Stories on 30th Sep '16

PR industry to double in 3 years: Full report

Detailed report of the report on the PR business by the Public Relations Consultants Association of India. Read more

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Ranjona Banerji: Is this journalism?

Being a jingoistic cheerleader - even if you belong to a large and relevant group - is not journalism, writes Ranjona Banerji. Read more

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Shailesh Kapoor: Uri & After: Finally, we can see some news!

It's like those old times when you go to a news channel because you actually want to watch something that's of interest to you, writes Shailesh Kapoor.Read more

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Voot draws up campaign for kids

Launch of special anthem for Voot Kids "Bachche Hum Goody Goody Banenge, Voot Kids Ke Liye Kuch Bhi Karenge!". Read more

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BTL Baatein: Lokesh Kataria, Mattel Toys... Powered by VISCOMM

Experiential (BTL) always plays a very key role in any brand's marketing plan, says Lokesh Kataria, Head, Marketing Mattel Toys, India. Read more

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Zee's foray into radio with UAE's Hum 106.2 FM

Acquires UAE's first and leading Radio Station, Hum 106.2 FM. Read more

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DentsuWebchutney's 360 digital campaign for Flipkart sale

The 'made-for-360 experiences' highlights the key offers of Flipkart's annual flagship sale tittled The Big Billion Days. Read more

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'Rishtey Cineplex' to be launched in more international markets

The channel will be available free-to-air in Europe on Sky, channel number 797 from 29th September onwards. Read more

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Dadi endorses benefits of contraceptives in latest campaign by Grey India

The campaign invokes young minds to feel comfortable in seeking contraceptives in order to have power, freedom and choice over their life. Read more

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DigitasLBi elevates Mark McDonald, Sabah Iqbal and Pooja Gosain

In their new roles McDonald and Iqbal will continue to report into Head of Agency Prithviraj Banerjee while Gosain will continue to report into Mark McDonald. Read more

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Panasonic leans on 'Perfectly Brilliant' proposition for latest LED campaign

TVC features hi-tech range of Panasonic LED lights to give you just the right light without the blinding glare.Read more

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eBay India launches new campaign - #ThingsDon'tJudge

The campaign seeks to inspire consumers to shop from over 10 crore products without any inhibitions. Read more

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Mahindra Centuro Mirzya launched in India

The TVC uses the film's popular and soulful music which is composed by Shankar-Ehsaan-Loy. Read more

Stories on 22nd Jan '15

Zee launches &TV with much fanfare & Shah Rukh
Come March, the Hindi General Entertainment Channel space will see one more player...
http://www.mxmindia.com/2015/01/zee-launches-tv-with-much-fanfare-shah-rukh/

Rediff appoints Suman Varma as Head of Delhi ops
Ms Varma joins Rediffusion Y & R from JWT where she worked for 22years. Read more
http://www.mxmindia.com/2015/01/rediff-appoints-suman-varma-as-head-of-delhi-ops/

Vizeum awarded media duties of JetPrivilege
JetPrivilege is one of the most robust and well managed loyalty and rewards programme in the country. Read more
http://www.mxmindia.com/2015/01/vizeum-awarded-media-duties-of-jetprivilege/

Parag Milk Foods unveils new corporate identity
It plans to enter new segments and expand brand portfolio to drive the next phase of growth. Read more
http://www.mxmindia.com/2015/01/parag-milk-foods-unveils-new-corporate-identity/

GroupM appoints Vandana Tilwani as Head - Talent Acquisition & Performance
Vandana will report in to Gaurav Hirey, Chief Talent Officer, GroupM South Asia. Read more
http://www.mxmindia.com/2015/01/groupm-appoints-vandana-tilwani-as-head-talent-acquisition-performance/

Leo Burnett unveils new campaign for Anchor White toothpaste
The campaign is based on the insight that physical strength evokes moral strength. Read more
http://www.mxmindia.com/2015/01/leo-burnett-unveils-new-campaign-for-anchor-white-toothpaste/

L'Oreal Paris encourages consumers to forget scissors
With the new TVC, L'Oreal Paris is addressing the needs of Indian consumers by strengthening the proposition of a product they strongly connect with. Read more
http://www.mxmindia.com/2015/01/loreal-paris-encourages-consumers-to-forget-scissors/

Soho Square wins creative mandate of Good Company Coffee
Good Company Coffee aims to penetrate the growing in-home coffee consumption segment

http://www.mxmindia.com/2015/01/soho-square-wins-creative-mandate-of-good-company-coffee/

Stories on 12th Dec 14

Global brands change partners for more reach in India
A host of luxe brands are revisiting their India businesses by tweaking one of the most important factors - the local partner
http://www.mxmindia.com/2014/12/global-brands-change-partners-for-more-reach-in-india/

Shailesh Kapoor: DDLJ: A Thousand Weeks, A Million Memories
If any Indian filmmaker, however big a stalwart, wants to make the greatest love story of Indian cinema, he would know his benchmark is set incredibly high, writes Shailesh Kapoor. Read more
http://www.mxmindia.com/2014/12/shailesh-kapoor-ddlj-a-thousand-weeks-a-million-memories/

YouTube launches buffer-free offline video service
The new offline feature lets people watch videos for short periods of low connectivity or no internet connection. Read more
http://www.mxmindia.com/2014/12/youtube-launches-buffer-free-offline-video-service/

RBNL unveils dedicated divisions for trade & account planning
It will be led by Sunil Kumaran, Network Strategy and Services Head - Reliance Broadcast Network. Read more
http://www.mxmindia.com/2014/12/rbnl-unveils-dedicated-divisions-for-trade-account-planning/

ZEEL appoints Anjana Kshetry as Head - Brand Solutions, Zee Digital
Anjana will be working in close coordination with the India Web Portal, Ditto TV and Zee Digital teams. Read more
http://www.mxmindia.com/?p=69875

Adlabs Imagica unveils third campaign promoting the popular theme park
The campaign conveys the stories of people from all walks of life who visit the magical world of Imagica. Read more
http://www.mxmindia.com/?p=69872

TAM numbers for Hindi & Regional Channels in Week 49
Presenting TAM data for Week 49 (November 30 to Dec 6, 2014) for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-49/

Stories on 19th Jun 14

Inside the real world of Blippar
After having wowed brands and media publishers across the world, augmented reality platform Blippar has been a hit with brands and publishers
http://www.mxmindia.com/2014/06/inside-the-real-world-of-blippar/

Kids wanting to star in TV shows/ads may soon need permission from Labour min
Labour ministry moots mandatory approval for engaging children in audio-visual shows. Read more
http://www.mxmindia.com/2014/06/kids-wanting-to-star-in-tv-showsads-may-soon-need-permission-from-labour-min/

Just 22 metals so far, but it's not over yet at the Cannes Lions
There is some gloom in the Indian camp as last year Indian entries had bagged 32 awards. Read more
http://www.mxmindia.com/2014/06/just-22-metals-so-far-but-its-not-over-yet-at-the-cannes-lions/

It's 'Wah, Taj!' for Zee & Turner group channels, new co to distribute Zindagi
Taj Television is India’s largest distribution agency and has a powerful repertoire of over 47 leading television channels. Read more
http://www.mxmindia.com/2014/06/its-wah-taj-for-zee-turner-group-channels-new-co-to-distribute-zindagi/

