Stories on 24th Jan '17

Sensitivity & Sensibility in healthcare comms
A hundred percent of it is needed, said Sangeeta Barde of Sorento Healthcare in a quick chat on the sidelines of a recent workshop
http://www.mxmindia.com/?p=98766

Ranjona Banerji: In the US, the press is calling Trump's bluff. In India?
The American press will do their jobs as journalists, even if it upsets the powers that be, notes Ranjona Banerji
http://www.mxmindia.com/?p=98778

Veteran communications prof & journalist Irfan Khan passes away
He joined Hindustan Unilever in 1975 stayed on at HUL for 25 years, retiring from the FMCG major in 2000 as vice president and head of corporate communications
http://www.mxmindia.com/?p=98739

Ogilvy executes latest brand campaign for Bengal Tourism
Her journey takes her through the city streets of old Kolkata
http://www.mxmindia.com/?p=98741

VML appointsVenkatagiri Rao as Creative Head
Venkat, who has spent over 16 years in the creative and digital advertising industry, will be based in Mumbai
http://www.mxmindia.com/?p=98740

Indian Express Group launches mobile-led platform - Techook.com
Poised to be a game-changer with its focus on credibility, superlative content, and data-backed reviews
http://www.mxmindia.com/?p=98742

India TV announces mega-conclave on UP polls
The day-long 'Chunav Manch' on February 4 will be conducted by India TV Chairman & Editor-in-Chief Rajat Sharma
http://www.mxmindia.com/?p=98746

BBC Worldwide signs licensing deal with Amazon India
Amazon Prime launched in India in July 2016, and launched its Prime Video streaming service in December 2016
http://www.mxmindia.com/?p=98751

Social Samosa announces first edition of Best Social Media Brand Awards
Ashish Bhasin to head jury for the inaugural edition
http://www.mxmindia.com/?p=98738

IAMAI incubated start-ups raise Rs9 crore
In its first full year of operations, Mobile 10X has incubated 35 startups at its hub in Bengaluru and five startups at its hub in Hyderabad
http://www.mxmindia.com/?p=98745

Brickworks Media launches Retail Track for brands
The proprietary tool monitors brands health and provides insights into the efficacy of their retail visibility across 6100+ towns, 1,03,000+ retail stores and 1100+ brands in India
http://www.mxmindia.com/?p=98744

Harper Collins celebrates25 yrs in India with Dentsu
The novel titled 'Journeys Never End’ exchanges hands through the film
http://www.mxmindia.com/?p=98677

Stories on 4th Feb '16

Mobile net users to be 371 mn by June '16
The IAMAI-IMRB report also notes that while urban users have grown 71% from 2014, the rural user-base is up 93%
http://www.mxmindia.com/2016/02/mobile-internet-users-to-grow-to-371-mn-notes-iamai/

Dear MxM by Jaisurya Das: Is it offer discounts on bulk sales?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2016/02/dear-mxm-by-jaisurya-das-is-it-offer-discounts-on-bulk-sales/

Dentsu Aegis Network launches DAN Women's Council
Chaired by Rajni Menon, Executive Vice President, Carat India, the Council will primarily focus on helping women reach their highest potential based on merit, facilitate a path for more women occupying leadership positions in the organization, provide an avenue for a structured mentoring process and create an environment which is safe and equal.
http://www.mxmindia.com/2016/02/dentsu-aegis-network-launches-dan-womens-council/

MSLGroup's Glenn Osaki appointed to Board of Advisors for USC Annenberg Center for Public Relations
A 29-year company veteran, Osaki now oversees MSL GROUP's Asia operations, which include 33 owned offices and 1,500 employees
http://www.mxmindia.com/2016/02/mslgroups-glenn-osaki-appointed-to-board-of-advisors-for-usc-annenberg-center-for-public-relations/

B4U transitions global operations to Amagi's Cloudport broadcast platform
B4U Television Network has migrated all of its content assets previously hosted in legacy data centers to the cloud dittoTV unveils 'before TV' feature for viewers
Becomes First OTT service provider to offer content hours before TV telecast
http://www.mxmindia.com/2016/02/b4u-transitions-global-operations-to-amagis-cloudport-broadcast-platform/

Urban Ladder appoints Sanjay Gupta as Chief Marketing Officer
Sanjay is an alumni of Shri Ram College of Commerce and has a Master's in Business Administration from Management Development Institute, Gurgaon
http://www.mxmindia.com/2016/02/urban-ladder-appoints-sanjay-gupta-as-chief-marketing-officer/

'Music for a Cause' campaign wins at 2016 Asia Pacific Excellence awards
'Music for a Cause', includes a series of unique, participative musical events where people come together to indulge in their love for music, while contributing to a cause
http://www.mxmindia.com/2016/02/music-for-a-cause-campaign-wins-at-2016-asia-pacific-excellence-awards/

Catch Hing plays to the 'tadka' tune in new TVC
The new Catch Hing Ka Tadka TVC captures an element of human behavior with the tagline - 'Ab India Lagaye Catch Hing Ka Tadka'

http://www.mxmindia.com/2016/02/catch-hing-plays-to-the-tadka-tune-in-new-tvc/

Stories on 7th Aug '15

Six reasons Cricket still Rules for Brands to Invest in

Controversies and competing leagues notwithstanding, cricket is still the most lucrative sport for brands to invest in, writes Kartik Sharma, MD, Maxus South Asia

http://www.mxmindia.com/2015/08/six-reasons-cricket-still-rules-for-brands-to-invest-in/

Shailesh Kapoor: The long tail of TV channels: An investor's delight?

