Stories on 20th Feb '14

Say Cheers! Madison predicts 16.8% adspend growth in 2014
If the 11.1% bucked the estimates of last year, Sam Balsara's forecast for 2014 sure has everyone raising a toast
http://www.mxmindia.com/2014/02/say-cheers-madison-predicts-16-8-adspend-growth-in-2014/

Jaldi 5 with Sam Balsara: Industry's cautious approach could be replaced by buoyant
Elections will be the single biggest thing to take place in 2014, says the Madison World CMD, with Rs 5000 crore being the estimate of revenues that the polls will generate
http://www.mxmindia.com/2014/02/jaldi-5-with-sam-balsara-industrys-cautious-approach-could-be-replaced-by-buoyant/

Rahul Welde is Jury Prez at Asian Marketing Effectiveness and Strategy Awards
The Effectiveness and Media Strategy juries of the The Asian Marketing Effectiveness & Strategy Awards were announced
http://www.mxmindia.com/2014/02/rahul-welde-is-jury-prez-at-asian-marketing-effectiveness-and-strategy-awards/

IRS 2013 in abeyance till March 31, 2014. Numbers to be revalidated [updated]
The much disputed Indian Readership Survey 2013 has been temporarily suspended. The findings have been put in abeyance till March 31, 2014.
http://www.mxmindia.com/2014/02/irs-2013-in-abeyance-till-march-31-2014-numbers-to-be-revalidated/

InMobi report finds 15% increase in m-commerce
Two out of three users have already purchased something via a mobile
http://www.mxmindia.com/2014/02/inmobi-report-finds-15-increase-in-m-commerce/

Online user visit for mobile phones witnessed 162% growth: IAMAI
According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB, the user visit to various websites to look for mobile phones has gone up from 5.26 million in December 2012 to 13.79 million in December 2013
http://www.mxmindia.com/2014/02/online-user-visit-for-mobile-phones-witnessed-162-growth-iamai/

Game4u evangelises gaming with parties
The first PlayPad Night took place on February 15
http://www.mxmindia.com/2014/02/game4u-evangelises-gaming-with-parties/

94.3 My FM introduces 'Jiyo Dil Se Heroes'
Celebrities from various walks of life will be profiled every month in a two-hour radio show across all 17 stations
http://www.mxmindia.com/2014/02/94-3-my-fm-introduces-jiyo-dil-se-heroes/

Stories on 10th Feb '14

What form of Regulation in India?
Can we effectively regulate media in India? Indeed, should the media be regulated? And by whom? Chintamani Rao discusses the issue
http://www.mxmindia.com/2014/02/what-form-of-regulation-in-india/

It's mid-Feb and no Goafest/Abby dates yet!
The decision on the date has been delayed by fear of a clash with dates of the general elections
http://www.mxmindia.com/2014/02/its-mid-feb-and-no-goafestabby-dates-yet/

Creativeland Asia hires Kay Khoo as Chief Innovations Officer
The co-founder of Kyoorius and the co-creator of Kyoorius Designyatra will be responsible for design and technology-led initiatives at Creativeland. He will continue his association with Kyoorius
http://www.mxmindia.com/2014/02/creativeland-asia-hires-kay-khoo-as-chief-innovations-officer/

Jaldi 5 with Ashwin Padmanabhan: 92.7 Big FM's rise to No 2 in Mumbai is about content, not just music
A quick chat with Ashwin Padmanabhan, National Business Head, 92.7 Big FM on his Mumbai’s station ascent to No 2
http://www.mxmindia.com/2014/02/jaldi-5-with-ashwin-padmanabhan-92-7-big-fm%e2%80%99s-rise-to-no-2-in-mumbai-is-about-content-not-just-music/

NDTV Profit to convert to NDTV Prime post trading and on weekends
Billed as a first-in-India channel concept, NDTV Prime will be launched on March 17.2014
http://www.mxmindia.com/2014/02/ndtv-profit-to-convert-to-ndtv-prime-post-trading-and-on-weekends/

Amith Prabhu: The need for an individual membership-driven PR association
All skilled service professions have bodies which one can benefit from by being a member, but in Indian PR, there is no such, rues Amith Prabhu
http://www.mxmindia.com/2014/02/amith-prabhu-the-need-for-an-individual-membership-driven-pr-association/

Reviewing the Reviews: Mostly 2.5-3 stars for 'Hasee Toh Phasee'
There were unreserved raves for lead actress Parineeti Chopra and just a little less appreciation for Sidharth Malhotra and Manoj Joshi

http://www.mxmindia.com/2014/02/reviewing-the-reviews-mostly-2-5-3-stars-for-hasee-toh-phasee/

Stories on 4th Feb '14

10 years of being much-liked
Social networking site Facebook celebrates a decade of existence today. A graphical look at its journey and vital stats
http://www.mxmindia.com/2014/02/10-years-of-being-much-liked/

Yeh clients maange more. PR agency honchos say in third edition of MSLGroup's annual report
MSLGroup has released the third edition of its annual PR industry report. Titled 'Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook'
http://www.mxmindia.com/2014/02/yeh-clients-maange-more-pr-agency-honchos-say-in-third-edition-of-mslgroups-annual-report/

Jaldi 5 with Nitin Chaudhry, HT Media: More than just media sponsorship of the Kala Ghoda Festival
A quick Q&A with the Business Head - West of HT Media on the newspaper group’s association with the Kala Gho
http://www.mxmindia.com/2014/02/jaldi-with-nitin-chaudhry-ht-media-more-than-just-media-sponsorship-of-the-kala-ghoda-festival/