Blippar acquires augmented reality pioneer Layar
With this Blippar boasts of one of the biggest data footprints for consumer AR use around the world. Read more
http://www.mxmindia.com/2014/06/blippar-acquires-augmented-reality-pioneer-layar/

Kapil Sharma to host an entertainment show for Red LiVE
RED FM is ready with yet another entertainment event titled 'Paisa Vasool Entertainment with Kapil Sharma and RJ Raunac'
http://www.mxmindia.com/2014/06/kapil-sharma-to-host-an-entertainment-show-for-red-live/

Stories on 30th Jan '14

Publicis takes majority stake in Law & Kenneth, asks L&K to take charge of Saatchi & Saatchi
The new structure to have both companies working under the L&K Saatchi & Saatchi brand
http://www.mxmindia.com/2014/01/publicis-takes-majority-stake-in-law-kenneth-asks-lk-to-take-charge-of-saatchi-saatchi/

Colors back at #2 as Life OK biggest gainer in Week 4
Star Plus was at 606 (previous week 626), Colors at 449 (467), Zee at 441 (471), Life OK 375 (347), Sab 323 (318) and Sony was at 254 (258)
http://www.mxmindia.com/2014/01/colors-back-at-2-as-life-ok-biggest-gainer-in-week-4/

Abhijit Avasthi: As of today, Ogilvy not participating in Abby. But, if Ad Club accepts its demands, it could...
A chat with with the Ogilvy & Mather National Creative Director revealed the agency is still awaiting the Abby organizers response to its demands
http://www.mxmindia.com/2014/01/abhijit-avasthi-as-of-today-ogilvy-not-participating-in-abby-but-if-ad-club-accepts-its-demands-it-could/

Key newspapers likely to contest IRS numbers in Court
MxMIndia learns that a few leading dailies are planning to collectively and individual contest the IRS in Court. They are currently seeking legal opinion on the same.
http://www.mxmindia.com/2014/01/key-newspapers-likely-to-contest-irs-numbers-in-court/

Taproot launches second phase of TOI campaign on farmer suicides
The second phase of the campaign was launched a few days back with a two-minute TVC, digital and print advertising and exhibitions which will draw people to understand the problem and donate
http://www.mxmindia.com/2014/01/taproot-launches-second-phase-of-toi-campaign-on-farmer-suicides/

Pune Design Festival on Feb 14-15
The Association of Designers of India has announced the eight annual edition of the Pune Design Festival. It will be held on February 14 and 15 at Hotel Le Meridien, Pune
http://www.mxmindia.com/2014/01/pune-design-festival-on-feb-14-15/

Rajshekar Patil joins TBWA as CD
TBWA\India announced the appointment of Rajshekar Patil as Creative Director based in the Mumbai office
http://www.mxmindia.com/2014/01/rajshekar-patil-joins-tbwa-as-cd/

Stories on 7th Aug '13

Life after the Publicis Omnicom deal
The Publicis Omnicom merger merger will have far-reaching consequences for Indian operations
 http://www.mxmindia.com/?p=52643

Nestle's Chandru, Pratap Bose, Ajit Varghese on Spikes Asia juries
Chandrasekar Radhakrishnan, Pratap Bose and Ajit Varghese among Spikes Asia jury members from India
 http://www.mxmindia.com/?p=52634

Citizen Dentsu wins Indian Army account
The Dentsu Communications division bags the mandate for the Indian Army account
 http://www.mxmindia.com/?p=52666

Vijay Mukhi: Why politicians are a failure on Twitter
Our politicians will be effect on Twitter only after they start spending time on it and internalize the medium and platform, Vijay Mukhi
 http://www.mxmindia.com/?p=52632

Zee to launch '&pictures' on Aug 18 (updated)
Zee Entertainment Enterprises Ltd has announced August 18 as the launch date for its new Hindi movie channel '&pictures'
 http://www.mxmindia.com/?p=52623

Government relationship with media an essay in persuasion not regulation: Manish Tewari
Self-regulation mechanism to be industry-led process, says I&B minister emphasised need to reconcile critical paradoxes within the media space
 http://www.mxmindia.com/?p=52633

Anil Thakraney: Media needs to go beyond Durga
The media must focus on a structural change, one that will have a long-term impact on the nation. Bureaucrats must have enough teeth to put checks and balances on chor netas and stand up to them, writes Anil Thakraney
 http://www.mxmindia.com/?p=52631

Ten Golf to air PGA 2013
The golf channel will cover the 95th PGA Championship from August 8-11
 http://www.mxmindia.com/?p=52635

Preston Kevin Lewis to oversee India for Warner Bros Consumer Products
He will do that in addition to being Managing Director Australia and New Zealand for WBCP
http://www.mxmindia.com/?p=52646

1 Minute View: Minister Tewari goes qua-qua-qua
The information and broadcasting minister Manish Tewari loves the word ‘Qua’ and talkingon the contradictions in the media space
 http://www.mxmindia.com/?p=52680

Stories on 1st Aug '13

How the media agency networks stack up post Publicis-Omincom merger as per RECMA
The Paris-based research firm releases its rankings on overall billings and network-wised billing
http://www.mxmindia.com/2013/08/how-the-media-agency-networks-stack-up-post-publicis-omincom-merger-as-per-recma/

Zee pays Rs 40+ cr for Chennai Express for its upcoming channel '& Pictures'
Zee Entertainment pays Rs 40 crore plus for satellite rights of Shah Rukh Khan starrer Chennai Express for its upcoming channel '& Pictures'
http://www.mxmindia.com/2013/08/zee-pays-rs-40-cr-for-chennai-express-for-its-upcoming-channel-pictures/

Effie Asia-Pacific launched with C4As
Leading marketing effectiveness award will now have an APAC version
http://www.mxmindia.com/2013/08/effie-asia-pacific-launched-with-c4as/

Dhanush is the new face of Center Fresh
Kolaveri Di and Raanjhana star Dhanush has been signed on as brand ambassador by confectionary-maker Perfetti Van Melle India
http://www.mxmindia.com/2013/08/dhanush-is-the-new-face-of-center-fresh/

Star joins hands with Bollywood, all fund-raiser event ad rev for Uttarakhand relief
Star India plans Independence Day fund-raiser event with film stars
http://www.mxmindia.com/2013/08/star-joins-hands-with-bollywood-all-fund-raiser-event-ad-rev-for-uttarakhand-relief/

Ritu Midha: News channels must build differentiators
It is the same reality show across news channels, with nearly similar participants on all of them. What changes is the anchor or the NJ (news jockey), writes Ritu Midha
http://www.mxmindia.com/2013/08/ritu-midha-news-channels-must-build-differentiators/

Worldoo gets kids into giving with CRY
The first ever online campaign with CRY teaches kids into the art of giving
http://www.mxmindia.com/2013/08/worldoo-gets-kids-into-giving-with-cry/

Debrief: Verito Vibe: Where's the Vibe?
The differential factor can goes for a toss when when you extend the brand personality. The Vibe should have come with its own attitude, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-verito-vibe-wheres-the-vibe/

