Stories on 3th Oct '13

Big spenders advertisers prefer start-ups for digital
Companies like M&M, HUL, Godrej, Ford and Honda prefer start-ups over old agencies for digital ads
http://www.mxmindia.com/?p=54607

Brands eye Durga Puja bhog to advertise products
In an attempt to get maximum bang for their bucks, brands have homed in on the bhog or prasad to be offered to the Goddess Durga
http://www.mxmindia.com/?p=54609

Apple, Google topple Coca-Cola out of top slots in Interbrand's Best Global Brands report
Apple takes the #1 spotand Google jumps to #2 - the first brands to unseat Coca-Cola in the history of Best Global Brands
http://www.mxmindia.com/?p=54602

Vijay Mukhi: Why can't we use tech to increasing voting percentages?
We trust technology with our lives - robotic surgery, to drive our cars, our money, everything important that we do, then why do we not use technology to help us cast our vote, asks Vijay Mukhi
http://www.mxmindia.com/?p=54613

Turner consolidates creative services, partners Reliance MediaWorks
Turner International in India has consolidated creative services and partnered with Reliance MediaWorks for post-production services
http://www.mxmindia.com/?p=54603

ASCI upheld complaints against 177 ads in July
The Consumer Complaints Council of the Advertising Standards Council of India (ASCI) upheld complaints against 177 ads of the 201 received
http://www.mxmindia.com/?p=54598

Avian Media launches financial communications practice
The agency appoints Mehul Mehta as Group Business Director to spearhead vertical
http://www.mxmindia.com/?p=54596

Frontline goes beyond Bollywood in issue on 100 years of cinema
The Hindu group's Frontline magazine also covers the movie industries of the South and the North East in its special volume on 100 years of Indian cinema

http://www.mxmindia.com/?p=54597

Stories on 18th Sep '13

Big Boss marketers go Saath Saat to beat Slowdown
Music festivals gaining popularity in India as local talent's offering intensifies
http://www.mxmindia.com/?p=54132

Group M immerses H2 projections, revises forecasts
The normally buoyant media agency conglomerate Group M has revised its projections for the second half of 2013
http://www.mxmindia.com/?p=54154

Rich haul for McCann at Spikes, gets a Grand Prix
McCann Worldgroup won 18 metals while the tally for Ogilvy and Taproot were 16 and 10 respectively
http://www.mxmindia.com/?p=54139

Vijay Mukhi: There are no fake accounts on Twitter and Facebook
Because it is so cheap to do it and there are no safeguards built into the social web, reputations could be damaged with seconds, rues Vijay Mukhi
http://www.mxmindia.com/?p=54136

Govt undertakes HTML 5 yatra
An 'HTML 5 Tour in India' begins under the aegis of the Department of Electronics & Information Technology
http://www.mxmindia.com/?p=54133

Stories on 4th Sep '13

More than just communications
PR agency LinOpinion plans an all-new offering to clients post its jv with IPG network's GolinHarris
http://www.mxmindia.com/?p=53656

Indian marketing industry prepares to fight its way out of an ever deepening crisis
While traditional wisdom demands that brands spend their way through a recession in order to gain disproportionately once it's over, does that apply to a slowdown that has dug its heels in?
http://www.mxmindia.com/?p=53692

Vijay Mukhi: An Open Letter to the Chief Election Commissioner
In an Open Letter to the Chief Election Commissioner V S Sampath, Vijay Mukhi underscores the need for the EC to understand how technology changes the world we live in and therefore the entire election process starting from voter enrolment to voter lists to campaigning to casting one's vote
http://www.mxmindia.com/?p=53678

Emvies on Friday, Sept 6
The Advertising Club Emvies awards ceremony will be held on Friday, September 6 in Mumbai
http://www.mxmindia.com/?p=53659

Mobile device usage rises 173%: IAMAI
Online user visits sees mobile devices rise 173% y-o-y, as per IAMAI-IMRB's Internet Economy Watch for July 2013
http://www.mxmindia.com/?p=53612

TV volumes grow 16%, print up 13%
Hindustan Lever & Gitanjali Gems are top advertisers in TV & print respectively as per TAM AdEx numbers for January-June 2013
http://www.mxmindia.com/?p=53476

moneycontrol.com re-launches property section
The business and financial portal is relaunching its property section with an online property expo
http://www.mxmindia.com/?p=53666

Stories on 21st Aug '13

Why the BJP is wrong in wanting to be aggressive on the Social Web
Vijay Mukhi reasons why screaming and shouting may work on News TV, but not on the social web
http://www.mxmindia.com/2013/08/why-the-bjp-is-wrong-in-wanting-to-be-aggressive-on-the-social-web/

