Stories on 16th July '13

Will the ad switch-off get broadcasters to revert to weekly ratings?
The clock is ticking for the 72 working day hours after the first of the ad withdrawal notices were sent on Friday
http://www.mxmindia.com/2013/07/will-the-ad-switch-off-get-broadcasters-to-revert-to-weekly-ratings/

MIB seeks TRAI & Press Council views on FDI cap in TV & print
The Information & Broadcasting Ministry has sought the recommendations of TRAI for issues concern FDI cap related to the broadcasting sector and has sought comments of the Press Council of India for FDI in the print media
http://www.mxmindia.com/2013/07/mib-seeks-trai-press-council-views-on-fdi-cap-in-tv-print/

Zee is presenting partner of Kyoorius Designyatra conference
Zee Entertainment will be presenting corporate partner of the ninth edition of the Kyoorius Designyatra to be held in Goa from August 29-31
http://www.mxmindia.com/2013/07/zee-is-presenting-partner-of-kyoorius-designyatra-conference/

Hiren Pandit joins TransStadia as COO
Former Group M entertainment and sports specialist joins SE TransStardia Pvt Ltd as COO
http://www.mxmindia.com/2013/07/hiren-pandit-joins-transstadia-as-coo/

Orra showcases timelessness by sending telegrams
Branded jeweller major sends telegrams to commemorate its timelessness
http://www.mxmindia.com/2013/07/orra-showcases-timelessness-by-sending-telegrams/

ABN Andhrajyothy mandates Aidem for ad sales
Aidem Ventures will take charge of all-India sales of the Aamoda Broadcasting Network-run Telugu channel ABN Andhrajyothy
http://www.mxmindia.com/2013/07/abn-andhrajyothy-mandates-aidem-for-ad-sales/

Divya Marathi launches 6th edition from Akola
DB Corp announces launch of Akola edition of Dainik Divya Marathi
http://www.mxmindia.com/2013/07/divya-marathi-launches-6th-edition-from-akola/

Debrief: Wild Stone: Nailing yummy mummies
In this ad, Wild Stone has pushed the envelope further as our chap wins over young moms, notes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-wild-stone-nailing-yummy-mummies/

Pradeep Kashyap re-elected President of RMAI
Sanjay Kaul, head of Impact Communications, Sanjeev Shukla, Head of Rural Vertical at Hero MotoCorp Ltd and Rajkumar Jha of Ogilvy have been re-elected Vice President, Secretary and Treasurer respectively
http://www.mxmindia.com/2013/07/pradeep-kashyap-re-elected-president-of-rmai/

Sanjay Bhambri is CCO at OnMobile Global
Leading VAS player OnMobile has elevated Sanjay Bhambri as Chief Commercial Officer
http://www.mxmindia.com/2013/07/sanjay-bhambri-is-cco-at-onmobile-global/

Stories on 4th Sep '12

We need an Indian voice in our ads: Ram Madhvani
Anil Thakraney gets upclose with the ace adfilmmaker on his work and Indian advertising
http://www.mxmindia.com/2012/09/we-need-an-indian-voice-in-our-ads-ram-madhvani/

Mindshare, Cadbury bag top honours at Emvies 2012. Madison Infinity bags Grand Emvie
Mindshare grabbed the 'Media Agency of the Year' title for the fifth consecutive time as Cadbury was 'Media Client of the Year'
http://www.mxmindia.com/2012/09/mindshare-cadbury-bag-top-honours-at-emvies-2012/

Centuryply looks at growth from unorganized sector
Centuryply has gone aggressive to get a larger share in the branded plywood and related business, getting into readymade lifestyle products too
http://www.mxmindia.com/2012/09/centuryply-looks-at-growth-from-unorganized-sector/

How Krishnan Chatterjee is shaping a unique identity for brand HCL
Mr Chatterjee has transformed marketing from a 3-4 man team, providing support services to teams pitching for new business, to a 300-person team at the forefront of HCL Technologies' brand transformation
http://www.mxmindia.com/2012/09/how-krishnan-chatterjee-is-shaping-a-unique-identity-for-brand-hcl/

Divya Marathi now a case study at IIM Bangalore
The successful launch of Divya Marathi, the Dainik Bhaskar group's Marathi newspaper, has attracted IIM Bangalore to study and create a classroom case on group's success through the years
http://www.mxmindia.com/2012/09/divya-marathi-now-a-case-study-at-iim-bangalore/

i next launches Indore edition
The Jagran group spreads its wings across another state, Madhya Pradesh, with the launch of compact daily i next's 14th edition in Indore
http://www.mxmindia.com/2012/09/i-next-launches-indore-edition/

Landmark launches e-books section on website
Retail bookstore chain Landmark has launched an e-books section on its website www.Landmarkonthenet.com
http://www.mxmindia.com/2012/09/landmark-launches-e-books-section-on-website/