SMG Convonix is now a Google Analytics Certified Partner
The Starcom MediaVest Group digital marketing consulting arm is certified to be a Google Analytics Certified Partner (GACP)

http://www.mxmindia.com/2013/08/smg-convonix-is-now-a-google-analytics-certified-partner/

Stories on 10th July '13

Measurement mayhem as TAM goes weekly for some
Advertisers, media agencies are upset with TAM's decision to go weekly for some broadcasters
http://www.mxmindia.com/2013/07/measurement-mayhem-as-tam-goes-weekly-for-some/

Keeping Gen Y Happy & Motivated
A greater emphasis to work-life balance is among the many things companies are doing to ensure the younger set stays satisfied
http://www.mxmindia.com/2013/07/keeping-gen-y-happy-motivated/

Colgate launches offensive to take on P&G's Oral B toothpaste
Colgate MD Prabha Parmeswaran gets aggressive to edge out P&G's newly launched Oral B toothpaste
http://www.mxmindia.com/2013/07/colgate-launches-offensive-to-take-on-pgs-oral-b-toothpaste/

Nestle's Vikas Ahuja joins Myntra as CMO
Until recently  Country Business Manager at Nestle, Vikas Ahuja has joined online fashion destination Myntra.com
http://www.mxmindia.com/2013/07/nestles-vikas-ahuja-joins-myntra-as-cmo/

TCS tops list of Fortune's 'India's Most Admired Companies'
Fortune India's 2013 list of Most Admired Companies done in partnership with the Hay Group sees Tata Consultancy Services topping the list with Hindustan Unilever at #2
http://www.mxmindia.com/2013/07/tcs-tops-list-of-fortunes-indias-most-admired-companies/

Harish Bijoor hits 10k corporate speaking hours milestone
Leading brand consultant Harish Bijoor hits a milestone 10,000 corporate speaking hours landmark
http://www.mxmindia.com/2013/07/harish-bijoor-hits-10k-corporate-speaking-hours-milestone/

Zee Cinema goes aggro to promote Barfi! telecast
The channel distributes 'barfis' across 8 cities to promote film's airing on July 14
http://www.mxmindia.com/2013/07/zee-cinema-goes-aggro-to-promote-barfi-telecast/

Dream scheme to let ads pay for car EMIs
Now let your car out for ads and get EMIs paid for 36 months, courtesy Pune-based marketing firm
http://www.mxmindia.com/2013/07/dream-scheme-to-let-ads-pay-for-car-emis/

Anil Thakraney: The Great Desi Soap Factory
Each year one channel or another launches a new serial that comes with the promise of freshness, but by the tenth episode the story regresses into a family natak, rues Anil Thakraney

http://www.mxmindia.com/2013/07/anil-thakraney-the-great-desi-soap-factory/

Stories on 11th July '13

Big global retailers will check weather post 2014 results before entering India
Foreign supermarkets like Walmart, Tesco and Carrefour prefer to wait for outcome of 2014 polls before investing
 Big global retailers will check weather post 2014


Star to consolidate Kannada TV with 2nd GEC 'Suvarna Plus'
Suvarna Plus will offer programming in the comedy, non-fiction, movies and music genres
 http://www.mxmindia.com/?p=51209

Zee appoints Rajesh Sethi as CEO for TEN
Taj Television announces the appointment of Rajesh Sethi as Chief Executive Officer
 http://www.mxmindia.com/?p=51199

Face of CNBC TV18 Udayan Mukherjee steps down. Will continue, but Shereen Bhan to be Managing Ed
While Udayan Mukherjee has stepped down as Managing Editor, he will continue his exclusive association with the channel in a new role
 http://www.mxmindia.com/?p=51205

Ogilvy's 'anti-boring' TVC for Alpenliebe Pop
Perfetti Van Melle India has launched a new TVC positioning its lollipop product, Alpenliebe Pop, as 'Anti-Boring' devices
 http://www.mxmindia.com/?p=51198

Debrief: Renault Pulse: Pulsating with boredom
With Renault, Anil Kapoor has made a complete fool of himself as even though the idea isn't terribly bad, the rendition is awful, notes Anil Thakraney
 http://www.mxmindia.com/?p=51196

Kavindra Mishra is Pepe Jeans CEO
Kavindra Mishra has been appointed Chief Executive Officer of Pepe Jeans India
 http://www.mxmindia.com/?p=51224

Ritu Midha: Deliberating CPT with a twist!
CPT could well be the common thread measuring the consumer's media consumption behaviour on a single measurement platform, writes Ritu Midha
http://www.mxmindia.com/?p=51215

Stories on 20th Jun '13

Committed to quality journalism: Sambit Bal
As ESPNcricinfo celebrates 20 years, Editor Sambit Bal says it’s incorrect to say his site is only about statistics and scores.
 http://www.mxmindia.com/?p=50067

It's raining metals for India@Cannes2013
On Day 4 of Cannes Lions 2013, 12 metals in Design and 11 in Press of which 6 were Golds
The Cannes Lions 2013 India Tally (updated Thu, June 20)
http://www.mxmindia.com/?p=50031

Zee unveils new corporate brand identity
The media network has launches a new brand positioning, 'Vasudhaiva Kutumbakam' or 'The World is my Family'
http://www.mxmindia.com/?p=50001


Turner restructures APAC ops, trims staff by 30%
Turner International Asia Pacific has announced a restructure of operations, with more decentralization
http://www.mxmindia.com/?p=50004


Cheil India hires creative talent, raises bar for 'Ideas that Move'
The agency has brought in Anupama Ramaswamy and Simran Sahni as Group Creative Directors, and a slew of other new creative talent has joined too
http://www.mxmindia.com/?p=49998


PG, Sundar Swamy elected IAA World Board VPs
Pradeep Guha gets another term as Vice President and Area Director Asia-Pacific region and Srinivasan Swamy, President IAA India Chapter takes charge as Vice President Development Asia-Pacific
http://www.mxmindia.com/?p=50002


Marketing outlook healthy despite Europe budget dip
According to the latest Warc Global Marketing Index, headline GMI has been positive for the seventh consecutive month, and budgets are rising in the Americas and Asia Pacific
http://www.mxmindia.com/?p=49996


Ritu Midha: The second screen... or is it the first?
In Loud & Clear, Ritu Midha laments the lag in mobile marketing, which has not evolved in tune with the promises it heralded
http://www.mxmindia.com/?p=49999


Debrief: IndusInd Bank: Offbeat approach works
Full marks to IndusInd Bank for thinking out of the box. However, the below average execution doesn't do justice to the unusual promise
http://www.mxmindia.com/?p=50000


Four Asianet channels launch exclusively on Dish in US
Pay TV provider Dish has announced the launch of Asianet, Asianet Plus, Asianet News and Asianet Movies in its lineup in the US
http://www.mxmindia.com/?p=49997


Eros Now ties up with Tappp for prepaid cards
Online movie streaming service Eros Now (www.erosnow.com) has tied up with digital payment platform Tappp (www.tappp.com) to launch Eros Now Prepaid Cards that will enable cash purchase of Bollywood movies on Eros Now
http://www.mxmindia.com/?p=50003