Mumbai leg of IAA Retrospect & Prospects with D Shivakumar on Feb 12
The PepsiCo India Chairman and CEO will present a 60-minute review of the highs and lows in media, advertising and marketing in 2013 and a forecast of what will happen in 2014
http://www.mxmindia.com/2014/02/mumbai-leg-of-iaa-retrospect-prospects-with-d-shivakumar-on-feb-12/

SapientNitro is Lycra's global AOR
Invista names SapientNitro global advertising Agency of Record for its Lycra brand
http://www.mxmindia.com/2014/02/sapientnitro-is-lycras-global-aor/

Helios Media forays on to digital with SanjeevKapoorKhazana
The firm has expanded its services to monetize the YouTube channel - SanjeevKapoorKhazana
http://www.mxmindia.com/2014/02/helios-media-forays-on-to-digital-with-sanjeevkapoorkhazana/

Ranjona Banerji: News media and its political leanings
Since the Indian media does not openly align with political parties or movements, confusion is easy and suspicions even easier, writes Ranjona Banerji

http://www.mxmindia.com/2014/02/ranjona-banerji-news-media-and-its-political-leanings/

Stories on 10th Dec '13

India ad revenues to grow 11.3% in 2014: Magna Global
In 2013, adspends in India grew 7.8% although it was predicted to grow 8.7% in December 2012, an estimate which was later revised to 7.8% in June this year
http://www.mxmindia.com/2013/12/india-ad-revenues-to-grow-11-3-in-2014-magna-global/

Mobile to drive growth in global adspend over next 3 years: ZO
The principal engine of adspend growth from 3.6% in 2013 to 5.3% in 2014 to 5.8% in 2015 and 2016 will be mobile technology, notes ZenithOptimedia's annual ad expenditure forecast
http://www.mxmindia.com/2013/12/mobile-to-drive-growth-in-global-adspend-over-next-3-years-zo/

PepsiCo names former Nokia MD D Shivakumar as CEO, India region
D Shivakumar, who was managing director at Nokia India before taking over as the handset maker's senior vice-president for India, Middle East and Africa in 2011, is PepsiCo India's first outsider CEO since Rajeev Bakshi who led the firm from 2001 to 2006
http://www.mxmindia.com/2013/12/pepsico-names-former-nokia-md-d-shivakumar-as-ceo-india-region/

Kartik Sharma to helm Maxus South Asia wef Jan '14
Kartik Sharma take charge from Ajit Varghese as Managing Director, Maxus South Asia next month when the latter moves into regional role as CEO, Maxus Asia-Pacific
http://www.mxmindia.com/2013/12/kartik-sharma-to-helm-maxus-south-asia-wef-jan-14/

Star completes full control on India cricket by turning Team Sponsor till March 2017
Star India will not just be the 'Official Team Sponsor' but also have the rights to to display a commercial logo on the team clothing of the  Senior Men's Cricket Team, the Under-19 Men's Cricket Team, the Men's A-Team and the Women's Team.
http://www.mxmindia.com/2013/12/kartik-sharma-to-helm-maxus-south-asia-wef-jan-14/

Helios Media expands, elevates Bala Iyengar as COO
Having completed two years, Helios is now transitioning to the next level with revenue management extending beyond traditional space-selling. Business Director Bala Iyengar has been elevated as Chief Operating Officer
http://www.mxmindia.com/2013/12/helios-media-expands-elevates-bala-iyengar-as-coo/

Jaldi 5 with Aditya Swamy: Making voting cool with Rock the Vote campaign
Aditya Swamy, EVP and Business Head, MTV India on the 'Rock the Vote' campaign and how he hopes to drive home the point that it's 'cool' to vote and sport the indelible ink marker
http://www.mxmindia.com/2013/12/jaldi-5-with-aditya-swamy-making-voting-cool-with-rock-the-vote-campaign/

Ranjona Banerji: Tweedledum, Tweedledee, Twitterdom
Ranjona Banerji's found Rajya Sabha TV the best for election results given its latest figures and the studio being filled with journalists and analysts, not politicians and the discussions were robust but polite and interesting.
http://www.mxmindia.com/2013/12/jaldi-5-with-aditya-swamy-making-voting-cool-with-rock-the-vote-campaign/

Sony Six and TNA bring in wrestling champs Kurt Angle & Gail Kim to India
Other than Mumbai and Delhi, the male and female sporting stars will also visit Lucknow

http://www.mxmindia.com/2013/12/sony-six-and-tna-bring-in-wrestling-champs-kurt-angle-gail-kim-to-india/

Stories on 22nd Oct '13

ISA Global CEO conf to help face VUCA world: Hemant Bakshi
Get the mantras to navigate a volatile, uncertain, complex and ambiguous world, says the Indian Society of Advertisers chairman
 http://www.mxmindia.com/?p=55215

Home min tightens screws on TV channels. Director credentials to be reverified every 3 yrs
In addition, directors may have to be cleared by the MHA every time an existing TV company launches a new channel
 http://www.mxmindia.com/?p=55213

Ranjona Banerji: Flip-flop takes 'Hindu' back in time
Both journalism and professionalism undoubtedly take a bit of a beating when a much-admired newspaper like The Hindu falls back in time, writes Ranjona Banerji
 http://www.mxmindia.com/?p=55222

Jaldi 5 with Dominic Powers, Epsilon: Indian brands beginning to understand value of analytics
A quick Q&A with Epsilon's Dominic Powers on the emerging marketing for brand analytics in the country
 http://www.mxmindia.com/?p=55226

