Stories on 22nd Jan '15

Zee launches &TV with much fanfare & Shah Rukh
Come March, the Hindi General Entertainment Channel space will see one more player...
http://www.mxmindia.com/2015/01/zee-launches-tv-with-much-fanfare-shah-rukh/

Rediff appoints Suman Varma as Head of Delhi ops
Ms Varma joins Rediffusion Y & R from JWT where she worked for 22years. Read more
http://www.mxmindia.com/2015/01/rediff-appoints-suman-varma-as-head-of-delhi-ops/

Vizeum awarded media duties of JetPrivilege
JetPrivilege is one of the most robust and well managed loyalty and rewards programme in the country. Read more
http://www.mxmindia.com/2015/01/vizeum-awarded-media-duties-of-jetprivilege/

Parag Milk Foods unveils new corporate identity
It plans to enter new segments and expand brand portfolio to drive the next phase of growth. Read more
http://www.mxmindia.com/2015/01/parag-milk-foods-unveils-new-corporate-identity/

GroupM appoints Vandana Tilwani as Head - Talent Acquisition & Performance
Vandana will report in to Gaurav Hirey, Chief Talent Officer, GroupM South Asia. Read more
http://www.mxmindia.com/2015/01/groupm-appoints-vandana-tilwani-as-head-talent-acquisition-performance/

Leo Burnett unveils new campaign for Anchor White toothpaste
The campaign is based on the insight that physical strength evokes moral strength. Read more
http://www.mxmindia.com/2015/01/leo-burnett-unveils-new-campaign-for-anchor-white-toothpaste/

L'Oreal Paris encourages consumers to forget scissors
With the new TVC, L'Oreal Paris is addressing the needs of Indian consumers by strengthening the proposition of a product they strongly connect with. Read more
http://www.mxmindia.com/2015/01/loreal-paris-encourages-consumers-to-forget-scissors/

Soho Square wins creative mandate of Good Company Coffee
Good Company Coffee aims to penetrate the growing in-home coffee consumption segment

http://www.mxmindia.com/2015/01/soho-square-wins-creative-mandate-of-good-company-coffee/

Stories on 12th Dec 14

Global brands change partners for more reach in India
A host of luxe brands are revisiting their India businesses by tweaking one of the most important factors - the local partner
http://www.mxmindia.com/2014/12/global-brands-change-partners-for-more-reach-in-india/

Shailesh Kapoor: DDLJ: A Thousand Weeks, A Million Memories
If any Indian filmmaker, however big a stalwart, wants to make the greatest love story of Indian cinema, he would know his benchmark is set incredibly high, writes Shailesh Kapoor. Read more
http://www.mxmindia.com/2014/12/shailesh-kapoor-ddlj-a-thousand-weeks-a-million-memories/

YouTube launches buffer-free offline video service
The new offline feature lets people watch videos for short periods of low connectivity or no internet connection. Read more
http://www.mxmindia.com/2014/12/youtube-launches-buffer-free-offline-video-service/

RBNL unveils dedicated divisions for trade & account planning
It will be led by Sunil Kumaran, Network Strategy and Services Head - Reliance Broadcast Network. Read more
http://www.mxmindia.com/2014/12/rbnl-unveils-dedicated-divisions-for-trade-account-planning/

ZEEL appoints Anjana Kshetry as Head - Brand Solutions, Zee Digital
Anjana will be working in close coordination with the India Web Portal, Ditto TV and Zee Digital teams. Read more
http://www.mxmindia.com/?p=69875

Adlabs Imagica unveils third campaign promoting the popular theme park
The campaign conveys the stories of people from all walks of life who visit the magical world of Imagica. Read more
http://www.mxmindia.com/?p=69872

TAM numbers for Hindi & Regional Channels in Week 49
Presenting TAM data for Week 49 (November 30 to Dec 6, 2014) for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-49/

Stories on 13th Aug 14

One Minute View: TRAI misplaced views on media ownership
While the regulator has done some great work with telecom and digitization, many of its views on broadcast are misplaced
http://www.mxmindia.com/2014/08/one-minute-view-trai-misplaced-views-on-media-ownership/

Proprietary planning tool 'Resolve' launched by Maxus
Delivering new insights for Indian brands to improve consumer marketing strategies. Read more
http://www.mxmindia.com/2014/08/proprietary-planning-tool-resolve-launched-by-maxus/

