Stories on 14th Feb '17

Convergence & Digital disruption pull for M&E M&As
Sector convergence and digital disruption drive dealmaking uptick for media and entertainment, as per EY study
http://www.mxmindia.com/?p=99593

Ranjona Banerji: TV's protectionism of the BJP and is the Nine O'Clock News back in fashion?
"NDTV is now experimenting with a traditional 9 pm news broadcast. This is a rarity for Indian new channels at prime time. But what a relief! No yelling guests, no hysterical anchors, no absurd subjects - just the news of the day like a proper news channel. Am not holding my breath about how long this will last though," writes Ranjona Banerji
http://www.mxmindia.com/?p=99594

McDonald's unveils Junior Maharaja Mac with an unconventional campaign
Leo Burnett's new campaign for McDonald's breaks out of the TVC format as they launch the Junior version of their iconic burger, the Maharaja Mac
http://www.mxmindia.com/?p=99600

Tanishq redefines Valentine's Day with #GiftFullOfLove
The film looks at Valentine's Day as not just an occasion to celebrate love between two spouses but as an occasion to celebrate love in all forms and relationships
http://www.mxmindia.com/?p=99597

Benetton continues commitment to celebrate equality and love via latest campaign
Benetton is executing key elements of its global sustainability roadmap, the Women Empowerment Program
http://www.mxmindia.com/?p=99598

amante redefines the art of gifting with their #GiftLingerie campaign
The campaign promotes the brand new concept of gifting lingerie to your besties
http://www.mxmindia.com/?p=99528

Zee TV launches Season 6 of Amul Sa Re Ga Ma Pa Li'l Champs
Starting Saturday, 25th Feb 2017 at 9:00pm, the popular singing reality show for kids 'Sa Re Ga Ma Pa Li’l Champs' is back with the sixth season
http://www.mxmindia.com/?p=99521

Stories on 30th Mar '15

M&E CAGR 2014-19: 13.9 %, as per FICCI-KPMG
The M&E space is poised to nearly double from Rs 1026 bn in 2015 to Rs 1964 bn by 2014 as per the FICCI-KPMG report
http://www.mxmindia.com/2015/03/me-cagr-2014-19-13-9-as-per-ficci-kpmg/

Shailesh Kapoor: India's World Cup Exit: When Fans Scored Over The Media
You would expect the media, a pillar in a democracy and all that, to be one step ahead of the masses on the maturity curve. Surprisingly (or maybe not-so-surprisingly), the venom and the viciousness came from the media, writes Shailesh Kapoor
http://www.mxmindia.com/2015/03/shailesh-kapoor-indias-world-cup-exit-when-fans-scored-over-the-media/

IAA India presents Olive Crown awards
RK Swamy BBDO, Stark Commumications Pvt Ltd, Trivandrum, MediaCom, Rawshark Films, GAME (Greening Advertising Media Entertainment), Ogilvy, Grey and Visual Communications bagged top advertising awards
http://www.mxmindia.com/2015/03/iaa-india-presents-olive-crown-awards/

Zee Europe celebrates 20 years with launch of &TV
&TV plans to commission locally produced content
http://www.mxmindia.com/2015/03/zee-europe-celebrates-20-years-with-launch-of-tv/

Three more IPL-linked TVCs unveiled
The TVCs will inspire people to put aside their differences and come together to celebrate their love for the game
http://www.mxmindia.com/2015/03/three-more-ipl-linked-tvcs-unveiled/

'Zindagi Express' unveiled by My FM
The book was launched on 21st March 2015 at Ahmadabad
http://www.mxmindia.com/2015/03/zindagi-express-unveiled-by-my-fm/

Amith Prabhu: Freedom of Speech and its implications
Last week, a senior business journalist vented on Twitter by calling a PR firm by name and asking them to get its act together, notes Amith Prabhu

http://www.mxmindia.com/2015/03/amith-prabhu-freedom-of-speech-and-its-implications/

Stories on 17th Dec 14

Radio City is now a Jagran company
Well, almost. Meanwhile, Radio Mantra, a venture promoted by Jagran promoters, is like to be merged with Music Broadcast Private Ltd
http://www.mxmindia.com/2014/12/radio-city-is-now-a-jagran-company/

Sanjeev Kotnala: Letter from a Paranoid Consumer to a Brand Manager: Trust broken, I read every word that you utter with fear
The communication and relationship that should be improving with time and technology is becoming frustrating and irritating
http://www.mxmindia.com/2014/12/sanjeev-kotnala-letter-from-a-paranoid-consumer-to-a-brand-manager-trust-broken-i-read-every-word-that-you-utter-with-fear/

