Stories on 14th Feb '17

Convergence & Digital disruption pull for M&E M&As
Sector convergence and digital disruption drive dealmaking uptick for media and entertainment, as per EY study
http://www.mxmindia.com/?p=99593

Ranjona Banerji: TV's protectionism of the BJP and is the Nine O'Clock News back in fashion?
"NDTV is now experimenting with a traditional 9 pm news broadcast. This is a rarity for Indian new channels at prime time. But what a relief! No yelling guests, no hysterical anchors, no absurd subjects - just the news of the day like a proper news channel. Am not holding my breath about how long this will last though," writes Ranjona Banerji
http://www.mxmindia.com/?p=99594

McDonald's unveils Junior Maharaja Mac with an unconventional campaign
Leo Burnett's new campaign for McDonald's breaks out of the TVC format as they launch the Junior version of their iconic burger, the Maharaja Mac
http://www.mxmindia.com/?p=99600

Tanishq redefines Valentine's Day with #GiftFullOfLove
The film looks at Valentine's Day as not just an occasion to celebrate love between two spouses but as an occasion to celebrate love in all forms and relationships
http://www.mxmindia.com/?p=99597

Benetton continues commitment to celebrate equality and love via latest campaign
Benetton is executing key elements of its global sustainability roadmap, the Women Empowerment Program
http://www.mxmindia.com/?p=99598

amante redefines the art of gifting with their #GiftLingerie campaign
The campaign promotes the brand new concept of gifting lingerie to your besties
http://www.mxmindia.com/?p=99528

Zee TV launches Season 6 of Amul Sa Re Ga Ma Pa Li'l Champs
Starting Saturday, 25th Feb 2017 at 9:00pm, the popular singing reality show for kids 'Sa Re Ga Ma Pa Li’l Champs' is back with the sixth season
http://www.mxmindia.com/?p=99521

Stories on 29th Feb '16

10 Amul topicals that effectively capture the Budget over the years
MxMIndia brings you a pick of the ads released by Amul around the Union Budget
http://www.mxmindia.com/?p=87008

Indrani Sen: Rural Media: Moving from Darkness to Light
In her column this fortnight, Indrani Sen brings us excerpts from a recent conversation she had with Impact Communications and RMAI President Sanjay Kaul
http://www.mxmindia.com/?p=87001

Kinetic unveils new analytic function 'SAS'
Major advancement for campaign optimization andvaluing OOH's ROI
http://www.mxmindia.com/?p=86984

McCann looks to lead from the front at Goafest
McCann has been No.1 most awarded agency in India for last three years (International Gunn report)
http://www.mxmindia.com/?p=86980

Havas Worldwide appoints new Digital head for Gurgaon office
Divya joins from Razorfish and brings on board 10 years of experience in leading Fortune 500 brands through digital transformation
http://www.mxmindia.com/?p=86981

Havas Media wins integrated media mandate of Amplifon
The account will be handled from the agency Gurgaon office
http://www.mxmindia.com/?p=86983

Amith Prabhu: Securing a better future
How will new recruits get any better if we do not invest time and resources collectively to make them get better, writes Amith Prabhu

http://www.mxmindia.com/?p=87007

Stories on 17th Nov '15

Amul is India's Most Meaningful Brand
... followed by Cadbury, Google, Britannia, LIC, Microsoft, Intel, HP, Parle and Samsung in Havas Media study
http://www.mxmindia.com/2015/11/amul-is-indias-most-meaningful-brand/

Madison Media promotes Vanita Keswani to CEO, Madison Media Sigma & Shekhar Banerjee to COO, Madison Media Infinity
These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago to get the agency future-ready, among other things
http://www.mxmindia.com/2015/11/madison-media-promotes-vanita-keswani-to-ceo-madison-media-sigma-shekhar-banerjee-to-coo-madison-media-infinity/

DDB MudraMax wins the media mandate for PNB Housing Limited
The agency will be driving the brand’s ATL, OOH and Experiential marketing activities
http://www.mxmindia.com/2015/11/ddb-mudramax-wins-the-media-mandate-for-pnb-housing-limited/

