Stories on 1st Sep '15

There Is No Alternative to Arnab!
BARC data shows how the ratings of channels & shows is impacted when star presenters are absent... Goswami included
http://www.mxmindia.com/2015/09/there-is-no-alternative-to-arnab/

Thoughtblurb appoints Rajan Narayan as CEO
Rajan Narayan is known by industry peers for his quick turnarounds and is a part of several growth stories
http://www.mxmindia.com/2015/09/thoughtblurb-appoints-rajan-narayan-as-ceo/

92.7 Big FM unveils new logo
92.7 BIG FM, today, ranks second at an all-India level
http://www.mxmindia.com/2015/09/92-7-big-fm-unveils-new-logo/

Ranjona Banerji: So how long news channels take to prove me wrong in my defence of their coverage of the Sheena Bora murder case?
Because it was not just the primetime debates but also the all-day broadcasts which have anchors, reporters, random guests and members of the general public all attributing motive as well as diagnosing the prime accused, writes Ranjona Banerji
http://www.mxmindia.com/2015/09/ranjona-banerji-so-how-long-news-channels-take-to-prove-me-wrong-in-my-defence-of-their-coverage-of-the-sheena-bora-murder-case/

Asymmetrique bags Taurian World School media biz
Taurian World School based out of Ranchi, India, is a premier educational institute that promotes the holistic development of students
http://www.mxmindia.com/2015/09/asymmetrique-bags-media-account-for-taurian-world-school/

Rose Huskey joins Maxus as APAC Client Leadership Head
Based out of Singapore, Rose will be responsible for ensuring that the client’s experience is world class
http://www.mxmindia.com/2015/09/rose-huskey-joins-the-maxus-regional-team-as-apac-client-leadership-head/

HDS appoints Surya Narayanan as Biz Head
Besides digital marketing, Surya has the experience of working in traditional creative agencies including JWT and Leo Burnett

http://www.mxmindia.com/2015/09/hds-appoints-surya-narayanan-as-the-head-of-business/

Stories on 4th Aug '15

Creative awards don't really matter for Mullen Lintas!
A freewheeling chat with the all-new agency's top deck: Chairman and CCO Amer Jaleel, CEO Virat Tandon & NCD Shriram Iyer
http://www.mxmindia.com/2015/08/creative-awards-dont-really-matter-for-mullen-lintas/

Apollo Munich appoints Cheil to handle creative biz
The account, which was most recently with JWT India, was awarded to Cheil after a multi-agency pitch
http://www.mxmindia.com/2015/08/creative-awards-dont-really-matter-for-mullen-lintas/

Kyoorius unveils its jury for the 2015 Design Awards jury sessions
Continuing the trend from last year, we're hosting the jury session at GD Goenka University School of Design
http://www.mxmindia.com/2015/08/kyoorius-unveils-its-jury-for-the-2015-design-awards-jury-sessions/

Ranjona Banerji: Rumours that Jaggi may have to quit Network18 thanks to an anti-Jaitley article
No matter what your political slant, if you are to remain remotely credible as a news organisation, criticism is imperative, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-rumours-that-jaggi-may-have-to-quit-network18-thanks-to-an-anti-jaitley-article/

Bharatesh Salian to lead Mumbai and Bangalore offices at Razorfish
Bharatesh would take over the operations with immediate effect from Manoj Mansukhani
http://www.mxmindia.com/2015/08/bharatesh-salian-to-lead-mumbai-and-bangalore-offices-at-razorfish/

Sony Kix to broadcast La Liga in India
The multi-year deal will advance the network's capacity to hosting the largest football portfolio in the Indian sports broadcasting industry
http://www.mxmindia.com/2015/08/sony-kix-to-broadcast-la-liga-in-india/

YuppTV launches SET Asia, Sony MAX and Sony SAB for Singapore
These leading GECs will be available in Hindi in Singapore, known to have one of the largest overseas Indian populations
http://www.mxmindia.com/2015/08/yupptv-launches-set-asia-sony-max-and-sony-sab-for-singapore/