Stories on 11th Oct '13

Size & Price no longer differentiating factors: Anita Nayyar
Candid conversation with the Havas Media Group CEO for India and South Asia as the agency celebrates seven years in the country
http://www.mxmindia.com/2013/10/size-price-no-longer-differentiating-factors-anita-nayyar/


Sachin retirement huge opp for brands in festive season
With Sachin Tendulkar's retirement, brands look to create buzz to make most out of his farewell
http://www.mxmindia.com/2013/10/sachin-retirement-huge-opp-for-brands-in-festive-season/

And this is how the front pages of the leading dailies displayed the Sachin story
The MxMIndia Front Page Scan of a cross-section of Indian dailies
 http://www.mxmindia.com/2013/10/and-this-is-how-the-front-pages-of-some-leading-dailies-tracked-the-sachin-story/

Shailesh Kapoor: Congratulations! You are too 'evolved' to be measured by TV ratings
For most of these stakeholders, '24' brings in the hope that our television will change for the better, Alas, it was not to be, writes Shailesh Kapoor
http://www.mxmindia.com/2013/10/shailesh-kapoor-congratulations-you-are-too-evolved-to-be-measured-by-tv-ratings/


Jaldi 5 with Partho Dasgupta & Neville Taraporewalla: No boring panel discussions and screaming on IAA Debates
The co-chairs of the very successful debate series of the IAA India chapter discuss the format and what makes it tick
http://www.mxmindia.com/2013/10/jaldi-5-with-partho-dasgupta-neville-taraporewalla-no-boring-panel-discussions-and-screaming-on-iaa-debates/


Ranjona Banerji: Same old same old on Sachin
Two things that upset Ranjona Banerji this Friday, the 11th: Why didn't The Times of India ask a staffer to write the front-page story on Sachin Tendulkar. And: the job of the ombudsman is to protect the viewer from the channel and not the other way around
http://www.mxmindia.com/2013/10/ranjona-banerji-same-old-same-old-on-sachin/


dna kicks off campaign to promote celeb columns
Superstar Shah Rukh Khan, others to write column in 'After Hrs'
http://www.mxmindia.com/2013/10/dna-kicks-off-campaign-to-promote-celeb-columns/

Stories on 10th Oct '13

Life's looking good for Samsung & LG
Korea's competing chaebols Samsung and LG have found their way to the top in India
http://www.mxmindia.com/2013/10/lifes-looking-good-for-samsung-lg/

Jaldi 5 with Jasmin Sohrabji: Digital is always a focus for Omnicom Media Group
Jasmin Sohrabji, Chief Executive Officer – South East Asia and India of Omnicom Media Group, on the setting up of PHD, client acquisitions and how digital is huge for Omnicom
http://www.mxmindia.com/2013/10/jaldi-5-with-jasmin-sohrabji-digital-is-always-a-focus-for-omnicom-media-group/

Apollo Tyres appoints Brooklyn Brothers as global creative agency
The tyre major recently set-up a Global Marketing Office in London, which is responsible for global product strategy, marketing communications and product mix management
http://www.mxmindia.com/2013/10/apollo-tyres-appoints-brooklyn-brothers-as-global-creative-agency/

With $160 mn fresh funding, Flipkart's $1.5-bn valuation comparable to P&G India, Tata Global Beverages
Online retailer Flipkart.com has mopped up a further $160 million ( Rs 976 crore) from mostly new investors, taking the total in the fifth round to $360 million (Rs 2,196 crore)
http://www.mxmindia.com/2013/10/with-160-mn-fresh-funding-flipkarts-1-5-bn-valuation-comparable-to-pg-india-tata-global-beverages/

NewsX appoints Aidem for adsales
NewsX has partnered with Aidem to recalibrate pricing with improved performance
http://www.mxmindia.com/2013/10/newsx-appoints-aidem-for-adsales/

Nikhil Chinapa to now burn sun with Live Viacom18, fest in Goa to outwit Percept offering
After parting ways with Percept's Sunburn, Nikhil Chinapa has allied with Live Viacom 18 to bring to Goa in December a five-day electronic dance music festival
http://www.mxmindia.com/2013/10/nikhil-chinapa-to-now-burn-sun-with-live-viacom18-fest-in-goa-to-outwit-percept-offering/

Times Internet partners Ziff Davis to bring IGN & Askmen to India
Times Internet Limited inks partnership with Ziff Davis to launch IGN and Askmen in India
http://www.mxmindia.com/2013/10/times-internet-partners-ziff-davis-to-bring-ign-askmen-to-india/

Stories on 26th Sep '13

Content & more on Day 3 of Social Media Week
With panels on crowdsourcing, women entrepreneurs and how entertainment and cricket dominate social media
http://www.mxmindia.com/2013/09/content-more-on-day-3-of-social-media-week/

Amazon needs to go local to crack an emerging market
Amazon is here, but it's content to dip its toes while it waits for regulations to change in its favour. If and when they do, it will still face the task of doing something it has never done so far: crack an emerging market
http://www.mxmindia.com/2013/09/amazon-needs-to-go-local-to-crack-an-emerging-market/

Worldwide ad growth buoyed by digital, mobile adoption
New Global Media Intelligence report highlights the state of media usage and ad spending for six major regions and 40 countries
http://www.mxmindia.com/2013/09/worldwide-ad-growth-buoyed-by-digital-mobile-adoption/

