Stories on 9th Feb '15

What makes the World Cup a win-win
Less than a week for the biggest cricketing event to start. Vinit Karnik kicks off MxMIndia's week-long Big Story specials on the Cup
http://www.mxmindia.com/2015/02/what-makes-the-world-cup-a-win-win/

Media pros hope to vroom with BARC software
Last week, the BARC top brass went around Delhi, Chennai, Bengaluru and Mumbai to present the user software. And to those happy with the current software that's available for TAM data, this was light years ahead
http://www.mxmindia.com/2015/02/media-pros-hope-to-vroom-with-barc-software/

IAA ready with next debate featuring industry captains
Industry captains Sam Balsara, Ashish Bhasin, Sameer Satpathy and Shireesh Joshi to be engaged in a lively debate
http://www.mxmindia.com/2015/02/iaa-ready-with-next-debate-featuring-industry-captains/

Adfactors acquires strategic stake in Yorke Communications
Yorke Communications was co-founded by veteran communications professionals Matilda and Peter Yorke in 2008
http://www.mxmindia.com/2015/02/adfactors-acquires-strategic-stake-in-yorke-communications/

Alok Nair appointed EVP at Bloomberg
Nair will be responsible for P&L, business strategy, marketing, content, distribution and overall growth strategy of the channel
http://www.mxmindia.com/2015/02/alok-nair-appointed-evp-at-bloomberg/

MEC Access organizes turnkey project for Kolte Patil
The property festival displayed a wide product range catering to audiences visiting the property expo over the three days
http://www.mxmindia.com/2015/02/mec-access-organizes-turnkey-project-for-kolte-patil/

Sachin makes his presence felt at Cricket World Cup 2015
The cricketing legend teams up with Aaj Tak & Headlines Today to cheer for India, this World Cup
http://www.mxmindia.com/2015/02/sachin-makes-his-presence-felt-at-cricket-world-cup-2015/

Amith Prabhu: Time for more meaningful Engagement with the most important stakeholders
While events like Praxis are great ways to celebrate the profession and they attract professionals of all levels there is a need for another gathering that is introspective in nature, writesAmith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-time-for-more-meaningful-engagement-with-the-most-important-stakeholders/

AdStrat: Do it Rght, urges Tata Capital
In AdStrat, how Tata Capital wanted to connect with the digital audience in an engaging manner, getting them to participate in its brand philosophy...

http://www.mxmindia.com/2015/02/adstrat-do-it-rght-urges-tata-capital/

Stories on 27th Feb '14

Festivals legitimise consumption: Ambi Parameswaran
A Q&A with the veteran adman and writer of 'For God's Sake'. Plus extracts from the book
http://www.mxmindia.com/2014/02/festivals-legitimise-consumption-ambi-parameswaran/


Grey's Goral Ajmera to judge at NY Festivals 2014
Goral Ajmera will be part of the Grand Jury judging that will take place in two stages during March and April
http://www.mxmindia.com/2014/02/greys-goral-ajmera-to-judge-at-ny-festivals-2014/

Everest unveils new commercial for Catch
The DS group has launched a new communication campaign for its Catch range of table-top sprinklers. The communication has been developed and executed by Everest Brand Solutions.
http://www.mxmindia.com/2014/02/greys-goral-ajmera-to-judge-at-ny-festivals-2014/

Neeraj Roy to chair IAA's webinar series on March 5
The webinar series has had both Indian and global industry stalwarts share their insights from the digital domain
http://www.mxmindia.com/2014/02/neeraj-roy-to-chair-iaas-webinar-series-on-march-5/

Bambi Diventry appointed Head--New Business Initiatives at Draft
Bambi will head the business development efforts of Draftfcb+Ulka and work closely with the business heads of the various divisions
http://www.mxmindia.com/2014/02/bambi-diventry-appointed-head-new-business-initiatives-at-draft/

