs & white goods
FMCG, consumer durables prices rise on rupee volatility
http://www.mxmindia.com/2011/12/as-the-rises-pay-more-for-fmcgs-white-goods/

Mediaah!: Oh MiD-Day, my MiD-Day!
Pradyuman Maheshwari on the mess at Mid-Day, Minister Sibal's plans to screen the Net, credible awards and the Mediaah! take on who's a worthy Impact Person of the Year
http://www.mxmindia.com/2011/12/mediaah-oh-mid-day-my-mid-day/

Your fill of Dev Anand on Shemaroo
Shemaroo Entertainment pays fulsome tribute to the evergreen hero of Hindi cinema, Dev Anand, with dedicated YouTube channels showcasing the songs picturised on him.
http://www.mxmindia.com/2011/12/your-fill-of-dev-anand-on-shemaroo/

The Anchor: 7 reasons why taking risks in ideas works
Rahul Mathew on why not taking a risk is sometimes more hazardous.
http://www.mxmindia.com/2011/12/the-anchor-7-reasons-why-taking-risks-in-ideas-works/

Saregama, UTV Bindass tie up for music talent show
Saregama ties up with UTV Bindass to revive mainstream popular music
http://www.mxmindia.com/2011/12/saregama-utv-bindass-tie-up-for-music-talent-show/

PR Grid wins global 'effective communication' award
Ajay Garkal, Principal Associate of PR Grid, received the 'Most Effective Media Communication' award at the Global Awards for Brand Excellence during the recently concluded World Brand Congress 2011 in Mumbai.
http://www.mxmindia.com/2011/12/pr-grid-wins-global-effective-communication-award/

Digitization will boost TV industry: MPA report
Digital mandate to benefit the industry and the consumer: Media Partners Asia
http://www.mxmindia.com/2011/12/digitization-will-boost-tv-industry-mpa-report/

Much admiration for glam add-ons
In Freaking News, Ranjona Banerji reviews the fare on primetime news and the morning papers
http://www.mxmindia.com/2011/12/much-admiration-for-glam-add-ons/

Stories on 7th October

3 days to World Magazine meet

Three days to the FIPP’s World Magazine Congress in India, being held here for the first time

http://www.mxmindia.com/2011/10/3-days-to-world-magazine-meet/

I Will Miss You Dad: An iPhone pays tribute to its Legendary Father, Steven P Jobs

Krish Dhingra finds his iPhone paying tribute to its famed father, Steve Jobs

http://www.mxmindia.com/2011/10/i-will-miss-you-dad-an-iphone-pays-tribute-to-its-legendary-father-steven-p-jobs/

When the media got it right

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/when-the-media-got-it-right/

Leo Burnett wins creative mandates for Games 24x7

Games 24x7 have awarded their creative mandates to Leo Burnett India. The win is an outcome of a multi-agency pitch.

http://www.mxmindia.com/2011/10/leo-burnett-wins-creative-mandates-for-games-24x7/

StreetSmart buzz for Disney movie

StreetSmart helps create buzz for Disney original movie ‘Phineas & Ferb: Across the 2nd Dimension’

http://www.mxmindia.com/2011/10/streetsmart-buzz-for-disney-movie/

Anil Thakraney’s DeBrief: Very cool stuff!

Airtel’s idea has caught on with the so-called Gen Next, and the internet is buzzing with it. A total winner, to put it simply.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-very-cool-stuff/

AC Nielsen Jr, father of TV ratings, passes away

Market research and television ratings pioneer Arthur C. Nielsen, Jr. passed away on Wednesday

http://www.mxmindia.com/2011/10/ac-nielsen-jr-father-of-tv-ratings-passes-away/

Steve Jobs – The Vision and the Conviction

Obituary: Steve Jobs (1955-2011) showed what it takes to turn the smallest of ideas into life-changing products

http://www.mxmindia.com/2011/10/steve-jobs-%E2%80%93-the-vision-and-the-conviction/

