Stories on 5th Oct '17

Digital infra will boost OTT: KPMG

On-demand content has reached a tipping point on the back of a successful 4G roll-out. Read more

Siddhartha Mukherjee: Pay for News Publishing? Nail the Coffin!

Having an official paid mechanism to get news published will mark the beginning of a speedy death of the PR industry and journalism, writes Siddhartha Mukherjee. Read more

BBC bullish on India with 4 language services

The Delhi bureau is now the BBC’s largest outside the UK. It will become a video, TV and digital content production hub for the whole of South Asia. Read more

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ALTBalaji appoints Lodestar UM as media agency

This mandate includes media investment and strategic partnership. Read more

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Discovery appoints Geetanjali Bhattacharji as the Head of Brand Partnerships & Content Integration

Geetanjali will work closely in association with Vikram Tanna. Read more

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India TV announces key editorial appointments

Piyush Padmakar, Anita Sharma and Amrendra Pratap Singh have been elevated as Managing Editors. Read more

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Aircel partners with Unlockd for mobile loyalty programme

This is Unlockd’s eighth market launch and its first in India. Read more

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Google announces support for Bengali content creators and advertisers

Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally. Read more

Stories on 5th July '13

Way to go for Franchising
Executive Summary of a KPMG in India report which estimates the franchising industry to quadruple between 2012 and 2017
http://www.mxmindia.com/2013/07/way-to-go-for-franchising/

Brian Lara's mantra to success
The master cricketer on managing self, developing a winner's mindset, and of course, how to tame competition
http://www.mxmindia.com/2013/07/brian-laras-mantra-to-success/

Early rains knock off fizz for Pepsi, Coke & other 'thandas'
Pepsi, Coca Cola and other soft drink makers struggle as early rains dampen peak sales season
http://www.mxmindia.com/2013/07/early-rains-knock-off-fizz-for-pepsi-coke-other-thandas/

MEC appoints Roopam Garg to head biz dev and north
Mr Garg will be MEC India's All India Head for new business development and General Manager - MEC North
http://www.mxmindia.com/2013/07/mec-appoints-roopam-garg-to-head-biz-dev-and-north/

Indian internet economy to touch US$ 100 bn by 2015
This was announced at the global launch of the Economist Intelligence Unit report "Good to Grow: The Environment of Asia's Internet Business"
http://www.mxmindia.com/2013/07/indian-internet-economy-to-touch-us-100-bn-by-2015/

BoxTV and Amkette's EvoTV partner for OTT
BoxTV has partnered with EvoTV to provide its users with an unlimited selection of full-length movies and television content through its app on the platform
http://www.mxmindia.com/2013/07/boxtv-and-amkettes-evotv-partner-for-ott/

Shailesh Kapoor: Lest we forget... television is a 'service' industry
Soon television channels will have to move towards taking a holistic brand view, than a content view, writes Shailesh Kapoor
http://www.mxmindia.com/2013/07/shailesh-kapoor-lest-we-forget-television-is-a-service-industry/

Anil Thakraney: Deshpande: The truth died with him
Tata Steel's former Head of Communications killed himself without leaving a suicide note, therefore no one can be certain of the real reason behind his death, notes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-deshpande-the-truth-died-with-him/

Mediaah! Remembering Charu & PR disaster for Tatas
If I were with the PR agency handling the group and the Tata Steel business, I would be worried about being delivered the sack, writes Pradyuman Maheshwari
http://www.mxmindia.com/2013/07/mediaah-remembering-charu-pr-disaster-for-tatas/

Ranjona Banerji: Lessons from the Murdoch saga for journalists
Like the Radia tapes revealed in India, there is some behaviour by media houses and journalists which is unacceptable, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-lessons-from-the-murdoch-saga-for-journalists/

CFA Institute awards PR-SM mandate to Ketchum Sampark
CFA Institute, a global association for investment professionals, has appointed Ketchum Sampark as its PR and social media agency
http://www.mxmindia.com/2013/07/cfa-institute-awards-pr-sm-mandate-to-ketchum-sampark/

Stories on 12th Jun

Making brand the hero with BPN
An exclusive interview with Suresh Balakrishna, CEO of Brand Programming Network, IPG Mediabrands' all-new agency under the LMG umbrella
http://www.mxmindia.com/2012/06/making-brand-the-hero-with-bpn/

TDSAT reprieve for broadcasters, stays TRAI's ad duration rule
TDSAT stays TRAI directives on ad duration, next hearing on July 17
http://www.mxmindia.com/2012/06/tdsat-reprieve-for-broadcasters-stays-trais-ad-duration-rule/

Beware! Walmart will not do business with corrupt businesses!!!
The world's largest retailer has recently hired consultancy firm KPMG to conduct due diligence on hundreds of existing vendors as well as potential future suppliers to ensure that they are not involved in any unethical or illegal activity
http://www.mxmindia.com/2012/06/beware-walmart-will-not-do-business-with-corrupt-businesses/