Grey promotes Vishnu Srivatsav & Goral Ajmera to Sr Exec CDs & Creative Heads, Mumbai
Grey announced the promotion of Vishnu Srivatsav and Goral Ajmera to Senior Executive Creative Directors. They will helm the creative team in Grey Mumbai
http://www.mxmindia.com/2013/09/grey-promotes-vishnu-srivatsav-goral-ajmera-to-sr-exec-cds-creative-heads-mumbai/

BBH converts radio spots to digital content for Skoda
India produces digital radio spots to promote The Skoda Rapid Leisure and then converts them to digital to reach a wider audience
http://www.mxmindia.com/2013/09/bbh-converts-radio-spots-to-digital-content-for-skoda/

Jaldi 5 with Liza Saha & Umesh Nair, co-chairs, Praxis2013: No old speakers... and the biggies aren't upset
While Promise Foundation's Amith Prabhu is still very actively involved with Praxis 2013, the nitty gritty of the organizing has been passed on to two young co-chairs - Liza Saha and Umesh Nair. A rapidfire Q&A with the duo

http://www.mxmindia.com/2013/09/jaldi-5-with-liza-saha-umesh-nair-co-chairs-praxis-2013-new-summit-no-old-speakers-and-the-biggies-arent-upset-about-it/

Winners of Social Media Week Entry Pass to Last Day Contest

Here are the 10 winners of the contest for entry passes to the last day of Social Media Week Mumbai being hosted by Group M

http://www.mxmindia.com/2013/09/winners-of-social-media-week-entry-pass-to-last-day-contest/

Stories on 23rd Sep '13

Nothing more rewarding than happy clients: Ajit Varghese
The CEO-designate of  Maxus APAC in an exclusive interview on his appointment,  his most satisfying moments at Maxus India and the road ahead....
http://www.mxmindia.com/?p=54278

Havas lights up with Halonix win
Havas Media India wins the media mandate of leading lighting solutions provider Halonix.
http://www.mxmindia.com/?p=54289

MxM @ Social Media Week, discussions on how social media dictates journalism and how entertainment, television and cricket dominate social media
The two sessions will be held on September 24 and 25 at the Barking Deer, Lower Parel, Mumbai from 12noon to 1pm.
http://www.mxmindia.com/?p=54298

Jaldi 5 with Toby Daniels, CEO, Crowdcentric: Mumbai felt like a natural fit for SMW13
A Q&A with Toby Daniels, Founder & Executive Director, Social Media Week, and CEO, Crowdcentric on the eve of the Social Media Week Mumbai (September 23-27).
http://www.mxmindia.com/?p=54273

Guest Column: Manish Agarwal on Basic Principles of Gamification
Gamification is the use of game mechanics and game design techniques in non-game contexts and is a powerful tool being used by brands globally to engage with their stakeholders.
http://www.mxmindia.com/?p=54271

Amith Prabhu: Public Relations has a bigger stake in Social Media than any other stream
Social media is the becoming the new traditional media in PR the world over, writes Amith Prabhu.
http://www.mxmindia.com/?p=54276

Stories on 5th Sep '13

Sach an opportunity!
Aviva, Coca-Cola, Adidas and Toshiba plan strategic campaigns on Sachin Tendulkar's 200th Test
http://www.mxmindia.com/?p=53717


Flipkart spoofs Arnab Goswami's 'India wants to know' in new TVCs
The e-commerce major's new four-ad campaign is titled 'India Wants to Know' and the anchor is an Arnab Goswami lookalike
 http://www.mxmindia.com/?p=53728

Thomas Cook gets Communicate2 for digital mktng
iProspect Communicate2 is assigned the 360-degree digital marketing mandate for Thomas Cook India
 http://www.mxmindia.com/?p=53729

Ritu Midha: Could we see more innovations, please?
Ritu Midha wonders why we see no innovations on television - where the opportunities are far larger than print
 http://www.mxmindia.com/?p=53716

Chandramohan Mehra to head emerging eusiness at SBI Life Insurance
Chandramohan Mehra of SBI life has been elevated as Country Head - Emerging Business
 http://www.mxmindia.com/?p=53722

Jaldi 5 with Rahul Kishore: The world lacks humour & people with arrogance, attitude & sarcasm
Rahul Kishore on why he thinks people will read his book on Facebook statuses - 'Tere Social Status Ki Aisi Ki Taisi'
 http://www.mxmindia.com/?p=53718

Evo mag to enter to rev up auto mag scene
Leading automotive enthusiast magazine to hit newsstands in September
 http://www.mxmindia.com/?p=53732

Mahanagar Gas unveils new eco-friendly logo
With an emphasis on quality, value and services penetration, MGL has unveiled a new eco-friendly green brand identity
 http://www.mxmindia.com/?p=53723

Bloomberg TV's Pitch Season 3 moves to second phase
The jury comprises entrepreneurs Mahesh Murthy, Vishal Gondal and Neeraj Roy

http://www.mxmindia.com/2013/09/bloomberg-tvs-pitch-season-3-moves-to-second-phase/

Stories on 29th Aug '13

Nothing curious about it: D&AD-powered Kyoorius Awards tonight
Quick chat with the six-member international jury and the D&AD ops manager on the design awards
http://www.mxmindia.com/?p=53387

Times TV to launch Romedy Now in mid-Sep + Jaldi 5 with Ajay Trigunayat, CEO, English Ent Channels, Times Television
BBH India will be the creative agency for 'Romedy Now' with credo being LOVE.LAUGH.LIVE
http://www.mxmindia.com/?p=53393

Zee Anmol to launch Sept 1 on TV & mobile
All-time favourites and interactive elements to be highlights of the free-to-air Hindi GEC that will be launched on September 1
http://www.mxmindia.com/?p=53378