Tushar Vyas to discuss digital at IAA Webinar on Dec 19
To be held on Friday, December 19 at 4pm
http://www.mxmindia.com/2014/12/tushar-vyas-to-discuss-digital-at-iaa-webinar-on-dec-19/

iTV appoints Manoj Jagyasi as Biz Head, Regional Channels
As part of his new role, Manoj will be responsible for sales activities at the Network
http://www.mxmindia.com/2014/12/itv-appoints-manoj-jagyasi-as-biz-head-regional-channels/

Google introduces Hindi ads on its Display Network
In early November this year, Google had announced the launch of the Indian Language Internet Alliance
http://www.mxmindia.com/2014/12/google-introduces-hindi-ads-on-its-display-network/

Grasshoppers India to handle creative biz of Aquionics International
The brand is looking at strengthening its position in the retail space

http://www.mxmindia.com/2014/12/grasshoppers-india-to-handle-creative-biz-of-aquionics-international/

Stories on 16th Dec 14

Zee TV will always stand for Ummeed
Q&A with Pradeep Hejmadi, Biz Head, Zee TV as the 22-year-old GEC goes in for a brand refresh with a new identity and viewer proposition
http://www.mxmindia.com/2014/12/zee-tv-will-always-stand-for-ummeed/

Colosceum, Ormax unveil consumer-created fiction shows in India
Only shows that have tested exceptionally well, with more than 85 per cent probability of success, will be presented to broadcasters
http://www.mxmindia.com/2014/12/colosceum-ormax-unveil-consumer-created-fiction-shows-in-india/

Ranjona Banerji: Tiny cracks emerging in Delhi's media's love for Modi govt
... though we are still in the laudatory stages where every word and action of the prime minister is treated like signs from the Almighty on High, especially on TV, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-tiny-cracks-emerging-in-delhis-medias-love-for-modi-govt/

Dynel LED Lights ropes in Bang in the Middle
Dynel will launch a range of differentiated LED lamps across spectrum of residential and commercial applications
http://www.mxmindia.com/2014/12/dynel-led-lights-ropes-in-bang-in-the-middle/

Carlton takes 'The New Face of Business' route in new campaign
A leading global luggage brand, Carlton reflects the very best of British design and innovation
http://www.mxmindia.com/2014/12/carlton-takes-the-new-face-of-business-route-in-new-campaign/

Titan Raga celebrates confidence of today's woman in new TVC
The latest Raga film tells the story of one such woman and her chance meeting with a past love at an international airport lounge while both are travelling on business trips

http://www.mxmindia.com/2014/12/titan-raga-celebrates-confidence-of-todays-woman-in-new-tvc/

Stories on 29th May 14

Gyaan, awards & celebrations to kick off at Goafest 2014
The three-day celebration of advertising and media happens starts in Goa today
http://www.mxmindia.com/2014/05/gyaan-awards-celebrations-to-kick-off-at-goafest-2014/

Network18 loses Group CEO Sai Kumar, COO Ajay Chacko
Having worked with the group for over 14 years and propelled it to the status it enjoys today, Sai has been part of all key ventures of the group
http://www.mxmindia.com/2014/05/network18-loses-group-ceo-sai-kumar-coo-ajay-chacko/

Prashant Panday elevated as MD & CEO at ENIL
Entertainment Network India Limited (ENIL) has elevated Prashant Panday to the post of Managing Director & CEO with immediate effect
http://www.mxmindia.com/2014/05/prashant-panday-elevated-as-md-ceo-at-enil/

Pradeep Hejmadi to be Business Head, Zee TV
After nearly a decade a TAM and leading the crucial S-group, Praddy is expected to arm Zee with all the intelligence to be the numero uno Hindi GEC
http://www.mxmindia.com/2014/05/pradeep-hejmadi-to-be-business-head-zee-tv/

Rediffusion wins a big chunk of Videocon's ad account
Videocon has shifted a part of its advertising account to Rediffusion Y&R as it tries to reposition its telecom, mobile handset and flat panel TV business
http://www.mxmindia.com/2014/05/rediffusion-wins-a-big-chunk-of-videocons-ad-account/

CenturyPly leans on 'Khushiyon Ka Rangmanch' credo to deliver new proposition
The company has unveiled a new campaign with the underlying theme 'Idea: Khushiyon Ka Rangmanch'

http://www.mxmindia.com/2014/05/centuryply-leans-on-khushiyon-ka-rangmanch-credo-to-deliver-new-proposition/