Where the economics stand for 4 key stakeholders post IPL's fifth season
The economics for a franchise are simple. Every franchise incurs two kinds of costs, and both are essentially of a fixed nature: the licence fee and player costs
http://www.mxmindia.com/2012/06/where-the-economics-stand-for-4-key-stakeholders-post-ipls-fifth-season/

Happy launches Design Cell
Happy's Design Cell shall focus on offering services in the space of identity creation / Branding / Packaging and some amount of retail / environment design
http://www.mxmindia.com/2012/06/happy-launches-design-cell/

Growth in mind, Webchutney rejigs leadership
Leading independent digital marketing agency Webchutney announces key movements within the organization to consolidate diverse client portfolio and propel growth
http://www.mxmindia.com/2012/06/webchutney-consolidates-leadership-eyeing-strategic-growth/

Zoot review for Junior Horlicks
GSK continue to use rational advertising route to drive sales of its brand Junior Horlicks using Zoot Review format of Buchanan Group
http://www.mxmindia.com/2012/06/zoot-review-for-junior-horlicks/

UTV Stars enters UK as UMP Stars
Premiering as a free-to-air channel on Sky, UMP Stars is a specialty entertainment channel dedicated exclusively to Bollywood
http://www.mxmindia.com/2012/06/utv-stars-enters-uk-as-ump-stars/

Digitas India appoints Tim Guillois Sr VP, social media
Mr Guillois will report to Kanika Mathur, President, Digitas India
http://www.mxmindia.com/2012/06/digitas-india-appoints-tim-guillois-sr-vp-social-media/

MEC India appoints Ritesh Singh as head of Digital
MEC India, a leading media agency, (www.mecglobal.com), announced the appointment of Ritesh Singh as their new digital leader
http://www.mxmindia.com/2012/06/mec-india-appoints-ritesh-singh-as-head-of-digital/

Anushka Sharma to endorse TVS Scooty
Ms Sharma will be the face of all brand campaigns related to the TVS Scooty brand
http://www.mxmindia.com/2012/06/anushka-sharma-to-endorse-tvs-scooty/

Conde Nast Traveller India announces Readers' Travel Awards 2012
Invites readers to vote for their favourite travel experiences and win luxury holiday stays
http://www.mxmindia.com/2012/06/conde-nast-traveller-india-announces-readers-travel-awards-2012/

94.3 MY FM elevates Rahul Namjoshi as National Corporate Sales Head
In his new role as National Corporate Sales Head, all non-station market sales teams including Mumbai, South,Delhiand government will report to him with immediate effect while he will continue reporting to the CEO, Harrish M Bhatia
http://www.mxmindia.com/2012/06/94-3-my-fm-elevates-rahul-namjoshi-as-national-corporate-sales-head/

The Anchor: Jagdeep Kapoor on 5 things brands often forget & fail to create an impact
Service, Relationships, Brand Experience, Distribution and Visibility that marketers need to focus on, says Jagdeep Kapoor
http://www.mxmindia.com/2012/06/the-anchor-jagdeep-kapoor-on-5-things-brands-often-forget-fail-to-create-an-impact/

Debrief: Skoda Laura RS: Totally off the mark
Would the sight of a woman fooling around with the car appeal to them? I doubt it. In fact, I was left with the impression this is a woman’s-only car, ergo, not for me
http://www.mxmindia.com/2012/06/debrief-skoda-laura-rs-totally-off-the-mark/

Troll travails thanks to Twitter
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/troll-travails-thanks-to-twitter/

Stories on 5th April

Who's better for brands - mascots or celebs?
It's an oft-asked question: what offers better identification and generates stickiness for a brand. And how does a brand choose between the two?.
http://www.mxmindia.com/2012/04/mascot-vs-celebrities-as-brand-face/

Brand India saving grace in time of crisis
Over the last couple of years, India has been seen stamping its presence in the league of global leaders by the strength of its economic power
http://www.mxmindia.com/2012/04/brand-india-saving-grace-in-time-of-crisis/

Rohit Samarth joins DDB MudraMax as Senior VP, Terra
He will head the operations of Terra, its rural marketing agency
http://www.mxmindia.com/2012/04/rohit-samarth-joins-ddb-mudramax-as-senior-vp-terra/

Rise of internet radio: What do traditional FM players think?
Once FM phase III is rolled out, FM stations hope to witness more innovations along with differentiation in content. So, is there a scope for the two to co-exist or do traditional radio stations need to press the panic button?
http://www.mxmindia.com/2012/04/rise-of-internet-radio-what-do-traditional-fm-players-think/

Border War Face Off gets one million downloads on Nokia
Border War LOC, the sequel of Border War Face off (a patriotic attempt from Jump) is out
http://www.mxmindia.com/2012/04/border-war-face-off-gets-one-million-downloads-on-nokia/