Arun Aggrawal inducted to the Board of Directors at Direct News
Aggarwal has decades of rich and invaluable experience in business valuations, due diligence, corporate restructuring, corporate funding, M & A advisory along with the crucial functions of credit control, finance and commercial aspects

http://www.mxmindia.com/2015/08/arun-aggrawal-inducted-to-the-board-of-directors-at-direct-news/

Stories on 8th Jul '15

Vi-John lathers up on shaving shares
The  little-known desi brand emerges as a leader in the world of shaving creams in India
http://www.mxmindia.com/2015/07/vi-john-lathers-up-on-shaving-shares/

Lodestar UM wins Media AoR of Century Ply
The account moves out from Mindshare who have been handling it for more than a decade
http://www.mxmindia.com/2015/07/lodestar-um-wins-media-aor-of-century-ply/

It's back to back to back primetime for Colors Infinity
This means three continuous episodes shown one after the other after the other every day of the week
http://www.mxmindia.com/2015/07/its-back-to-back-to-back-primetime-for-colors-infinity/

Jaldi 5 with Shripad Kulkarni: Entrepeneurial spirit of Percept promoters gives a different kind of high
A quick chat with the veteran media agency professional who quit Percept Media after a 12 years of association with the promoters
http://www.mxmindia.com/2015/07/jaldi-5-with-shripad-kulkarni-entrepeneurial-spirit-of-percept-promoters-gives-a-different-kind-of-high/

Arré wah! Ronnie Screwvala, B Saikumar & Ajay Chacko enterprise gears up for launch
The venture plans to go live with Arré later this calendar year
http://www.mxmindia.com/2015/07/arre-wah-ronnie-screwvala-b-saikumar-ajay-chacko-enterprise-gears-up-for-launch/

Sanjeev Kotnala: Media needs a makeover in the visual digial world
Maybe it is time that we do an 'egosurf' for the category, brand and associated consumers imagery and take some steps to correct as much as possible, writesSanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-media-needs-a-makeover-in-the-visual-digial-world/

Research firm Rentrak ties up with WPP’s Interactive Television to collect box-office data
Rentrak hopes its association with ITV, which buys space for ads in theatre screens on behalf of companies, will help it overcome the hurdle of PVR and Inox not sharing data
http://www.mxmindia.com/2015/07/research-firm-rentrak-ties-up-with-wpp%e2%80%99s-interactive-television-to-collect-box-office-data/

Sony Six bags broadcast rights to India-SL Test tour
The 20 day tour includes three test matches to be held in the cities of Galle, Colombo and Kandy
http://www.mxmindia.com/2015/07/sony-six-bags-broadcast-rights-to-india-sl-test-tour/

RK Swamy unveils new campaign for Camlin
The new TVC  has been developed to communicate the product concept of Camel Oil Pastel

http://www.mxmindia.com/2015/07/rk-swamy-unveils-new-campaign-for-camlin/

Stories on 30th Mar '15

M&E CAGR 2014-19: 13.9 %, as per FICCI-KPMG
The M&E space is poised to nearly double from Rs 1026 bn in 2015 to Rs 1964 bn by 2014 as per the FICCI-KPMG report
http://www.mxmindia.com/2015/03/me-cagr-2014-19-13-9-as-per-ficci-kpmg/

Shailesh Kapoor: India's World Cup Exit: When Fans Scored Over The Media
You would expect the media, a pillar in a democracy and all that, to be one step ahead of the masses on the maturity curve. Surprisingly (or maybe not-so-surprisingly), the venom and the viciousness came from the media, writes Shailesh Kapoor
http://www.mxmindia.com/2015/03/shailesh-kapoor-indias-world-cup-exit-when-fans-scored-over-the-media/

