Stories on 3rd Jan '13

New year, new job scene?
What makes some people get bigger offers, better pay packages and a meaty role in the job market
http://www.mxmindia.com/2013/01/new-year-new-job-scene/

Piyush, Balki to present Ad Review as Ad Club revives popular event
Piyush Pandey and R Balki are set to present the Advertising Club's Ad Review
http://www.mxmindia.com/2013/01/piyush-balki-to-present-ad-review-as-ad-club-revives-popular-event/

Srikant Sastri launches online campaign asking tainted MPs/MLAs to resign
'Resign before Jan 26' is a campaign on Facebook and Twitter that the Vivaki India chairperson has kicked off
http://www.mxmindia.com/2013/01/srikant-sastri-launches-online-campaign-asking-tainted-mpsmlas-to-resign/

Debrief: Snickers: Rekha ki vaat lagaa di!
What a wasted opportunity! The makers of Snickers did two commendable things. And then they went ahead and blew it nice and proper
http://www.mxmindia.com/2013/01/debrief-snickers-rekha-ki-vaat-lagaa-di/

Hindi GEC yo-yo continues. Star leads in Week 52
Colors is the new #2 and SAB 47 gallops ahead of Life OK
http://www.mxmindia.com/2013/01/hindi-gec-yo-yo-continues-star-leads-in-week-52/

Shailesh Kapoor: Misogyny or just entertainment?
To divert a serious, purposeful discussion on rape and sexual assault to item numbers, vulgar lyrics and portrayal of women in serials, is simply a case of misplaced priorities, writes Shailesh Kapoor
http://www.mxmindia.com/2013/01/shailesh-kapoor-misogyny-or-just-entertainment/

India TV appoints Sudipto Chowdhuri to head sales
Mr Chowdhuri was recently with TV9 Kannada as National Head
http://www.mxmindia.com/2013/01/india-tv-appoints-sudipto-chowdhuri-to-head-sales/

Vodafone, Idea, Philips and others bring TV commercials to life to double impact
Popular commercials go on-ground as large advertisers bring TV ads to life to double impact
http://www.mxmindia.com/2013/01/vodafone-idea-philips-and-others-bring-tv-commercials-to-life-to-double-impact/

The Anchor: 6 reasons why Arnab Goswami should be given the Bharat Ratna
A N Chorrea list six reasons why Arnab Goswami should be given the Bharat Ratna
http://www.mxmindia.com/2013/01/the-anchor-6-reasons-why-arnab-goswami-should-be-given-the-bharat-ratna/

CRY to host corporate responsibility summit
John Elkington, the defining voice on corporate responsibility globally, and several heads of Indian industry to discuss CSR at the forum on Jan 11
http://www.mxmindia.com/2013/01/cry-to-host-corporate-responsibility-summit/

O&M mingles with Center Fruit
A quirky campaign supports the launch of PVMI's dual-flavoured chewing gum
http://www.mxmindia.com/2013/01/om-mingles-with-center-fruit/

Stories on 3rd Oct '12

Print degrows, but will regrow, say media agency captains
Both newspapers and magazines readership figures look grim in the IRS 2012 Q2 toplines
http://www.mxmindia.com/2012/10/print-degrows-but-will-regrow-say-media-agency-captains/

What's-On-India acquires Middle East co, sets up What's-On-Arabia in Dubai & Jordan
Leading television search and EPG company What's-On-India has expanded its operations into the Middle East under the name - 'What's-On-Arabia'
http://www.mxmindia.com/2012/10/whats-on-india-acquires-middle-east-co-sets-up-whats-on-arabia-in-dubai-jordan/

Jaldi 5 with Sam Balsara: ASCI works despite no teeth
ASCI's former chairman Sam Balsara on self-regulation in advertising, how it can be made to work, and why it is a good thing
http://www.mxmindia.com/2012/10/jaldi-5-with-sam-balsara-asci-works-despite-no-teeth/

IRS arbitration clause is binding: Court
Disposing of a petition filed by ABP Pvt Ltd, the Calcutta High Court has held that the arbitration clause embedded in software of the IRS, which is part of the terms and conditions a user must accept before accessing data, is binding. The dispute has been referred to arbitration
http://www.mxmindia.com/2012/10/irs-arbitration-clause-is-binding-court/