Stories on 20th May 14

Nothing wrong in airing Pak content: Punit Goenka
It's Zee's boldest venture thus far: a premium all-India Hindustani GEC with 'Made in Pakistan' (and elsewhere) fictions. An interview with ZEEL MD & CEO Punit Goenka
 http://www.mxmindia.com/2014/05/nothing-wrong-in-airing-pak-content-punit-goenka/

Whirlpool unveils new campaign for frost-free refrigerator
The company is using it as a launch vehicle for the brand's new positioning - 'Designed To Delight'
http://www.mxmindia.com/2014/05/whirlpool-unveils-new-campaign-for-frost-free-refrigerator/

DDB Mudra urges men to teat hair loss via Livon Hair Gain
The new film named 'Sands of Time' builds on the key consumer motivation that "Hair once doesn't come back. I desperately want to hold onto all the hair that is left on my head"
http://www.mxmindia.com/2014/05/ddb-mudra-urges-men-to-teat-hair-loss-via-livon-hair-gain/

Ajit Singh appointed Sales Head at Reliance Broadcast
In his last assignment, he was with Indusind Bank as Deputy Vice President and Business Manager - New Branch Distribution
http://www.mxmindia.com/2014/05/ajit-singh-appointed-sales-head-at-reliance-broadcast/

Katrina endorses campaign for new HR Johnson vertical
Soho Square is the agency on board the H&R Johnson account and they were given the mandate to launch bathrooms in the consumer space
http://www.mxmindia.com/2014/05/katrina-endorses-campaign-for-new-hr-johnson-vertical/

Ranjona Banerji: Modi mania in media
After a massive media event like the announcing of election results, newspapers get a bit lost, notes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-modi-mania-in-media/

TEN Sports to broadcast DFB Cup
The prestigious German football competition will be aired on the TEN Network until 2018
http://www.mxmindia.com/2014/05/ten-sports-to-broadcast-dfb-cup/

Stories on 7th Mar'14

Oh Womaniya: From Salma Sultan to Rakhi Sawant
It's Women's Day tomorrow and Shailesh Kapoor presents his list of 5 women who have created a strong impact on Indian television
http://www.mxmindia.com/2014/03/oh-womaniya-from-salma-sultan-to-rakhi-sawant/

Billion dollar baby Flipkart crosses miletone faster than Amazon
Flipkart hits $1 billion in sales, a year ahead of schedule
http://www.mxmindia.com/2014/03/billion-dollar-baby-flipkart-crosses-miletone-faster-than-amazon/

9 Indian entries shortlisted for FOM Awards
A shortlist of 191 campaigns across 19 categories has been selected, recognizing the very best in media thinking from around the world
http://www.mxmindia.com/2014/03/9-indian-entries-shortlisted-for-fom-awards/

Ranjona Banerji: Journalists under attack
The attack on former Hindu editor-in-chief Siddharth Varadarajan's caretaker is disturbing and must be condemned, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-journalists-under-attack/

Week #9: Zee makes big leap to #2, Life OK back at #4
Week 9 of 2014 saw Zee TV jumping back to the second slot amongst the Hindi GECs on the back of an excellent showing by the evergreen Dance India Dance Li’l Masters
http://www.mxmindia.com/2014/03/week-9-zee-makes-big-leap-to-2-life-ok-back-at-4/

ThoughtBuzz study depicts what women love the most
The survey highlights shopping, relationships, wellness and parenting as the four categories that women discuss on social media and how most of them find happiness discussing these
http://www.mxmindia.com/2014/03/thoughtbuzz-study-depicts-what-women-love-the-most/

Big B goes green, to present IAA's Olive Crown Awards
The Olive Crowns are Asia's first and only awards that salute excellence in communicating sustainability
http://www.mxmindia.com/2014/03/big-b-goes-green-to-present-iaas-olive-crown-awards/

Simplymarry.com engages RAPP
RAPP's mandate will cover the full service spectrum with the mainline as well as digital aspects of the campaign
http://www.mxmindia.com/2014/03/simplymarry-com-engages-rapp/

Internet accessed most on mobile, says IAMAI report
With the phenomenal growth that mobile has seen in recent times, marketers have begun to adopt it as a one of the primary tools used to generate brand visibility and awareness
http://www.mxmindia.com/2014/03/internet-accessed-most-on-mobile-says-iamai-report/