IAA India presents Olive Crown awards
RK Swamy BBDO, Stark Commumications Pvt Ltd, Trivandrum, MediaCom, Rawshark Films, GAME (Greening Advertising Media Entertainment), Ogilvy, Grey and Visual Communications bagged top advertising awards
http://www.mxmindia.com/2015/03/iaa-india-presents-olive-crown-awards/

Zee Europe celebrates 20 years with launch of &TV
&TV plans to commission locally produced content
http://www.mxmindia.com/2015/03/zee-europe-celebrates-20-years-with-launch-of-tv/

Three more IPL-linked TVCs unveiled
The TVCs will inspire people to put aside their differences and come together to celebrate their love for the game
http://www.mxmindia.com/2015/03/three-more-ipl-linked-tvcs-unveiled/

'Zindagi Express' unveiled by My FM
The book was launched on 21st March 2015 at Ahmadabad
http://www.mxmindia.com/2015/03/zindagi-express-unveiled-by-my-fm/

Amith Prabhu: Freedom of Speech and its implications
Last week, a senior business journalist vented on Twitter by calling a PR firm by name and asking them to get its act together, notes Amith Prabhu

http://www.mxmindia.com/2015/03/amith-prabhu-freedom-of-speech-and-its-implications/

Stories on 26th Feb '15

Yes, Lowe Lintas India is the #1 creative agency in the whole world!
For the first time ever, as per WARC 100, an annual ranking of best marketing companies and campaign, has seen an Indian agency right at the top!
http://www.mxmindia.com/2015/02/yes-lowe-lintas-india-is-the-1-creative-agency-in-the-whole-world/

APAC Effie Awards 2015 unveils list of finalists
The finalist results were out following two rigorous rounds of judging by a jury consisting of 115 senior level advertising and marketing professionals
http://www.mxmindia.com/2015/02/apac-effie-awards-2015-unveils-list-of-finalists/

Interbrand's Pradeep Debnath makes his mark at pan-India design contest
He was chosen from over 7,000 entries that were submitted from across the world
http://www.mxmindia.com/2015/02/interbrands-pradeep-debnath-makes-his-mark-at-pan-india-design-contest/

Reliance Games announces debut of Pocket Gamer Connects
The platform will celebrate knowledge-sharing and networking with industry leaders
http://www.mxmindia.com/2015/02/reliance-games-announces-debut-of-pocket-gamer-connects/

Goodyear unveils campaign featuring Italian football stars
Goodyear tyres are built to deliver a number of performance advantages for drivers
http://www.mxmindia.com/2015/02/goodyear-unveils-campaign-featuring-italian-football-stars/

Sony SIX to air TNA content until 2022
The agreement anchors TNA with a major media company in the world's largest wrestling market outside of the United States

http://www.mxmindia.com/2015/02/sony-six-to-air-tna-content-until-2022/

Stories on 14th Nov 14

Is Children's Day losing media significance
Despite 50 top brands in the country that target children actively, the day increasingly finds little resonance, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/is-childrens-day-losing-media-significance/

Jaideep Shergill moves on as MSLGroup elevates Chetan Mahajan & Amit Misra to co-MDs
Together, Chetan Mahajan and Amit Misra will jointly lead a united agency that comprises the key brands of MSLGROUP, 20:20 MSL, Publicis Consultants, Social Hive and Creative+
http://www.mxmindia.com/2014/11/jaideep-shergill-moves-on-as-mslgroup-elevates-chetan-mahajan-amit-misra-to-co-mds/

Ranjona Banerji: Anyone not seen journos at press confs not scrambling for gifts?
Organisers of press conferences do feel that they will be discriminated against if they do not offer freebies, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-anyone-not-seen-journos-at-press-confs-not-scrambling-for-gifts/

DoCA partners with ASCI to halt violators of misleading ads
The partnership will go a long way in ensuring that all ads released in the country are honest, decent, safe and fair to competition
http://www.mxmindia.com/2014/11/doca-partners-with-asci-to-halt-violators-of-misleading-ads/