Stories on 18th Jun '13

Poised for a content-led assault: M K Anand
The Managing Director - Media Networks @ Disney-UTV talks about life after integration, his focus on content and staying ahead in the numbers game
 http://www.mxmindia.com/?p=49886

Mixed Day 2 for India@Cannes2013: 3 PR wins, 1 Direct; 82 shortlists
In the PR category, there were 1 Silvers and 2 Bronzes and in Direct a Bronze. Among the shortlists: 43 in Outdoor, 37 in Print and 2 in Media
The Cannes Lions 2013 India Tally (updated Tuesday, June 18, 9am)
http://www.mxmindia.com/?p=49885

Multi Screen Media forays into film production with MSM Motion Pictures
Bajaate Raho is first of four films to be released this year by Multi Screen Media's all-new film production venture
http://www.mxmindia.com/?p=49827

Bloomberg, India TV join Star, Zee, 5 others in TAM boycott. DD to stay
As India TV and Bloomberg TV India unsubscribed from TAM ratings service, public broadcaster Prasar Bharati said it will not discontinue its subscription
 http://www.mxmindia.com/?p=49828

Hathway to carry NatGeo other Fox Int Channels in HD
Premier cable co will pipe National Geographic Channel, Fox Traveller, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music & Baby TV in HD initially in Bengaluru & Hyderabad.
 http://www.mxmindia.com/?p=49824

Sandeep Dahiya quits Viacom18
The Viacom 18 Senior Vice President - Consumer Products and Communications has put in his paper
 http://www.mxmindia.com/?p=49835

Ranjona Banerji: No Sunday R&R for journalists
Stalwarts who fight through battling panellist on weeknights have had to repeat the exercise on Sat and Sun afternoons, rues Ranjona Banerji
 http://www.mxmindia.com/?p=49861

Debrief: Axe Blast: The chick scorecard
Even an otherwise confident brand like Axe has fallen for the Indian celebrity circus. However, the cool thing they have done is that Ranbir gets beaten by a non-celeb
http://www.mxmindia.com/?p=49825

Stories on 3rd Jan '13

New year, new job scene?
What makes some people get bigger offers, better pay packages and a meaty role in the job market
http://www.mxmindia.com/2013/01/new-year-new-job-scene/

Piyush, Balki to present Ad Review as Ad Club revives popular event
Piyush Pandey and R Balki are set to present the Advertising Club's Ad Review
http://www.mxmindia.com/2013/01/piyush-balki-to-present-ad-review-as-ad-club-revives-popular-event/

Srikant Sastri launches online campaign asking tainted MPs/MLAs to resign
'Resign before Jan 26' is a campaign on Facebook and Twitter that the Vivaki India chairperson has kicked off
http://www.mxmindia.com/2013/01/srikant-sastri-launches-online-campaign-asking-tainted-mpsmlas-to-resign/

Debrief: Snickers: Rekha ki vaat lagaa di!
What a wasted opportunity! The makers of Snickers did two commendable things. And then they went ahead and blew it nice and proper
http://www.mxmindia.com/2013/01/debrief-snickers-rekha-ki-vaat-lagaa-di/

Hindi GEC yo-yo continues. Star leads in Week 52
Colors is the new #2 and SAB 47 gallops ahead of Life OK
http://www.mxmindia.com/2013/01/hindi-gec-yo-yo-continues-star-leads-in-week-52/

Shailesh Kapoor: Misogyny or just entertainment?
To divert a serious, purposeful discussion on rape and sexual assault to item numbers, vulgar lyrics and portrayal of women in serials, is simply a case of misplaced priorities, writes Shailesh Kapoor
http://www.mxmindia.com/2013/01/shailesh-kapoor-misogyny-or-just-entertainment/

India TV appoints Sudipto Chowdhuri to head sales
Mr Chowdhuri was recently with TV9 Kannada as National Head
http://www.mxmindia.com/2013/01/india-tv-appoints-sudipto-chowdhuri-to-head-sales/

Vodafone, Idea, Philips and others bring TV commercials to life to double impact
Popular commercials go on-ground as large advertisers bring TV ads to life to double impact
http://www.mxmindia.com/2013/01/vodafone-idea-philips-and-others-bring-tv-commercials-to-life-to-double-impact/

The Anchor: 6 reasons why Arnab Goswami should be given the Bharat Ratna
A N Chorrea list six reasons why Arnab Goswami should be given the Bharat Ratna
http://www.mxmindia.com/2013/01/the-anchor-6-reasons-why-arnab-goswami-should-be-given-the-bharat-ratna/

CRY to host corporate responsibility summit
John Elkington, the defining voice on corporate responsibility globally, and several heads of Indian industry to discuss CSR at the forum on Jan 11
http://www.mxmindia.com/2013/01/cry-to-host-corporate-responsibility-summit/

O&M mingles with Center Fruit
A quirky campaign supports the launch of PVMI's dual-flavoured chewing gum
http://www.mxmindia.com/2013/01/om-mingles-with-center-fruit/

Stories on 28th Dec '12

LookBack 2012: Voices from the Top
In Part 2 of our yearender, we have media, marketing and advertising leaders on what the 2012 rollercoaster meant for them + more
http://www.mxmindia.com/2012/12/lookback-2012-voices-from-the-top/

LookBack 2012: Senior Movements in the Year
A list of senior-level entries and exits in the year (updated as of December 26, 2012)
http://www.mxmindia.com/2012/12/lookback-2012-senior-movements-in-the-year/

LookBack 2012: Wins and wows
The number of awards coming home has increased, and agencies are shining bright as ever on the domestic and international front. A quick round-up of prizes bagged
http://www.mxmindia.com/2012/12/lookback-2012-wins-and-wows/

LookBack 2012: Insights and Projections
MxMIndia's sustained efforts at understanding consumers, their motivations and apprehensions
http://www.mxmindia.com/2012/12/lookback-2012-insights-and-projections/

LookBack 2012: The Anchor: 20 must-read interviews
A sampling of key quotes from the MxMIndia interviews with honchos through 2012
http://www.mxmindia.com/2012/12/lookback-2012-the-anchor-20-must-read-interviews/

LookBack 2012: Account Movements
Like every year, this year too saw a number of accounts changing hands. MxMIndia kept tabs, and here's the update
http://www.mxmindia.com/2012/12/lookback-2012-account-movements/

Announcing: The Dubious Achievement Awards 2012 + the Political Incorrect Quiz... on Mon, Dec 31!
Get set for the Mediaah! Dubious Achievement Awards 2012 and the first ever Political Incorrect Media Quiz... on December 31 on MxMIndia!
http://www.mxmindia.com/2012/12/announcing-the-dubious-achievement-awards-2012-the-political-incorrect-quiz-on-mon-dec-31/

What Cyrus Mistry inherits from Ratan Tata
Cyrus Mistry will take over the chairmanship of the Tata group from Ratan Tata today
http://www.mxmindia.com/2012/12/what-cyrus-mistry-inherits-from-ratan-tata/

Ranjona Banerji: All Hail Arnab Goswami, the Dragon Slayer!
Ranjona Banerji salutes Times Now's Arnab Goswami as the most vocal defender of women's rights
http://www.mxmindia.com/2012/12/ranjona-banerji-all-hail-arnab-goswami-the-dragon-slayer/