For every eight new channels launched in the long tail, only one breaks even in its first decade, writes Shailesh Kapoor

http://www.mxmindia.com/2015/08/shailesh-kapoor-the-long-tail-of-tv-channels-an-investors-delight/

Emvies receives record entries for 2015

Last year, Ad Club received 650 entries and this year the figure is 835 thereby surpassing last year's figure by a whopping margin of 185 entries

http://www.mxmindia.com/2015/08/emvies-receives-record-entries-for-2015/

Havas Media wins integrated media AOR of ClubMyCab

ClubMyCab is a ride sharing app that makes ride sharing safe and fun

http://www.mxmindia.com/2015/08/havas-media-wins-integrated-media-aor-of-clubmycab/

3-month online copywriting course unveiled by AAAI

The course is aimed at identifying, nurturing, and providing high quality creative talent to member agencies

http://www.mxmindia.com/2015/08/3-month-online-copywriting-course-unveiled-by-aaai/

Amagi unveils next-gen managed playout service at IBC2015

Hosted in the cloud, Amagi's end-to-end managed playout service brings transparency, flexibility, and fast turnaround to playout

http://www.mxmindia.com/2015/08/amagi-unveils-next-gen-managed-playout-service-at-ibc2015/

Ranjona Banerji: How about a star news anchor heading our Armed Forces every week?

Maybe we can have a lottery system where one star news anchor heads the Indian Armed Forces every week, writes Ranjona Banerji

http://www.mxmindia.com/2015/08/ranjona-banerji-are-you-are-a-patriotic-journalist-or-an-anti-national-journalist-those-are-the-only-two-choices-that-social-media-gives-you/

Dear MxM by Jaisurya Das: RIP, the newspaper salesman. Over 50% revenue is walk-in!

It's rare that you find a committed leader who goes beyond the 'expected and organic', writes Jaisury Das as he responds to questions from MxM readers

http://www.mxmindia.com/2015/08/dear-mxm-by-jaisurya-das-rip-the-newspaper-salesman-over-50-revenue-is-walk-in/

Notice to ISPs is misleading, cautions IAMAI

The problem is with the caveat in the notice mentioning “which do not have child pornographic content

http://www.mxmindia.com/2015/08/notice-to-isps-is-misleading-cautions-iamai/

'So Sorry' makes jurors happy at the 4thKolkata Shorts International Film Festival

This is the fourth edition of the prestigious awards held at Kolkata

http://www.mxmindia.com/2015/08/so-sorry-makes-jurors-happy-at-the-4thkolkata-shorts-international-film-festival/

Askme & Askmebazaar unveils unique insights led communication campaign

Askme's campaign, 'BAAP of all trends' is in line with brand ethos of being ahead of the curve

http://www.mxmindia.com/2015/08/askme-askmebazaar-unveils-unique-insights-led-communication-campaign/

Stories on 7th Jul '15

Clients want media at the front-end...
... and do more than just buying and selling, says Pele Cortizo-Burgess, Global Director, Integrated Planning at MEC
http://www.mxmindia.com/2015/07/clients-want-media-at-the-front-end/

Percept integrates media companies to form Percept Media as Shripad Kulkarni quits after 9 years
The restructuring in the Media business is in keeping with the evolving and dynamic changes in the M&E Industry
http://www.mxmindia.com/2015/07/percept-integrates-media-companies-to-form-percept-media/

The Indian Express launches edition in Jaipur
The launch will be supported with an extensive marketing campaign, both ATL and BTL programmes
http://www.mxmindia.com/2015/07/the-indian-express-launches-edition-in-jaipur/

Ranjona Banerji: Media finally wakes up to 'Vyapam' scam
My very sad moral of the story to all my fellow journalists who are in love with Narendra Modi is this: it's only going to get worse, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-media-finally-wakes-up-to-vyapam-scam/

MMA strengthens India presence, Preeti Desai is Country Manager
Mobile Marketing Association has strengthened its India presence with the former IAMAI President as incharge
http://www.mxmindia.com/2015/07/mma-strengthens-india-presence-preeti-desai-is-country-manager/

The Advertising Club to host Media Review 2015 in Mumbai
The evening will also witness a presentation on AdAsia 2015, Taipei to be held from Sunday, 22nd November, 2015 to Wednesday, 25th November, 2015

http://www.mxmindia.com/2015/07/the-advertising-club-to-host-media-review-2015-in-mumbai/

Stories on 30th May 14

Goafest starts with some gyaan, fun
It was a day of knowledge sessions and some humour followed by the Media and Publisher Abby
http://www.mxmindia.com/2014/05/goafest-starts-with-some-gyaan-fun/

Lodestar leads in Media Abby, inaugural Publisher Abby presented
In terms of maximum metals: Lodestar won 11 in the Media Abby while Hindustan Media Ventures bagged six in the Publisher Abby. PHD won the Grand Prix in Media, Bennett, Coleman won 3 Golds in the Publisher Abby
http://www.mxmindia.com/2014/05/lodestar-leads-in-media-abby-inaugural-publisher-abby-presented/

Helps being a strategically driven agency: Nandini Dias
Lodestar UM bagged the maximum metals (11 of them!) at this year's Media Abby on Day 1 of Goafest 2014
http://www.mxmindia.com/2014/05/helps-being-a-strategically-driven-agency-nandini-dias/

Dire need for pathbreaking ideas: Ravi Rao
A quick chat with Ravi Rao, Leader, South Asia, Mindshare who was Chairman of the Media Abby jury at Goafest 2014
http://www.mxmindia.com/2014/05/dire-need-for-pathbreaking-ideas-ravi-rao/

Didn't anticipate Grand Prix, but our work has been really good: Rachana Dharia, PHD
A quick interview with Rachana Dharia, VP - Digital & Mobility Services, PHD India. PHD won a Grand Prix for BeBeautiful at the Media Abby
http://www.mxmindia.com/2014/05/didnt-anticipate-grand-prix-but-our-work-has-been-really-good-rachana-dharia-phd/

Ranjona Banerji: Reliance takes over Network18/TV18. Now what?
Whether this is the end of TV18, I do not know but it is certainly the end of TV18 as we have known it, writes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-reliance-takes-over-network18tv18-now-what/

Shailesh Kapoor: A Week To Remember: Politics, IPL & More
The last six days have been wildly engaging, writes Shailesh Kapoor who doesn't remember a week that offered so much to watch and talk about
http://www.mxmindia.com/2014/05/shailesh-kapoor-a-week-to-remember-politics-ipl-more/