Max Life extends brand promise of 'Aapke Sachche Advisor' further
The TVCs are an extension of the company's brand campaign 'Aapke Sachche Advisors', which aims to highlight Max Life's commitment to superior post sales service
http://www.mxmindia.com/2014/02/max-life-extends-brand-promise-of-aapke-sachche-advisor-further/

BW inducts Rakesh Gopal as Director, Sales & Marketing
Delhi-based Gopal will lead all sales and marketing activities at Businessworld nationally
http://www.mxmindia.com/2014/02/bw-inducts-rakesh-gopal-as-director-sales-marketing/

Stories on 3rd Oct '12

Print degrows, but will regrow, say media agency captains
Both newspapers and magazines readership figures look grim in the IRS 2012 Q2 toplines
http://www.mxmindia.com/2012/10/print-degrows-but-will-regrow-say-media-agency-captains/

What's-On-India acquires Middle East co, sets up What's-On-Arabia in Dubai & Jordan
Leading television search and EPG company What's-On-India has expanded its operations into the Middle East under the name - 'What's-On-Arabia'
http://www.mxmindia.com/2012/10/whats-on-india-acquires-middle-east-co-sets-up-whats-on-arabia-in-dubai-jordan/

Jaldi 5 with Sam Balsara: ASCI works despite no teeth
ASCI's former chairman Sam Balsara on self-regulation in advertising, how it can be made to work, and why it is a good thing
http://www.mxmindia.com/2012/10/jaldi-5-with-sam-balsara-asci-works-despite-no-teeth/

IRS arbitration clause is binding: Court
Disposing of a petition filed by ABP Pvt Ltd, the Calcutta High Court has held that the arbitration clause embedded in software of the IRS, which is part of the terms and conditions a user must accept before accessing data, is binding. The dispute has been referred to arbitration
http://www.mxmindia.com/2012/10/irs-arbitration-clause-is-binding-court/

Make ASCI membership compulsory: CII white paper
The CII's white paper on 'Self-Regulation in Advertising in India - A critical Evaluation' upholds the ASCI's cause and says that more government legislations or authorities will not help
http://www.mxmindia.com/2012/10/make-asci-membership-compulsory-cii-white-paper/

Young Track | New column on youth marketing by Samyak Chakrabarty
More than RoI, it’s social currency that matters when measuring the effectiveness of marketing to youth, writes Samyak Chakrabarty in this new weekly column
http://www.mxmindia.com/2012/10/young-track-new-column-on-youth-marketing-by-samyak-chakrabarty/

Starcom VP Rajendra Dwivedi dies in road accident
The Starcom Worldwide Vice President met with an accident in Mumbai on September 30
http://www.mxmindia.com/2012/10/starcom-vp-rajendra-dwivedi-dies-in-road-accident/

MTunes brings Gangnam Style to India
The Bollywood music channel will launch the Korean pop singer Psy's worldwide hit Gangnam Style, for the first time on Indian Television, in association with Universal Music
http://www.mxmindia.com/2012/10/mtunes-brings-gangnam-style-to-india/

AdStrat: Tata Tea - Duties Big & Small
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/10/adstrat-tata-tea-duties-big-small/

The Anchor: 6 things marketers must keep in mind while opting for social media
Here are six questions you need to answer before you jump on the social media bandwagon
http://www.mxmindia.com/2012/10/the-anchor-6-things-marketers-must-keep-in-mind-while-opting-for-social-media/

Anil Thakraney: Zee showed the way
It is the game-changer role played by Zee that is of immense significance. They took the risk, they experimented, they broke DD’s monopoly, and they changed the desi skies forever
http://www.mxmindia.com/2012/10/anil-thakraney-zee-showed-the-way/

Debrief: Reliance Communications: At last they get it right
For Reliance Communications' latest commercial on 'unlimited plans' featuring Bollywood girl Anushka Sharma and her boyfriend, they have toned things down
http://www.mxmindia.com/2012/10/debrief-reliance-communications-at-last-they-get-it-right/

