Print degrows, but will regrow, say media agency captains
Both newspapers and magazines readership figures look grim in the IRS 2012 Q2 toplines
http://www.mxmindia.com/2012/10/print-degrows-but-will-regrow-say-media-agency-captains/
What's-On-India acquires Middle East co, sets up What's-On-Arabia in Dubai & Jordan
Leading television search and EPG company What's-On-India has expanded its operations into the Middle East under the name - 'What's-On-Arabia'
http://www.mxmindia.com/2012/10/whats-on-india-acquires-middle-east-co-sets-up-whats-on-arabia-in-dubai-jordan/
Jaldi 5 with Sam Balsara: ASCI works despite no teeth
ASCI's former chairman Sam Balsara on self-regulation in advertising, how it can be made to work, and why it is a good thing
http://www.mxmindia.com/2012/10/jaldi-5-with-sam-balsara-asci-works-despite-no-teeth/
IRS arbitration clause is binding: Court
Disposing of a petition filed by ABP Pvt Ltd, the Calcutta High Court has held that the arbitration clause embedded in software of the IRS, which is part of the terms and conditions a user must accept before accessing data, is binding. The dispute has been referred to arbitration
http://www.mxmindia.com/2012/10/irs-arbitration-clause-is-binding-court/
Make ASCI membership compulsory: CII white paper
The CII's white paper on 'Self-Regulation in Advertising in India - A critical Evaluation' upholds the ASCI's cause and says that more government legislations or authorities will not help
http://www.mxmindia.com/2012/10/make-asci-membership-compulsory-cii-white-paper/
Young Track | New column on youth marketing by Samyak Chakrabarty
More than RoI, it’s social currency that matters when measuring the effectiveness of marketing to youth, writes Samyak Chakrabarty in this new weekly column
http://www.mxmindia.com/2012/10/young-track-new-column-on-youth-marketing-by-samyak-chakrabarty/
Starcom VP Rajendra Dwivedi dies in road accident
The Starcom Worldwide Vice President met with an accident in Mumbai on September 30
http://www.mxmindia.com/2012/10/starcom-vp-rajendra-dwivedi-dies-in-road-accident/
MTunes brings Gangnam Style to India
The Bollywood music channel will launch the Korean pop singer Psy's worldwide hit Gangnam Style, for the first time on Indian Television, in association with Universal Music
http://www.mxmindia.com/2012/10/mtunes-brings-gangnam-style-to-india/
AdStrat: Tata Tea - Duties Big & Small
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/10/adstrat-tata-tea-duties-big-small/
The Anchor: 6 things marketers must keep in mind while opting for social media
Here are six questions you need to answer before you jump on the social media bandwagon
http://www.mxmindia.com/2012/10/the-anchor-6-things-marketers-must-keep-in-mind-while-opting-for-social-media/
Anil Thakraney: Zee showed the way
It is the game-changer role played by Zee that is of immense significance. They took the risk, they experimented, they broke DD’s monopoly, and they changed the desi skies forever
http://www.mxmindia.com/2012/10/anil-thakraney-zee-showed-the-way/
Debrief: Reliance Communications: At last they get it right
For Reliance Communications' latest commercial on 'unlimited plans' featuring Bollywood girl Anushka Sharma and her boyfriend, they have toned things down
http://www.mxmindia.com/2012/10/debrief-reliance-communications-at-last-they-get-it-right/
Ranjona Banerji: Of degrowth, ungrowth & regrowth
The latest quarterly figures of the IRS have seen newspapers and mags use 'degrowth' to describe their condition, notes Ranjona Banerji
http://www.mxmindia.com/2012/10/ranjona-banerji-of-degrowth-ungrowth-regrowth/
Signposts... October 27
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-27/