Anil Thakraney: The challenge for Brand Sachin
The question on everyone’s mind is this: How will his retirement from ODIs affect the champ’s advertising career?
http://www.mxmindia.com/2012/12/anil-thakraney-the-challenge-for-brand-sachin/

Big CBS network at No 1 in English GECs post DAS
The successful implementation of DAS in the key metros has resulted in a strong upsurge in the viewership and market share for the Big CBS Network, consolidating its position as the premier English entertainment network amongst viewers across metros
http://www.mxmindia.com/2012/12/big-cbs-network-at-no-1-in-english-gecs-post-das/

Big Magic grows to top in Hindi heartland
Big Magic, Reliance Broadcast Network's regional GEC for the Hindi heartland, has emerged the numero uno channel in Central India with a growth of 22 percent as per the latest TAM results
http://www.mxmindia.com/2012/12/big-magic-grows-to-top-in-hindi-heartland/

Jalsha Movies records 154 GRPs on its opening day
The channel launched on Dec 16 with the premier of 'Awara', which recorded a whopping 5.3 TVR
http://www.mxmindia.com/2012/12/jalsha-movies-records-154-grps-on-its-opening-day/

Draftfcb Ulka creates Dark Fantasy for Sunfeast
The ad agency has created two TVCs for the biscuit brand, reflecting the core promise of 'Pure Indulgence'
http://www.mxmindia.com/2012/12/draftfcb-ulka-creates-dark-fantasy-for-sunfeast/

Affle grabs '2012 Red Herring Top 100 Global'
This comes after winning the Top 100 Asia this year
http://www.mxmindia.com/2012/12/affle-grabs-2012-red-herring-top-100-global/

LGBT market gets a voice
In MSLGroup India's Executive Report, 'Out of the Closet and Into the Marketplace: The Birth of India's Pink Economy', key leaders from India's Lesbian Gay Bisexual and Transgender groups provide insights as the main resource persons and collaborators for the report
http://www.mxmindia.com/2012/12/lgbt-market-gets-a-voice/

Quirky annual report garners Radio Mirchi the Gold Midas
Radio station Radio Mirchi 98.3 FM won the coveted Gold Midas at the Midas Awards, World’s Best Financial Advertising, for its Annual Report 2011-12, titled Reimagining Radio
http://www.mxmindia.com/2012/12/quirky-annual-report-garners-radio-mirchi-the-gold-midas/

Stories on 17th Dec '12

The MxMIndia Annual 2012: The One Big Idea
It's here: the MxMIndia Annual 2012 where over a hundred industry captains give their gamechanging ideas in the fields of television, print, radio, digital, OOH, creative advertising and PR and Events
http://www.mxmindia.com/2012/12/the-mxmindia-annual-2012-the-one-big-idea/

Recent reforms have boosted country's image: Adi Godrej
CII president and chairman of the Godrej grou Adi Godrej says India’s recent reforms initiatives have changed the perception of the country for the better
http://www.mxmindia.com/2012/12/recent-reforms-have-boosted-countrys-image-adi-godrej/

Vikatan Group focuses on events as growth strategy
The Vikatan group with an array of Tamil publications is now looking towards building an events calendar and launching verticals under its popular titles
http://www.mxmindia.com/2012/12/vikatan-group-focuses-on-events-as-growth-strategy/

Tribal DDB wins Marico's Set Wet
Tribal DDB India will be handling the digital mandate for Marico's Set Wet hair gels
http://www.mxmindia.com/2012/12/tribal-ddb-wins-maricos-set-wet/

Anchor Panasonic awards digital mandate to Ignitee
Ignitee will enable it to develop a comprehensive online presence, positioning Anchor and Panasonic as a young, contemporary brand for electrical accessories
http://www.mxmindia.com/2012/12/anchor-panasonic-awards-digital-mandate-to-ignitee/

Anil Thakraney: Media campaign on gun control
Why don’t TV channels in the US come together and launch a high-decibel, sustained campaign against the open retail of guns in the marketplace? Why not use the power of the media to make this happen?
http://www.mxmindia.com/2012/12/anil-thakraney-media-campaign-on-gun-control/

AdStrat: Chandrika Face Wash is the new beauty tonic
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/12/adstrat-chandrika-face-wash-is-the-new-beauty-tonic/

The Anchor: 5 growth challenges for Events & Experiential Mktng biz
Avik Prabhu lists five growth challenges that the events and experiential marketing industry in India still faces
http://www.mxmindia.com/2012/12/the-anchor-5-growth-challenges-for-events-experiential-mktng-biz/

MindShift launches gaming app for Homeshop18
The gaming application marks another successful digital marketing campaign for Homeshop 18
http://www.mxmindia.com/2012/12/mindshift-launches-gaming-app-for-homeshop18/

AppFest 2012: Exploring the 'Apps' economy
Sanjay Jaju, Secretary Department of Information and Communications, Govt of Andhra Pradesh asked delegates to move beyond BPO culture
http://www.mxmindia.com/2012/12/appfest-2012-exploring-the-apps-economy/

Rajesh Jejurikar quits Zee, to return to M&M
Mr Jejurikar resigned after a stint of just 10 months
http://www.mxmindia.com/2012/12/rajesh-jejurikar-quits-zee-to-return-to-mm/

Stories on 13th Dec '12

How M&E CEOs are embracing digital growth
Excerpts from an Ernst & Young report based on a survey of 34 global M&E titled 'How CEOs are Embracing Digital Growth'
http://www.mxmindia.com/2012/12/how-me-ceos-are-embracing-digital-growth-ey/

Shahnaz Husain may raise Rs 200 cr PE to expand biz, launch coffee/book shops
Herbal cosmetics queen Shahnaz Husain may raise Rs 200 cr PE to expand business, launch coffee and book shops
http://www.mxmindia.com/2012/12/shahnaz-husain-may-raise-rs-200-cr-pe-to-expand-biz-launch-coffeebook-shops/

Shailesh Kapoor: Bollywood dreams for TV stars... The Ayushmann Effect
Besides a few examples, the TV-to-films transition has been limited to 'character actors' such as Alok Nath. Until this year, writes Shailesh Kapoor
http://www.mxmindia.com/2012/12/shailesh-kapoor-bollywood-dreams-for-tv-stars-the-ayushmann-effect/

Mahesh Israni, the 'Go'-to guy at Parag Milk Foods
Parag Milk Foods Pvt Ltd, manufacturer of leading brands Go and Gowardhan, has appointed Mahesh Israni, a 25-year marketing veteran, as Chief Marketing Officer
http://www.mxmindia.com/2012/12/mahesh-israni-the-go-to-guy-at-parag-milk-foods/

Debrief: Hajmola: Devgn hazam nahin hua!
This is more like regular candy advertising, and if children overdose on Hajmola, is that such a good thing from the point of view of health?
http://www.mxmindia.com/2012/12/debrief-hajmola-devgn-hazam-nahin-hua/

The Anchor: 5 things brands must keep in mind while opting for a logo/design change
What message will the redesign convey?
http://www.mxmindia.com/2012/12/the-anchor-5-things-brands-must-keep-in-mind-while-opting-for-a-logodesign-change/