India's e-Commerce growth to be driven by digital payments
As per IAMAI, PCI & IMRB report the digital payments industry is expected to grow at a rate of 40 per cent to reach INR 120,120 crore by December 2014

http://www.mxmindia.com/2014/05/indias-e-commerce-growth-to-be-driven-by-digital-payments/

Stories on 6th May 14

Ready to take on Amazon
How Flipkart & Snapdeal are preparing to deal with onslaught from global retailer Amazon
http://www.mxmindia.com/2014/05/ready-to-take-on-amazon/

Ogilvy to participate in Kyoorius Awards. Leo Burnett entries in too
The leading creative agency has sent entries for the D&AD-backed Kyoorius Awards staying away from the Creative Abby to be held at Goafest
http://www.mxmindia.com/2014/05/ogilvy-to-participate-in-kyoorius-awards-leo-burnett-entries-in-too/

Ranjona Banerji: No tough questions to Modi
No one has asked Modi tough questions or watched him fumble and then ask some tougher questions. On TV, his interviewers simpered and gazed with adoration, rues Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-no-tough-questions-to-modi/

SH Kelkar awards creative biz to Publicis
Apart from having strong roots in India, the company has successfully forayed into Europe, Middle East, South-East Asia and African markets
http://www.mxmindia.com/2014/05/sh-kelkar-awards-creative-biz-to-publicis/

HDFC Life associates with 'Hawaa Hawaai'
The film features popular young star Saqib Saleem along with national award winner child actor Partho Gupte
http://www.mxmindia.com/2014/05/hdfc-life-associates-with-hawaa-hawaai/

Online railway ticket booking witnesses a spurt
The online booking of railway tickets increased from 3.63 million in March 2013 to 14.02 million in March 2014
http://www.mxmindia.com/2014/05/online-railway-ticket-booking-witnesses-a-spurt/

Dabur unveils campaign around Pudin Hara Fizz
The cooling relief for acidity is the key differentiator for Pudin Hara Fizz
http://www.mxmindia.com/2014/05/dabur-unveils-campaign-around-pudin-hara-fizz/

Mind it! The Boss arrives on Twitter
CA Media Digital's first venture, Fluence - India's leading celebrity digital network, will manage Rajinikanth's digital interests

http://www.mxmindia.com/2014/05/mind-it-the-boss-arrives-on-twitter/

Stories on 20th Mar'14

Is WPP close to a full buy of Rediff?
Sir Martin Sorrell's WPP may buy 60% stake held by Arun Nanda and Ajit Balakrishan in Rediffusion Y&R India
http://www.mxmindia.com/2014/03/is-wpp-close-to-a-full-buy-of-rediff/

Zee-Sony-Zee & now Sony again. Ajay Bhalwankar is back at Zee, er, Sony, to be Chief Creative Dir, SET
Ajay Bhalwankar, who had quit Zee recently, will be joining Sony Entertainment Television (SET) as Chief Creative Director wef April 7
http://www.mxmindia.com/2014/03/zee-sony-zee-and-now-sony-again-ajay-bhalwankar-is-back-at-zee-er-sony-to-be-chief-creative-director-set/

Nestle urges consumers to 'share your goodness'
The aim is to connect with the consumers with a simple message - 'Share your goodness'
http://www.mxmindia.com/2014/03/nestle-urges-consumers-to-share-your-goodness/

Vikram Malhotra's Abundantia Ent gets its act together (and some $$$s)
Abundantia Entertainment confirms first two-year film slate and brings on-board new strategic investors to fuel further expansion drive
http://www.mxmindia.com/2014/03/vikram-malhotras-abundantia-ent-gets-its-act-together-and-some-s/

Affle launches ad2campaign
This unique platform provides brands and agencies a higher degree of campaign control, optimization and audience profiling
http://www.mxmindia.com/2014/03/affle-launches-ad2campaign/

HDS unveils #TheBigShot campaign for Bing
The campaign aims to bring together budding photographers to share their images with Bing and MSN
http://www.mxmindia.com/2014/03/hds-unveils-thebigshot-campaign-for-bing/

IAMAI pledges support to EC directives for election
The Election Commission has sent a communication to concerned players to enact the Code of Conduct during elections

http://www.mxmindia.com/2014/03/iamai-pledges-support-to-ec-directives-for-election/

Stories on 9th Jan '14

Marathi KBC's double gambit
ETV Marathi's Kon Hoeel Marathi Crorepati makes a quick comeback on the back of viewer demand and channel resurgence + Interview with Anuj Poddar, EVP & Business Head.
http://www.mxmindia.com/2014/01/marathi-kbcs-double-gambit/

Star Plus starts year with 647 mn viewers. Colors, Zee at #2 and #3
The headline is self-explanatory, but here’s it again: Star Plus started 2014 with 647 mn viewers. Colors and Zee are No 2 and 3 respectively
http://www.mxmindia.com/2014/01/star-plus-starts-year-with-647-mn-viewers-colors-zee-at-2-and-3/

Lukup Media & Warner Bros partner for India's first on-demand TV channel
The deal will see titles made available through the on-demand service from February 2014, as well as future new releases. Users will have access to more than 200 films and TV series from the Warner Bros. library.
http://www.mxmindia.com/2014/01/lukup-media-warner-bros-partner-for-indias-first-on-demand-tv-channel/

Ashutosh quits IBN7, Vinay Tewari to take additional charge of news channel
IBN7 Managing Editor Ashutosh is moving on and will be succeeded by Vinay Tewari, Managing Editor, CNN-IBN
http://www.mxmindia.com/2014/01/ashutosh-quits-ibn7-vinay-tewari-to-take-additional-charge-of-news-channel/

Zee is title sponsor of Jaipur Lit Fest
The Jaipur Literature Festival has announced Zee Entertainment as the new title sponsor for the 2014 edition that takes place next week - January 17-21. Over 20,000 people are expected to attend each day of the five-day fest
http://www.mxmindia.com/2014/01/zee-is-title-sponsor-of-jaipur-lit-fest/

