Stories on 18th Dec 14

Bra ads out in the open
Indian sexuality comes out of the closet, lingerie ads mix fun and functionality
http://www.mxmindia.com/2014/12/bra-ads-out-in-the-open/

Hrithik Roshan will no longer be the face of Joyalukkas
The Kochi-based jewellery retailer Joyalukkas has decided to turn to a "mature and established actress" to endorse its brand
http://www.mxmindia.com/2014/12/hrithik-roshan-will-no-longer-be-the-face-of-joyalukkas/

Nestle India enters into an agreement with Magic Bus India Foundation
The partnership will enable Nestlé to reach out to 50,000 adolescents in a year, across metros, raising awareness about Nutrition Health and Wellness
http://www.mxmindia.com/2014/12/nestle-india-enters-into-an-agreement-with-magic-bus-india-foundation/

Ogilvy unveils new campaign for IndiaProperty.com
The aim was to make the communication capture the psyche of a first-time home buyer
http://www.mxmindia.com/2014/12/ogilvy-unveils-new-campaign-for-indiaproperty-com/

Karbonn comes on board as Title Sponsor for DG India Tour 2014
The award-winning DJ would be performing in Delhi on 19th and in Bangalore on 21st Dec, 2014
http://www.mxmindia.com/2014/12/karbonn-comes-on-board-as-title-sponsor-for-dg-india-tour-2014/

Yepme unveils #freshfashion with Shah Rukh Khan
the brand has launched its hash tag "#freshfashion" digital campaign to engage its customers and promote their fresh fashion range

http://www.mxmindia.com/2014/12/yepme-unveils-freshfashion-with-shah-rukh-khan/

Stories on 11th Dec 14

Major change in portrayal of women in ads: IAA-Hansa study
Even as winds of change are blowing, objectification is still prevalent.  56% believe men normally judge women on beauty & sex appeal
http://www.mxmindia.com/2014/12/major-change-in-portrayal-of-women-in-ads-iaa-hansa-study/

Maximising on Bond way for life:Saurabh Yagnik
Q&A Saurabh Yagnik, Saurabh Yagnik, Executive Vice-president and Business Head, Sony PIX & AXN India on the ongoing 'Pix School of Bonding' campaign with Sania Mirza is doing for the channel
http://www.mxmindia.com/2014/12/maximising-on-bond-way-for-lifesaurabh-yagnik/

Online retailers like Flipkart, Snapdeal turn marketing focus to mobiles
As more and more consumers move to mobile, search engine and display advertising have been slowing on digital
http://www.mxmindia.com/2014/12/online-retailers-like-flipkart-snapdeal-turn-marketing-focus-to-mobiles/

RK Swamy unveils new campaign for IndusInd Bank
Video Branch is a first-of-its-kind service in India and the right communication is key to its success in India
http://www.mxmindia.com/2014/12/rk-swamy-unveils-new-campaign-for-indusind-bank/

Zivame unveils series of infomercials to promote best practices in lingerie usage
Spurred by survey that reveals a host of ill-informed lingerie decisions by women in India Zivame to launch infomercials to make women aware about desirable lingerie habits
http://www.mxmindia.com/2014/12/zivame-unveils-series-of-infomercials-to-promote-best-practices-in-lingerie-usage/

MasterCard out with another 'priceless' campaign
This is the third 'Priceless Surprises' campaign presented by MasterCard in India
http://www.mxmindia.com/2014/12/mastercard-out-with-another-priceless-campaign/

Wego unveils key travel trends across APAC & Middle East
The survey notes that Malaysian travellers continue their love affair with their favourite holiday destinations throughout Asia
http://www.mxmindia.com/2014/12/wego-unveils-key-travel-trends-across-apac-middle-east/