FMCG majors feel the pinch as consumers cut spending
Sales growth of more than a dozen key consumer goods categories in the June quarter was lower than both the previous quarter and the year-earlier period
http://www.mxmindia.com/2013/08/fmcg-majors-feel-the-pinch-as-consumers-cut-spending/

HUL to run region-specific ads on Nickelodeon as Viacom18 ties up with Amagi for micro-targeting
Viacom 18 ties up with Amagi for micro-targeting TVCs via DART, HUL to run different TV ads on Nickelodeon for various regions
http://www.mxmindia.com/2013/08/hul-to-run-region-specific-ads-on-nickelodeon-as-viacom18-ties-up-with-amagi-for-micro-targeting/

Mobile VAS Market To Reach Rs 29,300 cr by end-2013
The Mobile Value Added Service (MVAS) market is expected to reach Rs 29,300 crore by the end of 2013 registering a Y-o-Y growth of 15 percent, according to the latest IAMAI-IMRB report
http://www.mxmindia.com/2013/08/mobile-vas-market-to-reach-rs-29300-cr-by-end-2013/

Samsung replaces Nokia as #1 cellphone in India
Micromax, Karbonn, Apple occupy next 3 slots as handset revenue grows 14.7 percent to touch Rs 35,946 Cr in FY13
http://www.mxmindia.com/2013/08/samsung-replaces-nokia-as-1-cellphone-in-india/

NBA welcomes Manish Tewari statement on 12-min ad cap
The News Broadcasters Association has welcomed the recent statement of I&B minister Manish Tewari that news channels must get an extension on the 12-minute ad cap till the final phase of digitization is complete
http://www.mxmindia.com/2013/08/nba-welcomes-manish-tewari-statement-on-12-min-ad-cap/

Ketchum Sampark launches Knowledge Studio
The Studio will offer content and thought leadership solutions
http://www.mxmindia.com/2013/08/ketchum-sampark-launches-knowledge-studio/

Laqshya integrates Neeru's Emporio glamour to Hyderabad airport
Laqshya's Hyderabad team executes campaign to project Neeru's as Hyderabad's premier traditional clothing brand
http://www.mxmindia.com/2013/08/laqshya-integrates-neerus-emporio-glamour-to-hyderabad-airport/

Stories on 7th Aug '13

Life after the Publicis Omnicom deal
The Publicis Omnicom merger merger will have far-reaching consequences for Indian operations
 http://www.mxmindia.com/?p=52643

Nestle's Chandru, Pratap Bose, Ajit Varghese on Spikes Asia juries
Chandrasekar Radhakrishnan, Pratap Bose and Ajit Varghese among Spikes Asia jury members from India
 http://www.mxmindia.com/?p=52634

Citizen Dentsu wins Indian Army account
The Dentsu Communications division bags the mandate for the Indian Army account
 http://www.mxmindia.com/?p=52666

Vijay Mukhi: Why politicians are a failure on Twitter
Our politicians will be effect on Twitter only after they start spending time on it and internalize the medium and platform, Vijay Mukhi
 http://www.mxmindia.com/?p=52632

Zee to launch '&pictures' on Aug 18 (updated)
Zee Entertainment Enterprises Ltd has announced August 18 as the launch date for its new Hindi movie channel '&pictures'
 http://www.mxmindia.com/?p=52623

Government relationship with media an essay in persuasion not regulation: Manish Tewari
Self-regulation mechanism to be industry-led process, says I&B minister emphasised need to reconcile critical paradoxes within the media space
 http://www.mxmindia.com/?p=52633

Anil Thakraney: Media needs to go beyond Durga
The media must focus on a structural change, one that will have a long-term impact on the nation. Bureaucrats must have enough teeth to put checks and balances on chor netas and stand up to them, writes Anil Thakraney
 http://www.mxmindia.com/?p=52631

Ten Golf to air PGA 2013
The golf channel will cover the 95th PGA Championship from August 8-11
 http://www.mxmindia.com/?p=52635

Preston Kevin Lewis to oversee India for Warner Bros Consumer Products
He will do that in addition to being Managing Director Australia and New Zealand for WBCP
http://www.mxmindia.com/?p=52646

1 Minute View: Minister Tewari goes qua-qua-qua
The information and broadcasting minister Manish Tewari loves the word ‘Qua’ and talkingon the contradictions in the media space
 http://www.mxmindia.com/?p=52680

Stories on 24th July '13

Oh boy! How the entire British media went ballistic about the royal arrival
Special despatch from London and a review of the fare in the British print and television media by Ranjona Banerji
http://www.mxmindia.com/2013/07/oh-boy-how-the-entire-british-media-went-ballistic-about-the-royal-arrival/

