Stories on 3th Oct '13

Big spenders advertisers prefer start-ups for digital
Companies like M&M, HUL, Godrej, Ford and Honda prefer start-ups over old agencies for digital ads
http://www.mxmindia.com/?p=54607

Brands eye Durga Puja bhog to advertise products
In an attempt to get maximum bang for their bucks, brands have homed in on the bhog or prasad to be offered to the Goddess Durga
http://www.mxmindia.com/?p=54609

Apple, Google topple Coca-Cola out of top slots in Interbrand's Best Global Brands report
Apple takes the #1 spotand Google jumps to #2 - the first brands to unseat Coca-Cola in the history of Best Global Brands
http://www.mxmindia.com/?p=54602

Vijay Mukhi: Why can't we use tech to increasing voting percentages?
We trust technology with our lives - robotic surgery, to drive our cars, our money, everything important that we do, then why do we not use technology to help us cast our vote, asks Vijay Mukhi
http://www.mxmindia.com/?p=54613

Turner consolidates creative services, partners Reliance MediaWorks
Turner International in India has consolidated creative services and partnered with Reliance MediaWorks for post-production services
http://www.mxmindia.com/?p=54603

ASCI upheld complaints against 177 ads in July
The Consumer Complaints Council of the Advertising Standards Council of India (ASCI) upheld complaints against 177 ads of the 201 received
http://www.mxmindia.com/?p=54598

Avian Media launches financial communications practice
The agency appoints Mehul Mehta as Group Business Director to spearhead vertical
http://www.mxmindia.com/?p=54596

Frontline goes beyond Bollywood in issue on 100 years of cinema
The Hindu group's Frontline magazine also covers the movie industries of the South and the North East in its special volume on 100 years of Indian cinema

http://www.mxmindia.com/?p=54597

Stories on 1st Apr'13

MxM Mondays: What does Goafest have in store?
In the light of the recent controversies, MxMIndia asked industry players what they feel about Goafest, what they are looking forward to, and who they think should win
http://www.mxmindia.com/2013/04/mxm-mondays-what-does-goafest-have-in-store/

#Scamadgate | Anil Thakraney: Let's face the facts
MxMIndia Editor-at-Large Anil Thakraney analyses the issues thrown up by the JWT-Ford scam ad controversy, and puts things in perspective
http://www.mxmindia.com/2013/04/scamadgate-anil-thakraney-lets-face-the-facts/

Shailesh Kapoor: High-decibel launches, low-decibel ratings
Too many launches have flattered to deceive in the past and there is an element of cynicism in the viewer response to launch campaigns today, says Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-high-decibel-launches-low-decibel-ratings/

Mediaah! Breaking! Times stops Media net, controversial practice killed overnight :)
Haridwar, April 1: The Times has decided to drop its controversial Media net practice, Mediaah! learns from a reliable source. It appears the management took this decision after a round of discussion and finally issued this statement after the board issued the diktat
http://www.mxmindia.com/2013/04/mediaah-breaking-times-stops-media-net-controversial-practice-killed-overnight/

IRS Q4 2012: Most publications show degrowth
Seven of top 10 publications, six of top 10 dailies, eight of Top 10 magazines, six of top 10 Hindi dailies, five of top 10 English dailies, six of Top 10 language dailies, seven of top 10 Hindi magazines, nine of Top 10 English magazines and nine of top 10 language magazines registered degrowth in Q4 of 2014 IRS
http://www.mxmindia.com/2013/04/irs-q4-2012-most-publications-show-degrowth/

Vikatan launches premium offering Aval Kitchen
The 128-page special issue is priced at Rs 60 per copy
http://www.mxmindia.com/2013/04/vikatan-launches-premium-offering-aval-kitchen/

Jagran launches coffee table book on temples of Jharkhand
The book, Devalaya, showcases some of the prominent temples of Jharkhand which are held in high religious esteem by local and trans-state devotees
http://www.mxmindia.com/2013/04/jagran-launches-coffee-table-book-on-temples-of-jharkhand/

AdStrat: Cinthol's awesome approach
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/04/adstrat-cinthols-awesome-approach/

Reviewing the Reviews: Himmatwala
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/04/reviewing-the-reviews-himmatwala/