FabFurnish appoints Bang in the Middle as creative agency
The online home store has appointed Bang in the Middle as its communication partner
http://www.mxmindia.com/2014/01/fabfurnish-appoints-bang-in-the-middle-as-creative-agency/

Online visit for looking up mobile phones registers 126% year-on-year growth: IAMAI
According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB, the user visit to various websites to look for mobile phones has gone up from 6.05 million in November 2012 to 13.65 million in November 2013 registering a year-on-year growth of 126%
http://www.mxmindia.com/2014/01/online-visit-for-looking-up-mobile-phones-registers-126-year-on-year-growth-iamai/

Stories on 2nd Jan '14

What the Stars Foretell for 2014
Presenting a special forecast for MxMIndia readers from GaneshaSpeaks, India's #1 astro information service
http://www.mxmindia.com/2014/01/what-the-stars-foretell-for-2014/

India to have 155 mn mobile internet users by March 2014: IAMAI-IMRB
The number of mobile internet users is going to reach 155 million in India by the end of March 2014 and 185 million by June 2014 maintaining a Q-o-Q growth of 20%, according to the 'Mobile Internet In India 2013' report released by the Internet & Mobile Association Of India (IAMAI) and IMRB International
http://www.mxmindia.com/2014/01/india-to-have-155-mn-mobile-internet-users-by-march-2014-iamai-imrb/

DDB Mudra Group elevates Anurag Bansal to CFO
January 1 saw Director-Finance Anurag Bansal step into the shoes of CFO Dilip Upadhyaya
http://www.mxmindia.com/2014/01/ddb-mudra-group-elevates-anurag-bansal-to-cfo/

Shubhranshu Singh now heads marketing at Star Sports
The former Visa India and South Asia Marketing Director has joined Star India as Vice President & Head Marketing - Sports
http://www.mxmindia.com/2014/01/shubhranshu-singh-now-heads-marketing-at-star-sports/

NewsStand: How the various Page1s looked on Jan 1, 2014
A scan of the front pages of select national and regional dailies on January 1, 2014
http://www.mxmindia.com/2014/01/newsstand-how-the-various-page1s-looked-on-jan-1-2014/

Stories on 6th Dec '13

The Making of Brand 'Namo'
From beer mugs to bed linen and chips, various products are being branded after BJP's prime ministerial candidate Narendra Modi
http://www.mxmindia.com/2013/12/the-making-of-brand-namo/

MEC India wins at 2013 Effective Mobile Marketing Awards
The GroupM agency is felicitated for innovative campaign designed for Colgate-Palmolive
http://www.mxmindia.com/2013/12/mec-india-wins-at-2013-effective-mobile-marketing-awards/

Matrimonials rise 202% in wedding season: IAMAI-IMRB report
Wedding season witnesses exponential growth in upload of matrimonial, notes the latest report of the Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and research firm IMRB
http://www.mxmindia.com/2013/12/matrimonials-rise-202-in-wedding-season-iamai-imrb-report/

Mediaah! Who will be the Impact Person of the Year 2013 + Why Uday Shankar is the Mediaperson who created maximum impact this year
Mediaah! does an analysis of the various Impact Person of the Year nominees and forecasts who could be the winner this year (and next year)
http://www.mxmindia.com/2013/12/mediaah-who-will-be-the-impact-person-of-the-year-2013-why-uday-shankar-is-the-mediaperson-who-created-maximum-impact-this-year/

Shailesh Kapoor | Live Election Results: A Reality Show Like No Other
Election results coverage is now all about thinking on your feet as hosting live election coverage has to be the most challenging camera-facing job on TV today, writes Shailesh Kapoor
http://www.mxmindia.com/2013/12/shailesh-kapoor-live-election-results-a-reality-show-like-no-other/

Ranjona Banerji: How disagreement with Arnab is a crime
It is almost impossible for anyone on Arnab Goswami's guest list to have an opinion that is not the same as his. This is a crime almost punishable in the court of popular opinion if not under the Indian Penal Code, writes Ranjona Banerji

http://www.mxmindia.com/2013/12/ranjona-banerji-how-disagreement-with-arnab-is-a-crime/

Stories on 4th Dec '13

Slow and Steady in Year #1
Cyrus Mistry spent much of his first year as head of the Tata empire creating a fresh foundation and now plans to fix what isn't working
http://www.mxmindia.com/2013/12/slow-and-steady-in-year-1/

A request from MxMIndia: Please go out and Vote!
It's Wednesday, December 4, 2013 and Polling Day in Delhi and Mizoram. If you really want to a clean administration and the right candidate to win, go out and Vote!
http://www.mxmindia.com/2013/12/a-request-from-mxmindia-please-go-out-and-vote/

Pharma giant GSK's sign-on bonus demand leaves adland divided
GlaxoSmith-Kline's demand for sign-on bonus from advertising firms to do business with it seems to have divided the Indian advertising and marketing fraternity into two camps on the social media.
http://www.mxmindia.com/2013/12/pharma-giant-gsks-sign-on-bonus-demand-leaves-adland-divided/

40% preferred COD  in their online Diwali shopping: IAMAI
The IAMAI survey also indicated that Flipkart was the most frequented e-tailing site followed by ebay, Snapdeal and Jabong

http://www.mxmindia.com/2013/12/40-preferred-cod-in-their-online-diwali-shopping-iamai/

Stories on 7th Nov '13

Ravi Deshpande on the hows and whys of Whyness
Former Contract bossman Ravi Deshpande gives the story behind setting up an integrated agency that combines storytelling, tech, strategy & design
http://www.mxmindia.com/2013/11/ravi-deshpande-on-the-hows-and-whys-of-whyness/

Mumbai tops Net penetration, Cal is fastest growing: IAMAI
Mumbai with 12 million internet users has emerged as the topmost city in internet penetration, followed by Delhi with 8.1 million and Hyderabad with 4.7 million internet users
http://www.mxmindia.com/2013/11/mumbai-tops-net-penetration-cal-is-fastest-growing-iamai/

