Stories on 13th May 14

We'll look hard at strategy, what the ad is trying to do: Neil Dawson, Kyoorius Awards
A quick Q&A with the celebrated British adman who is Foreman of the three-day awards judging that starts today
http://www.mxmindia.com/2014/05/well-look-hard-at-strategy-what-the-ad-is-trying-to-do-neil-dawson-foreman-kyoorius-ad-awards/

MxMIndia is hiring journos in Mumbai & Delhi. Only those with high energy, enthusiasm & integrity need apply
MxMIndia is now looking at Senior Reporters in Delhi and Mumbai and a junior reporter in Mumbai
http://www.mxmindia.com/2014/05/mxmindia-is-hiring-journos-in-mumbai-delhi-only-those-with-high-energy-enthusiasm-integrity-need-apply/

Maxus wins media mandate for Paytm
Maxus New Delhi has won the media investment mandate for Paytm, widely regarded as the country's largest mobile commerce platform
http://www.mxmindia.com/2014/05/maxus-wins-media-mandate-for-paytm/

RB appoints new creative agencies to global roster
Droga5, Wieden+Kennedy and McCann have been shortlisted to lead creative development for the company
http://www.mxmindia.com/2014/05/rb-appoints-new-creative-agencies-to-global-roster/

Lloyd Mathias joins HP as CMO
He was named among the Top 15 international marketers of the year by Internationalist magazine in 2007, was Chairman of the Media Research Users Council (MRUC) and Co-chairman of the Device Strategy Council of the CDMA Development Group
http://www.mxmindia.com/2014/05/lloyd-mathias-joins-hp-as-cmo/

Alok Agrawal quits @ZeeNews to join @RIL
After issuing a denial last week, Zee News CEO Alok Agrawal announced his move from Zee New to RIL via a tweet
http://www.mxmindia.com/2014/05/alok-agrawal-quits-zeenews-to-join-ril/

Ranjona Banerji: Media - new low or new dawn?
The country has run out of steam, forget the media and television takes the brunt of the tedium if only because it is the first frontier, writes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-media-new-low-or-new-dawn/

Dentsu assigned creative duties of Panasonic Fans
The creative duty was awarded to Dentsu based on its current creative partnership with Panasonic
http://www.mxmindia.com/2014/05/dentsu-assigned-creative-duties-of-panasonic-fans/

Nivea Soft assigns digital ideation mandate to TenTenTen
This is a rare instance where an Indian digital outfit has been signed on by a global entity for a project targeted at an international audience
http://www.mxmindia.com/2014/05/nivea-soft-assigns-digital-ideation-mandate-to-tententen/

Delhi HC asks India News to run scroll saying its not associated with India TV
The decision follows a case filed by India TV against India News for using a deceptively similar channel name
http://www.mxmindia.com/2014/05/delhi-hc-asks-india-news-to-run-scroll-saying-its-not-associated-with-india-tv/

Cheil Worldwide appoints Avinash Joshi as Head of Social Media
Joshi is an accomplished digital marketing expert with over 15 years of experience in leveraging social insights and trends in emerging technology
http://www.mxmindia.com/2014/05/cheil-worldwide-appoints-avinash-joshi-as-head-of-social-media/

TOI unveils Femina Believe academy for women
The courses being offered by this academy will be in subjects pertaining to self enhancement skills that matter to today's modern Indian women
http://www.mxmindia.com/2014/05/toi-unveils-femina-believe-academy-for-women/

Yahoo News Digest now available in India
App delivers an easy-to-navigate summary of the top International news stories twice a day
http://www.mxmindia.com/2014/05/yahoo-news-digest-now-available-in-india/

92.7 Big FM pays tribute to mothers with feature film on radio
The two hour movie titled 'Maa Ke Aanchal Mein' has been written by Neelesh Misra

http://www.mxmindia.com/2014/05/92-7-big-fm-pays-tribute-to-mothers-with-feature-film-on-radio/

Stories on 5th April

Who's better for brands - mascots or celebs?
It's an oft-asked question: what offers better identification and generates stickiness for a brand. And how does a brand choose between the two?.
http://www.mxmindia.com/2012/04/mascot-vs-celebrities-as-brand-face/

Brand India saving grace in time of crisis
Over the last couple of years, India has been seen stamping its presence in the league of global leaders by the strength of its economic power
http://www.mxmindia.com/2012/04/brand-india-saving-grace-in-time-of-crisis/

Rohit Samarth joins DDB MudraMax as Senior VP, Terra
He will head the operations of Terra, its rural marketing agency
http://www.mxmindia.com/2012/04/rohit-samarth-joins-ddb-mudramax-as-senior-vp-terra/

Rise of internet radio: What do traditional FM players think?
Once FM phase III is rolled out, FM stations hope to witness more innovations along with differentiation in content. So, is there a scope for the two to co-exist or do traditional radio stations need to press the panic button?
http://www.mxmindia.com/2012/04/rise-of-internet-radio-what-do-traditional-fm-players-think/

Border War Face Off gets one million downloads on Nokia
Border War LOC, the sequel of Border War Face off (a patriotic attempt from Jump) is out
http://www.mxmindia.com/2012/04/border-war-face-off-gets-one-million-downloads-on-nokia/

Pogo achieves highest GRP in kids genre
'Chhota Bheem movie: Dholakpur to Kathmandu’ garners highest TVR in Kids Genre in 2012
http://www.mxmindia.com/2012/04/pogo-achieves-highest-grp-in-kids-genre/

Cheil Worldwide partners with a K-pop star for Cannes Lions 2012
Cheil 2012 Seminar on “Korean wave through digital wave” scheduled for June 18
http://www.mxmindia.com/2012/04/cheil-worldwide-partners-with-a-k-pop-star-for-cannes-lions-2012/

A million Likes on 9XM Facebook page
Bollywood music channel 9XM has crossed the 1 million fans milestone on the channel’s Facebook community
http://www.mxmindia.com/2012/04/a-million-likes-on-9xm-facebook-page/

Watch IPL on mobile through Apalya
Sports fans can catch all the DLF IPL action real-time on their mobiles even when they are on the move
http://www.mxmindia.com/2012/04/watch-ipl-on-mobile-through-apalya/

The Anchor: Anurag Gupta on 5 things that should change in internet advertising
Anurag Gupta says he would like to see demand for internet media driving up pricing and a situation where some internet media start selling at premium rates and shed their discount pricing tag
http://www.mxmindia.com/2012/04/the-anchor-anurag-gupta-on-5-things-that-should-change-in-internet-advertising/

Anil Thakraney: Needed: Campaign against drunk driving
I cannot understand why the industry hasn’t yet thought of a powerful communication plan against drunk driving. In fact, it is a booze company that should take it up, and seize the opportunity to build one of its brands. And in addition, project an image of being a socially aware organization
http://www.mxmindia.com/2012/04/anil-thakraney-needed-campaign-against-drunk-driving/

[MJR] The night of January 16 strikes again!
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-the-night-of-january-16-strikes-again/

Debrief: Tata AIG Life: A public service ad?
There is nothing wrong with the TVC per se, it’s the script that plays out on our soaps every prime time evening, and so uncles and aunties will love all this feet-touching business
http://www.mxmindia.com/2012/04/debrief-tata-aig-life-a-public-service-ad/