TAM Week 45: No change in pecking order of Hindi GECs
Star Plus gained much in Week 44 of TAM’s ratings even as there was  no change in the pecking order of Hindi GECs
http://www.mxmindia.com/2014/11/tam-week-45-no-change-in-pecking-order-of-hindi-gecs/

VIP Industries unveils mega campaigns for 'Caprese' and 'Carlton'
The campaigns have been conceptualized to reinforce its position as the leader in the luggage sector
http://www.mxmindia.com/2014/11/vip-industries-unveils-mega-campaigns-for-caprese-and-carlton/

VAT 69 gaming portal unveils 'Be One in a 100' campaign
The campaign is a witty take on those unsung heroes who shaped the world as we know it
http://www.mxmindia.com/2014/11/vat-69-gaming-portal-unveils-be-one-in-a-100-campaign/

Champions Tennis League ready to engage viewers with novel format
The 'each set is a match' structure is already being talked about amongst national and international tennis fraternities alike
http://www.mxmindia.com/2014/11/champions-tennis-league-ready-to-engage-viewers-with-novel-format/

Ganga Gaurav to air on BIG MAGIC Ganga
The series kicks off on November 15th and will air each Saturday at 8:30pm

http://www.mxmindia.com/2014/11/ganga-gaurav-to-air-on-big-magic-ganga/

Stories on 11th Nov 14

What ails auto sales in India
The sentiment of the customer has turned positive towards only those brands that have got their fundamentals in place, writes Avik Chattopadhyay
http://www.mxmindia.com/2014/11/what-ails-auto-sales-in-india/

Ranjona Banerji: Will sucking up become worse in Delhi now that the 'bureau chief' being in charge of information and broadcasting?
Arun Jaitley takes over Information and Broadcasting from Prakash Jawadekar because he is seen as having better connections in the media
http://www.mxmindia.com/2014/11/ranjona-banerji-will-sucking-up-become-worse-in-delhi-now-that-the-bureau-chief-being-in-charge-of-information-and-broadcasting/

Mediaah! Why the new I&B ministry rejig is disappointing
If Prime Minister Narendra Modi was really keen on a compact government, combining ministries that could be orchestrated together, he should’ve got Communications and Information Technology minister Ravi Shankar Prasad to hold additional charge of I&B
http://www.mxmindia.com/2014/11/mediaah-why-the-new-ib-ministry-rejig-is-disappointing/

India Skills report highlights unique facets of the youth
The report is an effort to form the basis of an effective collaboration between the two ends of the Talent Supply Chain
http://www.mxmindia.com/2014/11/india-skills-report-highlights-unique-facets-of-the-youth/

Inaugural campaign for Champions Tennis League launched
The TVC marks itself as the first ever tennis super league commercial to be aired on national television
http://www.mxmindia.com/2014/11/inaugural-campaign-for-champions-tennis-league-launched/

2nd Edition of Radio City Freedom Awards announced
Musicians can send in their entries from 3rdNovember 2014 to 17th November 2014
http://www.mxmindia.com/2014/11/2nd-edition-of-radio-city-freedom-awards-announced/

What Ticks for Indian Consumers/ Women - Preeti Vyas and Tushar Vyas and Harish Nair
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Preeti Vyas and Tushar Vyas and Harish Nair
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-preeti-vyas-and-tushar-vyas-and-harish-nair/

Stories on 8th Jan '14

6 tech-driven trends to look out for in 2014
Wearable fundraising, smart bras, e-Government and ambient Bluetooth consumer messaging are all set to trend in 2014, notes this report from Mindshare's Original Thinkers Series
http://www.mxmindia.com/2014/01/6-tech-driven-trends-to-look-out-for-in-2014/

Tanmay Mohanty to take charge of Resultrix and Perfomics in India as Gulrez Alam moves to Singapore as Chief Devpt Officer for ZO APAC
The announcements are part of ZenithOptimedia Group's  management succession moves for Performics and Resultrix in India
http://www.mxmindia.com/2014/01/tanmay-mohanty-to-take-charge-of-resultrix-and-perfomics-in-india-as-gulrez-alam-moves-to-singapore-as-chief-devpt-officer-for-zo-apac/