PepperTap unveils new brand campaign
As a part of the campaign, two TVCs are already on air while the third one will be rolled out in a few weeks
http://www.mxmindia.com/2015/11/peppertap-unveils-new-brand-campaign/

Ranjona Banerji: Can we be more circumspect please?
Indian news channels had even less business starting with analysis than others given their thin presence in Paris but CNN and BBC World were no better, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-can-we-be-more-circumspect-please/

MSM acquires broadcast rights of Pro Wrestling League
Pro Wrestling League will be played from December 10 to 27, 2015 across six cities
http://www.mxmindia.com/2015/11/msm-acquires-broadcast-rights-of-pro-wrestling-league/

Push Integrated Communications wins creative mandate for Malayala Manorama television channels
The mandate awarded to the agency was based on the incisive and insightful creative campaigns developed for the two channels
http://www.mxmindia.com/2015/11/push-integrated-communications-wins-creative-mandate-for-malayala-manorama-television-channels/

Week 44 puts Zee marginally ahead of Colors at #3
BARC released its ratings for Week 44 of 2015 (Oct 31 to Nov 6)

http://www.mxmindia.com/2015/11/week-44-puts-zee-marginally-ahead-of-colors-at-3/

Stories on 13th Aug '15

Saare Jahaan Se Achhca...
As there are three days to go for I-Day, a look at some of the leading brands of independent India... brands that built India
http://www.mxmindia.com/2015/08/saare-jahaan-se-achhca/

BTL Baatein: Amit Arora, Trivitron Healthcare... Powered by VISCOMM
It is not a question of mass media versus below-the-line. It is an era of mass media plus below-the-line., says Amit Arora, Head of Marketing at Trivitron Healthcare
http://www.mxmindia.com/2015/08/btl-baatein-amit-arora-trivitron-healthcare-powered-by-viscomm/

Interbrand unveils new identity for Cyril Amarchand Mangaldas
The high profile event was attended by industry leaders like Deepak Parikh, Uday Kotak, Gautam Adani to name a few
http://www.mxmindia.com/2015/08/interbrand-unveils-cyril-new-identity-for-amarchand-mangaldas/

Siddhartha Mukherjee: Brand Reputation Management = ORM + ORM
A Brand’s PR reputation management has to be an intelligent mix of Online + Offline Reputation Management, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/08/siddhartha-mukherjee-brand-reputation-management-orm-orm/

Johnson & Johnson promotes gets stars to promote breastfeeding
In a series of seminars conducted in various cities, the moms and experts spoke about the power of an emotional bond created from the first physical touch between the mother and the baby
http://www.mxmindia.com/2015/08/johnson-johnson-promotes-gets-stars-to-promote-breastfeeding/

#AaoBrowseKarein, says BlueStone.com in new TVC
It forgoes the traditional notion that the process of buying jewellery is only for women by creating a charming and romantic air around it
http://www.mxmindia.com/2015/08/aaobrowsekarein-says-bluestone-com-in-new-tvc/

Cheil enters strategic partnership with Sniper and Sooperfly
Sniper - The 120 Media Collective's multi-platform commercials & content brand - has already executed the first project for Cheil

http://www.mxmindia.com/2015/08/cheil-enters-strategic-partnership-with-sniper-and-sooperfly/

Stories on 11th May '15

Utterly Butterly Amulicious
A newer version of Amul's India is out. Presenting extracts - special articles by Rahul daCunha and Suhel Seth
http://www.mxmindia.com/2015/05/utterly-butterly-amulicious/

MudraMax gets new leadership structure as Mandeep Malhotra quits
N Sathyamurthy, currently ED, DDB Mudra Group and President, DDB MudraMax Media (including Digital), will now take additional charge of DDB MudraMax OOH. Aneil Deepak, currently ED of the group and Head of Ideas, DDB MudraMax, will now take charge of the DDB MudraMax Experiential business as well. And Sameer Mehta, Head, Business & Operations, TracyLocke, will hold additional charge and report directly to Group CEO & MD Madhukar Kamath
http://www.mxmindia.com/2015/05/mudramax-gets-new-leadership-structure-as-mandeep-malhotra-quits/