Make ASCI membership compulsory: CII white paper
The CII's white paper on 'Self-Regulation in Advertising in India - A critical Evaluation' upholds the ASCI's cause and says that more government legislations or authorities will not help
http://www.mxmindia.com/2012/10/make-asci-membership-compulsory-cii-white-paper/

Young Track | New column on youth marketing by Samyak Chakrabarty
More than RoI, it’s social currency that matters when measuring the effectiveness of marketing to youth, writes Samyak Chakrabarty in this new weekly column
http://www.mxmindia.com/2012/10/young-track-new-column-on-youth-marketing-by-samyak-chakrabarty/

Starcom VP Rajendra Dwivedi dies in road accident
The Starcom Worldwide Vice President met with an accident in Mumbai on September 30
http://www.mxmindia.com/2012/10/starcom-vp-rajendra-dwivedi-dies-in-road-accident/

MTunes brings Gangnam Style to India
The Bollywood music channel will launch the Korean pop singer Psy's worldwide hit Gangnam Style, for the first time on Indian Television, in association with Universal Music
http://www.mxmindia.com/2012/10/mtunes-brings-gangnam-style-to-india/

AdStrat: Tata Tea - Duties Big & Small
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/10/adstrat-tata-tea-duties-big-small/

The Anchor: 6 things marketers must keep in mind while opting for social media
Here are six questions you need to answer before you jump on the social media bandwagon
http://www.mxmindia.com/2012/10/the-anchor-6-things-marketers-must-keep-in-mind-while-opting-for-social-media/

Anil Thakraney: Zee showed the way
It is the game-changer role played by Zee that is of immense significance. They took the risk, they experimented, they broke DD’s monopoly, and they changed the desi skies forever
http://www.mxmindia.com/2012/10/anil-thakraney-zee-showed-the-way/

Debrief: Reliance Communications: At last they get it right
For Reliance Communications' latest commercial on 'unlimited plans' featuring Bollywood girl Anushka Sharma and her boyfriend, they have toned things down
http://www.mxmindia.com/2012/10/debrief-reliance-communications-at-last-they-get-it-right/

Ranjona Banerji: Of degrowth, ungrowth & regrowth
The latest quarterly figures of the IRS have seen newspapers and mags use 'degrowth' to describe their condition, notes Ranjona Banerji
http://www.mxmindia.com/2012/10/ranjona-banerji-of-degrowth-ungrowth-regrowth/

Signposts... October 27
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-27/

Stories on 14th Sep '12

Because print is magic...
Exclusive pre-release extracts from the book 'The Magic of Print' published by HT Media. The book is to be launched this evening in Mumbai
http://www.mxmindia.com/2012/09/because-print-is-magic/

TVs in 4 metros to go blank for 2 mins to stress need for viewers to go digital
Broadcasters to observe half-a-minute switch-offs to get viewers to switch to digital transmission with set-top devices
http://www.mxmindia.com/2012/09/tvs-in-4-metros-to-go-blank-for-2-mins-to-get-viewers-to-go-digital/

Apollo prefers to 'Go The Distance'
Apollo tyres has repositioned its brand with a new commercial and identity
http://www.mxmindia.com/2012/09/apollo-prefers-to-go-the-distance/

Arvind Sharma appointed ASCI Chairman
The Advertising Standards Council of India (ASCI) has appointed Arvind Sharma, Chairman of India Sub Continent, Leo Burnett, as Chairman of the Board
http://www.mxmindia.com/2012/09/arvind-sharma-appointed-asci-chairman/

Anurradha Prasad re-elected AROI president for 2nd term
The AROI (Associations of Radio Operators for India) has re-elected Ms Anurradha Prasad as its President for the second consecutive term. Ms Prasad was re-elected unopposed at the Governing Body Meeting of the AROI held earlier this week
http://www.mxmindia.com/2012/09/anurradha-prasad-re-elected-aroi-president-for-second-term/

MxM Buzzer # 9 | Quiz on Media Innovation
Presenting the ninth edition of MxM Buzzer where the focus is on Media Innovation
http://www.mxmindia.com/2012/09/mxm-buzzer-9-quiz-on-media-innovation/

Speaking of Which: Confounding Confusions
Infer or imply? Discreet or discrete? Evoke or evince? Common misunderstandings can lead to confusing writing... Vidya Heble in 'Speaking of Which'
http://www.mxmindia.com/2012/09/confounding-confusions/

