Stories on 8th Oct '12

MxM Monday: Are the 4 metros really ready for digitization?
Does 100% digitization seem like a remote reality? Will the four metros switch off analogue signals from October 31 midnight?
http://www.mxmindia.com/2012/10/mxm-monday-are-the-4-metros-really-ready-for-digitization/

Jaldi 5 with Sanjay Mehta: 1 billion users strong, Facebook can influence elections
Social Wavelength Joint CEO Sanjay Mehta on what Facebook's achievement of one billion users means for marketers and all those reaching out to the masses
http://www.mxmindia.com/2012/10/jaldi-5-with-sanjay-mehta-facebook-can-influence-elections/

Senior management changes at SMG Delhi
New roles for Starcom MediaVest Group's Tarun Nigam, Sulina Menon, Sriram Sharma
http://www.mxmindia.com/2012/10/senior-management-changes-at-smg-delhi/

eBay India promises best deals in its campaign
E-commerce marketplace eBay India (www.ebay.in) has unveiled its festive marketing campaign, highlighting eBay India as the best deal destination providing a guaranteed and safe online shopping experience with the widest range of brand new every-day use products
http://www.mxmindia.com/2012/10/ebay-india-promises-best-deals-in-its-campaign/

TVS appoints Dentsu for Wego scooters
TVS Motor Company has announced that it has appointed Dentsu Communications to handle its Wego brand of scooters
http://www.mxmindia.com/2012/10/tvs-appoints-dentsu-for-wego-scooters/

AdStrat: Roma switches: The leader talks
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/10/adstrat-roma-switches-the-leader-talks/

Reviewing the Reviews: English Vinglish
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/10/reviewing-the-reviews-english-vinglish/

MSLGroup India expands growth strategy, unveils new flagship office in Mumbai
MSLGroup India, Publicis Groupe's flagship strategic communications and engagement company, has announced an expanded India growth strategy to meet the needs of clients and negotiate the complex communication dynamics in one of the world's fastest growing economies
http://www.mxmindia.com/2012/10/mslgroup-india-expands-growth-strategy-unveils-new-flagship-office-in-mumbai/

The Anchor: Why Web Radio will be the next big thing
As music consumption on digital media crosses any other medium, web radio will gain massively from the trend, writes Rachna Kanwar
http://www.mxmindia.com/2012/10/the-anchor-why-web-radio-will-be-the-next-big-thing/

Anil Thakraney: Badly needed: Prime Ministerial debates
The nation's large political parties should be made to name their PM hopefuls in advance, and they need to be compelled to debate in front of India's janata
http://www.mxmindia.com/2012/10/anil-thakraney-badly-needed-prime-ministerial-debates/

Ranjona Banerji: Why HT scores in Mumbai
Summary: Ranjona Banerji on how Hindustan Times’ efforts to carve a niche for itself is paying off. The edit page though has far too little analysis or informed opinion.
http://www.mxmindia.com/2012/10/ranjona-banerji-why-ht-scores-in-mumbai/

Signposts... October 8
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-5-2/