Stop this farce of 87% digitization!
Less than 10 days to go and stakeholders dismiss government claims in private. In public, save the cable operators, all toe MIB line
http://www.mxmindia.com/?p=34218
Future of ads is in tracking location, mood
Algorithms can track your mood and location to serve you text or video ads relevant to you at that point. The technologies already exist, but concerns about privacy, spam and the absence so far of a good revenue model have prevented such location-specific ads from exploding. Many believe it’s only a matter of time before this happen.
http://www.mxmindia.com/?p=34222
Jaldi 5 with Tarun Rai: Beaten a new path with Good Food
MxMIndia interviewed Tarun Rai, CEO, Worldwide Media, as Good Food, the BBC magazine published by WWM, completes a year
http://www.mxmindia.com/?p=34181
MICA & SIMC students bag PRomise Foundation scholarship
MICA and SIMC Pune students Aishwarya Padmanabhan and Deboshree Bhattacharjee respectively bag the first PRomise Foundations scholarship
http://www.mxmindia.com/?p=34187
AdStrat: Easy, anytime shopping with Myntra
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=34064
The Anchor: 5 reasons media reach & measurability in India are different internationally
Not only the viewership pool but rating methods too are significantly different for Indian TV channels abroad, says Jenish Shah
http://www.mxmindia.com/?p=34056
Debrief: Coca-Cola: Tremendous insight
Coke's new positioning for the Diwali season is: 'Saath khao, khushiyaan badhao'. Good stuff, and there are many reasons why I like this approach
http://www.mxmindia.com/?p=34180
Ranjona Banerji: Time to reinvent TV news
In today's India, the fervour, zeal, naivete and hysteria of the TV media is sooner or later going to come crashing down, writes Ranjona Banerji
http://www.mxmindia.com/?p=34205
Signposts... October 23
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34201
Less than 10 days to go and stakeholders dismiss government claims in private. In public, save the cable operators, all toe MIB line
http://www.mxmindia.com/?p=34218
Future of ads is in tracking location, mood
Algorithms can track your mood and location to serve you text or video ads relevant to you at that point. The technologies already exist, but concerns about privacy, spam and the absence so far of a good revenue model have prevented such location-specific ads from exploding. Many believe it’s only a matter of time before this happen.
http://www.mxmindia.com/?p=34222
Jaldi 5 with Tarun Rai: Beaten a new path with Good Food
MxMIndia interviewed Tarun Rai, CEO, Worldwide Media, as Good Food, the BBC magazine published by WWM, completes a year
http://www.mxmindia.com/?p=34181
MICA & SIMC students bag PRomise Foundation scholarship
MICA and SIMC Pune students Aishwarya Padmanabhan and Deboshree Bhattacharjee respectively bag the first PRomise Foundations scholarship
http://www.mxmindia.com/?p=34187
AdStrat: Easy, anytime shopping with Myntra
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=34064
The Anchor: 5 reasons media reach & measurability in India are different internationally
Not only the viewership pool but rating methods too are significantly different for Indian TV channels abroad, says Jenish Shah
http://www.mxmindia.com/?p=34056
Debrief: Coca-Cola: Tremendous insight
Coke's new positioning for the Diwali season is: 'Saath khao, khushiyaan badhao'. Good stuff, and there are many reasons why I like this approach
http://www.mxmindia.com/?p=34180
Ranjona Banerji: Time to reinvent TV news
In today's India, the fervour, zeal, naivete and hysteria of the TV media is sooner or later going to come crashing down, writes Ranjona Banerji
http://www.mxmindia.com/?p=34205
Signposts... October 23
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34201