Siddharth Varadarajan & Sidharth Bhatia launch 'The Wire'
Together they've got access to some of the best brains and writers in the country. And we are sure also some of the best monies from across the world
http://www.mxmindia.com/2015/05/siddharth-varadarajan-sidharth-bhatia-launch-the-wire/

Kyoorius unveils In Book Winners & Blue Elephant nominees
Of the 1419 entries submitted, 163 entries have been nominated across Advertising and Digital categories
http://www.mxmindia.com/2015/05/in-book-winners-blue-elephant-nominees-revealed-for-2015-kyoorius-advertising-digital-awards/

Maxus devises new campaign for Tanishq
Maxus decided to co-create integrated branded content with Maa TV
http://www.mxmindia.com/2015/05/maxus-devises-new-campaign-for-tanishq/

LinkedIn's Nishant Rao appointed IAMAI Chairman
Rao would be taking over from Rajan Anandan, Managing Director - Google India
http://www.mxmindia.com/2015/05/linkedins-nishant-rao-appointed-iamai-chairman/

Hindi movie channels drop 5% in Week 18: TAM
A loss in time spent causes the Hindi Movie Genre to drop 5 percent in Week 18 as compared to the previous week, as per S-Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/05/hindi-movie-channels-drop-5-in-week-18-tam/

MobiKwik undertakes biggest promo campaign yet
The campaign aims to make MobiKwik wallet a preferred way to transact
http://www.mxmindia.com/2015/05/mobikwik-undertakes-its-biggest-promotional-campaign-as-yet/

Amith Prabhu: Three men who made news in interesting ways last week
The first two in the news for not-so-pleasant reasons and the third for winning against all odds in the UK elections. All three masters of the art of Public Relations
http://www.mxmindia.com/2015/05/amith-prabhu-three-men-who-made-news-in-interesting-ways-last-week/

VIP Industries inspires consumers to fulfill their travel ambitions
Launches a new campaign called 'Where do you want to go?
http://www.mxmindia.com/2015/05/vip-industries-inspires-consumers-to-fulfill-their-travel-ambitions/

Stories on 15th Jul 14

Utterly Butterly FIFA-licious! [updated]
You've seen the text and visuals plus the audio and video on the just-concluded World Cup in Brazil. But nothing to beat the 12 Amul ads that were crafted for the occasion
http://www.mxmindia.com/2014/07/utterly-butterly-fifa-licious-updated/

FCB Ulka essays core brand promise via new TVC for Santoor
While the new commercial carries forward the core brand promise of younger looking skin, there is a social message that is weaved in as well
http://www.mxmindia.com/2014/07/fcb-ulka-essays-core-brand-promise-via-new-tvc-for-santoor/

Ranjona Banerji: Inhouse 'censors' may police TV newsrooms
CNN-IBN has, it is said, introduced a novel new designation in its newsroom - the "escalation editor", writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-inhouse-censors-may-police-tv-newsrooms/

RBNL acquires RTL stake in broadcast jv
Reliance Broadcast Network Ltd has bought over the European television giant RTL's stake in the joint venture that ran the channel Big RTL Thrill.
http://www.mxmindia.com/2014/07/rbnl-acquires-rtl-stake-in-broadcast-jv/

'Ah My God', says Mercedes-Benz as it unveils first ever India specific campaign
Mercedes-Benz India to reach-out to newer target groups with the CLA 45 AMG campaign introducing the AMG brand to a younger & aspirational Indian audience
http://www.mxmindia.com/2014/07/ah-my-god-says-mercedes-benz-as-it-unveils-first-ever-india-specific-campaign/