Farhad Wadia exits media, joins real estate
...but he will continue to do Independence Rock even as he joins the Capricorn Group which is essentially into real estate and hotels
http://www.mxmindia.com/2014/03/farhad-wadia-exits-media-joins-real-estate/

92.7 Big FM chosen official radio partner for ICC World Twenty20
The radio station has lined up an interesting line-up of highly engaging entertainment around the biggest cricket extravaganza

http://www.mxmindia.com/2014/03/92-7-big-fm-chosen-official-radio-partner-for-icc-world-twenty20/

Stories on 6th Feb '14

No mainstream,puhleez. We're Indie: Aditya Swamy
The MTV biz head on how Pepsi and MTV have got together to showcase and nurture Indie music
http://www.mxmindia.com/2014/02/no-mainstreampuhleez-were-indie-aditya-swamy/

Second edition of IAA Leadership Awards on March 1
I&B Minister to be chief guest at second edition of annual awards for excellence in marketing, advertising and media
http://www.mxmindia.com/2014/02/second-edition-of-iaa-leadership-awards-on-march-1/

Magazine body AIM asks MRUC to withdraw IRS report
The Association of Indian Magazines (AIM) has asked the Media Research Users Council (MRUC) to withdraw the IRS 2013 study
http://www.mxmindia.com/2014/02/magazine-body-aim-asks-mruc-to-withdraw-irs-report/

Week 5 sets the challenge for new Sony biz head
Week 5 viewership for Sony Entertainment Television is 298 million. Elsewhere, Zee swaps spots with Colors at #2
http://www.mxmindia.com/2014/02/week-5-sets-the-challenge-for-new-sony-biz-head/

MSM rejigs top deck. Former Star Plus biz head Nachiket Pantvaidya to steer SET. Sneha Rajani will watch on movies, Anooj 'Sab' Kapoor also takes charge of new venture
With a headline as long as this, do you need a summary :)
http://www.mxmindia.com/2014/02/msm-rejigs-top-deck-former-star-plus-biz-head-nachiket-pantvaidya-to-steer-flagship-channel-sneha-rajani-will-watch-on-movies-anooj-sab-kapoor-to-also-take-on-new-venture/

Press Club Mumbai discussion on 'what ails journalism today'
The panel includes Siddharth Vardarajan, Hartosh Singh Bal, Kumar Ketkar, Indrajit Gupta and Uday Shankar. The event is on today (Feb 6) at the Club premises starting 6.45pm
http://www.mxmindia.com/2014/02/press-club-mumbai-discussion-on-what-ails-journalism-today/

Zee 24 Taas sports new look
The brand promise of 'Stay One Step Ahead' (Raha Ek Paul Pudhe) from its existing position of 'One Step Ahead (Ek Paul Pudhe) was also unveiled
http://www.mxmindia.com/2014/02/zee-24-taas-sports-new-look/

Closeup and 92.7 Big FM bring back 'Antakshari' on radio
Actor Manoj Tiwari, who presented the show in the last season, will be the host of the show which will be available to listeners in UP, Bihar and Jharkhand
http://www.mxmindia.com/2014/02/zee-24-taas-sports-new-look/


IRS update: INS to decide future course today * Many papers withdraw * Legal action mulled to stop ongoing field research
The INS execom is reportedly piqued about a senior advertising honcho’s assertion that those opposing the new IRS should be banned
http://www.mxmindia.com/2014/02/irs-update-ins-to-decide-future-course-today-many-papers-withdraw-legal-action-mulled-to-stop-ongoing-field-research/

Stories on 19th Dec '13

Impact of tech & techcos on consumer & advertiser behaviour: GroupM report
Extracts from GroupM's observationson how technology and technology companies will impact our business
http://www.mxmindia.com/2013/12/impact-of-tech-techcos-on-consumer-advertiser-behaviour-groupm-report/

In Week 50, Colors is No 2 Hindi GEC
While Star Plus continues to be numero uno, Colors gets ahead of Zee for the #2 slot in Week 50 amongst Hindi GECs
http://www.mxmindia.com/2013/12/in-week-50-colors-is-no-2-hindi-gec/

LiveTweets of Maurice Levy presser from 3.50pm @mxmindia
MxMIndia will bring you livetweets of the all-important Maurice Levy press conference from 3.50pm (1550 HRS India)
http://www.mxmindia.com/2013/12/livetweets-of-maurice-levy-presser-from-3-50pm-mxmindia/

