Stories on 18th Jan '13

Indian creatives are global influencers:Tim Love
As Omnicom's Tim Love hangs up his hat, he talks about his retirement, his close association with India, challenges he faced... and conquered
http://www.mxmindia.com/2013/01/indian-creatives-are-a-global-influencer-tim-love/

e-Commerce set for steady growth in 2013: IAMAI
The current year looks set for exponential growth. Going by the IAMAI Internet Watch Report, e-Tailing is witnessing steady growth
http://www.mxmindia.com/2013/01/e-commerce-set-for-steady-growth-in-2013-iamai/

Chernin Group's CA Media invests in Graphic India
Liquid Comics co-founder Sharad Devarajan has been appointed CEO of the new company
http://www.mxmindia.com/2013/01/chernin-groups-ca-media-invests-in-graphic-india/

Ola Cabs wins Start-Up of the Year at India Digital Awards
The IAMAI has announced the winners of the 3rd India Digital Awards, coinciding with the 7th India Digital Summit, 2013. There were more than 800 entries for six categories and 31 sub-categories for the internet and mobile value added services industry
http://www.mxmindia.com/2013/01/ola-cabs-wins-start-up-of-the-year-at-india-digital-awards/

Free Press inks editorial tie-up with Outlook group
Free Press Journal has tied up editorially with Outlook group and will carry select stories from the Outlook Business and Outlook Money magazines on the business pages of the daily
http://www.mxmindia.com/2013/01/free-press-inks-editorial-tie-up-with-outlook-group/

Mudit Trivedi joins TBWA\India as Client Services Director in Delhi
TBWA\India has further strengthened its Delhi operation by bringing on board Mudit Trivedi as Client Services Director
http://www.mxmindia.com/2013/01/mudit-trivedi-joins-tbwaindia-as-client-services-director-in-delhi/

Sunny Side Up bags creative mandate for Qyuki.com
Social creative platform Qyuki.com has appointed Sunny Side Up to manage its creative duties
http://www.mxmindia.com/2013/01/sunny-side-up-bags-creative-mandate-for-qyuki-com/

Anil Thakraney: Boring Golden Globes
The time has come for Hollywood award show organisers to clamp down hard on family homilies, writes Anil Thakraney
http://www.mxmindia.com/2013/01/anil-thakraney-boring-golden-globes/

Ranjona Banerji: After playing "war war", now "economy economy"?
Television gets back to doing what it does best - confusing everyone, writes Ranjona Banerji
http://www.mxmindia.com/2013/01/ranjona-banerji-after-playing-war-war-now-economy-economy/

American Idol 12 to launch on BIG CBS Love today
BIG CBS Love will air the latest season of American Idol concurrently with the US telecast
http://www.mxmindia.com/2013/01/american-idol-12-to-launch-on-big-cbs-love-today/

Step 1 towards new TV measurement as BARC issues global RFI
The Broadcast Audience Research Council (BARC) has issued a global Request for Information (RFI) to seek understanding of the state-of-the art in the area of Television Audience Measurement Research in particular and Audience Measurement Research in more general terms
http://www.mxmindia.com/2013/01/step-1-towards-new-tv-measurement-as-barc-issues-global-rfi/


MediaAsides: In which BARC is caught copying and pasting + LV ke endurance ka raaz!
Starting a new group blog with, as the title suggests, asides, random notings and assorted two-bits. And may we add: all to be consumed in good spirit (and along with good spirits may be)
http://www.mxmindia.com/2013/01/mediaasides-in-which-barc-is-caught-copying-and-pasting/


ANCHOR | ONE BIG IDEA: Apurva Purohit: Rationalization of OTEF a must
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-apurva-purohit-rationalization-of-otef-a-must/

ANCHOR | ONE BIG IDEA: Dhiman Mukherji: Creating contextually relevant ecosystem essential for brands
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-dhiman-mukherji-creating-contextually-relevant-ecosystem-essential-for-brands/

Stories on 23th January

The Impact of Internet in India
The impact of the internet on the GDP could be as high as 1.8 percent, says ICRIER's Rajat Kathuria in a video and text interview. Plus extracts from the ICRIER report.
http://www.mxmindia.com/2012/01/the-impact-of-internet-in-india/

Sonal Dabral to head crack team at DDB Mudra Group
The Bates charman and exec CD will be chairman-chief creative officer at DDB Mudra
http://www.mxmindia.com/2012/01/sonal-dabral-to-head-crack-team-at-ddb-mudra-group/