Amul to sponsor 2014 Commonwealth & Asian Games
Amul has become the Official Sponsor of the Indian team in the category of Dairy products

http://www.mxmindia.com/2014/07/amul-to-sponsor-2014-commonwealth-asian-games/

Stories on 9th July '13

Linking In with Nishant Rao @ IAA Webinar
The third edition of the IAA Webinar held on June 27 had Linked In country manager for India Nishant Rao addressing questions
http://www.mxmindia.com/2013/07/linking-in-with-nishant-rao-iaa-webinar/

Retail rush at the malls as end-of-season sales zoom 40% y-o-y
Sales in the first three days of the end-of-season sales rose 20-40% from last year as deep discounts and pent-up demand brought consumers out in full force
http://www.mxmindia.com/2013/07/retail-rush-at-the-malls-as-end-of-season-sales-zoom-40-y-o-y/

It's Bhaag Milk-ha Bhaag for Amul and Milkha Singh
Lodestar UM and Draftfcb Ulka plan and execute a unique association of the film Bhaag Milkha Bhaag and Amul Milk
http://www.mxmindia.com/2013/07/its-bhaag-milk-ha-bhaag-for-amul-and-milkha-singh/

Lowe Lintas' dCell builds new identity for NMIMS
NMIMS University unveils new brand identity, signals transformation
http://www.mxmindia.com/2013/07/lowe-lintas-dcell-builds-new-identity-for-nmims/

HT Media gets more 'social' with Webitude
HT Media acquires social media agency Webitude to focus on fast-evolving spaces of Mobile and Social Media
http://www.mxmindia.com/2013/07/ht-media-gets-more-social-with-webitude/

Debrief: National Population Register: Hello Early Nineties!
Each time the National Population Register commercial comes on air, I want to fling some mud at my television set, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-national-population-register-hello-early-nineties/

Suman Sharma to head Metigon's Pune ops
The newly set up PR and public affairs agency Metigon Enterprises has started its Pune operations with Suman Sharma as Branch Head
http://www.mxmindia.com/2013/07/suman-sharma-to-head-metigons-pune-ops/

Stories on 1st Mar'13

Union Budget 2013-14: M&E's growth conundrum continues...
While the media and entertainment sector hoped for a pick-me-up to revive its sagging outlook, there was no magic wand in the Union Budget. Industry movers tell MxMIndia what they feel
http://www.mxmindia.com/2013/03/budget-2013-mes-growth-conundrum-continues/

Union Budget 2013-14: FinMin's blow for digitization as duty on set top boxes doubles
Cable and DTH operators to shell out 10% as import duty on set top boxes
http://www.mxmindia.com/2013/03/finmins-blow-for-digitization-as-duty-on-set-top-boxes-doubles/

Budget 2013: Partial relief for film producers
The film industry has reason for some cheer in its centenary year
http://www.mxmindia.com/2013/03/budget-2013-partial-relief-for-film-producers/

Union Budget 2013-14: Budget review for M&E: Rakesh Jariwala, E&Y
A review of the Union Budget 2013-14 for media and entertainment by Rakesh Jariwala, Tax Partner, Ernst & Young
http://www.mxmindia.com/2013/02/budget-review-for-me-rakesh-jariwala-ey/

Union Budget 2013-14: Budget review for M&E: Smita Jha, PwC
A quick view on what the Union Budget means for media and entertainment by Smita Jha, Leader - E&M, PwC
http://www.mxmindia.com/2013/02/budget-review-for-me-smita-jha-pwc/

Summary and Highlights of Union Budget 2013-14
Summary and highlights of the Union Budget 2013-14 presented by Finance Minister P Chidambaram
http://www.mxmindia.com/2013/02/summary-and-highlights-of-union-budget-2013-14/

Union Budget 2013-14: Anil Thakraney: Budget: The Hard Ground Realities
Anil Thakraney's ‘vishesh tippani' on some of the Budget proposals, written in his inimitable style
http://www.mxmindia.com/2013/03/anil-thakraney-budget-the-hard-ground-realities/

