Stories on 3th Oct '13

Big spenders advertisers prefer start-ups for digital
Companies like M&M, HUL, Godrej, Ford and Honda prefer start-ups over old agencies for digital ads
http://www.mxmindia.com/?p=54607

Brands eye Durga Puja bhog to advertise products
In an attempt to get maximum bang for their bucks, brands have homed in on the bhog or prasad to be offered to the Goddess Durga
http://www.mxmindia.com/?p=54609

Apple, Google topple Coca-Cola out of top slots in Interbrand's Best Global Brands report
Apple takes the #1 spotand Google jumps to #2 - the first brands to unseat Coca-Cola in the history of Best Global Brands
http://www.mxmindia.com/?p=54602

Vijay Mukhi: Why can't we use tech to increasing voting percentages?
We trust technology with our lives - robotic surgery, to drive our cars, our money, everything important that we do, then why do we not use technology to help us cast our vote, asks Vijay Mukhi
http://www.mxmindia.com/?p=54613

Turner consolidates creative services, partners Reliance MediaWorks
Turner International in India has consolidated creative services and partnered with Reliance MediaWorks for post-production services
http://www.mxmindia.com/?p=54603

ASCI upheld complaints against 177 ads in July
The Consumer Complaints Council of the Advertising Standards Council of India (ASCI) upheld complaints against 177 ads of the 201 received
http://www.mxmindia.com/?p=54598

Avian Media launches financial communications practice
The agency appoints Mehul Mehta as Group Business Director to spearhead vertical
http://www.mxmindia.com/?p=54596

Frontline goes beyond Bollywood in issue on 100 years of cinema
The Hindu group's Frontline magazine also covers the movie industries of the South and the North East in its special volume on 100 years of Indian cinema

http://www.mxmindia.com/?p=54597

Stories on 14th Aug '13

How can Mera Brand India be more Mahaan!?
As India celebrates 66 years of Independence, a look at how our stock could rise - overall, in films and tourism
http://www.mxmindia.com/?p=52888

Social Access offers I-Day treat with tricolour film
Social Access Communications released a special av version of the national anthem with Lt Cdr Abhilash Tomy's feat of hoisting the tricolour at the farthest point from the country
http://www.mxmindia.com/?p=52902

Jaldi 5 with Arun Anant, CEO, Hindu: No plans to launch 'Hindu' in Mumbai
The Hindu CEO is clear that the launch of the paper's school edition in Mumbai does not mean that the main daily will make an entry to the business and entertainment capital soon...
http://www.mxmindia.com/?p=52884

SBI Mutual Fund launches investor education campaign in Tier 2/3 cities
An animated character is created to explain simple analogies and demystify oft-used jargons
http://www.mxmindia.com/?p=52886

CIBIL launches its first TVC
Focuses on relevance of a good CIBIL TransUnion Score and Credit Report in order to avail faster access to loans and credit cards
http://www.mxmindia.com/?p=52887

Pest Control India creative account goes to Eggfirst
The Mumbai-based agency has bagged the PCI account
http://www.mxmindia.com/?p=52885

Anil Thakraney: Khans are misusing their charisma
SRK and Salman must understand that movie-making is an art, a creative process, it's not the same as selling cars and underwear, writes Anil Thakraney
http://www.mxmindia.com/?p=52883

Happy Independence Day! Next update: Friday
Our offices are closed tomorrow (Thursday, August 15) on account of Independence Day.
http://www.mxmindia.com/?p=52903