Ranjona Banerji: Of degrowth, ungrowth & regrowth
The latest quarterly figures of the IRS have seen newspapers and mags use 'degrowth' to describe their condition, notes Ranjona Banerji
http://www.mxmindia.com/2012/10/ranjona-banerji-of-degrowth-ungrowth-regrowth/

Signposts... October 27
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-27/

Stories on 5th March

The media planner has become a zombie: Shashi Sinha
The industry veteran & Lodestar UM CEO on full service agencies, his goals, regrets... & ad awards
http://www.mxmindia.com/2012/03/the-media-planner-has-become-a-zombie-shashi-sinha/

Nokia is Green Brand of the Year, JWT & Web Chutney Green Agencies at Olive Crown awards
The event, witnessed a heady mix of creativity, entertainment, a touch of seriousness, a dash of Bollywood and some of the biggest names in the advertising, marketing and media industry
http://www.mxmindia.com/2012/03/nokia-is-green-brand-of-the-year-at-olive-crown-awards/

Mail Today launches in London
Mail Today, a product of the joint venture of the IndiaToday group-and Daily Mail of London, has entered the UK with a London edition
http://www.mxmindia.com/2012/03/mail-today-launches-in-london/

Brands focus on toon channels as viewership changes
Nearly a fifth of those watching these channels are between 25 and 44 years. And nearly four out of ten viewers of these channels are more than 14 years
http://www.mxmindia.com/2012/03/brands-focus-on-cartoon-channels-as-viewership-stats-change/

@AIMA Congress: 'Marketing is always a challenge'
The two-day conference saw a panel of eminent speakers from various sectors who exchanged their thoughts on the changing dynamics of marketing.
http://www.mxmindia.com/2012/03/aima-world-marketing-congress-marketing-always-a-challenge/

[PR] There's nothing wrong in lobbying: Sharif Rangnekar
In conversation with MxM India’s Shruti Pushkarna, Sharif Rangnekar, CEO & Director, Integral PR advises future PR managers to be good journalists and have more sources than one when it comes to information-gathering.
http://www.mxmindia.com/2012/03/pr-channel-you-have-to-be-like-a-really-good-journalist-sharif-rangnekar/

[MxM Journalism Review] Mamata, the lone change-maker
Behold the Solitary Change-Maker as she charges into the Valley of Death - cannons to the left of her, to the left of her, to the left of her
http://www.mxmindia.com/2012/03/mamata-banerjee-the-solitary-change-maker/

Ad Strat: Uninor's 'Baat baat mein recharge'
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/03/ad-strat-uninors-baat-baat-mein-recharge/

Reviewing the Reviews: Paan Singh Tomar
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/03/reviewing-the-reviews-paan-singh-tomar/

5 things to keep in mind while starting an online venture
It is important that the co-founders have a common vision in the game. As the promoter of the business, you should clearly articulate your vision, says Rohit Sharma.
http://www.mxmindia.com/2012/03/the-anchor-5-things-to-keep-in-mind-while-starting-an-online-venture/

Anil Thakraney: News for sale
Newspapers, magazines and TV channels accepting money to write good things about political candidates changes the goal posts.
http://www.mxmindia.com/2012/03/anil-thakraney-news-for-sale/

IRS 2011 Q4: Dainik Jagran maintains leadership; Vanita is most read magazine
The numbers from the latest round of the Indian Readership Survey (IRS) are out as the Media Research Users Council (MRUC) and Hansa Research Group (HRG) announced the findings of the fourth quarter of 2011
http://www.mxmindia.com/2012/03/dainik-jagran-is-publication-1-in-irs-2011q4/

Stories on 27th February

10 takeaways from ad:tech 2012
A quick look at what happened @ the premier congregation of digital marketing, media and ad professionals
http://www.mxmindia.com/2012/02/10-takeaways-from-adtech-201/

