Friday, 19 October 2012

Stories on 19th Oct '12


Make mine a Mocha Frappuccino!
As Starbucks opens its first store in Mumbai, a look at the coffee chain retail business in India
http://www.mxmindia.com/?p=34008

Jaldi 5 with Anuj Gandhi, Group CEO, IndiaCast
In the run-up to the first phase of Digitization, we spoke to Anuj Gandhi, Group CEO, IndiaCast about the ground realities and beyond
http://www.mxmindia.com/?p=33954

TAM is digitization-ready, says LV Krishnan
Temporary measure meant to defer release of TAM data will benefit all stakeholders, says the TAM Media CEO. A constant check on ground realities will be done via Establishment Surveys
http://www.mxmindia.com/?p=33956

Life's Lessons | Prashant Panday: Be intellectually honest
Radio Mirchi CEO Prashant Panday recalls how he found fundamental truths in grains of wheat
http://www.mxmindia.com/?p=33955

Consim appoints Dr Jayaram K Iyer as Chief Strategy Officer
Dr Jayaram will guide overall group strategy as well as special projects, identify new growth opportunities and oversee Consim's planning, analytics and research capabilities
http://www.mxmindia.com/?p=33951

Chitralekha launches 62nd anniversary issue
The anniversary issue by the Chitralekha Group had a mega five-city simultaneous launch in Ahmedabad, Surat, Baroda, Rajkot and Mumbai
http://www.mxmindia.com/?p=33968

Entries open for Effies 2012
New categories, sharper definitions, expanded judging and paperless judging are among the highlights of the annual awards for effectiveness in advertising this year
http://www.mxmindia.com/?p=33952

Outlook Puja Special has Sandeep Ray as Guest Ed
The cover design for Bangali O Probas (The Expatriate Bengali), Outlook's first Puja special in Bengali, is a painting done by the renowned Paris-based artist, Shakti Burman
http://www.mxmindia.com/?p=33972

Leo Burnett brings young blood onto centrestage
Several young people across Leo Burnett India have also been given an expanded mandate and new responsibilities
http://www.mxmindia.com/?p=34006

Hathway goes all out for digitization awareness
Cable operator Hathway has undertaken substantial marketing initiatives to educate consumers on the benefits of digitization
http://www.mxmindia.com/?p=33953

Ashish Joshi moves to Dhingana from Universal Music
Indian music service Dhingana has announced that Ashish Joshi, Head of Digital and Business Development (India and SAARC) at Universal Music India, has joined them as Vice President, Business Development
http://www.mxmindia.com/?p=33967

David Mayo to take over leadership of bates Asia
Tim Isaac, Chairman of bates Asia, has announced that David Mayo will take over as CEO of the agency network as he retires at the end of October
http://www.mxmindia.com/?p=33969

Southern superstar Mahesh Babu is Mahindra Tractors brand ambassador
The brand ambassador signifies the strong focus of the tractor major towards the Andhra Pradesh market and its steady progress towards creating a young and vibrant brand image among the next generation of farmers
http://www.mxmindia.com/?p=33971

Smile Vun Group launches of PrecisionMatch
PrecisionMatch promises effective audience data for display advertising, offering data targeted advertising that tracks how users interact with content
http://www.mxmindia.com/?p=33974

The Anchor: Madan Sanglikar on 5 reasons mobile advtg delivers more ROI than conventional media vehicles
Madan Sanglikar makes a case for mobile advertising’s effectiveness
http://www.mxmindia.com/?p=33966

Anil Thakraney: The media is being used
Editors and television content chiefs need to introspect on India Against Corruption activists using the media to build their own brand, writes Anil Thakraney
http://www.mxmindia.com/?p=33950

Signposts... October 19
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33973