Stories on 5th April

Who's better for brands - mascots or celebs?
It's an oft-asked question: what offers better identification and generates stickiness for a brand. And how does a brand choose between the two?.
http://www.mxmindia.com/2012/04/mascot-vs-celebrities-as-brand-face/

Brand India saving grace in time of crisis
Over the last couple of years, India has been seen stamping its presence in the league of global leaders by the strength of its economic power
http://www.mxmindia.com/2012/04/brand-india-saving-grace-in-time-of-crisis/

Rohit Samarth joins DDB MudraMax as Senior VP, Terra
He will head the operations of Terra, its rural marketing agency
http://www.mxmindia.com/2012/04/rohit-samarth-joins-ddb-mudramax-as-senior-vp-terra/

Rise of internet radio: What do traditional FM players think?
Once FM phase III is rolled out, FM stations hope to witness more innovations along with differentiation in content. So, is there a scope for the two to co-exist or do traditional radio stations need to press the panic button?
http://www.mxmindia.com/2012/04/rise-of-internet-radio-what-do-traditional-fm-players-think/

Border War Face Off gets one million downloads on Nokia
Border War LOC, the sequel of Border War Face off (a patriotic attempt from Jump) is out
http://www.mxmindia.com/2012/04/border-war-face-off-gets-one-million-downloads-on-nokia/

Pogo achieves highest GRP in kids genre
'Chhota Bheem movie: Dholakpur to Kathmandu’ garners highest TVR in Kids Genre in 2012
http://www.mxmindia.com/2012/04/pogo-achieves-highest-grp-in-kids-genre/

Cheil Worldwide partners with a K-pop star for Cannes Lions 2012
Cheil 2012 Seminar on “Korean wave through digital wave” scheduled for June 18
http://www.mxmindia.com/2012/04/cheil-worldwide-partners-with-a-k-pop-star-for-cannes-lions-2012/

A million Likes on 9XM Facebook page
Bollywood music channel 9XM has crossed the 1 million fans milestone on the channel’s Facebook community
http://www.mxmindia.com/2012/04/a-million-likes-on-9xm-facebook-page/

Watch IPL on mobile through Apalya
Sports fans can catch all the DLF IPL action real-time on their mobiles even when they are on the move
http://www.mxmindia.com/2012/04/watch-ipl-on-mobile-through-apalya/

The Anchor: Anurag Gupta on 5 things that should change in internet advertising
Anurag Gupta says he would like to see demand for internet media driving up pricing and a situation where some internet media start selling at premium rates and shed their discount pricing tag
http://www.mxmindia.com/2012/04/the-anchor-anurag-gupta-on-5-things-that-should-change-in-internet-advertising/

Anil Thakraney: Needed: Campaign against drunk driving
I cannot understand why the industry hasn’t yet thought of a powerful communication plan against drunk driving. In fact, it is a booze company that should take it up, and seize the opportunity to build one of its brands. And in addition, project an image of being a socially aware organization
http://www.mxmindia.com/2012/04/anil-thakraney-needed-campaign-against-drunk-driving/

[MJR] The night of January 16 strikes again!
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-the-night-of-january-16-strikes-again/

Debrief: Tata AIG Life: A public service ad?
There is nothing wrong with the TVC per se, it’s the script that plays out on our soaps every prime time evening, and so uncles and aunties will love all this feet-touching business
http://www.mxmindia.com/2012/04/debrief-tata-aig-life-a-public-service-ad/

Stories on 2nd March

We are the dashboard for the client's car: Michael Wolfe
The Bottom-Line Analytics CEO promises to find solutions to measure impact of marketing spends
http://www.mxmindia.com/2012/03/we-are-the-dashboard-for-the-clients-car-michael-wolfe/

Turkish Airlines looks at India as a booming market
With 15% growth last year, Turkish Airlines is actively undertaking as many initiatives as possible to connect with its Indian customers.
http://www.mxmindia.com/2012/03/turkish-airlines-looks-at-india-as-a-booming-market/

@Microsoft seminar: Creative storytelling via rich media
Microsoft Advertising hosted Rich Media Rocks 2012, which was held in New Delhi with a focus on how to make it easier for brands to launch digital ad campaigns at scale while also giving creatives new and powerful canvases on which to tell their stories.
http://www.mxmindia.com/2012/03/microsoft-seminar-rich-matedia-can-help-brands-with-storytelling/

Ditto TV aligns with Percept H
Percept H has won the creative duties for a new brand, Ditto TV, from the Zee Group. The account size is pegged to be at Rs10 crore.
http://www.mxmindia.com/2012/03/ditto-tv-aligns-with-percept-h/

Dish TV to push set-top boxes in cable households, distribute & install connections
The company has launched a pilot project in Delhi and expects to grab 1-1.5 million subscribers across cities in the short term through tie-ups with the cable operators
http://www.mxmindia.com/2012/03/dish-tv-to-push-set-top-boxes-in-cable-households-distribute-install-connections/

Radio still needs to be evangelized: Harrish Bhatia
The MY FM CEO shares his views on his channel, the radio business, his FM phase III plans and more.
http://www.mxmindia.com/2012/03/radio-still-needs-to-be-evangelized-harrish-bhatia/

Adland turns green tomorrow with Olive Crowns
Olive Crowns, the first and only awards in the country that celebrate excellence in communicating sustainability, to be presented
http://www.mxmindia.com/2012/03/adland-turns-green-tomorrow-with-olive-crowns/

Mindshare & GroupM ESP help Bridgestone secure title sponsorship of WS Hockey
Sports team of GroupM ESP worked closely with Mindshare in this initiative that helped Bridgestone secure title sponsorship
http://www.mxmindia.com/2012/03/mindshare-groupm-esp-help-bridgestone-secure-title-sponsorship-of-ws-hockey/

Marks & Spencer appoints Venu Nair as India Ops head
Nair, who was head of sourcing for the £9.7-billion British retailer in South Asia and director of buying operations for India, takes charge as managing director
http://www.mxmindia.com/2012/03/marks-spencers-appoint-venu-nair-as-india-operations-head/

Everest creates campaign for SAB TV's Movers and Shakers
The campaign featuring Shekhar Suman is phased out in two parts; first teasers and then the launch of the TVC.
http://www.mxmindia.com/2012/03/everest-creates-campaign-for-sab-tvs-movers-and-shakers/

5 reasons why activation is a must-have extn on radio
Efficiency in cost, customization and communication to a cross-section of demographics are just some reasons why radio activations are necessary, feels Ashit Kukian
http://www.mxmindia.com/2012/03/5-reasons-why-activation-is-a-must-have-extension-on-radio/

Anil Thakraney: Media ODed on the Gujarat riots
All those affected have tried to pick up the pieces, and are attempting to re-build their lives. As far as the process of criminal justice goes, that's already in the courts. Which is why I failed to understand the media's desperation to re-live 2002.
http://www.mxmindia.com/2012/03/anil-thakraney-media-oded-on-the-gujarat-riots/

Freaking News: Mamata Banerjee, media's favourite whipping girl
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that’s on the Web.
http://www.mxmindia.com/2012/03/freaking-news-mamata-banerjee-medias-favourite-whipping-girl/

Percept OOH executes state launch for Muthoot FinCorp in MP
The primary objective of the campaign was to create consciousness about the launch of the services of Muthoot FinCorp in Bhopal and Indore.
http://www.mxmindia.com/2012/03/percept-ooh-executes-state-launch-for-muthoot-fincorp-in-mp/