Mindshare's YouTube record with 'Boost Sachin Anthem'
Hosted on Youtube on the February 8, sung by the latest rage, Dhanush of the Kolaveri Di fame, the anthem video now boasts of a Gold Trending Medal from YouTube, with over 4 million views as on February 22.
http://www.mxmindia.com/2012/02/mindshare-shatters-youtube-record-with-boost-sachin-anthem/


We're a one-stop shop for broadcasters: Santosh Nair, UTV
UTV Television's USP is that they deliver scripted and non-scripted content to the broadcaster in six to seven languages says Chief Operating Officer Santosh Nair.
http://www.mxmindia.com/2012/02/were-a-one-stop-shop-for-any-broadcaster-santosh-nair-utv/


Asterii seeks to create new wave in the world of analytics
While agencies are waking up to the phenomenon in a heightened manner, there is still a lot that is needed to be done in the space, admits CEO Niteen Bhagwat.
http://www.mxmindia.com/2012/02/asterii-seeks-to-create-new-wave-in-the-world-of-analytics/


Day 2 @ad:tech: Nothing's too small in new digi world
What happened at ad:tech on Day 2; meanwhile, Delhi will be the third-time host to ad:tech in 2013.
http://www.mxmindia.com/2012/02/day-2-adtech-nothings-too-small-in-new-digi-world/


[PR Channel] We are producing pathetic people for almost every kind of task: Dilip Cherian
In conversation with MxM India, Dilip Cherian, Consulting Partner, Perfect Relations talks about the talent crunch turning into a big area of concern, something he regards as India’s huge pitfall in coming years.
http://www.mxmindia.com/2012/02/we-are-producing-pathetic-people-for-almost-every-kind-of-task-dilip-cherian/


OOH brand awareness for Om Logistics by JCDecaux
The duration of the campaign, from January 2012 to February 2012, was selected to coincide with the various exhibitions held at Pragati Maidan in these months.
http://www.mxmindia.com/2012/02/ooh-brand-awareness-for-om-logistics-by-jcdecaux/


The Anchor: 5 must-haves for youngsters entering adland
With the basics in place, young entrants to the ad world can go any place. BR Swarup gives the rundown.
http://www.mxmindia.com/2012/02/the-anchor-5-must-haves-for-youngsters-entering-the-ad-industry/


Anil Thakraney: Dual ad play during cricket matches?
During a cricket match if the player is found performing really badly, or is woefully out of form, the advertiser can switch to the commercial that doesn’t feature him.
http://www.mxmindia.com/2012/02/anil-thakraney-dual-ad-play-during-cricket-matches/

Ad Strat: Mahindra XUV500
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/02/ad-strat-mahindra-xuv500/

Stories on 13th February

What TV viewers watched in 2011
Hindi GEC genre de-grew 6.5 per cent whereas Hindi news channels leapfrogged 10 per cent in 2011... just some of the many highlights of TAM Media's 'Impatient Generation' report
http://www.mxmindia.com/2012/02/what-tv-viewers-watched-in-2011/

Madhu Trehan & Co to show journos the mirror with Newslaundry.com
MxM India spoke to veteran journalist Madhu Trehan, NewsLaundry.com, a website that attempts to critque the media
http://www.mxmindia.com/2012/02/madhu-trehan-co-to-show-journos-the-mirror-with-newslaundry-com/

It's comedy time in English entertainment!
Comedy Central, a serious contender in the English entertainment channels, has taken the No 3 position in the category in week 1
http://www.mxmindia.com/2012/02/its-comedy-time-in-english-entertainment/

Eye on volumes, Coca-Cola to revive Citra after 19 years
A Coca-Cola spokesman confirmed the company is introducing Citra in "a few towns in Maharashtra and Gujarat" on a pilot basis
http://www.mxmindia.com/2012/02/eye-on-volumes-coca-cola-to-revive-citra-after-19-years/

[MxM Radio] 'Why FM is more than just a recall medium'
FM radio stations are one of the most popular entertainment mediums, offering millions of Indians a great mix of shows
http://www.mxmindia.com/2012/02/mxm-radio-why-fm-is-more-than-just-a-recall-medium/