Havas appointed global media AOR of Shangri-La Hotels
Havas Media Asia Pacific has announced its appointment as the global media AOR of luxury hotel group Shangri-La Hotels and Resorts
http://www.mxmindia.com/2012/12/havas-appointed-global-media-aor-of-shangri-la-hotels/

Ten Sports is official broadcaster of Aircel Chennai Open 2013
Ten Sports has extended its support to the 18th edition of Aircel Chennai Open as the exclusive official broadcast partner
http://www.mxmindia.com/2012/12/ten-sports-is-official-broadcaster-of-aircel-chennai-open-2013/

ESPN Star Sports ends 2012 with a record haul of creative awards
ESPN Star Sports (ESS) capped a successful calendar year with a total of 14 awards for its in-house on-air campaigns when it clinched two Gold and two Silver awards at the recent Promax Asia Awards
http://www.mxmindia.com/2012/12/espn-star-sports-ends-2012-with-a-record-haul-of-creative-awards/

Taproot India cleans up with 2 Golds at Campaign Asia-Pacific Awards 2012
Taproot India has bagged two golds - Creative Agency of the Year Award and Agency of the Year for India and the Subcontinent - at the Campaign Asia-Pacific Awards in Singapore
http://www.mxmindia.com/2012/12/taproot-india-cleans-up-with-2-golds-at-campaign-asia-pacific-awards-2012/

Stories on 1st Oct '12

What makes Zee such a force to reckon with
Pradyuman Maheshwari critiques the Zee journey over the last 20 years and a quick chat with Managing Director and CEO Punit Goenka
http://www.mxmindia.com/2012/10/what-makes-zee-such-a-force-to-reckon-with/

Jaldi 5 with Ashok Kurien: Zee changed the Indian consumer forever!
Zee moved fast and was always the first, says Ashok Kurien who backed Subhash Chandra's dream to set up Zee and continues to be on ZEEL's Board of Directors
http://www.mxmindia.com/2012/10/jaldi-5-with-ashok-kurien-zee-changed-the-indian-consumer-forever/

From 'Okara Dukaan' to Zee... the complete story
The official chronicles of how 'Okara Dukaan' in Punjab (now in Pakistan) led to the setting up of the Essel group and finally Zee Entertainment Enterprises Limited
http://www.mxmindia.com/2012/10/from-okara-dukaan-to-zee-the-complete-story/

Uday Shankar: 'Zee is a treasured peer'
The success of Zee is a testimony to the remarkable vision and entrepreneurship of Subhash Chandra, says Uday Shankar
http://www.mxmindia.com/2012/10/uday-shankar-zee-is-a-treasured-peer/

Zee@20 | Rajdeep Sardesai: In 1992, no one believed a 24-hr channel was possible
Rajdeep Sardesai looks back to when Zee first made waves, his Page 1 story on the channel in The Times of India and the scepticism that greeted the news of the 24-hour channel
http://www.mxmindia.com/2012/10/zee20-rajdeep-sardesai-in-1992-no-one-believed-a-24-hr-channel-was-possible/

Zee@20: At the helm of the vision
As India's first satellite television channel turns 20 on Oct 2, MxMIndia spoke to former honchos about their experiences with Zee
http://www.mxmindia.com/2012/10/zee20-at-the-helm-of-the-vision/

Zee@20 | Sundeep Nagpal: What a score!!!
Stratagem Media founder-director Sundeep Nagpal recalls working on a pitch for Subhash Chandra and Ashok Kurien to Star TV for a tie-up and is happy to see the Zee bandwagon rolling on after 20 years
http://www.mxmindia.com/2012/10/zee20-sundeep-nagpal-what-a-score/

Zee@20: Producers raise a toast to team spirit
As India's first satellite television channel turns 20 on Oct 2, MxMIndia spoke to some of the current producers about their association with the channel
http://www.mxmindia.com/2012/10/zee20-producers-raise-a-toast-to-team-spirit/

MxM Buzzer # 11 | Quiz on 20 years of Zee
Presenting the 11th edition of MxM Buzzer where the focus is on 20 years of Zee
http://www.mxmindia.com/2012/10/mxm-buzzer-11-quiz-on-20-years-of-zee/

Spectrum fee waived for community radio
The Ministry of Communications & IT has decided to waive the spectrum fee for Community Radio Services (CRS). This follows requests received from National Advisory Council, Ministry of Information & Broadcasting and the Community Radio Association
http://www.mxmindia.com/2012/10/spectrum-fee-waived-for-community-radio/

The Anchor: 10 all-time favourite 'faces' of Zee TV
A N Chorrea picks the 10 stars that made Zee TV a happening channel over the last two decades
http://www.mxmindia.com/2012/10/the-anchor-10-all-time-favourite-faces-of-zee-tv/

Man Jit Singh is IBF Prez, 3 VPs appointed
Sunil Lulla of Times TV Network, Rajat Sharma of India TV and Punit Goenka of Zee News were appointed as Vice Presidents
http://www.mxmindia.com/2012/10/man-jit-singh-is-ibf-prez-3-vps-appointed/

Honchos win top honours at Forbes India Leadership Awards 2012
Big names in Indian business make it an evening to remember at the Forbes India Leadership Awards 2012
http://www.mxmindia.com/2012/10/honchos-win-top-honours-at-forbes-india-leadership-awards-2012/

Alok Agrawal replaces Barun Das as Zee News chief
Zee News Limited (ZNL) has announced that its CEO Barun Das has decided  to move on after a successful 5-year stint, and is being replaced by Alok Agrawal
http://www.mxmindia.com/2012/10/alok-agrawal-replaces-barun-das-as-zee-news-chief/

Vizeum bags OML Entertainment's media AOR
Vizeum has announced their appointment as the media AoR for OML Entertainment Pvt Ltd - a music, live events and youth media company in India
http://www.mxmindia.com/2012/10/vizeum-bags-oml-entertainments-media-aor/

4 national MSOs announce digital cable TV rates
Four National-level Multi System Operators (MSOs), DEN, Digi Cable, Hathway and WWIL, have announced rates for consumer packages for digital cable
http://www.mxmindia.com/2012/10/4-national-msos-announce-digital-cable-tv-rates/

73% digitization target achieved; Ambika Soni meets Delhi CM
The Chief Minister of NCT of Delhi assured the Minister of Information and Broadcasting of the Delhi government's full support for the digitization exercise
http://www.mxmindia.com/2012/10/73-digitization-target-achieved-ambika-soni-meets-delhi-cm/

Star Plus involves viewers in marketing innovation
Soap characters Maanvi and Viraat are set to tie the knot this month, and viewers stand a chance to participate
http://www.mxmindia.com/2012/10/star-plus-involves-viewers-in-marketing-innovation/

Bhaskar Das retires from BCCL
{on MxM on Friday} After having begun the journey with BCCL in 1980 as Management Trainee, Bhaskar Das retires as President and Principal Secretary to the Managing Director


Anil Thakraney: Bigg Boss ka Bigg Gamble
Entertainment television in India is escapist, much like Bollywood films, therefore over-the-top masala is very important. And what's a desi reality show minus some known names?
http://www.mxmindia.com/2012/10/anil-thakraney-bigg-boss-ka-bigg-gamble/