Godrej Aer crowdsources for 'don't smoke' campaign
Creativeland Asia uses Twitter to script a crowdsourced song for Godrej Aer as  #DontSmokeBecause sends out a democratic message for anti-smoking
http://www.mxmindia.com/?p=53382

Maadar... Taproot crafts bold digital campaign for Hike
BSB's cross-platform messaging application sees digital marketing campaign comprising four ad films
http://www.mxmindia.com/?p=53380

Milestone Brandcom creates youthful new image for ABP's Friends FM
Since Friends FM was re-launching and repositioning itself as youthful FM station, Milestone Brandcom created a clutter-breaking campaign
http://www.mxmindia.com/?p=53379

Stories on 23rd Aug '13

MxMIndia comment: Shame!
22-year-old photojournalist intern gangraped while on an assignment in a city that prides itself on being safe for women
http://www.mxmindia.com/?p=53232

How negotiation skills are best learnt at home...
Key to success in business and the workplace from Wharton School's Stuart Diamond.
http://www.mxmindia.com/?p=53234

Warc Global Marketing Index positive in Aug even as budgets fall in APAC
Global marketing industry enjoyed generally positive business conditions in August, despite some less optimistic results in Europe and Asia, according to Warc's Global Marketing Index.
http://www.mxmindia.com/?p=53223

Shailesh Kapoor: What Do You Mean By 'I Should Know Why I'm Doing This Campaign'?
Many of us in the media cannot distinguish between a campaign that does not deliver to its objectives, and a campaign that is designed to meet wrong or strategically-flawed objectives in the first place, writes Shailesh Kapoor
http://www.mxmindia.com/?p=53222


Jaldi 5 with Amit Nair, Khana Khazana: There's enough space for all and more channels to co-exist
As Zee Khana Khazana launches its new show ‘World of Food’, Business Head Amit Nair says how the channel’s revamped content has found favour with viewers.
http://www.mxmindia.com/?p=53230

Ranjona Banerji: Lack of professionalism and sympathy in gangrape coverage
News TV is all about editorializing before the facts are known or processed. That is of course part of the reason why watching TV news can be so exasperating, rues Ranjona Banerji.
http://www.mxmindia.com/?p=53226


Roger for Ten Cricket in Canada
The cricket-crazy in Canada will now get Ten Cricket on Rogers Communications Inc.

http://www.mxmindia.com/?p=53241

Stories on 16th Aug '13

'&pictures will compete with Zee Cinema'
An interaction with Zee Entertainment captains Bharat Kumar Ranga, Akash Chawla and Ruchir Tiwari as the group's 6th movie channel is set to launch on Aug 18
http://www.mxmindia.com/?p=52997

How can Mera Brand India be more Mahaan!?
As India celebrates 66 years of Independence, a look at how our stock could rise - overall, in films and tourism
http://www.mxmindia.com/?p=52973

India 5th best in online motivation as per Mindshare Digital Normalness Index
India takes fifth place in online motivation according to new ground-breaking research by global media agency network Mindshare
http://www.mxmindia.com/?p=52940

Shailesh Kapoor: Primetime News: Talking Heads or Headless Chickens?
For debates-heavy news programming to be engaging, you need talking heads who can debate - authoritatively and intelligently, writes Shailesh Kapoor
http://www.mxmindia.com/?p=52967

Jaldi 5 with Nikhil Madhok: Be prepared to be amazed by Junior MasterChef talent
Nikhil Madhok, Senior Vice President, Markerting, Star Plus on Junior Masterchef which starts its first season tomorrow (Aug 17)
http://www.mxmindia.com/?p=52939


Mumbai Police & Draftfcb+Ulka billboard to observe moment of silence for lost heroes
Landmark South Mumbai hoarding asks people to send a blank tweet with the hashtag #AMomentOfSilenceForOurHeroes
http://www.mxmindia.com/?p=52942

Ranjona Banerji: I-Day Blues
Ranjona Banerji's round-up on the media: on predictable fare on Independence Day, government action on paid news and bleak job prospects in the media
http://www.mxmindia.com/?p=52959

Jack in the Box elevates Abhishek Gupta, appoints Mairu Gupta to head Delhi
Jack in the Box opens office in Delhi and announces appointment of Delhi and Mumbai business heads
http://www.mxmindia.com/?p=52941

Vishal Maathur elevated to new role @ MEASAT
He will now be responsible for broadcasting and DTH customer segments across MEASAT's footprint on 91.5 East
http://www.mxmindia.com/?p=52958

Chennai Live Band Hunt is back with Season 4
Chennai Live 104.8 FM is back with Season 4 of its Band Hunt, the Chennai FM radio station's annual competition for upcoming, independent bands
http://www.mxmindia.com/?p=52958

GSEAMS to market 3 regional films for Viacom
The recently set up Global Sports Entertainment And Media Solutions Pvt Ltd (GSEAMS) gets in to maketing three regional movies for Viacom Motion Pictures

http://www.mxmindia.com/?p=52943

Stories on 14th Aug '13

How can Mera Brand India be more Mahaan!?
As India celebrates 66 years of Independence, a look at how our stock could rise - overall, in films and tourism
http://www.mxmindia.com/?p=52888

Social Access offers I-Day treat with tricolour film
Social Access Communications released a special av version of the national anthem with Lt Cdr Abhilash Tomy's feat of hoisting the tricolour at the farthest point from the country
http://www.mxmindia.com/?p=52902