Akash Chawla appointed Business Head of Essel Vision Productions
ZEEL has appointed Akash Chawla, who has successfully been heading the Marketing Function for National Channels at ZEEL, to take charge as the Business Head - EVPL. Read more
http://www.mxmindia.com/2014/08/akash-chawla-appointed-business-head-of-essel-vision-productions/

Nusli Wadia wants Britannia to be Cookie King
India's second-largest biscuit maker Britannia Industries plans to to overtake Parle and become market leader, its chairman told shareholders at the company's AGM yesterday. Read more
http://www.mxmindia.com/2014/08/nusli-wadia-wants-britannia-to-be-cookie-king/

Sanjeev Kotnala: Nothing wrong if the Boss cooks
Why do we shy away and find fault at reflecting what really is happening in our society, Sanjeev Kotnala writes on the Airtel ad. Read more
http://www.mxmindia.com/2014/08/sanjeev-kotnala-nothing-wrong-if-the-boss-cooks/

FCB Ulka highlights 'Shake Feature' for Snapdeal
The new TVC created by FCB Ulka gets the message across, by highlighting the app cleverly. Read more
http://www.mxmindia.com/2014/08/fcb-ulka-highlights-shake-feature-for-snapdeal/

EMVIEs receives encouraging response this year
Two trophies will be presented to the agency and client each. Read more
http://www.mxmindia.com/2014/08/emvies-receives-encouraging-response-this-year/

Sony Six bags Champions Tennis League mandate
The league will witness national and international tennis talent with each team having top ATP and WTA players, captained by a Tennis legend. Read more
http://www.mxmindia.com/2014/08/sony-six-bags-champions-tennis-league-mandate/

What Ticks for Indian Consumers/Women: Vinay Bhatia and Mitrajit Bhattacharya
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Vinay Bhatia and Mitrajit Bhattacharya. Read more
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumerswomen-vinay-bhatia-and-mitrajit-bhattacharya/

Aimia forms JV with Fractal Analytics
The exclusive commercial agreement will deepen Aimia's analytics capabilities. Read more
http://www.mxmindia.com/2014/08/aimia-forms-jv-with-fractal-analytics/

Grey says 'Hello Life' for Fiat Punto
The challenge that GREY group faced was that the communication had to capture the famed solidity of the car and yet promote the stylish new looks and features. Read more
http://www.mxmindia.com/2014/08/grey-says-hello-life-for-fiat-punto/

Micromax unveils 'Roobaroo Micromax Unite Anthem'
The Anthem is an extension of the Unite 2 campaign

http://www.mxmindia.com/2014/08/micromax-unveils-roobaroo-micromax-unite-anthem/

Stories on 18th Nov '13

Sachin's second innings starts in style.
A superb speech, tributes from all over and the Bharat Ratna see a glorious beginning to Sachin Tendulkar's new innings in life
http://www.mxmindia.com/2013/11/sachins-second-innings-starts-in-style/

4 Indian entries win at 2013 Digital Asia Fest
New Zealand took home the most awards (10), closely followed by Australia with 9 and China and Japan both with 6. India and the Philippines shared fifth slot with four metals each
http://www.mxmindia.com/2013/11/4-indian-entries-win-at-2013-digital-asia-fest/

Zee unveils all-new corporate brand film crafted by Scarecrow
The film is based on the Zee group's positioning of 'Vasudhaiva Kutumbakam - The World is My Family'
http://www.mxmindia.com/2013/11/zee-unveils-all-new-corporate-brand-film-crafted-by-scarecrow/

Guest Column by Hemant Jain: Opportunity knocks in mobile internet
Without doubt, India is one of the most exciting markets for mobile adverting, and pushing it forward is the buoyant and increasing base of active mobile internet users, writes Hemant Jain
http://www.mxmindia.com/2013/11/zee-unveils-all-new-corporate-brand-film-crafted-by-scarecrow/

Amith Prabhu: Public Relations and Bad Publicity
PR is not the same as publicity. PR can lead to publicity but publicity is never PR, writes Amith Prabhu
http://www.mxmindia.com/2013/11/amith-prabhu-public-relations-and-bad-publicity/

Reviewing the Reviews: Critics praise quality & performances in Ram-Leela, pan over-the-topness
Most critics praised the visual quality and performances, but also panned the excessive 'over-the-topness' of everything in Goliyon Ki Rasleela Ram-Leela, notes Deepa Gahlot

http://www.mxmindia.com/2013/11/reviewing-the-reviews-critics-praise-quality-performances-in-ram-leela-pan-over-the-topness/