Ranjona Banerji: Conjecture and conjuring on cricket
Ranjona Banerji tracks the world of news on television, the newspapers, the internet and the social media
http://www.mxmindia.com/2012/10/ranjona-banerji-conjecture-and-conjuring-on-cricket/

Stories on 21st Sep '12

Promising tales of tiny, tall agencies
Exclusive pre-release look at The Free Press Journal's coffee table book on the not-so-big ad agencies
http://www.mxmindia.com/2012/09/promising-tales-of-tiny-tall-agencies/

GSF Accelerator is for the entrepreneurs and of the entrepreneurs: Rajesh Sawhney
Rajesh Sawhney, Founder, GSF Superangels will be launching GSF Accelerator, a multi-city start-up accelerator, on October 15, 2012. It will help start-up companies that are product oriented and primarily in the mobile, social, local and cloud space by providing them funds in line with global benchmarks
http://www.mxmindia.com/2012/09/gsf-accelerator-is-for-the-entrepreneurs-and-of-the-entrepreneurs-rajesh-sawhney/

Zee launches first ever 24/7 Bangla movie channel
Zee has taken another step in strengthening its position in the regional genre with its launch of 24-hour Bengali movie channel 'Zee Bangla Cinema', which goes on air on September 23
http://www.mxmindia.com/2012/09/zee-launches-first-ever-247-bangla-movie-channel/

Jaldi 5 with Supriyo Sinha, VP - Bengali Dailies, ABP
Supriyo Sinha of ABP is upbeat about Ebela, the group's recently-launched tabloid, which he says readers as well as advertisers are finding refreshing and exciting
http://www.mxmindia.com/2012/09/jaldi-5-with-supriyo-sinha-vp-bengali-dailies-abp/

Vice-President Hamid Ansari lauds relaunch of Frontline
The Hindu has relaunched fortnightly newsmag Frontline. The re-launch saw Vice-President Hamid Ansari lauding the effort
http://www.mxmindia.com/2012/09/vice-president-hamid-ansari-lauds-relaunch-of-frontline/

Fevicol Marine: the bond that remains even in water
The tried-and-trusted brand is further strengthening its message with entertaining commercials that reinforce the product's qualities
http://www.mxmindia.com/2012/09/fevicol-marine-the-bond-that-remains-even-in-water/

MxM Buzzer # 10 | Quiz on WPP
Presenting the Tenth edition of MxM Buzzer where the focus is on WPP
http://www.mxmindia.com/2012/09/mxm-buzzer-10-quiz-on-wpp/

Life's Lessons... Rana Barua on the 'Tough Love' advice he got from Apurva Purohit
The Law & Kenneth COO remembers the advice he received from his boss at Radio City, Apurva Purohit
http://www.mxmindia.com/2012/09/lifes-lessons-rana-barua-on-the-tough-love-advice-he-got-from-apurva-purohit/

Red FM launches 'Crime Chi Gheun Tak'
From September 27, 2012, Red FM will feature stories of ordinary individuals who have fought against crime - irrespective of their age, gender or profession
http://www.mxmindia.com/2012/09/red-fm-launches-crime-chi-gheun-tak/

Genesis Burson-Marsteller retains Visa
Genesis Burson-Marsteller, South Asia's leading integrated communications consultancy, announced it has signed on Visa, global leader in technology payments solutions
http://www.mxmindia.com/2012/09/genesis-burson-marsteller-retains-visa/

The Anchor:  4 ways marketers can attract women consumers
The personal touch is often the deal-clincher in reaching women consumers. Tips from Shivangi Gupta on how to achieve this without putting them off
http://www.mxmindia.com/2012/09/the-anchor-ways-marketers-can-targetattract-women-consumers/

Anil Thakraney: Media's lust for Aaradhya
Much to the Bachchan clan's dismay, I am sure, baby Aaradhya's snaps are all over the media. She' already become a celebrity in her own right
http://www.mxmindia.com/2012/09/anil-thakraney-medias-lust-for-aaradhya/

Ranjona Banerji: TV said Bandh was total, papers said partial
West Bengal chief minister Mamata Banerjee dominated headlines in both mediums, notes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-tv-said-bandh-was-total-papers-said-partial/

Signposts… September 21
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-21/

Stories on 23rd Aug

@dvantage Digital
 As marketers take the digital route, it's appears to be the best of times for digital agencies
 http://www.mxmindia.com/?p=29072

WPP takes on NDTV, mulls defamation suit. Says NY courts have no jurisdiction on claims against it
Statement says WPP or its operating companies haven't been served any law suit as of yesterday
http://www.mxmindia.com/?p=29130

CNEB turns into Hummra M Bhojpuri music channel
Complete News and Entertainment Broadcast Pvt Ltd (CNEB) and Launch Pad have joined hands to create Bhojpuri International Music TV Channel - Hummra M
http://www.mxmindia.com/?p=29069

DID creator Ashish Golwalkar to leave Zee
August 24 will be the last day at the channel for the head of non-fiction at Zee TV, who put in his papers recently
 http://www.mxmindia.com/?p=29067

Round 2 judging of Emvies 2012 starts today
The Emviees, the premier media awards instituted by The Advertising Club Bombay in 2001 - are completing 12 years
http://www.mxmindia.com/?p=29066

Paritosh Joshi: Say Hello to Hulu
Paritosh Joshi waxes eloquent about the joys of Hulu.com, and why India needs one. Soon
http://www.mxmindia.com/?p=29068

Shailesh Kapoor: Myth-or-logical?!
If the market is getting younger, why are marketers succeeding with 'older' shows like Ramayan and Mahadev, asks Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/?p=29070

Dennis Koshy is VP, Draftfcb Ulka Bangalore
Draftfcb Ulka has announced the appointment of Dennis Koshy as Vice President for its Bangalore operations
http://www.mxmindia.com/?p=29071

Aidem expands regional footprint, bags Get Punjabi
Media consulting and sales firm Aidem Ventures has been appointed as the media representative for Punjabi GEC GET Punjabi
http://www.mxmindia.com/?p=29128

TLC to launch 'What Not to Wear' India edition
The 13-part series, 'What Not to Wear - India' is scheduled to air every night at 10pm beginning September 2, 2012 on TLC
http://www.mxmindia.com/?p=29119

Viacom 18's IndiaCast takes MTV India to Mid East, N Africa
IndiaCast, TV18 and Viacom18's venture, announced the launch of the international version of MTV India in the Middle East and North Africa (MENA) region
http://www.mxmindia.com/?p=29118

Digital Literacy conclave by HT and Intel
With one of the key issues for India being how to integrate its citizens into an increasingly digital economy, Hindustan Times brought together a panel of experts to discuss the topic
http://www.mxmindia.com/?p=29121

Resultrix appoints Tanmay Mohanty as COO – India
Resultrix - A Performics Company, India's leading performance marketing agency, announced the appointment of Tanmay Mohanty as its Chief Operating Officer for Indian operations.
http://www.mxmindia.com/?p=29117

Centuryply expands its presence with Nesta
Centuryply has entered the readymade furniture retail business by launching Nesta Furniture, a chain of complete home lifestyle solutions
http://www.mxmindia.com/?p=29120

