Stories on 20th Mar '15

Building on Colors. Interview with Sudhanshu Vats
As the first of the five regional ETV entertainment channels adopt Colors on March 22, we speak with the Viacom18 Group CEO
http://www.mxmindia.com/2015/03/building-on-colors-interview-with-sudhanshu-vats/

Flipkart eyes more buys to boost mobile ad biz
The e-commerce company, which acquired AdIQuity Technologies recently, will build a 200-people strong team in a year for its ad business as mobile becomes its focus area for investments going forward
http://www.mxmindia.com/2015/03/flipkart-eyes-more-buys-to-boost-mobile-advertising-business/

Sanjeev Kotnala at Adfest: Warming up in Pattaya
Sanjeev Kotnala reports on sessions by Sidharth Loyal, Chung Su Ko, the Juice team from Poland and Marcel Wiebenga at Adfest, Pattaya
http://www.mxmindia.com/2015/03/sanjeev-kotnala-at-adfest-warming-up-in-pattaya/

Shailesh Kapoor: World Cup Coverage: The Ticks & The Crosses
We have half a dozen sports channels besides Star Sports, and all of them have ignored the World Cup emphatically and whole-heartedly, writes Shailesh Kapoor
http://www.mxmindia.com/2015/03/shailesh-kapoor-world-cup-coverage-the-ticks-the-crosses/

Ranjona Banerji: Exclusive, Lesser, Uggh!
TV news in India may have made a mockery of the word "exclusive" but in newspaper parlance it is supposed to mean that no other publication has that particular story, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-exclusive-lesser-uggh/

Graphic India gets extra funding from new players
Company Plans To Aggressively Expand Its Launch of Character Entertainment Brands Through New Digital Comics & Animation Platform
http://www.mxmindia.com/2015/03/graphic-india-gets-extra-funding-from-new-players/

Razorfish India brings on board Arnab Majumdar as Director, Biz Devpt
He will be based in Mumbai but is mandated to lead business acquisitions and establish new business operations models across its offices in India
http://www.mxmindia.com/2015/03/razorfish-india-brings-on-board-arnab-majumdar-as-director-biz-devpt/

Introducing a new Friday series: Coffee & Conversations with Rahul Kishore: Ashok Venkatramani, CEO, MCCS
We kick off the first season of a new series of easy weekend interviews conducted by Rahul Kishore. In Season #1, Rahul interviews a cross-section of media CEOs. But no shoptalk... nothing on business, plans, targets...
http://www.mxmindia.com/2015/03/introducing-a-new-friday-series-coffee-conversations-with-rahul-kishore-episode-1-ashok-venkatramani-ceo-mccs/

SONY SIX to broadcast Yonex Sunrise Tournament in India
The Open is set to see a series of nail-biting matches between players, who will battle it out to win the illustrious title and a total prize money of USD 275,000
http://www.mxmindia.com/2015/03/sony-six-to-broadcast-yonex-sunrise-tournament-in-india/

Maxus successfully executes Blenders Pride fashion Tour
Maxus devises a post-event content strategy for the established on ground event for greater amplification, reach and positioning
http://www.mxmindia.com/2015/03/maxus-successfully-executes-blenders-pride-fashion-tour/

VML India wins StreetWear's digital mandate
StreetWear as a brand is aimed primarily at the 18-25 year old woman in India

http://www.mxmindia.com/2015/03/vml-india-wins-streetwears-digital-mandate/

Stories on 11th Mar'14

Billon Dollar Bansals
From Rs 10k to $1bn, how the cart didn't flip & flop for Sachin & Binny Bansal + how the Bansals lord over e-commece-land
http://www.mxmindia.com/2014/03/billon-dollar-bansals/

Rajesh Kamat elevated at CA Media
Core to his new responsibilities, Kamat will provide strategic guidance to the group's existing portfolio investments in the region
http://www.mxmindia.com/2014/03/rajesh-kamat-elevated-at-ca-media/

Drafting its way to FCB
Effective 4.30 pm IST, 10th March 2014, the global network will be called FCB
http://www.mxmindia.com/2014/03/drafting-its-way-to-fcb/

Viber India hands BBH its creative biz
BBH India is Viber's first creative agency and they will be in-charge of developing the brand architecture and positioning for the brand
http://www.mxmindia.com/2014/03/viber-india-hands-bbh-its-creative-biz/

Ranjona Banerji: Vicious anger against the media
The anger against the media is only going to get worse in what is one of our most polarising elections in recent times, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-vicious-anger-against-the-media/

Modi, AAP exploiting digital in run-up to the General Elections 2014
A study undertaken by Prof. Kiran Thakur and Sagar Atre at the Pune-based FLAME School of Communication has revealed some interesting findings regarding the use of the digital medium by political parties
http://www.mxmindia.com/2014/03/modi-aap-exploiting-digital-in-run-up-to-the-general-elections-2014/

CNN's Sumnima bags inaugural Women's Empowerment Journalism Award
CNN International's Delhi-based correspondent Sumnima Udas has been awarded 'Journalist of the Year' at the inaugural Women's Empowerment (WE) Journalism Awards

http://www.mxmindia.com/2014/03/cnns-sumnima-bags-inaugural-womens-empowerment-journalism-award/

Stories on 22nd July '13

High Five with the Colors 'A' Team
Up close and personal with Raj Nayak and his core team managing Colors
http://www.mxmindia.com/?p=51743

Raghav Bahl: The Colors of  Trailblazing
Raghav Bahl, Founder & Editor, Network18, on the Colors story. On the missing 'u', the resolve to go for a high voltage launch, the signing of the nine-figure authorization for Akshay Kumar and keeping the faith
http://www.mxmindia.com/?p=51720

Sameer Nair: Had it not been for the global recession, Colors would've been a billion dollar channel!
The broadcast veteran and former Star India CEO puts the Colors journey and achievements in perspective
http://www.mxmindia.com/?p=51709

Anil Thakraney: Balika Vadhu on Colors was a game-changer
For the next five years, Anil Thakraney advises the channel to towards creating more game-changing programmes
http://www.mxmindia.com/?p=51708

Mediaah!: How underdog Colors won the great GEC battle
The idea of getting Ashvini Yardi (who had earned her stars as programming head at Zee) was a great one. But could CEO Rajesh Kamat and she be able to match the maharathis and former Star India CEOs Peter and Sameer?
http://www.mxmindia.com/?p=51721

Colors ki kahaani: Milestones in the journey so far
Milestones in the journey so far - July 21, 2008 to today
http://www.mxmindia.com/?p=51711

5 Amul ads that tell the Colors story
Okay, it's not the entire story of the channel, but given that Amul ads are the best indicators of prevailing sentiments in Indian society, it's interesting to see four creatives that we found off on the Amul site and one on Rediff.com

http://www.mxmindia.com/?p=51726