IBS continues winning spree with Tata Docomo, wins Yahoo Big Idea Chair 2013
The Yahoo Big Idea Chair 2013 awards saw 137 brands represented through 426 entries from 61 agencies
http://www.mxmindia.com/2013/12/ibs-continues-winning-spree-with-tata-docomo-wins-yahoo-big-idea-chair-2013/

Is it Goodbye Abby given internal & international awards?
With agencies going in for their internal awards, that's the question many seem to be asking in adland

http://www.mxmindia.com/2013/12/ibs-continues-winning-spree-with-tata-docomo-wins-yahoo-big-idea-chair-2013/

Stories on 18th Nov '13

Sachin's second innings starts in style.
A superb speech, tributes from all over and the Bharat Ratna see a glorious beginning to Sachin Tendulkar's new innings in life
http://www.mxmindia.com/2013/11/sachins-second-innings-starts-in-style/

4 Indian entries win at 2013 Digital Asia Fest
New Zealand took home the most awards (10), closely followed by Australia with 9 and China and Japan both with 6. India and the Philippines shared fifth slot with four metals each
http://www.mxmindia.com/2013/11/4-indian-entries-win-at-2013-digital-asia-fest/

Zee unveils all-new corporate brand film crafted by Scarecrow
The film is based on the Zee group's positioning of 'Vasudhaiva Kutumbakam - The World is My Family'
http://www.mxmindia.com/2013/11/zee-unveils-all-new-corporate-brand-film-crafted-by-scarecrow/

Guest Column by Hemant Jain: Opportunity knocks in mobile internet
Without doubt, India is one of the most exciting markets for mobile adverting, and pushing it forward is the buoyant and increasing base of active mobile internet users, writes Hemant Jain
http://www.mxmindia.com/2013/11/zee-unveils-all-new-corporate-brand-film-crafted-by-scarecrow/

Amith Prabhu: Public Relations and Bad Publicity
PR is not the same as publicity. PR can lead to publicity but publicity is never PR, writes Amith Prabhu
http://www.mxmindia.com/2013/11/amith-prabhu-public-relations-and-bad-publicity/

Reviewing the Reviews: Critics praise quality & performances in Ram-Leela, pan over-the-topness
Most critics praised the visual quality and performances, but also panned the excessive 'over-the-topness' of everything in Goliyon Ki Rasleela Ram-Leela, notes Deepa Gahlot

http://www.mxmindia.com/2013/11/reviewing-the-reviews-critics-praise-quality-performances-in-ram-leela-pan-over-the-topness/

Stories on 1st Nov '13

Why Unilever CEO Paul Polman doesn't like to worry...
...except of growing so big that there is a fear of being internally focused and losing passion about the consumer
http://www.mxmindia.com/2013/11/why-unilever-ceo-paul-polman-doesnt-like-to-worry/

Recording-breaking ratings for Chennai Express helps Zee create Diwali 'dhamaka' in GEC-land
The Shah Rukh Khan-starrer's premiere on Zee TV garners a record breaking 19541 TVTs and the channel soars to No.1 position this Diwali!
http://www.mxmindia.com/2013/11/recording-breaking-ratings-for-chennai-express-helps-zee-create-diwali-dhamaka-in-gec-land/

Watch out! The shopper next to you could be fake
This Diwali, brands hiring hordes of mystery shoppers for surreptitious research
http://www.mxmindia.com/2013/11/watch-out-the-shopper-next-to-you-could-be-fake/

OMI is now Laqshya Solutions
The Laqshya group's Outdoor Media Integrated (OMI) divisision is being rechristened Laqshya Solutions
http://www.mxmindia.com/2013/11/omi-is-now-laqshya-solutions/

Ranjona Banerji: Be damned if you write about the Right!
Ranjona Banerji on the perils of writing negatives on the BJP and the RSS, RTI, media ethics and HT Mumbai's series on Mumbai's roads
http://www.mxmindia.com/2013/11/ranjona-banerji-be-damned-if-you-write-about-the-right/

Shailesh Kapoor: The much-abused media word: Passion!
Passion is instinctive. You can't prepare for it. And you don't have to work hard to communicate it. If you are truly passionate, it reflects in your identity, writes Shailesh Kapoor
http://www.mxmindia.com/2013/11/shailesh-kapoor-the-much-abused-media-word-passion/

Stories on 30th Jan '13

Hope even as some biggies degrow in IRS Q3 2012
The third quarter results of 2012 for the Indian Readership Survey (IRS) sees print readership up by 0.7%
http://www.mxmindia.com/2013/01/hope-even-as-some-biggies-degrow-in-irs-q3-2012/