Arun Anant will be CEO, Hindu from Feb 6
Arun Anant will be responsible for all the non-editorial operations of the company
http://www.mxmindia.com/2012/01/arun-anant-will-be-ceo-hindu-from-feb-6/

Indranil Roy to take charge from Maheshwer Peri @ Outlook from April 1
Indranil Roy will take charge of all of Maheshwer Peri's non-editorial responsibilities at the Outlook group from April 1
http://www.mxmindia.com/2012/01/indranil-roy-to-take-charge-from-maheshwer-peri-outlook-from-april-1/

HDFC Life 'click(s) to protect'
HDFC Life comes up with new online insurance purchase, "Click 2 protect", which compels the consumer to feel concerned for his loved ones.
http://www.mxmindia.com/2012/01/hdfc-life-clicks-to-protect/

[PR Channel] Young PR professionals need a reality check
The intellectual growth of PR professionals has been inverse to that of India’s economic growth rate, particularly so in the past few years, writes Sayantan Sinha
http://www.mxmindia.com/2012/01/pr-channel-young-pr-professionals-need-a-reality-check/

Ad Strat: McDonald's Happy Price Menu
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/01/ad-strat/

Filmwallahs, scribes mourn film critic Nikhat Kazmi's death
Bollywood and media pay tribute to film reviewer Nikhat Kazmi who succumbed to cancer on January 20, the day her last review appeared in print.
http://www.mxmindia.com/2012/01/filmwallahs-scribes-mourn-film-critic-nikhat-kazmis-death/

The Anchor: 5 things young talent should do before drafting a brand idea
Contrary to popular belief, this profession is all about listening, thinking and making a judgment call - rather than talking and then thinking while talking.
http://www.mxmindia.com/2012/01/the-anchor-5-things-young-talent-should-do-before-drafting-a-brand-idea/

Anil Thakraney: An unconfident nation
This 'phorein' fixation after over 60 years of Independence is showing not just our media badly, it's projecting India as a very unconfident and slavish nation
http://www.mxmindia.com/2012/01/anil-thakraney-an-unconfident-nation/

TV journos, please develop some sense
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/tv-journos-please-develop-some-sense/

Stories on 19th October

NCT Data Wk 41 '11

http://www.mxmindia.com/2011/10/nct-data-wk-41-11/

GRP & Channel shares of HGECs- Wk 42 2011

http://www.mxmindia.com/2011/10/grp-channel-shares-of-hgecs-wk-42-2011/

TAM data Top 10 programmes on HGEC - Wk 42'11

http://www.mxmindia.com/2011/10/tam-data-top-10-programmes-on-hgec-wk-4211/

English channels slipped on Kejriwal attack

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/english-channels-slipped-on-kejriwal-attack/

The Anchor: 6 reasons why ‘Likes’ aren’t a good indicator of Facebook popularity

There are hundreds of brands on Facebook at any given moment vying for your target group’s attention, even as Mark Zuckerberg introduces changes every few weeks.

http://www.mxmindia.com/2011/10/rohini-kapur%E2%80%99s-6-reasons-why-%E2%80%98likes%E2%80%99-aren%E2%80%99t-a-good-indicator-of-facebook-popularity/

Anil Thakraney: No Sahara for hockey

Every corporate has the right to decide where it parks its monies. But in Sahara’s case, the F1 investment seems a bit out of character. Almost like a ‘wannabe’ decision, so to speak.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-no-sahara-for-hockey/

NDTV’s Indian of the Year awarded, in style

Prannoy Roy and team ably led by Barkha Dutt were in their element and handled proceedings with aplomb.

http://www.mxmindia.com/2011/10/ndtv%E2%80%99s-indian-of-the-year-awarded/

Outlook to merge Profit, Business titles

The new year will see a merger of Outlook Profit with Outlook Business to become one magazine.

http://www.mxmindia.com/2011/10/outlook-to-merge-profit-business-titles/

First on MxMIndia: Pioneer bags BEST tender

Pioneer Publicity has won the BEST tender for advertising rights on single and double-decker buses, account size: Rs 85cr

http://www.mxmindia.com/2011/10/first-on-mxmindia-pioneer-bags-best-tender/

I want to put a ding in the universe: Steve Jobs

http://www.mxmindia.com/2011/10/i-want-to-put-a-ding-in-the-universe-steve-jobs/

Cadbury’s Diwali message with a twist

Life's not a box of chocolates: Cadbury is out to prove that Celebrations need not always be festive

http://www.mxmindia.com/2011/10/cadbury%E2%80%99s-diwali-message-with-a-twist/