Stories on 11th Jun '13

Dumping the system does not solves the problem: CVL Srinivas
While both AAAI and ISA have expressed their views on the controversy, we asked CVL Srinivas, CEO - South Asia, GroupM as head of the country’s largest media agency conglomerate for his views on the issue.
http://www.mxmindia.com/2013/06/dumping-tam-is-not-the-solution/

Unilever to crowdsource ideas via eYeka
Leading co-creative community platform eYeka will enable the FMCG giant to crowdsourcing creative ideas.
http://www.mxmindia.com/2013/06/unilever-to-crowdsource-ideas-via-eyeka/

Integer Group wins Fujifilm shopper marketing mandate
Integer is to create one-on-one contact programmes for Fujifilm's new brand, Instax.
http://www.mxmindia.com/2013/06/integer-group-wins-fujifilm-shopper-marketing-mandate/

HT Media announces new business heads for Hindustan & Mint
Vivek Khanna moves from Mint to Hindi Business, and K Venkataramani joins Mint from Bharti Walmart.
http://www.mxmindia.com/2013/06/ht-media-announces-new-business-heads-for-hindustan-mint/

Durga Raghunath elevated to CEO, Firstpost
Web18, the digital content arm of Network18, has elevated Durga Raghunath to CEO of Firstpost.com. She was earlier VP, Product & Executive News Producer for Firstpost.
http://www.mxmindia.com/2013/06/durga-raghunath-elevated-to-ceo-firstpost/

Havas Media Group acquires MFG Labs
MFG Labs, a mathematics think tank specialising in digital strategy, data science and mathematical research, will join the Havas Media Group.
http://www.mxmindia.com/2013/06/havas-media-group-acquires-mfg-labs/

Publicitas Publishing launches luxury quarterly Eat Stay Love
Publicitas Publishing's latest magazine, Eat Stay Love, a contemporary luxury quarterly, launches this month.
http://www.mxmindia.com/2013/06/publicitas-publishing-launches-luxury-quarterly-eat-stay-love/

Debrief: Cadbury Dairy Milk Silk: Messy choc, messy traffic. Works.
The ad is effective. It's a fantasy most men harbour, to meet this hot chick accidentally and get something going. Yup, the brand's in a good zone out here.
http://www.mxmindia.com/2013/06/debrief-cadbury-dairy-milk-silk-messy-choc-messy-traffic-works/

Ranjona Banerji: Advani resig stumps media-savvy BJP
Ranjona Banerji feels sorry for Nirmala Seetharaman and Meenakshi Lekhi for being forced into shark-infested waters to explain what was happening in their party.
http://www.mxmindia.com/2013/06/ranjona-banerji-advani-resig-stumps-media-savvy-bjp/

Star Sports unveils sports bonanza in June
Star Sports has announced the acquisition of TV rights for the FIFA Confederations Cup in Brazil 2013, and will also offer live coverage of Wimbledon, ICC Champions Trophy, Formula One Grand Prix events and the US Open Golf Championship, among others.
http://www.mxmindia.com/2013/06/star-sports-unveils-sports-bonanza-in-june/

Rudolf Fernando is National Sales Head of Global Advertisers
Rudolf Fernando, former All India President of Navabharat Group, has been appointed as National Head of the recently expanded four regional sales divisions of outdoor agency Global Advertisers.
http://www.mxmindia.com/2013/06/rudolf-fernando-appointed-national-sales-head-of-global-advertisers/

Exhibit launches new site thetechy.com
Tech and lifestyle magazine Exhibit has announced the launch of its newly designed tech website, thetechy.com. The site features the latest news, views, reviews, innovations and features in technology, social media, automobiles, e-commerce and lifestyle.
http://www.mxmindia.com/2013/06/exhibit-launches-new-site-thetechy-com/

i next now available on vending machines
i next has adopted a parallel distribution channel by installing newspaper vending machines in 10 cities across UP, Jharkhand, Bihar and Uttarakhand.
http://www.mxmindia.com/2013/06/i-next-now-available-on-vending-machines/

Stories on 4th Sep '12

We need an Indian voice in our ads: Ram Madhvani
Anil Thakraney gets upclose with the ace adfilmmaker on his work and Indian advertising
http://www.mxmindia.com/2012/09/we-need-an-indian-voice-in-our-ads-ram-madhvani/

Mindshare, Cadbury bag top honours at Emvies 2012. Madison Infinity bags Grand Emvie
Mindshare grabbed the 'Media Agency of the Year' title for the fifth consecutive time as Cadbury was 'Media Client of the Year'
http://www.mxmindia.com/2012/09/mindshare-cadbury-bag-top-honours-at-emvies-2012/

Centuryply looks at growth from unorganized sector
Centuryply has gone aggressive to get a larger share in the branded plywood and related business, getting into readymade lifestyle products too
http://www.mxmindia.com/2012/09/centuryply-looks-at-growth-from-unorganized-sector/

How Krishnan Chatterjee is shaping a unique identity for brand HCL
Mr Chatterjee has transformed marketing from a 3-4 man team, providing support services to teams pitching for new business, to a 300-person team at the forefront of HCL Technologies' brand transformation
http://www.mxmindia.com/2012/09/how-krishnan-chatterjee-is-shaping-a-unique-identity-for-brand-hcl/

Divya Marathi now a case study at IIM Bangalore
The successful launch of Divya Marathi, the Dainik Bhaskar group's Marathi newspaper, has attracted IIM Bangalore to study and create a classroom case on group's success through the years
http://www.mxmindia.com/2012/09/divya-marathi-now-a-case-study-at-iim-bangalore/

i next launches Indore edition
The Jagran group spreads its wings across another state, Madhya Pradesh, with the launch of compact daily i next's 14th edition in Indore
http://www.mxmindia.com/2012/09/i-next-launches-indore-edition/

Landmark launches e-books section on website
Retail bookstore chain Landmark has launched an e-books section on its website www.Landmarkonthenet.com
http://www.mxmindia.com/2012/09/landmark-launches-e-books-section-on-website/

The Anchor: Six Smart Screen marketing challenges in India
It's small, pocket-sized, enticing, and very very immediate. But the smart screen comes with its own set of challenges for marketers, writes Anuj Kumar
http://www.mxmindia.com/2012/09/the-anchor-six-smart-screen-marketing-challenges-in-india/

Debrief: Rajasthan Tourism: Bahut ghuma diya!
Rajasthan Tourism has come up with a cool idea for its new ad. And it's the traditional 'Ghoomo' dance. This is a good thought. But...
http://www.mxmindia.com/2012/09/debrief-rajasthan-tourism-bahut-ghuma-diya/

Slanging matches over coal continue
The decibel levels were so high on Times Now that you could not distinguish between the sense and the screams, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/slanging-matches-over-coal-continue/