IndiaCast, Disney UTV agree to form JV
New aggregation and distribution company will have a combined bouquet of 35 channels owned by both partners
http://www.mxmindia.com/2013/01/indiacast-disney-utv-agree-to-form-jv/

Jaldi 5 with Anuj Gandhi, CEO, IndiaCast: No dramatic, but fundamental change
Anuj Gandhi, CEO of IndiaCast and the yet unnamed proposed jv of IndiaCast and DisneyUTV on what the new entity means for the business
http://www.mxmindia.com/2013/01/jaldi-5-with-anuj-gandhi-ceo-indiacast-no-dramatic-but-fundamental-change/

Zee partners ECG to launch Zee TV Canada
Zee TV has appointed Ethnic Channels Group to represent the brand in Canada, with full distribution from day one
http://www.mxmindia.com/2013/01/zee-partners-ecg-to-launch-zee-tv-canada/

Canon India intensifies marketing plans with OOH initiative
Canon India Pvt Ltd has unveiled Out-of-Home initiative in India, with neon signs at international airports in New Delhi, Bengaluru and Mumbai
http://www.mxmindia.com/2013/01/canon-india-intensifies-marketing-plans-with-ooh-initiative/

Anil Thakraney: Let's go after Mr Juvenile
One more 'Justice for Jessica Lal' moment has arrived for the Indian media. Now, only intense media scrutiny will put some pressure on the judiciary to follow the spirit of the law, and not its letter, at least in this case
http://www.mxmindia.com/2013/01/anil-thakraney-lets-go-after-mr-juvenile/

Madison Media wins media mandate for Max India's corporate campaign
Madison Media has just announced the win of the Max India corporate account in Delhi. The agency will handle traditional media planning and buying for the client as well as the entire digital mandate including search, display, social, video and mobile
http://www.mxmindia.com/2013/01/madison-media-wins-media-mandate-for-max-indias-corporate-campaign/

How Dabangg is my brand: Ormax study
Ormax Media's study reveals that Fevicol, Colgate Active Salt and Suzuki Hayate have benefited from their association with Dabangg 2
http://www.mxmindia.com/2013/01/how-dabangg-is-my-brand-ormax-study/

Times TV Network expands footprint to 45 countries
With the launch of Times Television Network's Times Now and Zoom on Canada's major cable distribution company Cogeco Cable, the network is now directly available in 45 countries
http://www.mxmindia.com/2013/01/times-tv-network-expands-footprint-to-45-countries/

Regulation must keep up with tech: Manish Tewari
At the BES Expo, I&B Minister Manish Tewari said with the exponential growth in the media space, a paradigm shift has taken place wherein regulations have to keep pace with changing technologies across platforms
http://www.mxmindia.com/2013/01/regulation-must-keep-up-with-tech-manish-tewari/

ACK Media launches National Geographic Exhibitions in India
ACK Media, publisher of travel magazine National Geographic Traveller India, is launching the well-known National Geographic Exhibitions in India with the compilation 'Simply Beautiful: Photographs from National Geographic' on February 2, at Art Entrance Gallery, opposite Jehangir Art Gallery, Fort
http://www.mxmindia.com/2013/01/ack-media-launches-national-geographic-exhibitions-in-india/

ANCHOR | ONE BIG IDEA by Keertan Adyanthaya: Using technology to revolutionize television
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-keertan-adyanthaya-using-technology-to-revolutionize-television/

ANCHOR | ONE BIG IDEA Ashwani  Singla: PR needs a new approach
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-keertan-adyanthaya-using-technology-to-revolutionize-television/

Stories on 26th Sep '12

For PR, with love... in Jaipur & Pondicherry
It's passion for the profession and a desire to grow it that will see two PR conferences happen in the next quarter
http://www.mxmindia.com/2012/09/for-pr-with-love-in-jaipur-pondicherry/

Abby to drop Bbay as Shashi Sinha to get 2nd term as Prez
After its Annual General Meeting (AGM) it is learnt that the Ad Club Bombay will be formally named The Advertising Club. Shashi Sinha, CEO, Lodestar Universal India will continue as its President
http://www.mxmindia.com/2012/09/abby-to-drop-bbay-as-shashi-sinha-to-get-2nd-term-as-prez/