Channels fined, to apologise as news self-regulator NBSA acts on 7 complaints
News channels have been fined and asked to apologise as news self-regulator News Broadcasting  Standards Authority has announced its order on seven complaints received
http://www.mxmindia.com/2014/01/channels-fined-to-apologise-as-news-self-regulator-nbsa-acts-on-7-complaints/

MouthShut's plea on IT Rules 2011 to come up for hearing in SC
MouthShut.com's plea challenging IT Rules 2011 is to come up for hearing in the Supreme Court
http://www.mxmindia.com/2014/01/mouthshuts-plea-on-it-rules-2011-to-come-up-for-hearing-in-sc/

Sony Six pushes Star Sports out of Aus Open rights
The sports channel has bagged the rights for the Australian Open for five years
http://www.mxmindia.com/2014/01/sony-six-pushes-star-sports-out-of-aus-open-rights/

Bull's Eye for Ormax's 'First Day Box Office' forecast tool
Ormax Media's FBO forecast model claims 100% accuracy in Dec 2013

http://www.mxmindia.com/2014/01/bulls-eye-for-ormaxs-first-day-box-office-forecast-tool/

Stories on 2nd Aug '13

IAA Webinar with Julie Roehm, Chief Storyteller, SAP
The fourth edition of the IAA Webinar had SAP's Chief Storyteller Julie Roehm speak from New York
http://www.mxmindia.com/?p=52433


It's key to be aware of your strengths & weaknesses: Robert S Kaplan
People must take responsibility for managing their careers, says Robert Steven Kaplan
http://www.mxmindia.com/?p=52402



Tata tops Interbrand's Best Indian Brands 2013
Omnicom's Interbrands India releases the Indian version of the Best Brands study with a guide to India's 30 Most Valuable Brands
http://www.mxmindia.com/?p=52418


Star Plus leads Week 30 TVTs, Colors #2
Comedy Nights with Kapil, Jhalak Dikhlaa Jaa and DID Super Mom were top-ranked weekend specials
http://www.mxmindia.com/?p=52427


Mudra Ahmedabad on hard facts of olive oil
Creates campaign to educate consumers on olive variants and their uses
http://www.mxmindia.com/?p=52404


Sony Six acquires rights to TNA Wrestling
The channel will exclusively air more than 500 hours of wrestling content across key Asian markets
http://www.mxmindia.com/?p=52047


Prashanth Challapalli exits Jack in the Box
Ends four-year stint, last as Business Head, Jack in the Box Worldwide & Executive Vice President (Digital), 120 Media Collective
http://www.mxmindia.com/?p=52037


Ranjona Banerji: Trashy Times & how media houses fail in human relations
If you cannot bite the hand that feeds you, can you be considered fair when you criticise other media group, writes Ranjona Banerji
http://www.mxmindia.com/?p=52040


Anil Thakraney: Lucky De
Here was a chance for De to stand up for the right thing, to be a leader for change, a feisty leader we badly need. But she got cold feet and ducked out, writes Anil Thakraney]
http://www.mxmindia.com/?p=52040

Stories on 23th May '13

A creative night to remember
Mumbai was among the 24 cities across the world where young talent participated in what’s billed as speed-dating for creatives
http://www.mxmindia.com/?p=48257

Global marketing outlook remains positive in May: Warc index
GMI is once again performing strongly, and staffing levels continue to rise rapidly, in all regions, as global marketing budgets rise for the fifth consecutive month
http://www.mxmindia.com/?p=48240

Press Club Mumbai to honour Kuldip Nayar and N Ram with Lifetime Achievement Awards
The Mumbai Press Club's RedInk Awards will also recognize over 20 journalists across various categories
http://www.mxmindia.com/?p=48225