The Anchor: Madan Sanglikar on 4 big changes needed in Indian digital advertising
For big creative shops to get serious about digital, they need to modify their outlook and treatment of the medium
http://www.mxmindia.com/?p=29064

Debrief: Philips: Not very bright
Philips' new commercial for their bulbs is a good example of how to mess up communication by trying to achieve a dhobi list of things
http://www.mxmindia.com/?p=29065

Ranjona Banerji: Verbs are out. Noun at all times!
Grammar Nazis, beware! Traditional verbs are passe
http://www.mxmindia.com/?p=29170

Stories on 25th Jun

Glory eludes India @Cannes Lions 2012
With just 14 metals, it was a forgettable year for the Indian contingent at the premier fest celebrating creativity in ad & marketing
http://www.mxmindia.com/2012/06/glory-eludes-india-cannes-lions-2012-2/

Never make a film to win at Cannes, because then you'll never do: Abhinay Deo
Taproot’s campaign for Mumbai Mirror went on to bag India's first ever Gold in the Film Craft category and Abhinay Deo talks about the film and more
http://www.mxmindia.com/2012/06/never-make-a-film-to-win-at-cannes-because-then-youll-never-do-abhinay-deo/

Cannes Lions Grand Prix JurySpeak
Cannes Lions 2012 Jury members and presidents on why they chose a winning entry for the Grand Prix in various categories
http://www.mxmindia.com/2012/06/cannes-lions-grand-prix-juryspeak/

India@Cannes: The Winning Works
A look at the India works that won a metal at Cannes Lions 2012
http://www.mxmindia.com/2012/06/indiacannes-the-winning-works/

Anil Thakraney: Yes, We Cannes!
While India may still not be setting Cannes on fire, our creative directors do return with a decent number of trophies, writes Anil Thakraney
http://www.mxmindia.com/2012/06/anil-thakraney-yes-we-cannes/

Mindshare & Google launch 'Mobile Garage'
Mobile Garage will give Mindshare clients a unique advantage in the race to harness the growing global trend of mobile device usage
http://www.mxmindia.com/2012/06/mindshare-google-launch-mobile-garage/

Channel [V] says goodbye to Bollywood music
With this transition, the channel is set to consolidate its position in the youth entertainment genre
http://www.mxmindia.com/2012/06/channel-v-says-goodbye-to-bollywood-music/

Zee to go paranormal with 'Fear Files'
The show will focus on events that are experienced by those who have lived to tell their story
http://www.mxmindia.com/2012/06/zee-to-go-paranormal-with-fear-files/

Gaana.com launches music streaming app on Win 8 tab
The application offers users a smooth browsing with the latest and most popular albums, artists, genres and songs
http://www.mxmindia.com/2012/06/gaana-com-launches-music-streaming-app-on-win-8-tab/

AdStrat: Honda - Rush Hour
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that goes into creating an ad
http://www.mxmindia.com/2012/06/ad-strat-honda-rush-hour/

The Anchor: Lloyd Mathias on the 6 things every marketer learns on the job
The primary role of marketing is to drive sales and bring in revenues, writes Lloyd Mathias, as he lists the six vital lessons marketers learn on the job
http://www.mxmindia.com/2012/06/the-anchor-lloyd-mathias-on-the-6-things-every-marketer-learns-on-the-job/

Ranjona Banerji: Crazy, like a fool; what about Daddy Cool?
What a fine example of India's famous familial feeling we have here - and dare we say it, India's long traditions of patriarchy
http://www.mxmindia.com/2012/06/ranjona-banerji-crazy-like-a-fool-what-about-daddy-cool/

Mostly 3.5 *s for Anurag Kashyap's Gangs of Wasseypur
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/06/reviewing-the-reviews-gangs-of-wasseypur/

Stories on 18th Jun

New appointments at Cheil SW Asia
The agency has brought in Ravi Narain as Executive Creative Director, Sanjeev Hajela as Sr Vice President, BTL -South West Asian Markets, Vikram Bhardwaj as DGM-Interactive and Saswati Sinha as Head-Human Resources
http://www.mxmindia.com/2012/06/games-on-but-gecs-not-worried/


Times Internet acquires stake in logistics co
Gautam Sinha Director- Technology & e-Commerce, Times Internet Ltd talks to MxMIndia about TIL's investment in a logistics company and more
http://www.mxmindia.com/2012/06/times-internet-acquires-stake-in-logistics-co/


I&B pussyfoots on digitization. Decision on deadline to be announced this week
The taskforce convened by I&B secretary Uday Kumar Varma failed to announce whether the June 30 digitization is going to be delayed as has been demanded by many stakeholders (filed late evening on Friday)
http://www.mxmindia.com/2012/06/ib-pussyfoots-on-digitization-decision-on-deadline-to-be-announced-next-week/


Star Jalsha unveils new identity
The new identity will be backed with programming that reflects and reinforces the brand philosophy to further deepen its bond with the viewers
http://www.mxmindia.com/2012/06/star-jalsha-unveils-new-identity/


Dr Kalam is the guest ed @ Prabhat Khabar
He discussed various aspects of news and gave his valuable guidance to the resident editors across the editions. He showed keen interest in the various aspects of the news papers and gave his suggestions
http://www.mxmindia.com/2012/06/dr-kalam-is-the-guest-ed-prabhat-khabar/


# Cannes Lions: Lucky 13 for India on Day 1
On Day 1 of the Cannes Lions 2012, 13 Indian entries won a shortlist in thee of the categories: eight shortlists in Direct Lions, four in Promo and Activation Lions and one in the PR Lions
http://www.mxmindia.com/2012/06/cannes-lions-lucky-13-for-india-on-day-1/


Microsoft moves digital biz to Reprisemedia
This new arrangement comes into effect from July and will leverage global expertise from across the many markets where Reprisemedia handles Microsoft's Search business
http://www.mxmindia.com/2012/06/microsoft-moves-digital-biz-to-reprisemedia/




AdStrat: Zarvan Patel, ideas@work, Jumjoji -The Parsi Diner
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/06/adstrat-zarvan-patel-ideaswork-jumjoji-the-parsi-diner/


Reviewing the Reviews: Ferrari Ki Sawaari
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/06/reviewing-the-reviews-ferrari-ki-sawaari/


The Anchor: 5 ways to keep audiences coming back to your channel
In the age of hyper-competition, it is important to be the first and the only one to offer great content /movies to the viewers, says Amogh Dusad
http://www.mxmindia.com/2012/06/the-anchor-5-ways-to-keep-audiences-coming-back-to-your-channel/


Anil Thakraney: Wake up, Dilliwallahs!
Dear Dilli news channelwallahs, please get this: You are not running a local city station. You are supposed to be running an Indian news channel
http://www.mxmindia.com/2012/06/anil-thakraney-wake-up-dilliwallahs/


Ranjona Banerji: Will Pranab Mukherjee be our next President?
Noosemaker: The Union finance minister, perhaps inspired by incumbent Pratibha Patil’s wonderful lifestyle, wants a similar retirement plan for himself
http://www.mxmindia.com/2012/06/ranjona-banerji-will-pranab-mukherjee-be-our-next-president/