Brands rewind to move fast forward
Marketers have hit the rewind button. From Rolls-Royce and Bacardi to Louis Vuitton and Fuji, top brands are touting their roots to be on the ball this season
http://www.mxmindia.com/2013/11/brands-rewind-to-move-fast-forward/

Ad Club announces Effie Awards dates, tweaks
The Effie Awards for the year will be held on Wednesday, January 15, 2014 at the Royal Western Turf Club in Mumbai
http://www.mxmindia.com/2013/11/ad-club-announces-effie-awards-dates-tweaks/

NDTV can now be watched in Singapore, la
NDTV 24x7 and Good Times launched on Singapore's StarHub TV platform

http://www.mxmindia.com/2013/11/ndtv-can-now-be-watched-in-singapore-la/

Stories on 9th Oct '13

75% corporates do not walk the talk on going Rural: R V Rajan
The rural marketing pioneer writes a must-read handbook. Q&A with the author + an extract
http://www.mxmindia.com/2013/10/75-corporates-do-not-walk-the-talk-on-going-rural-r-v-rajan/

Mediaah! Bizarre! NDTV ombudsman Soli Sorabjee's response to mail on Barkha Dutt-Niira Radia episode
Pradyuman Maheshwari is surprised with the response he received from NDTV ombudsman Soli Sorabjee to his mail on the Barkha Dutt-Niira Radia controversy. Is one of India's best known legal luminaries sitting on the fence on the issue, he asks in Mediaah!
http://www.mxmindia.com/2013/10/mediaah-bizarre-ndtv-ombudsman-soli-sorabjees-response-to-mail-on-barkha-dutt-niira-radia-episode/

Slowdown? Top brands report 30% jump in festive sales
Leading brands like Samsung, Peter England, Woodland register a 30 percent jump in festive season sales
http://www.mxmindia.com/2013/10/slowdown-top-brands-report-30-jump-in-festive-sales/

Social media campaigns can swing 3-4% of votes: IAMAI-IMRB
According to the report, political parties have earmarked around 2-5% of their election budgets for social media
http://www.mxmindia.com/2013/10/social-media-campaigns-can-swing-3-4-of-votes-iamai-imrb/

Nickelodeon brings Kids' Choice Awards to India
Live Viacom18 will produce the popular kids' choice awards to India
http://www.mxmindia.com/2013/10/nickelodeon-brings-kids-choice-awards-to-india/

Stories on 7th Oct '13

Do Indian Public Relations agencies need to reinvent to thrive?
The mood at the recently held Praxis 2013 was clear: PR agencies need to relook at the way they do their business
http://www.mxmindia.com/2013/10/do-indian-pr-agencies-need-to-reinvent-to-thrive/

Online matrimonials ads leapfrog 124% since Jan '13: IAMAI-IMRB
Uploading of matrimonials was lowest in the month of April with 0.64 million uploads. The month of June saw the maximum profile uploads with 2.16 million
http://www.mxmindia.com/2013/10/online-matrimonials-ads-leapfrog-124-since-jan-13-iamai-imrb/

Pheroza Bilimoria and Pradeep Guha receive IAA Champions Award
The veteran media professionals were felicitated at the International Advertising Association's 75th anniversary celebrations in London last week
http://www.mxmindia.com/2013/10/pheroza-bilimoria-and-pradeep-guha-receive-iaa-champions-award/

TelevisionPost launches. Armed with research, will go part-pay soon
The B2B media space specialising on television and allied industries dominated by IndianTelevision.com finally has competition
http://www.mxmindia.com/2013/10/televisionpost-launches-armed-with-research-will-go-part-pay-soon/

Amith Prabhu: Beggars are not choosers but in Chicago they also know how not to be losers
Despite the hardship written on their face, the beggar in Chicago always wears a smile, writes Amith Prabhu. An example of how one can learn basic PR tactics from a street beggar
http://www.mxmindia.com/2013/10/amith-prabhu-beggars-are-not-choosers-but-in-chicago-they-also-know-how-not-to-be-losers/

Reviewing the Reviews: Besharam is savaged by critics
Ranbir Kapoor's golden boy image took a bit of battering with Besharam as most critics hovered at the 1.5 stars mark for the film, notes Deepa Gahlot
http://www.mxmindia.com/2013/10/reviewing-the-reviews-besharam-is-savaged-by-critics/

FoxyMoron adds colour to Maybelline's digital campaign
Digital media firm FoxyMoron has been engaged to launch Maybelline New York's Color Show across platforms like Facebook, Twitter and Instagram
http://www.mxmindia.com/2013/10/foxymoron-adds-colour-to-maybellines-digital-campaign/

Fourth Dimension Media says 'Vannakkam' to Mumbai
Chennai-based media outsourcing firm Fourth Dimension Media opens office in Mumbai
http://www.mxmindia.com/2013/10/fourth-dimension-media-says-vannakkam-to-mumbai/

Stories on 4th Sep '13

More than just communications
PR agency LinOpinion plans an all-new offering to clients post its jv with IPG network's GolinHarris
http://www.mxmindia.com/?p=53656

Indian marketing industry prepares to fight its way out of an ever deepening crisis
While traditional wisdom demands that brands spend their way through a recession in order to gain disproportionately once it's over, does that apply to a slowdown that has dug its heels in?
http://www.mxmindia.com/?p=53692

Vijay Mukhi: An Open Letter to the Chief Election Commissioner
In an Open Letter to the Chief Election Commissioner V S Sampath, Vijay Mukhi underscores the need for the EC to understand how technology changes the world we live in and therefore the entire election process starting from voter enrolment to voter lists to campaigning to casting one's vote
http://www.mxmindia.com/?p=53678

Emvies on Friday, Sept 6
The Advertising Club Emvies awards ceremony will be held on Friday, September 6 in Mumbai
http://www.mxmindia.com/?p=53659

Mobile device usage rises 173%: IAMAI
Online user visits sees mobile devices rise 173% y-o-y, as per IAMAI-IMRB's Internet Economy Watch for July 2013
http://www.mxmindia.com/?p=53612