My First Sale... with Indranil Roy, President, Outlook Group
Our Thursday series of Relative Values, My First... etc now shifts to Fridays, beefing up our weekend package that kicks off next week. Last month we had Bhaskar Das, and this time we spoke with Indranil Roy, President, Outlook Group
http://www.mxmindia.com/2012/09/my-first-sale-with-indranil-roy-president-outlook-group/

Signposts...  Friday, September 14
Tweet of the day, Must-read of the day, Joke of the day, etc etc in our new daily 'department'
http://www.mxmindia.com/2012/09/signposts-friday-september-14/

PIX goes all out for Tintin premiere
Tintin - Sony Pix has planned a 360-degree - marketing and advertising - campaign around The Secret of the Unicorn on the 16th of this month
http://www.mxmindia.com/2012/09/pix-goes-all-out-for-tintin-premiere/

The Anchor: 5 things clients should keep in mind when engaging a digital agency
The days of treating digital as a postscript are far behind. Here's how to play it in the new age, writes Kushal Sanghvi
http://www.mxmindia.com/2012/09/the-anchor-5-things-clients-should-keep-in-mind-when-engaging-a-digital-agency/

Anil Thakraney: Flat buyer ki VAT lag gayi!
To begin with, it is the developers who went to court, it is they who should be paying the penalties on late VAT payment. Why are the developers being allowed to pass this burden on to flat owners?
http://www.mxmindia.com/2012/09/anil-thakraney-flat-buyer-ki-vat-lag-gayi/

Ranjona Banerji: News on TV is not necessarily news in the papers
And on this Friday, the 14th, Ranjona Banerji wonders why are guests better behaved with Karan Thapar and how no one calls Arnab Rajdeep these days
http://www.mxmindia.com/2012/09/ranjona-banerji-news-on-tv-is-not-necessarily-news-in-the-papers/

Stories on 12th Sep '12

Innovation or Gimmick?
Will the 'shivering newspaper' innovation by Volkswagen in some of the newspapers yesterday be able to pull people to test-drive and buy the cars?
http://www.mxmindia.com/2012/09/innovation-or-gimmick/

Despite Mamata, Cal is where the action is for big retailers
Kolkata is highest revenue-grossing market nationally for Future Group, Spencer's, KFC, Pantaloons and others
http://www.mxmindia.com/2012/09/despite-mamata-cal-is-where-the-action-is-for-big-retailers/

Radio stations (except AIR & BIG FM) can’t commercially exploit T20 World Cup: ICC
ICC to take legal action against radio stations and brand resorting to ambush marketing in T20 World Cup
http://www.mxmindia.com/2012/09/icc-clamps-down-on-radio-stations-commercially-exploiting-t20-world-cup/

Zee is #1 again as KBC propels Sony to a close #3
Week 36 of the TAM weekly ratings put Zee at #1 yet again with 251 points and Star Plus a close second. But the real star has been Sony at 244 on the back on KBC
http://www.mxmindia.com/2012/09/zee-is-1-again-as-kbc-propels-sony-to-a-close-3/

Online video entertainment service Box TV launched
BoxTV's content includes blockbuster movies, TV shows, short films and much more that can be accessed via web browser, smartphones, tablets or any other internet-enabled device
http://www.mxmindia.com/2012/09/online-video-entertainment-service-box-tv-launched/

Gaurav Mishra now VP Insights,Innovation & Social for Asia @ MSL in Shanghai
MSLGROUP Asia has promotes social media thought leader Gaurav Mishra to VP of Insights, Innovation and Social
http://www.mxmindia.com/2012/09/gaurav-mishra-now-vp-insightsinnovation-social-for-asia-msl-in-shanghai/

Vizeum enters Coimbatore, bagging CRI Pumps
CRI Pumps, established in 1961 and associated with water lifting pumps, has roped in Vizeum India to handle its mandate
http://www.mxmindia.com/2012/09/vizeum-enters-coimbatore-bagging-cri-pumps/

Suvarna announces 1st Edition of Parivaar Awards
Star Network's Kannada general entertainment channel Suvarna has announced the first edition of its Parivaar Awards. The on-ground event will be held on September 15
http://www.mxmindia.com/2012/09/suvarna-announces-1st-edition-of-parivaar-awards/

Good Times with Arnab Goswami
The second issue of the North-east's lifestyle magazine 'Good Times' has Arnab Goswami being interviewed
http://www.mxmindia.com/2012/09/good-times-with-arnab-goswami/