Jaldi 5 with Yogesh Radhakrishnan: I&B min has done its best on digitization deadline
Thanks to all the propaganda and advertisements done by the I&B Ministry, people are now aware that there is a deadline to digitization
http://www.mxmindia.com/2012/09/jaldi-5-with-yogesh-radhakrishnan-ib-min-has-done-its-best-on-digitization-deadline/

Mediascope's custom pub div is now Publicitas Publishing
The Custom Media division of Mediascope Publicitas has assumed a new brand identity on its 15th birthday, Publicitas Publishing
http://www.mxmindia.com/2012/09/mediascopes-custom-pub-div-is-now-publicitas-publishing/

Dilip Venkatraman now also CEO of IBN7
Dilip Venkatraman will now be CEO of CNN-IBN and IBN7 news channels. Mr Venkatraman takes charge of IBN7 from Piyush Jain who will now focus on the group's regional news forays
http://www.mxmindia.com/2012/09/dilip-venkatraman-now-also-ceo-of-ibn7/

Is there a market for radio plays and other non-Bollywood radio content?
While content on FM radio has been evolving ever since it came into existence, the question is whether the listener is listening
http://www.mxmindia.com/2012/09/is-there-a-market-for-radio-plays-and-other-non-bollywood-radio-content/

Cartoon Network to launch Ben 10 magazine on Sept 30
Cartoon Network and Sterling Publishers are launching the first ever, bi-monthly, Ben 10 magazine in India on September 30, 2012
http://www.mxmindia.com/2012/09/cartoon-network-to-launch-ben-10-magazine-on-sept-30/

Zee TV wins gold for DID mobile app at Smarties 2012
The Smarties India 2012 Awards is a global awards programme dedicated exclusively to mobile marketing and recognizes local, regional and international campaigns in a global contest
http://www.mxmindia.com/2012/09/zee-tv-wins-gold-for-did-mobile-app-at-smarties-2012/

The Anchor: 5 trends to watch for in the ad network space
Kiran Gopinath sees the shape of things to come in the ad network arena
http://www.mxmindia.com/2012/09/the-anchor-5-trends-to-watch-for-in-the-ad-network-space/

Anil Thakraney: An evening with Vogue and Brunch
Paranoid about social events, Anil Thakraney trekked it to the Vogue and Brunch bashes
http://www.mxmindia.com/2012/09/anil-thakraney-an-evening-with-vogue-and-brunch/

Signposts… September 26
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
 http://www.mxmindia.com/2012/09/signposts-september-26/

Stories on 22nd Aug

Is the government right in blocking the digital media?
Not everyone is against the restriction, but is it an effective solution to check anti-national and anti-social content?
http://www.mxmindia.com/?p=28969

Zee TV turns numero uno again
Zee turns No 1 Hindi GEC thanks to DID Season 2 finale's 8 TVR plus Ramayan and the Gold Awards
http://www.mxmindia.com/?p=29032

India TV wins case against Yash Raj Films for 'fair use' of "Kajra Re' etc on news shows
Delhi HC says India TV did not infringe Yash Raj Films’ copyright in India Beats programme
http://www.mxmindia.com/?p=28963

MTV goes multi-dimensional, wearing multiple hats
The music channel's business head Aditya Swamy says evolving to keep pace with the changing demands of its TA - the youth market - is the secret to staying ahead
http://www.mxmindia.com/?p=28962

BIG CBS brings X Factor in concurrent telecast with US
The show will be simulcast across BIG CBS's three channels - Prime, Love and Spark, beginning September 14 and then every Friday and Saturday at 9pm in India
http://www.mxmindia.com/?p=28965

Vserv.mobi client portfolio grows 3X
Dippak Khurana, Co-founder and CEO, Vserv.mobi says its ad network is creating a compelling choice for brands to commence their mobile advertising journey
http://www.mxmindia.com/?p=28967

New name, look for HT's Brunch Quarterly
Having completed a year, Brunch Quarterly has been renamed Brunch Q. The magazine will take on a new and improved format with each issue created around a special theme
http://www.mxmindia.com/?p=28966

NBA 3X bounces ahead in September
NBA India's Akash Jain says this is the largest fan programme they have hosted in India and the wide range of basketball and lifestyle elements will provide memorable experiences
http://www.mxmindia.com/?p=28964

The Anchor: Yutaka Kamoshita's 5 must-have digital strategies to improve brand ROI
Digital is not a magic wand. Users don't close their browsers and run to the nearest store just because they saw a brand's digital marketing campaign.
http://www.mxmindia.com/?p=28960