TV volumes grow 16%, print up 13%
Hindustan Lever & Gitanjali Gems are top advertisers in TV & print respectively as per TAM AdEx numbers for January-June 2013
http://www.mxmindia.com/?p=53476

moneycontrol.com re-launches property section
The business and financial portal is relaunching its property section with an online property expo
http://www.mxmindia.com/?p=53666

Stories on 21st Jun '13

Coke's 'Small World Machines' a rage at Cannes
Coca-Cola's heartwarming attempt to bring India and Pakistan together is hit at Cannes Lions 2013
http://www.mxmindia.com/2013/06/cokes-small-world-machines-a-rage-at-cannes/

CMOs believe digital marketing is way forward
Digital marketing was the theme of the 9th Marketing Conclave organized by the Internet Mobile Association of India (IAMAI).
http://www.mxmindia.com/2013/06/cmos-believe-digital-marketing-is-way-forward/

Internet influences hair, skincare and beauty buys: Study
The Google India 'Women & Web' study has found that the digital influence is highest for skincare, baby care and hair care products.
http://www.mxmindia.com/2013/06/internet-influences-hair-skincare-and-beauty-buys-study/

Max Bupa signs on customers via Facebook
The health insurance company has launched 'Get Help' functionality on Facebook to address customers' health insurance needs.
http://www.mxmindia.com/2013/06/internet-influences-hair-skincare-and-beauty-buys-study/

Vijay Koshy to head Big RTL
Mr Koshy will be responsible for driving revenues along with profitability growth for the channel, while being responsible for the overall operations in India.
http://www.mxmindia.com/2013/06/vijay-koshy-to-head-big-rtl/

The Cannes Lions 2013 India Tally (updated Fri, June 21, 2pm)
http://www.mxmindia.com/2013/06/the-cannes-lions-2013-india-tally-updated-fri-june-21-6am/

Shailesh Kapoor: 2008-2013: The Great Indian Dance Revolution
Bollywood may not admit it, but the dance revolution started by television has impacted it too. Viewers are looking at dance steps with a critical eye, expecting the next level, writes Shailesh Kapoor
http://www.mxmindia.com/2013/06/shailesh-kapoor-2008-2013-the-great-indian-dance-revolution/

Anil Thakraney: Uttarakhand disaster: TV anchors screw-up yet again
As the disaster strikes and the aftermath plays out, television journos must do one and only one thing: Focus on the 3Rs... rescue, relief and rehabilitation operations. And only discuss the whodunit and the whydunit after some amount of normalcy has been restored.
http://www.mxmindia.com/2013/06/anil-thakraney-uttarakhand-disaster-tv-anchors-screw-up-yet-again/

ABP News launches #AakhriTaar campaign
ABP News has launched a campaign to keep alive memories of the telegram, and has asked people to share their stories about sending and receiving telegrams and using the telegraph service.
http://www.mxmindia.com/2013/06/abp-news-launches-aakhritaar-campaign/

9X Media launches catchy tune on World Music Day
The song 'Tung Tucking Ting' is the music network's way to connect with music and the younger generation.
http://www.mxmindia.com/2013/06/9x-media-launches-catchy-tune-on-world-music-day/

Stories on 7th May '13

Growing to No1, ethically: Maheshwar Peri
Pathfinder founder Maheshwar Peri on his 18 years as Outlook publisher, the launch and success of Pathfinder, and the urgent need for mainstream publications to understand that health, religion, education and jobs are the biggest things for people in India
http://www.mxmindia.com/2013/05/growing-to-no1-ethically-maheshwar-peri/

JWT's Portfolio Night 11 to be 'An Eye-Opener'
JWT India unveiled the theme and its first video for Portfolio Night 11, scheduled to be held here at the JWT India office on May 22
http://www.mxmindia.com/2013/05/jwts-portfolio-night-11-to-be-an-eye-opener/

Digital commerce market to grow by 33%
The total digital commerce market in India was valued at Rs 47,349 crore in December 2012 and is expected to grow by 33 percent to reach Rs 62,967 crore by the end of 2013 according to IAMAI's latest Digital Commerce report
http://www.mxmindia.com/2013/05/digital-commerce-market-to-grow-by-33/

We've already chalked out 2015 vision & roadmap: Ashwani Singla, PSB
Penn Schoen Berland's Ashwani Singla asserts that the firm has worked hard in building its capabilities and setting a good foundation, and its leadership team has already crafted a 2015 strategic vision and roadmap for growth leading to that year
http://www.mxmindia.com/2013/05/weve-already-chalked-out-2015-vision-roadmap-ashwani-singla-psb/

CNN celebrates 15 years as top news channel in Asia Pacific
CNN retains its position as the number one news and business brand on all platforms, according to new findings from the latest Pan-Asia Pacific Cross-Media survey (PAX)
http://www.mxmindia.com/2013/05/cnn-celebrates-15-years-as-top-news-channel-in-asia-pacific/

Perfetti Van Melle India launches solar electrification project with TERI
This project is expected to light up the lives of over 250 people and to positively impact their livelihood, health, and education
http://www.mxmindia.com/2013/05/cnn-celebrates-15-years-as-top-news-channel-in-asia-pacific/

Ranjona Banerji: Why I have stopped watching primetime News TV
The first thing TV news needs to do is get rid of those now pointless debates as they serve no purpose and have stopped being amusing any more, writes Ranjona Banerji
http://www.mxmindia.com/2013/05/ranjona-banerji-why-i-have-stopped-watching-primetime-news-tv/

Debrief: Idea: Sob, sob!
Brilliant! I love it! It's nearly impossible for a thirty-second TV commercial to leave tears in your eyes, and Idea has managed to do exactly that
http://www.mxmindia.com/2013/05/debrief-idea-sob-sob/

New Viewsletter Feature: Links of the Day
Day 2 of our new feature where we bring you stories from across media-land which we think you ought to read. Handpicked and ranked by our editors

http://www.mxmindia.com/2013/05/new-viewsletter-feature-links-of-the-day/

Stories on 22nd Apr'13

Is it right to damn the Copycats?
Not all in the creative frat agree that it's right to nail and name those charged of copy-paste advertising
http://www.mxmindia.com/2013/04/is-it-right-to-damn-the-copycats/