Sony Six wins UEFA Euro 2016 broadcast rights
Winning the exclusive broadcast rights across the Indian subcontinent, the channel will telecast live all 51 matches of the tournament
http://www.mxmindia.com/?p=48227

Loud & Clear. A new weekly blog by Ritu Midha
Are the audiences listening to you, asks Ritu Midha in Loud & Clear, a new weekly blog on MxMIndia which will appear every Thursday
http://www.mxmindia.com/?p=48242

Cadbury India launches Oreo Choco Creme's new TVC
Cadbury India, a part of Mondelez International, has announced the launch of a new TVC campaign for Oreo Choco Creme
http://www.mxmindia.com/?p=48238

Lenovo launches TVC on new range of smartphones
Lenovo India has released its latest television commercial that showcases a new range of smartphones for the Indian market
http://www.mxmindia.com/?p=48237

HT conducts 2nd edition of Printworks
The second edition of HT Printworks, the advertising expo organized by the HT Media Group in Mumbai last week, attracted more than 1,000 people and registered a sale of close to 300 discounted advertising packages
http://www.mxmindia.com/?p=48228

Debrief: Coke: Hindi Paki Bhai Bhai
The idea of touch screen machines is neat, since they help you physically bond with the person from the other nation. It demonstrates the similarity of people from both sides, leaves you with that hearty feeling: 'Oye, yeh toh hamare jaise log hain!'
http://www.mxmindia.com/?p=48226

Stories on 9th Nov '12

Jewellery shopping retains its shine
A quick chat with the trade and shoppers indicates that the outlook is upbeat with better sales than last year
http://www.mxmindia.com/2012/11/jewellery-shopping-retains-its-shine/

Tata Tea's Jaago Re site empowers people to make a diff
Tata Tea Jaago Re has announced the launch of its renewed website, which provides information on a gamut of social issues to empower all Indians to act on issues relevant to every citizen
http://www.mxmindia.com/2012/11/tata-teas-jaago-re-website-empowers-people-to-make-a-difference/

Allen Solly dons Friday Dressing by O&M
The media plan went beyond print and included a Tweeple-powered launch in Bangalore and a unique website launch through 52 Friday Dos
http://www.mxmindia.com/2012/11/allen-solly-dons-friday-dressing-by-om/

Happy Diwali! MxMIndia break - 10-13 Nov
Sony Six is the exclusive NBA broadcast partner in India and plans to engage more fans through live games, original programming and events
http://www.mxmindia.com/2012/11/happy-diwali-mxmindia-break-10-13-nov/

Speaking of Which | So Suo Me
It used to be suo moto. Now it seems to have turned into suo motu, which sounds wrong to Vidya Heble. Anyone there to clarify?
http://www.mxmindia.com/2012/11/speaking-of-which-so-suo-me/

IAMAI to host the first 'AppFest' in India
India's first AppFest, organised by the Internet & Mobile Association of India (IAMAI), will be held from December 13 to 15, 2012 in Hyderabad and seeks to provide an environment for developers and entrepreneurs to come together
http://www.mxmindia.com/2012/11/iamai-to-host-the-first-appfest-in-india/

Fabulloso! appoints Bang in the Middle
Online apparel and lifestyle story Fabulloso.com has appointed Bang in the Middle (www.banginthemiddle.com) as its communication partner for its next phase of growth and expansion
http://www.mxmindia.com/2012/11/fabulloso-appoints-bang-in-the-middle/

The Anchor: 5 reasons why chocolates are the sweetest things to gift this Diwali
While chocolates undoubtedly remain a popular distress gift purchase for those short of time or ideas, the growth of the artisan chocolatier sector is breathing new life into the gifting of chocolate
http://www.mxmindia.com/2012/11/the-anchor-why-chocolate-is-the-sweetest-gifting-option-this-diwali/

Anil Thakraney: The Obama Drama
All the excitement in India over Romney versus Obama reminded of that lovely proverb: Begaani Shaadi Mein Abdullah Deewana
http://www.mxmindia.com/2012/11/anil-thakraney-the-obama-drama/