RIP, Steve Jobs

The world remembers Steve Jobs as a visionary, innovator and ace businessman. Facebook status links

http://www.mxmindia.com/2011/10/rip-steve-jobs/

Those iconic Apple ads

Select Apple advertisements released from 1984 till date. For more links, we suggest searching for more ads at YouTube.com

http://www.mxmindia.com/2011/10/those-iconic-apple-ads/

The Anchor: Anil Thakraney’s 4 reasons why Steve Jobs was so special

There are many reasons behind the cult of Jobs. Here’s my little list on what made the man so special. And my reasons actually lie within Apple’s own legendary ‘Think Different’ advert.

http://www.mxmindia.com/2011/10/the-anchor-anil-thakraney%E2%80%99s-4-reasons-why-steve-jobs-was-so-special/

Stories on 16th September

First on MxM: PTM CEO Rajnish Sahay quits

Mr Rajnish Sahay, Chief Executive Officer of Percept Talent Management (PTM), is moving on

http://www.mxmindia.com/2011/09/first-on-mxm-ptm-ceo-rajnish-sahay-quits/

Wanted: a mast, mast Mid-Day

Pradyuman Maheshwari on why Mid-Day must get back to carrying timepass, Bambaiyya content

http://www.mxmindia.com/2011/09/wanted-a-mast-mast-mid-day/

Arnab Goswami as a BJP adviser?

In Freaking News, Ranjona Banerji on the petrol hike coverage, Times Now on Modi, Omar Abdullah’s marriage...

http://www.mxmindia.com/2011/09/arnab-goswami-as-a-bjp-adviser/

Star strikes gold with 3-year high for Hindi movie channel

Star Gold scores 221 GRPs with Singham premiere generating 8.7 TVR

http://www.mxmindia.com/2011/09/star-strikes-gold-with-3-year-high-for-hindi-movie-channel/

Is YouTube fragmenting TV audiences?

With more people going to online video hosting site YouTube to find shows and songs, is the audience being fragmented?

http://www.mxmindia.com/2011/09/is-youtube-fragmenting-tv-audiences/

Wildcraft takes step into new territory with shoes, eyewear

Adventure equipment company Wildcraft eyes new markets as it prepares to launch footwear and eyewear

http://www.mxmindia.com/2011/09/wildcraft-takes-step-into-new-territory-with-shoes-eyewear/

Lucky 13 for Overdrive as it's anniversary time

The automotive magazine launches its iPad app and new website to mark 13 years in the industry

http://www.mxmindia.com/2011/09/overdrive-anniversary-comes-with-special-issue/

Life beyond cricket: Messi and Djokovic pull advertisers to soccer and tennis

With Messi and Djokovic providing the star power, big advertisers turn to non-cricket sports like soccer and tennis

http://www.mxmindia.com/2011/09/life-beyond-cricket-messi-and-djokovic-pull-advertisers-to-soccer-and-tennis/

The Anchor: Dhunji Wadia on 5 reasons why it's gr8 2B an A-Lister

http://www.mxmindia.com/2011/09/the-anchor-dhunji-wadia-on-5-things-about-being-an-a-lister/

Gili Signature unveiled

Gili’s the first sub-brand to offer fresh intricate designs; Prachi Desai named Brand Ambassador

http://www.mxmindia.com/2011/09/gili-signature-unveiled/

Saam TV’s Ganpati Visarjan coverage gets wide response

A contest revolving around its Ganpati immersion coverage by Saam TV generated tremendous response from viewers

http://www.mxmindia.com/2011/09/saam-tv%E2%80%99s-ganpati-visarjan-coverage-gets-wide-response/

Planting a tree to make a difference, Zee News style

Zee News launches My Earth My Duty Campaign, Let’s Plant Hope

http://www.mxmindia.com/2011/09/planting-a-tree-to-make-a-difference-zee-news-style/