[PR Channel] Our approach has been very focused & niche: Veena Gidwani
Having been involved with Madison PR since its inception, Veena Gidwani today is singularly responsible for the peak status that it has attained over the years
http://www.mxmindia.com/2012/02/pr-channel-our-approach-has-been-very-focused-niche-veena-gidwani/

Ad Strat: Palasa Creative Place
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/02/ad-strat-palasa-creative-place/

Media, PR professionals to debate ethics at global conclave
PR - Interface or Interference? is the theme of the conclave to be hosted by the Public Relations Council of India (PRCI)
http://www.mxmindia.com/2012/02/media-pr-professionals-to-debate-ethics-at-global-conclave/

The Anchor: 4 reasons why one worries about Google
With Google Plus taking on Facebook, Sanjay Mehta is worried about Google’s cash earner, Google Search
http://www.mxmindia.com/2012/02/the-anchor-4-reasons-why-one-worries-about-google/

Anil Thakraney: India Inc needs Narendrabhai
Yup, he is a doer (Manmohan Singh is a pure theorist) and India Inc needs such a man at the helm. Now if only he...
http://www.mxmindia.com/2012/02/anil-thakraney-india-inc-needs-narendrabhai/

SIT's report makes for exciting TV but bad journalism
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/sits-gujarat-riots-report-makes-for-exciting-tv-but-bad-journalism/

Stories on 26th December

Independents rule adland in 2011
2011 has been a year to make us believe 'the smaller, the better'. Independent agencies have done fairly well in India as the founder generally brings in an ample amount of experience with him while forming the agency.
http://www.mxmindia.com/2011/12/2011-the-year-of-independent-agencies/

Small regional brands get modern retail push
This strategy is not only giving smaller brands a pan-India presence, but also helping them reap dividends.
http://www.mxmindia.com/2011/12/small-regional-brands-get-modern-retail-push/

Imran Khan to endorse MTS in Rs10 crore deal
The Irresistible Khan will promote MTS through mass media, online and below-the-line promotional activities. He will also be part of Red Energy, a youth-centric online activity for the brand according to an official involved in the deal.
http://www.mxmindia.com/2011/12/imran-khan-to-endorse-mts-in-rs10-crore-deal/

The power of Public Relations: Ajay Kakar
So, while PR is about press relations, it is also about influencing the influencer. It's about creating credibility and about credible ways of influencing people to act.
http://www.mxmindia.com/2011/12/the-power-of-public-relations-ajay-kakar/

Ad Strat: TVS Scooty Pep + - Go Babelicious
Behind every great commercial is super strategy. Every week, MxMIndia brings for you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2011/12/ad-strat-tvs-scooty-pep-go-babelicious/

Reviewing the reviews: Don 2 is poor man's Mission Impossible
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2011/12/reviewing-the-reviews-don-2-is-poor-mans-mission-impossible/

Thomas Cook India's Centre of Learning tie up with Canadian Tourism Commission
This partnership will focus on conducting specialized agent training workshops on Canada.
http://www.mxmindia.com/2011/12/thomas-cook-india%E2%80%99s-centre-of-learning-tie-up-with-canadian-tourism-commission/

The Anchor: Anooj Kapoor's 5 reasons why SAB is a success
SAB's EVP says the second GEC from MSM doesn't exploit the negativism of the joint family system and the focus has always been on positive values.
http://www.mxmindia.com/2011/12/the-anchor-anooj-kapoors-5-reasons-why-sab-is-a-success/

Anil Thakraney: An open letter to the PM
The multiple financial scams under the UPA-2 rule have not just tarnished the nation's image, they have made India a highly suspect destination for business.
http://www.mxmindia.com/2011/12/anil-thakraney-an-open-letter-to-the-pm/

How HC took the wind out of our channels' sails
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.

http://www.mxmindia.com/2011/12/how-hc-took-the-wind-out-of-our-channels-sails/