The Anchor: Six Smart Screen marketing challenges in India
It's small, pocket-sized, enticing, and very very immediate. But the smart screen comes with its own set of challenges for marketers, writes Anuj Kumar
http://www.mxmindia.com/2012/09/the-anchor-six-smart-screen-marketing-challenges-in-india/

Debrief: Rajasthan Tourism: Bahut ghuma diya!
Rajasthan Tourism has come up with a cool idea for its new ad. And it's the traditional 'Ghoomo' dance. This is a good thought. But...
http://www.mxmindia.com/2012/09/debrief-rajasthan-tourism-bahut-ghuma-diya/

Slanging matches over coal continue
The decibel levels were so high on Times Now that you could not distinguish between the sense and the screams, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/slanging-matches-over-coal-continue/

Stories on 2nd April

Is Sachin's brand aura on the wane?
Despite a hundred 100s, Sachin Tendulkar scores a duck with new endorsements
http://www.mxmindia.com/2012/04/is-sachins-brand-aura-on-the-wane/


Jagran announces NaiDunia acquisition
It's now official. Jagran Prakashan Limited has announced its acquisition of NaiDunia, the leading daily of Madhya Pradesh and Chhattisgarh.
http://www.mxmindia.com/2012/04/jagran-announces-naidunia-acquisition/


Gautam Kiyawat to replace Punitha Arumugam as Group CEO @ Madison Media
Madison Media announced the appointment of Mr Gautam Kiyawat as replacement for Ms Punitha Arumugam as Group CEO
http://www.mxmindia.com/2012/04/gautam-kiyawat-to-replace-punitha-arumugam-as-madison-media-as-group-ceo/

Peter Mukerjea's Media Mullings: Murdochgate update
Sitting on the fence and watching these media moguls do a self-destructing act is motivating for those who don’t take life too seriously and recognize that being born with a silver spoon is as much a curse as a blessing.
http://www.mxmindia.com/2012/04/peter-mukerjeas-media-mullings-murdochgate-update/


Divya Marathi launches fifth edition from Solapur
With 5 editions of Divya Marathi, it now covers complete centralMaharashtra. Divya Marathi, Solapur is also the 65th Edition of the Group
http://www.mxmindia.com/2012/04/dainik-bhaskar-launches-fifth-edition-of-divya-marathi-from-solapur/


Hoshie Ghaswalla takes charge as CEO, Cybermedia
For the immediate future, Mr Ghaswalla has plans for the company going Digital
http://www.mxmindia.com/2012/04/hoshie-ghaswalla-takes-charge-as-ceo-cybermedia/


[PR] We're still a bunch of pimps: Vinod Nair, Clea
'The profession is filled with people who are aggressive, over-confident, self-assured and egoistic' - that's how Clea PR's CMD Vinod Nair describes the state of the industry today. This and more, in a free-and-frank with MxMIndia.
http://www.mxmindia.com/2012/04/pr-were-still-a-bunch-of-pimps-vinod-nair-clea/


Every man's new 'Mandate'
The latest offering from Magna is the 'The Ultimate Bible for Men'
http://www.mxmindia.com/2012/04/every-mans-new-mandate/


Ad Strat: The friendship pug
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief, the strat, and whatever else went into creating an outstanding ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/04/ad-strat-the-friendship-pug/


Zee Cine Awards beats all other Bollywood award shows in the US
Also sees record advertising revenue with mainstream advertisers
http://www.mxmindia.com/2012/04/zee-cine-awards-beats-all-other-bollywood-award-shows-in-the-us/


High five in DNA T20 season V @ New Delhi
DNA T20 has always positioned itself as a non-professional cricket carnival that brings with it a month-long dose of entertainment
http://www.mxmindia.com/2012/04/high-five-in-dna-t20-season-v-new-delhi/


The Anchor: Nagesh Alai on 6 ways advertising & promotion can prosper in the new fiscal
Ok, so it’s not the brightest of economic scenarios, but there are opportunities that Advertising and Promotions can leverage on, to surge ahead. Nagesh Alai tells it like it is.
http://www.mxmindia.com/2012/04/the-anchor-nagesh-alai-on-6-ways-advertising-promotion-can-prosper-in-the-new-fiscal/


Anil Thakraney: The Big Sachin Bash
A whole lot of huge names from all walks of life... industrialists, politicians, movie stars, sports stars, etc, were in dutiful attendance. I wonder if the allure had to do with the blaster or that the invite went from Mukeshbhai. I suspect it was the latter... no one in his/her right mind would wish to offend India’s richest man.
http://www.mxmindia.com/2012/04/anil-thakraney-the-big-sachin-bash/


[MJR] A man chasing his date of birth
On and on VK Singh whined about when he was born, and on and on went the media about great patriots and martyrs being ill-treated, until the Supreme Court turned down his plea

http://www.mxmindia.com/2012/04/mjr-a-man-chasing-his-date-of-birth/