Stories on 14th Feb '17

Convergence & Digital disruption pull for M&E M&As
Sector convergence and digital disruption drive dealmaking uptick for media and entertainment, as per EY study
http://www.mxmindia.com/?p=99593

Ranjona Banerji: TV's protectionism of the BJP and is the Nine O'Clock News back in fashion?
"NDTV is now experimenting with a traditional 9 pm news broadcast. This is a rarity for Indian new channels at prime time. But what a relief! No yelling guests, no hysterical anchors, no absurd subjects - just the news of the day like a proper news channel. Am not holding my breath about how long this will last though," writes Ranjona Banerji
http://www.mxmindia.com/?p=99594

McDonald's unveils Junior Maharaja Mac with an unconventional campaign
Leo Burnett's new campaign for McDonald's breaks out of the TVC format as they launch the Junior version of their iconic burger, the Maharaja Mac
http://www.mxmindia.com/?p=99600

Tanishq redefines Valentine's Day with #GiftFullOfLove
The film looks at Valentine's Day as not just an occasion to celebrate love between two spouses but as an occasion to celebrate love in all forms and relationships
http://www.mxmindia.com/?p=99597

Benetton continues commitment to celebrate equality and love via latest campaign
Benetton is executing key elements of its global sustainability roadmap, the Women Empowerment Program
http://www.mxmindia.com/?p=99598

amante redefines the art of gifting with their #GiftLingerie campaign
The campaign promotes the brand new concept of gifting lingerie to your besties
http://www.mxmindia.com/?p=99528

Zee TV launches Season 6 of Amul Sa Re Ga Ma Pa Li'l Champs
Starting Saturday, 25th Feb 2017 at 9:00pm, the popular singing reality show for kids 'Sa Re Ga Ma Pa Li’l Champs' is back with the sixth season
http://www.mxmindia.com/?p=99521

Stories on 18th Dec 14

Bra ads out in the open
Indian sexuality comes out of the closet, lingerie ads mix fun and functionality
http://www.mxmindia.com/2014/12/bra-ads-out-in-the-open/

Hrithik Roshan will no longer be the face of Joyalukkas
The Kochi-based jewellery retailer Joyalukkas has decided to turn to a "mature and established actress" to endorse its brand
http://www.mxmindia.com/2014/12/hrithik-roshan-will-no-longer-be-the-face-of-joyalukkas/

Nestle India enters into an agreement with Magic Bus India Foundation
The partnership will enable Nestlé to reach out to 50,000 adolescents in a year, across metros, raising awareness about Nutrition Health and Wellness
http://www.mxmindia.com/2014/12/nestle-india-enters-into-an-agreement-with-magic-bus-india-foundation/

Ogilvy unveils new campaign for IndiaProperty.com
The aim was to make the communication capture the psyche of a first-time home buyer
http://www.mxmindia.com/2014/12/ogilvy-unveils-new-campaign-for-indiaproperty-com/

Karbonn comes on board as Title Sponsor for DG India Tour 2014
The award-winning DJ would be performing in Delhi on 19th and in Bangalore on 21st Dec, 2014
http://www.mxmindia.com/2014/12/karbonn-comes-on-board-as-title-sponsor-for-dg-india-tour-2014/

Yepme unveils #freshfashion with Shah Rukh Khan
the brand has launched its hash tag "#freshfashion" digital campaign to engage its customers and promote their fresh fashion range

http://www.mxmindia.com/2014/12/yepme-unveils-freshfashion-with-shah-rukh-khan/