Vijay Mukhi: Are Narendra Modi's Twitter followers fake? And what about Shashi Tharoor's?
In the second instalment of his fortnightly column 'PoliTech', Vijay Mukhi digs deep into Twitter data of Messrs Narendra Modi and Shashi Tharoor
http://www.mxmindia.com/2013/07/vijay-mukhi-are-narendra-modis-twitter-followers-fake-and-what-about-shashi-tharoors/

Epic gears up for August launch, appoints iContract, Madison, MSLGroup & Jack in the Box
In the run-up to the launch next month, Epic channels has signed on iContract, MSLGROUP, Jack in the Box and Madison Media for its launch and overall marketing strategy
http://www.mxmindia.com/2013/07/epic-gears-up-for-august-launch-appoints-icontract-madison-mslgroup-jack-in-the-box/

IAA webinar with SAP's Chief Storyteller Julie Roehm today
SAP's Chief Storyteller Julie Roehm will be live from her New York office for the IAA webinar today (July 24)
http://www.mxmindia.com/2013/07/iaa-webinar-with-saps-chief-storyteller-julie-roehm-today/

New affluents redefine luxury market segment
Tata Housing hosts roundtable discussion on dynamics of the growing market segment
http://www.mxmindia.com/2013/07/new-affluents-redefine-luxury-market-segment/

Max goes 360-degree for Aashiqui 2
The campaign for the movie which will air on July 27 entails the use of various tools like Television, Print, Outdoor, Digital, DTH and Cinema
http://www.mxmindia.com/2013/07/max-goes-360-degree-for/

HomeShop18 appoints Vikrant Khanna as CMO
Mr Khanna will lead a 360-degree role which includes marketing and communication, CRM, B2B Sales and Alliances
http://www.mxmindia.com/2013/07/homeshop18-appoints-vikrant-khanna-as-cmo/

LinOpinion PR announces 16 new business wins
LinOpinion Public Relations has announced several new business wins across the education, real estate and retail sectors amongst others
http://www.mxmindia.com/2013/07/linopinion-pr-announces-16-new-business-wins/

Anil Thakraney: Is the urban bias finally disappearing?
The pressure must go on till we see real change, not just when it comes to the food-safety of kids in Chhapra, but all over India, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-is-the-urban-bias-finally-disappearing/

Hathway ties up with D-Link to offer routers
Hathway Broadband launches high-speed 'Wi‐Fi Broadband Homes' with free D-Link wi-fi routers
http://www.mxmindia.com/2013/07/hathway-ties-up-with-d-link-to-offer-routers/

Stories on 9th May '13

S is for social, the Vijay Mukhi way
In the confusing world of social media, IT pioneer Vijay Mukhi has set out to analyze social networking data and put it to good use
http://www.mxmindia.com/?p=47434

Carat bags AOR of News Nation TV channel
Carat Media Services bags media mandate of recently launched News Nation
http://www.mxmindia.com/?p=47474

BARC appoints Partho Dasgupta as CEO
Dasgupta has had a strong background in media startups like Times Now and Future Media, and has worked in leadership position with The Economic Times
http://www.mxmindia.com/?p=47471

TRAI extends deadline for inputs on TRP mechanism
The last date of receipt of written comments has been extended up to May 23, 2013
http://www.mxmindia.com/?p=47470

Indiatimes shuts down Hutk; TimesCity app launched
Indiatimes Shopping says that through the main ecommerce portal, shopping.indiatimes.com, they are running a hybrid model with a mix of managed marketplace and just-in-time buying
http://www.mxmindia.com/?p=47426

Ranjona Banerji: Same guests, diff'rent channels
As the Karnataka election results were announced, News TV were full of election experts - many of who were common to all channels, writes Ranjona Banerji
http://www.mxmindia.com/?p=47435

Debrief: Voltas A/C: Sack this Mr Murthy!
I have two reflex reactions each time Murthy comes on air (which is way too often): One, to smash the TV set. Two, to grab the remote control. Thankfully, the Sindhi in me makes me opt for the latter
http://www.mxmindia.com/?p=47424

Links of the Day
MxMIndia's list of recommended stories from across the media (including those that consider us competition)
http://www.mxmindia.com/?p=47479

Simplify360 offers support for Google+ pages
Simplify360 Inc, a social business intelligence firm started in Bangalore in 2009, has added another feather to its cap with the support of Google+ pages
http://www.mxmindia.com/?p=47423

Big CBS Love announces 'Friday evenings with Oprah'
The best episodes from The Oprah Winfrey Show will be shown on Big CBS Love every Friday starting May 10
http://www.mxmindia.com/?p=47425

Chhota Bheem comes to Worldoo
Worldoo and Chhota Bheem's web partnership comes at a time when the latter has launched its second film
http://www.mxmindia.com/?p=47427