Big FM to give Big Kannada Music Awards on October 13
Big FM announces the second edition of BIG Kannada Music Awards 2012, an exclusive platform that acknowledges, applauds and recognizes the versatile outstanding talent of the Kannada music fraternity
http://www.mxmindia.com/2012/09/big-fm-to-give-big-kannada-music-awards-on-october-13/

Avian Media wins PR mandate for Jabong.com
Online fashion and lifestyle shopping portal Jabong.com has appointed Avian Media as its public relations agency
http://www.mxmindia.com/2012/09/avian-media-wins-pr-mandate-for-jabong-com/

Salman bhai sends Bigg Boss 6 ad rates soaring
Bigg Boss presenter Salman Khan sends advertising rates roaring 20% in Season 6
http://www.mxmindia.com/2012/09/salman-bhai-sends-bigg-boss-6-ad-rates-soaring/

The Anchor: 4 reasons why digital media's mergers and acquisitions are a good sign
Rammohan Sundaram, CEO and MD of NetworkPlay on why the M&As seen in digital media recently is good news
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-digital-medias-mergers-and-acquisitions-are-a-good-sign/

Anil Thakraney: Criticise. Don't piss
While I agree that charges of sedition are misplaced in this case, it is equally true that Trivedi needs to face the music
http://www.mxmindia.com/2012/09/anil-thakraney-criticise-dont-piss/

SIGNPOSTS
Day Two of our new daily feature which, as the name suggests, will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts/

Stories on 10th Sep '12

One Year & Counting: MxM@1
As we celebrate our first anniversary, our resolve to offer a credible and honest source of information stays. Many thanks to all those who've helped us reach thus far, writes Pradyuman Maheshwari
http://www.mxmindia.com/?p=30745

First Person Team accounts on The Year That Was by
Alok Kapuria, Tuhina Anand, Vidya Heble, Johnson Napier, Shruti Pushkarna, Ananya Saha, Meghna Sharma, Akash Raha, Robin Thomas, Shubhangi Mehta, Insiyah Rangwala, Rafiq Barak & Kishor Kate
http://www.mxmindia.com/?p=30670

By Invitation: Peter Mukerjea, Jaisurya Das, Sundeep Nagpal, Deepa Gahlot, Paritosh Joshi, Shailesh Kapoor & Sorbojeet Chatterjee
Our galaxy of weekly and other regular columnists and contributors to write and/or reminisce
http://www.mxmindia.com/?p=30695

Anil Thakraney: Behind the interview
When you know a person for such a long period of time, it becomes a friendly banter, rather than a killer interview
http://www.mxmindia.com/?p=30706

Ranjona Banerji: End to innocence
Now, I'm top of the pops when it comes to TV news. I watch it all day. I watch it all night. I can tell from a lift of an eyebrow or the curl of a lip if an anchor is going to mess it up or burst into bombast
http://www.mxmindia.com/?p=30707

The Anchor: Ajay Kakar on 10 reasons why the Ad & Marketing world needs independent publications like MxMIndia
Taareef karun kya uski, jisne tumhein banaaya... Ajay Kakar on 10 reasons why A&M needs independents like MxMIndia
http://www.mxmindia.com/?p=30705

Stories on 19th Mar '12

Brand Sachin still on strong wicket
Sachin Tendulkar is the face of many brands, across categoeis, and one of the top celebrity endorsers. MxM India spoke to sports marketers and people who have worked closely with Sachin, finding out that Brand Sachin’s biggest strength is his ability to change with the times
http://www.mxmindia.com/?p=15209

The Anchor: Utterly Butterly Tondulkarlicious!
As the master blaster reaches his 100th international ton, MxMIndia presents 25 Amul ads that tell the Tendlya story.
http://www.mxmindia.com/?p=15200

Anil Thakraney: Sachin coverage sucks
Each time Sachin reaches a milestone, the media (both, print and electronic) regurgitates the same old childhood pictures and the same old tired clichés about the man. Surely there’s an innovative way to celebrate the hero’s achievements. Surely there are untold incidents from the man’s life that can be dug out if one cares to do the hard work.
http://www.mxmindia.com/?p=15240

[MJR]: Tendulkar upstages budget extravaganza
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=15243

How relevant is newspaper content to the reader?
N Ram and Girish Agarwal discussed newspaper content and the state of the media in India today
http://www.mxmindia.com/?p=15214