Signposts... November 9
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/11/signposts-november-9/

Stories on 13rd Sep '12

Sony Six all set for the fight!
MxMIndia gets the chieftains of Multi Screen Media to dwell on the UFC gameplan and what more to expect from Sony Six
http://www.mxmindia.com/2012/09/sony-six-all-set-for-the-fight/

No immediate iPhone5 launch in India, in HKG for Rs 39.7k
The iPhone 5 was launched with much fanfare on Wednesday making it the thinnest and lightest smartphone in the market. But Apple Inc is not launching it in India yet… not in September at least
http://www.mxmindia.com/2012/09/no-immediate-iphone5-launch-in-india-in-hkg-for-rs-39-7k/

Zee launches 2nd Arabic GEC - Zee Alwan
Zee Alwan will have over 180 hours of original programming monthly with three Arabic series offered exclusively on the free-to-air channel
http://www.mxmindia.com/2012/09/zee-launches-2nd-arabic-gec-zee-alwan/

Priyanka Chopra back as Pepsi's brand ambassador
She will be the only woman ambassador for Brand Pepsi, which is also endorsed by the Ranbir Kapoor and M S Dhoni
http://www.mxmindia.com/2012/09/priyanka-chopra-makes-a-comeback-as-pepsis-brand-ambassador/

Mobile ad platform Sprout is now InMobi Studio
InMobi to rename Sprout to InMobi Studios; eyes huge revenue jump this quarter
http://www.mxmindia.com/2012/09/mobile-ad-platform-sprout-is-now-inmobi-studio/

Shailesh Kapoor: Welcome Back, KBC!
The success of KBC cannot be measured through a mere rating number. Several shows may attract similar audience volumes, but KBC’s long-standing legacy makes it stand apart, writes Shailesh Kapoor in ‘TV Trail'
http://www.mxmindia.com/2012/09/shailesh-kapoor-welcome-back-kbc/

Paritosh Joshi: We watch their CSI but do they watch our {insert name of randomly chosen Indian TV show}?
American TV executives know that the shelf life and ability to travel of a show make a huge difference to its economics, notes Paritosh Joshi in ‘Media Matrix’
http://www.mxmindia.com/2012/09/paritosh-joshi-we-watch-their-csi-but-do-they-watch-our/

Signposts : September 13
Day 3 of our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-13/

Carrier Midea appoints DDB Mudra for creative
Carrier Midea India Pvt. Ltd. has appointed DDB Mudra Delhi as its creative agency for the Midea Brand. DDB Mudra Group was entrusted with the account after a multi-agency pitch
http://www.mxmindia.com/2012/09/carrier-midea-appoints-ddb-mudra-for-creative/

9XO launches online music store and WAP Portal
9XO, the international music channel from the 9X Media Group, has launched a comprehensive international music store online called www.9xo.56060.in
http://www.mxmindia.com/2012/09/9xo-launches-online-music-store-and-wap-portal/

Myntra, clicking faster
Myntra aims to further strengthen leadership position through new segments; to launch private labels soon
http://www.mxmindia.com/2012/09/myntra-clicking-faster/

The Anchor: 4 challenges hampering mobile advtg growth
The mobile, as a handheld device, is a lot more personal and contextual. Advertising on this medium thus cannot be the same as on the internet
http://www.mxmindia.com/2012/09/the-anchor-4-challenges-hampering-the-growth-of-mobile-advertising/

Debrief: Volkswagen's senseless 'innovation'
How does a vibrating chip relate to the Polo and the Vento? I really hope the cars don't vibrate while being driven, that would be quite alarming!
http://www.mxmindia.com/2012/09/debrief-volkswagens-senseless-innovation/

Ranjona Banerji: So is Samar Harlankar unfairly accused of plagiarism?
Journalists have to be more careful about the sources they use and quote and the manner in which they credit them, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-so-is-samar-harlankar-unfairly-accused-of-plagiarism/