Star Plus now on Sky Go in UK
Star Plus is available on the Sky Go service in the UK from March-end, and is the first Asian television channel to join the service
http://www.mxmindia.com/2013/04/star-plus-now-on-sky-go-in-uk/

ANCHOR | One Big Idea by Ashwin Padmanabhan: Meeting the diversity of its audience is crucial for radio
http://www.mxmindia.com/2013/04/one-big-idea-by-ashwin-padmanabhan-meeting-the-diversity-of-its-audience-is-crucial-for-radio/

Stories on 28th Mar '13

10 Questions for JWT, Ford & Bobby Pawar
Mediaah! asks the dramatis personae some leading questions a la Arnab Goswami on news hour
http://www.mxmindia.com/?p=44639


Ball in Ford India's court now
The Ford India management will take action after its internal investigations are done, but since the Abby entry was approved by a Ford official, it's wrong to make the JWT India folks the scapegoat
http://www.mxmindia.com/?p=44633


Social media bats for Bobby Pawar
There was a spontaneous outpouring of sympathy for #Scamadgate victim Bobby Pawar on Facebook and Twitter
http://www.mxmindia.com/?p=44634


Not sacking, self-regulation needed, say activists
What is worrying is that many ads show women as an object rue sociologist Sarla Bijapurkar and Population first director Dr A L Sharada.
http://www.mxmindia.com/?p=44690


After Bobby Pawar, will Ford marketing head also go?
JWT India crucified its CCO even as it emerged that Ford endorsed entry of Berlusconi ad at the Abby!
http://www.mxmindia.com/?p=44584


Anil Thakraney: Pawar had to go
JWT must consider itself fortunate if Ford decides to continue with the partnership, writes Anil Thakraney
http://www.mxmindia.com/?p=44599

Mediaah! Should Ford sack JWT India for ad mishandling? + Cut the Katju!
The Indian bosses at Ford and JWT may have tendered their apologies, but is that enough? Not everyone thinks that justice has been done. Meanwhile, what about our own Markandey Katju? Time to send him packing?
http://www.mxmindia.com/2013/03/mediaah-should-ford-sack-jwt-india-for-ad-mishandling-cut-the-katju/


Digitization reaches 67% in Phase II cities: MIB
According to the Ministry of Information and Broadcasting, complete digitization has been achieved in four cities, 8 cities have achieved more than 75% and 28 cities achieve more than 50%
http://www.mxmindia.com/?p=44616


Heineken upbeat about social for UCL
Heineken is looking to recruit a lucky football fan, who is digitally and socially savvy, creative, witty, passionate and eager, to report on the UEFA Champions League Final weekend for Heineken's social media channels in India
http://www.mxmindia.com/?p=44614


Debrief: Mumbai Police: Weak & Ineffective
Safety of women is now favourite dinnertime conversation; it was a matter of time before a public service campaign went on air. The Mumbai Police has come up with one, but it's a classic case of noble intention let down by dull communication
 http://www.mxmindia.com/?p=44610

Ogilvy uses colourful language for MP Tourism TVC
Ogilvy & Mather has incorporated the spirit of Holi in the fourth of its series of ads for Madhya Pradesh Tourism, with its TVC 'Colours'
http://www.mxmindia.com/?p=44613


Germs personified on radio for HUL's Domex
HUL's Domex ran a campaign on Big FM, with characters Jaggu Jaundice, Tatya Typhoid and Danny Diarrhea spreading the message of toilet hygiene and sanitization
http://www.mxmindia.com/?p=44618


Cannes Lions Young Media Academy to launch at 2013 festival
The International Festival of Creativity, Cannes Lions, has announced the launch of a young media academy which will complete a line-up of six academies at this year's festival
http://www.mxmindia.com/?p=44617


Zoom hikes ad rates by 30%
TV channel Zoom has rolled out a 30 percent hike in its advertising rates with immediate effect, stating that this is in line with the true value of its offering
http://www.mxmindia.com/?p=44612


Additional speakers for Goafest announced
Swami Sukhabodhananda, Graham Fink and Abhishek Kapoor have joined the line-up of speakers at Goafest 2013
http://www.mxmindia.com/?p=44611


ANCHOR | ONE BIG IDEA by Sanjay Mehta
The thrust around social media analytics needs to grow
http://www.mxmindia.com/?p=44609