Integrated media best way fwd: Vikram Sakhuja
On the sidelines of FICCI Frames 2012,Vikram Sakhuja, CEO, South Asia, Group M  spoke to MxMIndiaabout how the digital can be a game changer for marketers and how to make content engaging for people
http://www.mxmindia.com/?p=15238

Digitisation will allow broadcaster to make money off ground: Tarun Katial
Tarun Katial, the CEO of the Reliance Broadcast Network Ltd, spoke to MxM about how the businesses will have to rework their monetising strategies in the wake of digitisation
http://www.mxmindia.com/?p=15236

No disadvantage of being a woman
Getting there is sometimes the hardest part, as women who have achieved success share at FICCI Frames 2012
http://www.mxmindia.com/?p=15217

CCI is an overall market regulator: Ashok Chawla
The role of the Competition Commission in the industry and the need for this umbrella body
http://www.mxmindia.com/?p=15211

Adapt to the digital tide or be left out
FICCI Frames 2012 took off on an exhilarating note on Day 1, with the burning issue of Digital coming to the fore right away and more or less staying there.
http://www.mxmindia.com/?p=15221

Digital will decide the fate of TV
FICCI panel on evolution of TV’s many personas figures out that the medium’s response to the digital revolution will determine its survival
http://www.mxmindia.com/?p=15225

Turning 3 into 10, a percentage issue for digital
From 3 to 10 per cent: ad industry is hopeful of making digital an integral medium for ad spends
http://www.mxmindia.com/?p=15232

TRAI invites views on ads policy for broadcasters
Broadcast regulator Telecom Regulatory Authority of India (TRAI) has invited comments on proposals to formulate a clear policy for advertisements on pay and Free to Air channels
http://www.mxmindia.com/?p=15244

A brand's success does not guarantee anything: Kevin Lane Keller
Managing a brand's potential is the most challenging aspect of today's marketing environment, with the accelerated pace of change, says the marketing guru
http://www.mxmindia.com/?p=15207

Ad Strat: Screw the couch
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=15203

Stories on 19th October

NCT Data Wk 41 '11

http://www.mxmindia.com/2011/10/nct-data-wk-41-11/

GRP & Channel shares of HGECs- Wk 42 2011

http://www.mxmindia.com/2011/10/grp-channel-shares-of-hgecs-wk-42-2011/

TAM data Top 10 programmes on HGEC - Wk 42'11

http://www.mxmindia.com/2011/10/tam-data-top-10-programmes-on-hgec-wk-4211/

English channels slipped on Kejriwal attack

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/english-channels-slipped-on-kejriwal-attack/

The Anchor: 6 reasons why ‘Likes’ aren’t a good indicator of Facebook popularity

There are hundreds of brands on Facebook at any given moment vying for your target group’s attention, even as Mark Zuckerberg introduces changes every few weeks.

http://www.mxmindia.com/2011/10/rohini-kapur%E2%80%99s-6-reasons-why-%E2%80%98likes%E2%80%99-aren%E2%80%99t-a-good-indicator-of-facebook-popularity/

Anil Thakraney: No Sahara for hockey

Every corporate has the right to decide where it parks its monies. But in Sahara’s case, the F1 investment seems a bit out of character. Almost like a ‘wannabe’ decision, so to speak.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-no-sahara-for-hockey/

NDTV’s Indian of the Year awarded, in style

Prannoy Roy and team ably led by Barkha Dutt were in their element and handled proceedings with aplomb.

http://www.mxmindia.com/2011/10/ndtv%E2%80%99s-indian-of-the-year-awarded/

Outlook to merge Profit, Business titles

The new year will see a merger of Outlook Profit with Outlook Business to become one magazine.

http://www.mxmindia.com/2011/10/outlook-to-merge-profit-business-titles/

First on MxMIndia: Pioneer bags BEST tender

Pioneer Publicity has won the BEST tender for advertising rights on single and double-decker buses, account size: Rs 85cr

http://www.mxmindia.com/2011/10/first-on-mxmindia-pioneer-bags-best-tender/

I want to put a ding in the universe: Steve Jobs

http://www.mxmindia.com/2011/10/i-want-to-put-a-ding-in-the-universe-steve-jobs/

Cadbury’s Diwali message with a twist

Life's not a box of chocolates: Cadbury is out to prove that Celebrations need not always be festive

http://www.mxmindia.com/2011/10/cadbury%E2%80%99s-diwali-message-with-a-twist/