Stories on 20th Mar '15

Building on Colors. Interview with Sudhanshu Vats
As the first of the five regional ETV entertainment channels adopt Colors on March 22, we speak with the Viacom18 Group CEO
http://www.mxmindia.com/2015/03/building-on-colors-interview-with-sudhanshu-vats/

Flipkart eyes more buys to boost mobile ad biz
The e-commerce company, which acquired AdIQuity Technologies recently, will build a 200-people strong team in a year for its ad business as mobile becomes its focus area for investments going forward
http://www.mxmindia.com/2015/03/flipkart-eyes-more-buys-to-boost-mobile-advertising-business/

Sanjeev Kotnala at Adfest: Warming up in Pattaya
Sanjeev Kotnala reports on sessions by Sidharth Loyal, Chung Su Ko, the Juice team from Poland and Marcel Wiebenga at Adfest, Pattaya
http://www.mxmindia.com/2015/03/sanjeev-kotnala-at-adfest-warming-up-in-pattaya/

Shailesh Kapoor: World Cup Coverage: The Ticks & The Crosses
We have half a dozen sports channels besides Star Sports, and all of them have ignored the World Cup emphatically and whole-heartedly, writes Shailesh Kapoor
http://www.mxmindia.com/2015/03/shailesh-kapoor-world-cup-coverage-the-ticks-the-crosses/

Ranjona Banerji: Exclusive, Lesser, Uggh!
TV news in India may have made a mockery of the word "exclusive" but in newspaper parlance it is supposed to mean that no other publication has that particular story, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-exclusive-lesser-uggh/

Graphic India gets extra funding from new players
Company Plans To Aggressively Expand Its Launch of Character Entertainment Brands Through New Digital Comics & Animation Platform
http://www.mxmindia.com/2015/03/graphic-india-gets-extra-funding-from-new-players/

Razorfish India brings on board Arnab Majumdar as Director, Biz Devpt
He will be based in Mumbai but is mandated to lead business acquisitions and establish new business operations models across its offices in India
http://www.mxmindia.com/2015/03/razorfish-india-brings-on-board-arnab-majumdar-as-director-biz-devpt/

Introducing a new Friday series: Coffee & Conversations with Rahul Kishore: Ashok Venkatramani, CEO, MCCS
We kick off the first season of a new series of easy weekend interviews conducted by Rahul Kishore. In Season #1, Rahul interviews a cross-section of media CEOs. But no shoptalk... nothing on business, plans, targets...
http://www.mxmindia.com/2015/03/introducing-a-new-friday-series-coffee-conversations-with-rahul-kishore-episode-1-ashok-venkatramani-ceo-mccs/

SONY SIX to broadcast Yonex Sunrise Tournament in India
The Open is set to see a series of nail-biting matches between players, who will battle it out to win the illustrious title and a total prize money of USD 275,000
http://www.mxmindia.com/2015/03/sony-six-to-broadcast-yonex-sunrise-tournament-in-india/

Maxus successfully executes Blenders Pride fashion Tour
Maxus devises a post-event content strategy for the established on ground event for greater amplification, reach and positioning
http://www.mxmindia.com/2015/03/maxus-successfully-executes-blenders-pride-fashion-tour/

VML India wins StreetWear's digital mandate
StreetWear as a brand is aimed primarily at the 18-25 year old woman in India

http://www.mxmindia.com/2015/03/vml-india-wins-streetwears-digital-mandate/

Stories on 18th Jan '13

Indian creatives are global influencers:Tim Love
As Omnicom's Tim Love hangs up his hat, he talks about his retirement, his close association with India, challenges he faced... and conquered
http://www.mxmindia.com/2013/01/indian-creatives-are-a-global-influencer-tim-love/

e-Commerce set for steady growth in 2013: IAMAI
The current year looks set for exponential growth. Going by the IAMAI Internet Watch Report, e-Tailing is witnessing steady growth
http://www.mxmindia.com/2013/01/e-commerce-set-for-steady-growth-in-2013-iamai/

Chernin Group's CA Media invests in Graphic India
Liquid Comics co-founder Sharad Devarajan has been appointed CEO of the new company
http://www.mxmindia.com/2013/01/chernin-groups-ca-media-invests-in-graphic-india/

Ola Cabs wins Start-Up of the Year at India Digital Awards
The IAMAI has announced the winners of the 3rd India Digital Awards, coinciding with the 7th India Digital Summit, 2013. There were more than 800 entries for six categories and 31 sub-categories for the internet and mobile value added services industry
http://www.mxmindia.com/2013/01/ola-cabs-wins-start-up-of-the-year-at-india-digital-awards/

Free Press inks editorial tie-up with Outlook group
Free Press Journal has tied up editorially with Outlook group and will carry select stories from the Outlook Business and Outlook Money magazines on the business pages of the daily
http://www.mxmindia.com/2013/01/free-press-inks-editorial-tie-up-with-outlook-group/

Mudit Trivedi joins TBWA\India as Client Services Director in Delhi
TBWA\India has further strengthened its Delhi operation by bringing on board Mudit Trivedi as Client Services Director
http://www.mxmindia.com/2013/01/mudit-trivedi-joins-tbwaindia-as-client-services-director-in-delhi/

Sunny Side Up bags creative mandate for Qyuki.com
Social creative platform Qyuki.com has appointed Sunny Side Up to manage its creative duties
http://www.mxmindia.com/2013/01/sunny-side-up-bags-creative-mandate-for-qyuki-com/

Anil Thakraney: Boring Golden Globes
The time has come for Hollywood award show organisers to clamp down hard on family homilies, writes Anil Thakraney
http://www.mxmindia.com/2013/01/anil-thakraney-boring-golden-globes/

Ranjona Banerji: After playing "war war", now "economy economy"?
Television gets back to doing what it does best - confusing everyone, writes Ranjona Banerji
http://www.mxmindia.com/2013/01/ranjona-banerji-after-playing-war-war-now-economy-economy/

American Idol 12 to launch on BIG CBS Love today
BIG CBS Love will air the latest season of American Idol concurrently with the US telecast
http://www.mxmindia.com/2013/01/american-idol-12-to-launch-on-big-cbs-love-today/

Step 1 towards new TV measurement as BARC issues global RFI
The Broadcast Audience Research Council (BARC) has issued a global Request for Information (RFI) to seek understanding of the state-of-the art in the area of Television Audience Measurement Research in particular and Audience Measurement Research in more general terms
http://www.mxmindia.com/2013/01/step-1-towards-new-tv-measurement-as-barc-issues-global-rfi/


MediaAsides: In which BARC is caught copying and pasting + LV ke endurance ka raaz!
Starting a new group blog with, as the title suggests, asides, random notings and assorted two-bits. And may we add: all to be consumed in good spirit (and along with good spirits may be)
http://www.mxmindia.com/2013/01/mediaasides-in-which-barc-is-caught-copying-and-pasting/


ANCHOR | ONE BIG IDEA: Apurva Purohit: Rationalization of OTEF a must
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-apurva-purohit-rationalization-of-otef-a-must/

ANCHOR | ONE BIG IDEA: Dhiman Mukherji: Creating contextually relevant ecosystem essential for brands
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-dhiman-mukherji-creating-contextually-relevant-ecosystem-essential-for-brands/