Anil Thakraney: Why plagiarism is unstoppable
We are a nation of a million scamsters and cheaters, so there's no reason why the desi ad guys won't join in the party. This nation scores very poorly on ethics, and it's a reality we have to accept and live with
http://www.mxmindia.com/2013/04/shabby-anil-thakraney-why-plagiarism-is-unstoppable/

Guest column by Vinod Natesan: Moving on from F words
If Indian advertising has been trending recently, it has been due to the Ford Figo Fiasco and other F words that have since followed. But it is time to ditch all things F, says guest columnist Vinod Natesan
http://www.mxmindia.com/2013/04/shabby-guest-column-by-vinod-natesan-moving-on-from-f-words/

130mn digital pay-TV homes by 2020 to contribute $17 bn in revenues
The projections are published in a new report called India Pay-TV & Broadband Markets
http://www.mxmindia.com/2013/04/130mn-digital-pay-tv-homes-by-2020-to-contribute-17-bn-in-revenues/

Highlights for Children and Delhi Press unveil new kids' mags
The partnership will create Highlights Champs and Highlights Genies for Indian children
http://www.mxmindia.com/2013/04/highlights-for-children-and-delhi-press-unveil-new-kids-mags/

Ajay Chandwani on Montreux fest jury
Percept director Ajay Chandwani is on the jury of the Golden award of Montreux Festival being held in Switzerland this week
http://www.mxmindia.com/2013/04/ajay-chandwani-on-montreux-fest-jury/

Razorfish acquires Neev; aims to be No 1 in 18 months
The acquisition triggers the launch of the Razorfish brand in India, and the move follows a number of acquisitions recently announced by Publicis Groupe
http://www.mxmindia.com/2013/04/razorfish-acquires-neev-aims-to-be-no-1-in-18-months/

AdStrat: Symphony: Cooling off
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad


Reviewing the Reviews: Ek Thi Daayan
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/04/reviewing-the-reviews-ek-thi-daayan/

Aasheesh Mediratta is the new CEO at FashionAndYou
Fashion and lifestyle e-retailer fashionandyou.com has announced the appointment of Aasheesh Mediratta as its new CEO
http://www.mxmindia.com/2013/04/aasheesh-mediratta-is-the-new-ceo-at-fashionandyou/

Yahoo! Weather & Yahoo! Mail on mobile
Yahoo! has announced two new mobile experiences - Yahoo! Weather for iPhone (also iPod, and iPod Touch) and Yahoo! Mail for iPad and Android tablets
http://www.mxmindia.com/2013/04/yahoo-weather-yahoo-mail-on-mobile/

Rajan Anandan takes over as IAMAI chairman
Rajan Anandan, Managing Director, Google India, is the new Chairman of the Internet and Mobile Association of India (IAMAI). He will take over from Hitesh Oberoi, Managing Director and CEO, InfoEdge
http://www.mxmindia.com/2013/04/rajan-anandan-takes-over-as-iamai-chairman/

Think aloud for a Broadcast Regulator: Manish Tewari
At the CII CEOs' roundtable on broadcast, I&B Minister Manish Tewari mooted the idea of a 'techno-commercial' regulator for the broadcast sector
http://www.mxmindia.com/2013/04/think-aloud-for-a-broadcast-regulator-manish-tewari/

Arun Prakash appointed EVP of Vuclip
Mr Prakash will lead strategy and execution for Vuclip, as well as manage all aspects of consumer interactions
http://www.mxmindia.com/2013/04/arun-prakash-appointed-evp-of-vuclip/

ANCHOR | One Big Idea by Ranjona Banerji: Time to reclaim lost territory
http://www.mxmindia.com/2013/04/one-big-idea-by-ranjona-banerji-time-to-reclaim-lost-territory/

1 Minute View: Many expectations from new IAMAI chief Rajan Anandan
The new chairman needs to grow IAMAI out of its current mode and assume the role of a more aggressive industry body
http://www.mxmindia.com/2013/04/1-minute-view-many-expectations-from-new-iamai-chief-rajan-anandan/

Shailesh Kapoor: The Dichotomy Of Socially Networked Television
Twitter and Facebook are part of the marketing strategy of mass TV channels, notes Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-the-dichotomy-of-socially-networked-television/

Anil Thakraney | Superjury: Keep the CDs out!
It's incorrect to ask creative folk to constitute the Creative Abby 'Superjury' to decide on plagiarism complaints, writes Anil Thakraney
http://www.mxmindia.com/2013/04/anil-thakraney-superjury-keep-the-cds-out/

Ranjona Banerji: Move over FBI, NIA: Indian TV news can solve both Boston and Bengaluru bombings!
Our news TV channels knew who and how the Boston and Bengaluru bombings happened, writes Ranjona Banerji
http://www.mxmindia.com/2013/04/ranjona-banerji-move-over-fbi-nia-indian-tv-news-can-solve-both-boston-and-bengaluru-bombings/

Stories on 18th Jan '13

Indian creatives are global influencers:Tim Love
As Omnicom's Tim Love hangs up his hat, he talks about his retirement, his close association with India, challenges he faced... and conquered
http://www.mxmindia.com/2013/01/indian-creatives-are-a-global-influencer-tim-love/

e-Commerce set for steady growth in 2013: IAMAI
The current year looks set for exponential growth. Going by the IAMAI Internet Watch Report, e-Tailing is witnessing steady growth
http://www.mxmindia.com/2013/01/e-commerce-set-for-steady-growth-in-2013-iamai/

Chernin Group's CA Media invests in Graphic India
Liquid Comics co-founder Sharad Devarajan has been appointed CEO of the new company
http://www.mxmindia.com/2013/01/chernin-groups-ca-media-invests-in-graphic-india/