Pogo achieves highest GRP in kids genre
'Chhota Bheem movie: Dholakpur to Kathmandu’ garners highest TVR in Kids Genre in 2012
http://www.mxmindia.com/2012/04/pogo-achieves-highest-grp-in-kids-genre/

Cheil Worldwide partners with a K-pop star for Cannes Lions 2012
Cheil 2012 Seminar on “Korean wave through digital wave” scheduled for June 18
http://www.mxmindia.com/2012/04/cheil-worldwide-partners-with-a-k-pop-star-for-cannes-lions-2012/

A million Likes on 9XM Facebook page
Bollywood music channel 9XM has crossed the 1 million fans milestone on the channel’s Facebook community
http://www.mxmindia.com/2012/04/a-million-likes-on-9xm-facebook-page/

Watch IPL on mobile through Apalya
Sports fans can catch all the DLF IPL action real-time on their mobiles even when they are on the move
http://www.mxmindia.com/2012/04/watch-ipl-on-mobile-through-apalya/

The Anchor: Anurag Gupta on 5 things that should change in internet advertising
Anurag Gupta says he would like to see demand for internet media driving up pricing and a situation where some internet media start selling at premium rates and shed their discount pricing tag
http://www.mxmindia.com/2012/04/the-anchor-anurag-gupta-on-5-things-that-should-change-in-internet-advertising/

Anil Thakraney: Needed: Campaign against drunk driving
I cannot understand why the industry hasn’t yet thought of a powerful communication plan against drunk driving. In fact, it is a booze company that should take it up, and seize the opportunity to build one of its brands. And in addition, project an image of being a socially aware organization
http://www.mxmindia.com/2012/04/anil-thakraney-needed-campaign-against-drunk-driving/

[MJR] The night of January 16 strikes again!
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-the-night-of-january-16-strikes-again/

Debrief: Tata AIG Life: A public service ad?
There is nothing wrong with the TVC per se, it’s the script that plays out on our soaps every prime time evening, and so uncles and aunties will love all this feet-touching business
http://www.mxmindia.com/2012/04/debrief-tata-aig-life-a-public-service-ad/

Stories on 14th Mar '12

Digital, growth mantras to drive agenda
The mood is upbeat at the three-day convention on media and entertainment that kicked off in Mumbai today.
http://www.mxmindia.com/?p=14792

@Ficci Frames 2012: KPMG study says M&E sector is set for good times ahead
According to the FICCI-KPMG report, the growth trajectory was backed by strong consumption in tier 2 and 3 cities, continued growth of regional media, and fast increasing new media business. Overall, the study predicts the industry to register a CAGR of 15 percent to touch INR 1,457 billion by 2016.
http://www.mxmindia.com/?p=14795

11 reasons why I am going to be @ Frames this year
Pradyuman Maheshwari on why he's going to do the trek to Powai for FICCI Frames 2012.
http://www.mxmindia.com/?p=14765

Onida takes on rivals with comparative advertising
TV and washing machine brand is taking on LG, Voltas and Daikin through an all-new ad campaign.
http://www.mxmindia.com/?p=14779

7 Indian finalists at INMA Awards 2012
As many as seven Indian entries are among the 89 finalists announced in the world’s premier competition for marketing newsmedia brands by the International Newsmedia Marketing Association.
http://www.mxmindia.com/?p=14766

Rajat Uppal is the new GM Marketing, Red FM
Mr Uppal confirmed to MxM that he has quit Fever 104 FM and joined Red 93.5 FM.
http://www.mxmindia.com/?p=14788

Dentsu Creative Impact wins Tetra Pak creative mandate
Dentsu Creative Impact, Dentsu India's full-service advertising agency, has bagged the creative duties for Tetra Pak.
http://www.mxmindia.com/?p=14824

ASCI, Goafest come together on self-regulation
Present the 'ASCI Mobile Movie Challenge' to promote the idea of 'Creativity with a Conscience'.
http://www.mxmindia.com/?p=14776

MxMIndia's Budget Special on Saturday, March 17
Although Union Budgets typically don't care too much about the media and entertainment sector, we expect some sops this year. We will be there with the analyses.
http://www.mxmindia.com/?p=14783

Budget comes alive on moneycontrol.com
Financial portal moneycontrol.com’s new commercial features 'rockstar netas'.
http://www.mxmindia.com/?p=14773

Vipin Nair joins Head of Communications at Wipro
He will be handling the communication mandate for Wipro Technologies and the Corporate.
http://www.mxmindia.com/?p=14790

Basil acquires 490 Limited in UK
India-based marketing solutions company Basil Group has acquired UK design and production agency Fourninety Ltd.
http://www.mxmindia.com/?p=14771

Anil Thakraney: Good FM, pathetic ads!
So I have 'upgraded' to 94.3 Radio One. Spending time in the car, despite Mumbai’s horrendous traffic conditions, has become fun once again. The only problem is the bloody ads. Most of them are sick, boring and nerve-wracking to hear.
http://www.mxmindia.com/?p=14781