Union Budget 2013-14: Ranjona Banerji: Budget blues with news channels & papers
Ranjona Banerji finds it more sensible to read quotes from politicians in the papers than watch them on telly
http://www.mxmindia.com/2013/03/ranjona-banerji-budget-blues-with-news-channels-and-papers/

Union Budget 2013-14: Front-page scan: The Budget, the morning after
A quick look at how some morningers from across the country captured the finance minister's budgetary proposals
http://www.mxmindia.com/2013/03/front-page-scan-the-budget-the-morning-after/

Union Budget 2013-14: And finally, a pick of Amul ads on the Budget over 40 years
The newswallahs capture events for posterity, but nothing better than the utterly, butterly Amul ads to reflect on newsy stuff. In case, the Budgets...
http://www.mxmindia.com/2013/03/and-finally-a-pick-of-amul-ads-on-the-budget-over-40-years/

Shailesh Kapoor: The Other Side Of The 'Too Much Cricket' Debate
Inconsequential matches tarnish the image of cricket, giving it the too-much perceptions and lower ratings, rues Shailesh Kapoor
http://www.mxmindia.com/2013/03/shailesh-kapoor-the-other-side-of-the-too-much-cricket-debate/

Sonal Dabral to speak at Dubai Lynx
The Dubai Lynx Awards honour the region's best work in advertising. The 2013 Festival takes place from 10 to 13 March at the Madinat Jumeirah, Dubai
http://www.mxmindia.com/2013/03/sonal-dabral-to-speak-at-dubai-lynx/

Vijayavani makes an impressive debut
In the six-month period from July to December 2012, Kannada daily Vijayavani has reached a circulation of more than 2.21 lakh, within the first nine months of its launch
http://www.mxmindia.com/2013/03/vijayavani-makes-an-impressive-debut/

Google Business Photos debuts in India
Google's new initiative is expected to benefit small businesses across retail, hotel, leisure and entertainment
http://www.mxmindia.com/2013/03/google-business-photos-debuts-in-india/

Stories on 11th Sep '12

Verghese Kurien: Great vision, Dream client
Adperson Anil Kapoor, Bharat Dabholkar and Rahul da Cunha on the man who created superbrand Amul
http://www.mxmindia.com/2012/09/verghese-kurien-great-vision-dream-client/

V Kurien was visionary par excellence: B M Vyas
BM Vyas, former Managing Director at Gujarat Cooperative Milk Marketing Federation (GCMMF), talks about Verghese Kurien with whom he worked
http://www.mxmindia.com/2012/09/v-kurien-was-visionary-par-excellence-b-m-vyas/

V Kurien: Man who brought 'Anand' to India
The man who turned India into the world’s largest producer of milk passed away on Sunday. Many felt that he deserved to be honoured with highest civilian honour of 'Bharat Ratna'
http://www.mxmindia.com/2012/09/v-kurien-man-who-brought-anand-to-india/

How Amul honours its contract with consumers: V Kurien
Excerpts from Dr Verghese Kurien's speech in 2001 on 'Markets in Motion'
http://www.mxmindia.com/2012/09/how-amul-honours-its-contract-with-consumers-verghese-kurien/

WPP, Nielsen (proposed) dismissal motions to be heard on Dec 14
The return date for the dismissal motions will now be December 14 and not September 13
http://www.mxmindia.com/2012/09/wpp-nielsen-proposed-dismissal-motions-to-be-heard-on-dec-14/

Honcho changes at CNBC-TV18, Awaaz
Sonia Kapoor takes charge at CNBC-TV18, Sterling Ferreira will lead CNBC Awaaz
http://www.mxmindia.com/2012/09/honcho-changes-at-cnbc-tv18-awaaz/

Digitas India launches integrated e-commerce
Digital marketing agency Digitas has announced the launch of its integrated e-commerce offering in India, an end-to-end e-commerce solution for brands seeking to launch and maintain a professional and effective retail presence on the internet
http://www.mxmindia.com/2012/09/digitas-india-launches-integrated-e-commerce/