Jaldi 5 with Arun Anant, CEO, Hindu: No plans to launch 'Hindu' in Mumbai
The Hindu CEO is clear that the launch of the paper's school edition in Mumbai does not mean that the main daily will make an entry to the business and entertainment capital soon...
http://www.mxmindia.com/?p=52884

SBI Mutual Fund launches investor education campaign in Tier 2/3 cities
An animated character is created to explain simple analogies and demystify oft-used jargons
http://www.mxmindia.com/?p=52886

CIBIL launches its first TVC
Focuses on relevance of a good CIBIL TransUnion Score and Credit Report in order to avail faster access to loans and credit cards
http://www.mxmindia.com/?p=52887

Pest Control India creative account goes to Eggfirst
The Mumbai-based agency has bagged the PCI account
http://www.mxmindia.com/?p=52885

Anil Thakraney: Khans are misusing their charisma
SRK and Salman must understand that movie-making is an art, a creative process, it's not the same as selling cars and underwear, writes Anil Thakraney
http://www.mxmindia.com/?p=52883

Happy Independence Day! Next update: Friday
Our offices are closed tomorrow (Thursday, August 15) on account of Independence Day.
http://www.mxmindia.com/?p=52903

Stories on 17th July '13

Broadcasters-advertisers bhai-bhai?!
A compromise is imminent by getting broadcasters and advertisers to agree to a weekly ratings release and CPT as the currency
http://www.mxmindia.com/2013/07/broadcasters-advertisers-bhai-bhai/

Celebs now include social media in endorsement contracts, get paid separately for tweeting
Celebrities in India, like their counterparts in the West, have started including social media like Twitter and Facebook in their brand endorsement contracts or are getting paid separately for tweeting about brands, as marketers scurry to reach their online fan base
http://www.mxmindia.com/2013/07/celebs-now-include-social-media-in-endorsement-contracts-get-paid-separately-for-tweeting/

Online classifieds site OLX selects Lowe Lintas as creative agency
Lowe Lintas gets picked up as OLX's creative agency after a stiff multi-agency pitch
http://www.mxmindia.com/2013/07/online-classifieds-site-olx-selects-lowe-lintas-as-creative-agency/

Lokmat Samachar launches 7th edition in Chhindwara, MP
The Lokmat group launches its 21st edition with a seminar on the 'Role of politics and media in the development of the common man' + Jaldi 5 Q&A with Editor Vikas Mishra
http://www.mxmindia.com/2013/07/lokmat-samachar-launches-7th-edition-in-chhindwara-mp/

MSLGroup is Asia Pacific Consultancy of the Year
MSLGroup bags Holmes Report and Campaign Asia-Pacific PR Week awards for public relations
http://www.mxmindia.com/2013/07/mslgroup-is-asia-pacific-consultancy-of-the-year/

Shirin Johari joins TBWA as CD
TBWA\India has announced the appointment of Shirin Johari as Creative Director. Ms Johari will be based in Mumbai, reporting to Parixit Bhattacharya, Chief Creative Officer of the agency
http://www.mxmindia.com/2013/07/shirin-johari-joins-tbwa-as-cd/

Open magazine launches breakfast chat series
Open magazine has launched a breakfast chat series in association with restaurant chain Some House Deli
http://www.mxmindia.com/2013/07/open-magazine-launches-breakfast-chat-series/

Tata Capital invites Indians to share their 'Do Right' story
The finance firm launches the Do Right Initiative at www.doright.in
http://www.mxmindia.com/2013/07/tata-capital-invites-indians-to-share-their-do-right-story/

Ranjona Banerji: Modi mania in the media
If the Gujarat CM sneezes, it'll be time for a political debate on TV and a dissection of the symbolism of a sneeze on opinion-based websites, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-modi-mania-in-the-media/

Anil Thakraney: Reportage must be free of bias
Anil Thakraney on how The Times of India report on the tortuous time a lady exec with an artificial limb had at the airport ought to have got the version from the security staff

http://www.mxmindia.com/2013/07/ranjona-banerji-modi-mania-in-the-media/

Stories on 4th July '13

What's in a name? There's some method in the madness!
Companies carve out family names to weird combinations to capture attention
http://www.mxmindia.com/2013/07/whats-in-a-name-theres-some-method-in-the-madness/

Prasoon Joshi, Sonal Dabral, Santosh Padhi & Roopak Saluja on LIA 2013 jury
The four Indian creative whizkids have been appointed to the London International Awards 2013 juries. Judging is scheduled to take place in Las Vegas in early October
http://www.mxmindia.com/2013/07/prasoon-joshi-sonal-dabral-santosh-padhi-roopak-saluja-on-lia-2013-jury/

Jaldi 5 with Ashwin Padmanabhan: The retro way to rise in ratings in Mumbai
Ashwin Padmanabhan, Business Head of 92.7 Big FM takes our question on his Mumbai station turning retro late last month
http://www.mxmindia.com/2013/07/jaldi-5-with-ashwin-padmanabhan-the-retro-way-to-rise-in-ratings-in-mumbai/

Ormax to track online buzz for films
Ormax Media launches tool to track online buzz for Bollywood films
http://www.mxmindia.com/2013/07/ormax-to-track-online-buzz-for-films/

Starcom's SMG Convonix tracks Wimbledon online chatter
SMG Convonix unveils online tool that has already logged over 1.5mn Wimbledon-related conversations
http://www.mxmindia.com/2013/07/starcoms-smg-convonix-tracks-wimbledon-online-chatter/

