Stories on 20th Mar '15

Building on Colors. Interview with Sudhanshu Vats
As the first of the five regional ETV entertainment channels adopt Colors on March 22, we speak with the Viacom18 Group CEO
http://www.mxmindia.com/2015/03/building-on-colors-interview-with-sudhanshu-vats/

Flipkart eyes more buys to boost mobile ad biz
The e-commerce company, which acquired AdIQuity Technologies recently, will build a 200-people strong team in a year for its ad business as mobile becomes its focus area for investments going forward
http://www.mxmindia.com/2015/03/flipkart-eyes-more-buys-to-boost-mobile-advertising-business/

Sanjeev Kotnala at Adfest: Warming up in Pattaya
Sanjeev Kotnala reports on sessions by Sidharth Loyal, Chung Su Ko, the Juice team from Poland and Marcel Wiebenga at Adfest, Pattaya
http://www.mxmindia.com/2015/03/sanjeev-kotnala-at-adfest-warming-up-in-pattaya/

Shailesh Kapoor: World Cup Coverage: The Ticks & The Crosses
We have half a dozen sports channels besides Star Sports, and all of them have ignored the World Cup emphatically and whole-heartedly, writes Shailesh Kapoor
http://www.mxmindia.com/2015/03/shailesh-kapoor-world-cup-coverage-the-ticks-the-crosses/

Ranjona Banerji: Exclusive, Lesser, Uggh!
TV news in India may have made a mockery of the word "exclusive" but in newspaper parlance it is supposed to mean that no other publication has that particular story, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-exclusive-lesser-uggh/

Graphic India gets extra funding from new players
Company Plans To Aggressively Expand Its Launch of Character Entertainment Brands Through New Digital Comics & Animation Platform
http://www.mxmindia.com/2015/03/graphic-india-gets-extra-funding-from-new-players/

Razorfish India brings on board Arnab Majumdar as Director, Biz Devpt
He will be based in Mumbai but is mandated to lead business acquisitions and establish new business operations models across its offices in India
http://www.mxmindia.com/2015/03/razorfish-india-brings-on-board-arnab-majumdar-as-director-biz-devpt/

Introducing a new Friday series: Coffee & Conversations with Rahul Kishore: Ashok Venkatramani, CEO, MCCS
We kick off the first season of a new series of easy weekend interviews conducted by Rahul Kishore. In Season #1, Rahul interviews a cross-section of media CEOs. But no shoptalk... nothing on business, plans, targets...
http://www.mxmindia.com/2015/03/introducing-a-new-friday-series-coffee-conversations-with-rahul-kishore-episode-1-ashok-venkatramani-ceo-mccs/

SONY SIX to broadcast Yonex Sunrise Tournament in India
The Open is set to see a series of nail-biting matches between players, who will battle it out to win the illustrious title and a total prize money of USD 275,000
http://www.mxmindia.com/2015/03/sony-six-to-broadcast-yonex-sunrise-tournament-in-india/

Maxus successfully executes Blenders Pride fashion Tour
Maxus devises a post-event content strategy for the established on ground event for greater amplification, reach and positioning
http://www.mxmindia.com/2015/03/maxus-successfully-executes-blenders-pride-fashion-tour/

VML India wins StreetWear's digital mandate
StreetWear as a brand is aimed primarily at the 18-25 year old woman in India

http://www.mxmindia.com/2015/03/vml-india-wins-streetwears-digital-mandate/

Stories on 12th Feb '13

Into the printed world of luxury
A study by Cogito Consulting turns the pages on the glossy world of luxury print advertising
 http://www.mxmindia.com/?p=41437

We are very optimistic about India: Tripti Lochan
Tripti Lochan, CEO, VML Qais stresses on the need for real-time creation of branded content by brands and how regional clients are increasingly demanding India-specific strategies as part of value-added services
http://www.mxmindia.com/?p=41405

Responsible internet use programme for kids launched
Focus Kids has launched 'Internet for Kids', an initiative aimed at championing the cause of 'Responsible Usage of Internet for Kids'
 http://www.mxmindia.com/?p=41410

Debrief: Gillette: The Protector
The Gillette folks have now decided to inject social service into their communication, and are asking us men to stand up for women, to respect them. I think this is smart thinking
 http://www.mxmindia.com/?p=41408

Ranjona Banerji: Yes, Karan Thapar, TV debates can sink further - and they have!
Ranjona Banerji finds once more that TV news has taken the art of debating to an all-new low
 http://www.mxmindia.com/?p=41435

Click for a Linc
Linc pens launches online selling platform
 http://www.mxmindia.com/?p=41411


ANCHOR | One Big Idea by Sriram Kilambi
Keeping track of Indian consumers' changing needs
http://www.mxmindia.com/?p=41406

ANCHOR | One Big Idea by Upen Rai
The mother of all utility devices - the mobile
http://www.mxmindia.com/?p=41407