New Daily Feature: SIGNPOSTS
Starting a new daily feature called ‘Signposts’ which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/new-daily-feature-signposts/

Decoding Communication launched by TRA Publishing
Decoding Communication is a book that helps in deciphering this complex subject through its fluid and anecdotal writing
http://www.mxmindia.com/2012/09/decoding-communication-launched-by-tra-publishing/

'Entrepreneur' celebrates 3 years
'Boardroom Badshah' Shahrukh Khan is on the cover of Entrepreneur’s third anniversary special issue
http://www.mxmindia.com/2012/09/entrepreneur-celebrates-3-years/

The Anchor: A S Raghunath on 5 reasons why print media is still relevant in India
Being seen reading a daily is still considered a more civilized habit than watching a news channel, writes A S Raghunath
http://www.mxmindia.com/2012/09/a-s-raghunath-on-5-reasons-why-print-media-is-still-relevant-in-india/

Debrief: Centuryply: Beastly tale!
I am all for some wild action in this low-involvement product category. We usually leave the choice of the plywood to the carpenter, and a disruptive ad is needed to break the end-consumer apathy
http://www.mxmindia.com/2012/09/debrief-centuryply-beastly-tale/

Ranjona Banerji: Arnab losing mojo outside studio?
An informed debate on this sedition law is perhaps now required, writes Ranjona Banerji

http://www.mxmindia.com/2012/09/ranjona-banerji-arnab-losing-mojo-outside-studio/

Stories on 8th Jun

Utterly Butterly Everlasticious!
How the Amul girl and the topical ads have been a mouthpiece of the nation for nearly five decades
http://www.mxmindia.com/2012/06/utterly-butterly-everlasticious/

Viewers’ thumbs up to ABP News: MxMIndia - Ormax Media survey of News TV viewers
MxM India commissioned leading media analysis firm Ormax Media to survey Hindi TV news viewers to find out how they have adapted to the change in name from Star News to ABP News
http://www.mxmindia.com/2012/06/viewers-thumbs-up-to-abp-news-mxmindia-ormax-survey-of-news-tv-viewers/

Clients applaud Vizeum as it celebrates third anniv
Aegis Media's Vizeum celebrates its third anniversary as some of its clients applaud its efforts and contributions
http://www.mxmindia.com/2012/06/clients-applaud-vizeum-as-it-celebrates-third-anniv/

Paritosh Joshi: Does readership have a future?
Good news must be paid for because it costs a whole lot to produce. You cannot crowd-source the truly significant story or editorial, notes Paritosh Joshi in Media Matrix
http://www.mxmindia.com/2012/06/paritosh-joshi-does-readership-have-a-future/

Anil Thakraney: Dude, who moved my analogue?
Why can't citizens of our free country be given the option of analogue or digital, asks Anil Thakraney, wondering how all the money that set-top box makers will be earning will be divided
http://www.mxmindia.com/2012/06/anil-thakraney-dude-who-moved-my-analogue/

Mediaah: Should Ambika Soni delay digitization?
The I&B minister is likely to take a final call on digitization today. Pradyuman Maheshwari believes it must be delayed by 2-3 months and subscribers should be incentivised if they switch in this period. And then there should be a final deadline of six months
http://www.mxmindia.com/2012/06/mediaah-should-ambika-soni-delay-digitization/

Ranjona Banerji: Why I criticise Times Now most
Ranjona Banerji who comments on the fare on nightly news and the morning papers twice a week in Freaking News @ MxM Journalism Review tells us why she loves Arnab Goswami so very, very much
http://www.mxmindia.com/2012/06/why-i-criticise-times-now-the-most/

The Anchor: 7 reasons why we should have a  24-hour classical music channel
It's sad that when we have a channel for food, wildlife, adventure and various niche segments, there's none for classical music, rues Jaahnavi Paal
http://www.mxmindia.com/2012/06/the-anchor-7-reasons-why-we-should-have-a-24-hour-classical-music-channel/