Anil Thakraney: Time for some media censorship?
And if the censorship is not going to happen through self, then it must, sadly, come in from the outside, writes Anil Thakraney
http://www.mxmindia.com/?p=28961

Ranjona Banerji: Enough of serial debaters & screamers on news channels
The longer you watch TV news in India on a regular basis, the greater the likelihood of Alcoholics Anonymous becoming a distinct possibility, notes Ranjona Banerji, while making a confession that she’s missing Manu Singhvi very much :-)
http://www.mxmindia.com/?p=29028

Stories on 11th Jun

India's Most Influential
By Invitation: Mahesh Murthy on the Pinstom list of the most influential Indian individuals and brands in the social media
http://www.mxmindia.com/2012/06/indias-new-most-influential/

Kishore Biyani not to sell stake in Big Bazaar & Food Bazaar chains
In recent weeks, the retail industry has been abuzz with speculation that the Future Group was in talks with India's richest man Mukesh Ambani to sell stake in its flagship Big Bazaar hypermarket network
http://www.mxmindia.com/2012/06/kishore-biyani-not-to-sell-stake-in-big-bazaar-food-bazaar-chains/

Decision on digitization deferred to June 15
From Friday: I & B Minister lends a patient ear to industry stakeholders’ issues with meeting the digitization sunset date of June 30 for Phase I; timelines to be discussed at the June 15 taskforce meet
http://www.mxmindia.com/2012/06/creativeland-asia-to-revamp-cinthol/

BBC Knowledge launches brand campaign that speaks directly to parents
This is the first BBC Knowledge campaign targeted at parents; the campaign will run across mainstream dailies, magazines, outdoors and digital
http://www.mxmindia.com/2012/06/bbc-knowledge-launches-brand-campaign-that-speaks-directly-to-parents/

FMCGs saved on advertising cost in the March quarter
For 24 FMCG companies, the selling expenses as a proportion of net sales stood at 12.1 per cent - the lowest in at least the last ten quarters
http://www.mxmindia.com/2012/06/fmcgs-saved-on-advertising-cost-in-the-march-quarter/

Creativeland Asia to revamp Cinthol
Creativeland Asia has been mandated to revamp the advertising of Cinthol
http://www.mxmindia.com/2012/06/creativeland-asia-to-revamp-cinthol/

Brandlogist wins two new mandates
Wins the digital mandate for RC Cola & social media mandate for Zee TV's 'Phir Subah Hogi'
http://www.mxmindia.com/2012/06/brandlogist-wins-two-new-mandates/

Reviewing the Reviews: Shanghai
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/06/reviewing-the-reviews-shanghai/

Innovation is the key to enhance online travel & tourism industry
With internet users inIndiaat around 121 million, focus is now to create a solution for travellers to plan travel online
http://www.mxmindia.com/2012/06/innovation-is-the-key-to-enhance-online-travel-tourism-industry/

92.7 BIG FM announces BIG Tamil Melody Awards 2012
An exclusive platform which will honor singers and musicians in various categories who crafted the year's super hit numbers
http://www.mxmindia.com/2012/06/92-7-big-fm-announces-big-tamil-melody-awards-2012/

Airtel bags exclusive video rights on mobile platform for UEFA Euro 2012
With this, Airtel mobile customers acrossIndiacan enjoy exclusive access to mobile and video content of soccer matches during UEFA Euro 2012
http://www.mxmindia.com/2012/06/airtel-bags-exclusive-video-rights-on-mobile-platform-for-uefa-euro-2012/

AdStrat: Fox Movies subtitle campaign
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/06/adstrat-fox-movies-subtitle-campaign/

The Anchor: Ruby Bana on 6 reasons FMCGs need to look beyond TV
The older and better established a FMCG brand becomes, the lesser and lesser must it rely on TV, says Ruby Bana
http://www.mxmindia.com/2012/06/the-anchor-ruba-bana-on-6-reasons-fmcgs-need-to-look-beyond-tv/

Anil Thakraney: You can't curb the Net, Mr Minister!
The sooner the fossil ministers of India accept that technology has outsmarted them, the better, writes Anil Thakraney
http://www.mxmindia.com/2012/06/anil-thakraney-you-cant-curb-the-net-mr-minister/

Ranjona Banerji: Cartoons as weapons of mass destruction!
Cartoons have caused incalculable damage in the recent past, writes Ranjona Banerji in 'Noosemaker'
http://www.mxmindia.com/2012/06/ranjona-banerji-cartoons-as-weapons-of-mass-destruction/