Isobar launches Chennai operations
With three clients from Chennai, Aegis Media's full-service digital agency opens an office in the metrop
http://www.mxmindia.com/2013/07/isobar-launches-chennai-operations/

Ritu Midha: A single media measurement platform, anyone?
If we can develop single platform to track the media consumption habits, it would take consumer-centricity to a new level, writes Ritu Midha
http://www.mxmindia.com/2013/07/ritu-midha-a-single-media-measurement-platform-anyone/

Debrief: Maruti Swift: More reckless driving
Do creative folk have to show reckless driving to demonstrate power and zip in a car, asks Anil Thakraney

http://www.mxmindia.com/2013/07/debrief-maruti-swift-more-reckless-driving/

Stories on 5th Jun '13

The truth about awards
Lowe Lintas shone at the True Show - an anti-awards show that nevertheless celebrates good work.
http://www.mxmindia.com/2013/06/the-truth-about-awards/

Jaldi 5 with Ritu Dhawan: Hindi news is for both masses and the classes
A candid Q&A with Ritu Dhawani, Managing Director and CEO of India TV
http://www.mxmindia.com/2013/06/jaldi-5-with-ritu-dhawan-hindi-news-is-for-both-masses-and-the-classes/

Sameer Aasht joins Taproot India as Head, Strategy and Business
Sameer Aasht joing Taproot India after 12 years of work spanning Strategy, Design & Communication agencies.
http://www.mxmindia.com/2013/06/sameer-aasht-joins-taproot-india-as-head-strategy-and-business/

ZeeQ ties up with BBC Worldwide, offers CBeebies to preschoolers
Edutainment channel ZeeQ has tied up with BBC Worldwide to bring programmes from BBC's preschool brand, CBeebies, to audiences in India, starting July 1
http://www.mxmindia.com/2013/06/zeeq-ties-up-with-bbc-worldwide-offers-cbeebies-to-preschoolers/

Sony Six wins broadcasting rights to Euro qualifiers, FIFA World Cup
Over the next 4 years, Sony Six will telecast up to 546 international football games
http://www.mxmindia.com/2013/06/sony-six-wins-broadcasting-rights-to-euro-qualifiers-fifa-world-cup/

HT to focus on digital business
HT has integrated Shine.com, the job portal, to Facebook as the first step. The TVC conceived by Dentsu India will go live today
http://www.mxmindia.com/2013/06/ht-to-focus-on-digital-business/

Anil Thakraney: Mrs Dhoni should have invested in Rhiti
Mahi was at least transparent in his dealings. Maybe this wasn't about honesty, maybe it was about financial naiivete. Either way, the truth is, he put his own name on record. The media must acknowledge this
http://www.mxmindia.com/2013/06/anil-thakraney-mrs-dhoni-should-have-invested-in-rhiti/

First edition of NDTV Property Awards conclude
Jury results were confidentially tabulated and audited by Ernst & Young with PropEquity as the Knowledge Partner

http://www.mxmindia.com/2013/06/first-edition-of-ndtv-property-awards-conclude/

Stories on 29th May '13

Keeping the Media Free & Fair
Excerpts from a panel discussion with Manish Tewari, N Ram and Uday Shankar and moderated by Arnab Goswami held last Saturday at the Press Club Mumbai's Red Ink Awards
http://www.mxmindia.com/?p=48629

Jasmin Sohrabji elevated to CEO, South East Asia and India @ Omnicom Media Group
While she will continue to lead Omnicom Media Group, India as CEO, Ms Sohrabji will also take on the task of leading the South East Asian markets of Singapore, Malaysia, Philippines, Indonesia, Vietnam and Thailand for OMD, PHD and M2M - brands of Omnicom Media Group.
http://www.mxmindia.com/?p=48662

Jaldi 5 with Vivek Srivastava, Digital Head, Colors: Jhalak online pageviews will double this year
Q&A with Vivek Srivastava, Digital Head of Colors, on the online strategy for the 'Jhalak Dikhhla Jaa'
http://www.mxmindia.com/?p=48626

Dentsu Marcom gives clarion call for Pass Pass
The campaign created by Dentsu Marcom embarks by releasing TVC followed by digital, radio, BTL activations & POP materials.
http://www.mxmindia.com/?p=48625

Big Magic Bihar & Jharkhand on a high, launches new shows
New set of locally relevant reality shows launched
http://www.mxmindia.com/?p=48644

Tendulkar, Bindra launch 'Sporting Times'
The book, compiled by Boria Majumdar, captures 175 key events from the 1838-2013 period that made headlines in the history of the sport and the newspaper
http://www.mxmindia.com/?p=48628

Anil Thakraney: Gavaskar's silence is deafening
Cricket has given the master batsman everything; it's time to give something back to it, writes Anil Thakraney
http://www.mxmindia.com/?p=48627

Pulp Strategy powers Yebhi.com with NFC
Pulp Strategy takes youth marketing to a new level with Near Field Communication (NFC)-based engagement

http://www.mxmindia.com/?p=48624

Stories on 19th Mar'13

Journalism suffers as cash crunch impacts newsgathering
Nearly 1-in-3 Americans say they have abandoned a news source due to diminished information
http://www.mxmindia.com/2013/03/journalism-suffers-as-cash-crunch-impacts-newsgathering/

Jaldi 5 with Robert Bakish & Sai Kumar: It's fair to say that we have a pipeline
Robert Bakish, President & CEO, Viacom International Media Networks and Sai Kumar, Group CEO, Network 18, tell MxMIndia what's making the network surge ahead
http://www.mxmindia.com/2013/03/jaldi-5-with-robert-bakish-sai-kumar-its-fair-to-say-that-we-have-a-pipeline/



