Stories on 4th Sep '12

We need an Indian voice in our ads: Ram Madhvani
Anil Thakraney gets upclose with the ace adfilmmaker on his work and Indian advertising
http://www.mxmindia.com/2012/09/we-need-an-indian-voice-in-our-ads-ram-madhvani/

Mindshare, Cadbury bag top honours at Emvies 2012. Madison Infinity bags Grand Emvie
Mindshare grabbed the 'Media Agency of the Year' title for the fifth consecutive time as Cadbury was 'Media Client of the Year'
http://www.mxmindia.com/2012/09/mindshare-cadbury-bag-top-honours-at-emvies-2012/

Centuryply looks at growth from unorganized sector
Centuryply has gone aggressive to get a larger share in the branded plywood and related business, getting into readymade lifestyle products too
http://www.mxmindia.com/2012/09/centuryply-looks-at-growth-from-unorganized-sector/

How Krishnan Chatterjee is shaping a unique identity for brand HCL
Mr Chatterjee has transformed marketing from a 3-4 man team, providing support services to teams pitching for new business, to a 300-person team at the forefront of HCL Technologies' brand transformation
http://www.mxmindia.com/2012/09/how-krishnan-chatterjee-is-shaping-a-unique-identity-for-brand-hcl/

Divya Marathi now a case study at IIM Bangalore
The successful launch of Divya Marathi, the Dainik Bhaskar group's Marathi newspaper, has attracted IIM Bangalore to study and create a classroom case on group's success through the years
http://www.mxmindia.com/2012/09/divya-marathi-now-a-case-study-at-iim-bangalore/

i next launches Indore edition
The Jagran group spreads its wings across another state, Madhya Pradesh, with the launch of compact daily i next's 14th edition in Indore
http://www.mxmindia.com/2012/09/i-next-launches-indore-edition/

Landmark launches e-books section on website
Retail bookstore chain Landmark has launched an e-books section on its website www.Landmarkonthenet.com
http://www.mxmindia.com/2012/09/landmark-launches-e-books-section-on-website/

The Anchor: Six Smart Screen marketing challenges in India
It's small, pocket-sized, enticing, and very very immediate. But the smart screen comes with its own set of challenges for marketers, writes Anuj Kumar
http://www.mxmindia.com/2012/09/the-anchor-six-smart-screen-marketing-challenges-in-india/

Debrief: Rajasthan Tourism: Bahut ghuma diya!
Rajasthan Tourism has come up with a cool idea for its new ad. And it's the traditional 'Ghoomo' dance. This is a good thought. But...
http://www.mxmindia.com/2012/09/debrief-rajasthan-tourism-bahut-ghuma-diya/

Slanging matches over coal continue
The decibel levels were so high on Times Now that you could not distinguish between the sense and the screams, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/slanging-matches-over-coal-continue/

Stories on 23rd February

Is more the merrier for Kannada news TV?
The Kannada news channel space has been abuzz with action and new launches, the latest being Public TV. Is there room for so many?
http://www.mxmindia.com/2012/02/is-more-the-merrier-for-kannada-news-channels/

Will private FM soon be allowed to freely air news?
The Government will be setting up a Central Monitoring System for content, following which restriction of content including news will be removed.
http://www.mxmindia.com/2012/02/will-private-fm-soon-be-allowed-to-air-news-sans-restrictions/

Big Bazaar brings new recipe to boost sales
The value retail chain is not just retailing grain, but grinding it, kneading the dough and even making chappatis for its consumers - at no extra cost
http://www.mxmindia.com/2012/02/big-bazaar-brings-new-recipe-to-boost-sales/

DraftFCB+Ulka launches Asterii Analytics
Asterii Analytics will be head quartered in Mumbai with Niteen Bhagwat as the executive director and CEO.
http://www.mxmindia.com/2012/02/draftfcbulka-launches-asterii-analytics/

What's a PR agency doing with a marketing head? Quick chat with Genesis CMO Judith Ostronic
As Chief Marketing Officer, Judith Ostronic will serve as the head of both marketing and new business development for Genesis Burson-Marsteller.
http://www.mxmindia.com/2012/02/whats-a-pr-agency-doing-with-a-marketing-head-quick-chat-with-genesis-cmo-judith-ostronic/

9XM to start Jalwa for older audiences
On February 25, India's music TV segment will see one more channel launch -9x Jalwa - 9x Media's second Bollywood music channel after 9xm.
http://www.mxmindia.com/2012/02/9xm-to-start-jalwa-for-older-audiences/

IIM prof Dr Nagesh Rao is MICA Director
Dr Rao comes to MICA from the Indian Institute of Management, Ahmedabad.
http://www.mxmindia.com/2012/02/iim-prof-dr-nagesh-rao-is-mica-director/

Amagi announces operations in 35 cities
Ushers the power of TV advertising to hundreds of SME businesses
http://www.mxmindia.com/2012/02/amagi-announces-operations-in-35-cities/

Tamil KBC begins on Feb 27
Neengalum Vellalam Oru Kodi, hosted by actor Suriya, launches on February 27 at 8pm on Vijay TV, and will be shown Monday to Thursday.
http://www.mxmindia.com/2012/02/tamil-kbc-begins-on-feb-27/

The Anchor: 5 Challenges for film & entertainment industry in the digital space
infrastructure, piracy, and a fragmented industry are some of the challenges facing content owners in the digital space, says Jai Maroo
http://www.mxmindia.com/2012/02/the-anchor-5-challenges-for-film-entertainment-industry-in-the-digital-space/

Debrief: Didn't smell the coffee (but loved the innovation)!
Hence I shall do my evaluation purely on the presumption that most readers were able to smell it. If that is the case, it's a kick-ass innovation and needs to be applauded
http://www.mxmindia.com/2012/02/debrief-didnt-smell-the-coffee-but-loved-the-innovation/

Of Un-Saif celebs & hysterical cricket journos
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/of-un-saif-celebs-hysterical-cricket-journos/

The Economist circulation in India grows 26% y-o-y
The world wide circulation of The Economist has passed the 1.5 million mark for the first time
http://www.mxmindia.com/2012/02/the-economist-circulation-in-india-grows-26-y-o-y/