Stories on 17th Aug '15

Mobile marketing is top driver of sales: MMA study
If you spend ~8% of your total budget on mobile spends, you are likely to see that drive 7% profits, notes study for Coca-Cola in China
http://www.mxmindia.com/2015/08/mobile-marketing-is-top-driver-of-sales-mma-study/

The Brand Saloon wins digital duties for Hey Taxi
The Brand Saloon will help the company in executing the campaign on social media, will be involved in ideation of ideas, SEO, SEM
http://www.mxmindia.com/2015/08/the-brand-saloon-wins-digital-duties-for-hey-taxi/

IndianRoots launches maiden TVC titled 'Inherently Indian'
The TVC, which was launched on 15th August, 2015, is directed by Soumik Sen of Gulaab Gang fame
http://www.mxmindia.com/2015/08/indianroots-launches-maiden-tvc-titled-inherently-indian/

Rediffusion Y&R appointed creative agency for Experion Developers
The agency will provide strategic and creative inputs in strengthening and enhancing the Experion brand
http://www.mxmindia.com/2015/08/rediffusion-yr-appointed-creative-agency-for-experion-developers/

Amith Prabhu: Liberation is what we need!
Three incidents in a span of 10 hours in three cities make Amith Prabhu wonder where is the value system that takes us towards complete freedom
http://www.mxmindia.com/2015/08/amith-prabhu-liberation-is-what-we-need/

OLX's #TimlessStories connects fans from either side of the border
The partition was an event that separated their memories and things they loved most
http://www.mxmindia.com/2015/08/olxs-timlessstories-connects-fans-from-either-side-of-the-border/

Big Magic revamps Akbar Birbal, new show called Hazir Jawab Birbal
The show will focus on topical and social issues
http://www.mxmindia.com/2015/08/big-magic-revamps-akbar-birbal-new-show-called-hazir-jawab-birbal/

Twitter Commemorates India's 69th Independence Day with India Flag
Twitter launches Indian flag emoji as part of Independence Day celebrations

http://www.mxmindia.com/2015/08/twitter-commemorates-indias-69th-independence-day-with-india-flag/

Stories on 22nd Jan '15

Zee launches &TV with much fanfare & Shah Rukh
Come March, the Hindi General Entertainment Channel space will see one more player...
http://www.mxmindia.com/2015/01/zee-launches-tv-with-much-fanfare-shah-rukh/

Rediff appoints Suman Varma as Head of Delhi ops
Ms Varma joins Rediffusion Y & R from JWT where she worked for 22years. Read more
http://www.mxmindia.com/2015/01/rediff-appoints-suman-varma-as-head-of-delhi-ops/

Vizeum awarded media duties of JetPrivilege
JetPrivilege is one of the most robust and well managed loyalty and rewards programme in the country. Read more
http://www.mxmindia.com/2015/01/vizeum-awarded-media-duties-of-jetprivilege/

Parag Milk Foods unveils new corporate identity
It plans to enter new segments and expand brand portfolio to drive the next phase of growth. Read more
http://www.mxmindia.com/2015/01/parag-milk-foods-unveils-new-corporate-identity/

GroupM appoints Vandana Tilwani as Head - Talent Acquisition & Performance
Vandana will report in to Gaurav Hirey, Chief Talent Officer, GroupM South Asia. Read more
http://www.mxmindia.com/2015/01/groupm-appoints-vandana-tilwani-as-head-talent-acquisition-performance/

Leo Burnett unveils new campaign for Anchor White toothpaste
The campaign is based on the insight that physical strength evokes moral strength. Read more
http://www.mxmindia.com/2015/01/leo-burnett-unveils-new-campaign-for-anchor-white-toothpaste/

L'Oreal Paris encourages consumers to forget scissors
With the new TVC, L'Oreal Paris is addressing the needs of Indian consumers by strengthening the proposition of a product they strongly connect with. Read more
http://www.mxmindia.com/2015/01/loreal-paris-encourages-consumers-to-forget-scissors/

Soho Square wins creative mandate of Good Company Coffee
Good Company Coffee aims to penetrate the growing in-home coffee consumption segment

http://www.mxmindia.com/2015/01/soho-square-wins-creative-mandate-of-good-company-coffee/