Lowe Lintas & Interactive Avenues ink exclusive partnership
Lowe Lintas & Partners and Interactive Avenues have announced an exclusive partnership intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients

http://www.mxmindia.com/2013/03/lowe-lintas-interactive-avenues-ink-exclusive-partnership/

Malayalam academic PS Radhakrishnan wins Nat Award for film criticism
The 45-year-old National Award-winner is director and associate profession at the School of Literature at the Mahatma Gandhi University, based in Kottayam in Kerala
http://www.mxmindia.com/2013/03/malayalam-academic-ps-radhakrishnan-wins-nat-award-for-film-criticism/


Strategy of Proof is our mantra: Bharti AXA CMO
Bharti AXA Life Insurance CMO Saujanya Shrivastava on the latest campaign, and more
http://www.mxmindia.com/2013/03/strategy-of-proof-is-our-mantra-bharti-axa-cmo/


What do advertisers want? Goafest Conclave to investigate
This year the theme of the Goafest Advertising Conclave is 'Time to Listen'. The Conclave will highlight the shortcomings of media and creative agencies, as perceived by major advertisers
http://www.mxmindia.com/2013/03/what-do-advertisers-want-goafest-conclave-to-investigate/


Ranjona Banerji: Disquieting news for media
Although the Pew Research Centre's State of the Media report doesn't paint a rosy picture for American media, it applies to journalism and journalists everywhere, notes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-disquieting-news-for-media/


Debrief: Frooti: Simple. But boring.
Is it entertaining/engaging, will people enjoy repeat exposures? If you are doubtful of this, trash the idea. The Frooti ad, after the first exposure, is very painful to watch
http://www.mxmindia.com/2013/03/debrief-frooti-simple-but-boring/


Mindshare announces Siddharth Sethi as Digital Leader
Mindshare, the flagship media agency of GroupM today announced the appointment of Siddharth Sethi as Leader, Digital for Mindshare India
http://www.mxmindia.com/2013/03/mindshare-announces-siddharth-sethi-as-digital-leader/


AdoRoi launches response-led media planning
AdoRoi Marketing Science has introduced two new product offerings - Response Led Media Planning and Ad Insertion-to-Sales tracking
http://www.mxmindia.com/2013/03/adoroi-launches-response-led-media-planning/


Not just playing around: Angry Birds on Cartoon Network
The animated TV series which began last Saturday is based on the popular game, Angry Birds
http://www.mxmindia.com/2013/03/not-just-playing-around-angry-birds-on-cartoon-network/

ANCHOR | ONE BIG IDEA: One Big Idea by Gautam Kiyawat: Going back to basics will help news channels
http://www.mxmindia.com/2013/03/one-big-idea-by-gautam-kiyawat-going-back-to-basics-will-help-news-channels/

Stories on 12th Mar'13

Business, networking & more @ Frames 2013
The 14th edition of India’s biggest conclave of the M&E sector starts today in Mumbai with a galaxy of national and international speakers. A curtain-raiser...
http://www.mxmindia.com/?p=43442

Publicis Groupe acquires Convonix
Digital marketing consulting firm Convonix will align with Starcom MediaVest Group (SMG) in India
http://www.mxmindia.com/?p=43440

Jaldi 5 with Sorbojeet Chatterjee: Events like half-marathon deepens bond with readers
DNA's VP Marketing tells MxMIndia about the new team running the ship, how the half-marathon benefited the paper, and coverage by other media...
http://www.mxmindia.com/?p=43437

Reliance Games expands to Japan, Korea
The company has announced the acquisition of a mobile game development and publishing company in Japan and a mobile game development studio in Korea, thereby augmenting its footprint in the global mobile gaming industry
http://www.mxmindia.com/?p=43441

Debrief: Tata Tea: Good use of Women's Day
It's a good ad. For two reasons. One, we are talking real change out here, unlike the gassing that usually goes on over women's issues. Two, for a change, SRK has been used correctly in an advertisement
http://www.mxmindia.com/?p=43436

Ranjona Banerji: Gang-rape accused Ram Singh's "mysterious" death up-ends TV news
News channels uncertain whether to play bleeding hearts or public prosecutor in rape accused's death in jail
http://www.mxmindia.com/?p=43495

Hathway's Jayaraman joins Zee
At Zee, K Jayaraman will head distribution and placement business
 http://www.mxmindia.com/?p=43492

Garnier Men launches 'PowerLight A Village' campaign
An initiative digitally executed by FoxyMoron is aimed at providing electricity to remote villages in India
http://www.mxmindia.com/?p=43439

ET launches campaign against half knowledge
The campaign, conceived by Lowe Lintas + Partners, will be seen extensively across mass media inprint, TV, outdoor, radio, digital, social media, corporate parks and coffee shops
http://www.mxmindia.com/?p=43438

ASCI upholds complaints against 43 of 50 ads
Numbers of complaints soar, thanks to NAMS, and the number of complaints upheld increase sharply
http://www.mxmindia.com/?p=43483

Soho Square Mumbai wins H&R Johnson
Under the mandate for the H&R Johnson business, it will handle tiles, bathrooms, kitchens and marble & quartz
http://www.mxmindia.com/?p=43485

ANCHOR | ONE BIG IDEA: One Big Idea by Joydip Kapadia
Digitization, a game changer!
http://www.mxmindia.com/?p=43434

ANCHOR | ONE BIG IDEA: One Big Idea by Suraj Nambiar

http://www.mxmindia.com/?p=43435