Ola Cabs wins Start-Up of the Year at India Digital Awards
The IAMAI has announced the winners of the 3rd India Digital Awards, coinciding with the 7th India Digital Summit, 2013. There were more than 800 entries for six categories and 31 sub-categories for the internet and mobile value added services industry
http://www.mxmindia.com/2013/01/ola-cabs-wins-start-up-of-the-year-at-india-digital-awards/

Free Press inks editorial tie-up with Outlook group
Free Press Journal has tied up editorially with Outlook group and will carry select stories from the Outlook Business and Outlook Money magazines on the business pages of the daily
http://www.mxmindia.com/2013/01/free-press-inks-editorial-tie-up-with-outlook-group/

Mudit Trivedi joins TBWA\India as Client Services Director in Delhi
TBWA\India has further strengthened its Delhi operation by bringing on board Mudit Trivedi as Client Services Director
http://www.mxmindia.com/2013/01/mudit-trivedi-joins-tbwaindia-as-client-services-director-in-delhi/

Sunny Side Up bags creative mandate for Qyuki.com
Social creative platform Qyuki.com has appointed Sunny Side Up to manage its creative duties
http://www.mxmindia.com/2013/01/sunny-side-up-bags-creative-mandate-for-qyuki-com/

Anil Thakraney: Boring Golden Globes
The time has come for Hollywood award show organisers to clamp down hard on family homilies, writes Anil Thakraney
http://www.mxmindia.com/2013/01/anil-thakraney-boring-golden-globes/

Ranjona Banerji: After playing "war war", now "economy economy"?
Television gets back to doing what it does best - confusing everyone, writes Ranjona Banerji
http://www.mxmindia.com/2013/01/ranjona-banerji-after-playing-war-war-now-economy-economy/

American Idol 12 to launch on BIG CBS Love today
BIG CBS Love will air the latest season of American Idol concurrently with the US telecast
http://www.mxmindia.com/2013/01/american-idol-12-to-launch-on-big-cbs-love-today/

Step 1 towards new TV measurement as BARC issues global RFI
The Broadcast Audience Research Council (BARC) has issued a global Request for Information (RFI) to seek understanding of the state-of-the art in the area of Television Audience Measurement Research in particular and Audience Measurement Research in more general terms
http://www.mxmindia.com/2013/01/step-1-towards-new-tv-measurement-as-barc-issues-global-rfi/


MediaAsides: In which BARC is caught copying and pasting + LV ke endurance ka raaz!
Starting a new group blog with, as the title suggests, asides, random notings and assorted two-bits. And may we add: all to be consumed in good spirit (and along with good spirits may be)
http://www.mxmindia.com/2013/01/mediaasides-in-which-barc-is-caught-copying-and-pasting/


ANCHOR | ONE BIG IDEA: Apurva Purohit: Rationalization of OTEF a must
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-apurva-purohit-rationalization-of-otef-a-must/

ANCHOR | ONE BIG IDEA: Dhiman Mukherji: Creating contextually relevant ecosystem essential for brands
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-dhiman-mukherji-creating-contextually-relevant-ecosystem-essential-for-brands/

Stories on 17th Jan '13

PR industry needs honest answers: Olivier Fleurot
Intent on forging a growth path for the industry, MSLGroup aims to be a thought leader for the PR sphere in India and China, says its Global CEO.
http://www.mxmindia.com/2013/01/pr-industry-needs-honest-answers-olivier-fleurot/

SAB takes 'Dhamaal' to Gujarat
Sri Adhikari Brothers is launching Hindi GEC Dhamaal in Gujarat on Jan 21
http://www.mxmindia.com/2013/01/sab-takes-dhamaal-to-gujarat/

Shailesh Kapoor: Why Imam Siddiqui Had To 'Lose' In Bigg Boss
Love him or hate him, you can't ignore the fact that Imam Siddiqui was the big idea for the show this time. Shailesh Kapoor reasons why he didn't win
http://www.mxmindia.com/2013/01/shailesh-kapoor-why-imam-siddiqui-had-to-lose-in-bigg-boss/

Front Page 2012: Saravanan Meenakshi & Mogali Rekulu Most Popular Tamil & Telugu Fiction Shows of 2012 respectively
According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media year-ender, Saravanan Meenakshi (Vijay TV) and Mogali Rekulu (Gemini TV) emerge as the Most Popular Fiction Shows in the Tamil and Telugu languages respectively for the year 2012.
http://www.mxmindia.com/2013/01/front-page-2012-saravanan-meenakshi-mogali-rekulu-most-popular-tamil-telugu-fiction-shows-of-2012-respectively/

Debrief: Volkswagen Polo: Humanising tech
I like this one. Mainly because they have done something which none of the other car ads have done so far. Which is to humanise a technical feature
http://www.mxmindia.com/2013/01/debrief-volkswagen-polo-humanising-tech/

WATConsult uses Twitter to make home decor trendy
To position @home as a premium home decor brand and increase its brand recall, the social media agency engaged consumers on Twitter
http://www.mxmindia.com/2013/01/watconsult-uses-twitter-to-make-home-decor-trendy/

Raising the underarm deodorant issue
A Comms used in-store mannequins to 'raise' the bar for the Dove Whitening Deodorant promotion
http://www.mxmindia.com/2013/01/raising-the-underarm-deodorant-issue/

Alfresco appoints Doug Dennerline as new CEO
Alfresco, the open platform for business-critical content management and collaboration, has appointed former SuccessFactors (part of SAP) President Doug Dennerline as CEO
http://www.mxmindia.com/2013/01/alfresco-appoints-doug-dennerline-as-new-ceo/

e-India: Seething with creativity, but full potential untapped
Day one of the 7th Digital Summit organized by the Internet and Mobile Association of India (IAMAI) discussed creation of the world's largest free market digital economy
http://www.mxmindia.com/2013/01/e-india-seething-with-creativity-but-full-potential-untapped/

Prema Sagar: Raise the bar on industry standards
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-prema-sagar-raise-the-bar-on-industry-standards/

Nabendu Bhattacharyya: 'Innovation' is the key to growth and differentiation in OOH

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-prema-sagar-raise-the-bar-on-industry-standards/