Stories on 5th Mar'13

How social media can reveal the mystery of brand loyalty
GK Suresh of ITC Foods in an extract from Simplify360's ebook, 'Predictive Analytics 2013: The future of social media'
http://www.mxmindia.com/2013/03/how-social-media-can-reveal-the-mystery-of-brand-loyalty/

Shah Rukh Khan stays hot in endorsement world with Frooti, Tata Tea in kitty
Even as Salman Khan may be the hottest male star in Bollywood, Shah Rukh Khan remains as popular with brand endorsements having signed deals with beverage-makers Frooti and Tata Tea
http://www.mxmindia.com/2013/03/shah-rukh-khan-stays-hot-in-endorsement-world-with-frooti-tata-tea-in-kitty/

Mid-Day CEO Manajit Ghoshal exits
Manajit Ghoshal is no longer CEO and Managing Director of Mid-Day Infomedia, as per a Jagran Prakashan internal announcement
http://www.mxmindia.com/2013/03/mid-day-ceo-manajit-ghoshal-exits/

MediaAsides: How a leading media group sacked its boozard CEO for misbehaviour
The text of the letter sent to employees intimating them of the termination of an errant CEO
http://www.mxmindia.com/2013/03/mediaasides-how-a-leading-media-group-sacked-its-boozard-ceo-for-misbehaviour/

Intelligent marketing tool from MICA
MICA has launched its market intelligence resource MICA Indian Marketing Intelligence (MIMI), which helps businesses make strategic marketing decisions
http://www.mxmindia.com/2013/03/intelligent-marketing-tool-from-mica/

Debrief: IPL: Tamasha full-on!
It's superb because it strikes at the heart of the tournament; the IPL is more fun than games, it's an outdoor party where everyone is legally allowed to make a complete fool of themselves
http://www.mxmindia.com/2013/03/debrief-ipl-tamasha-full-on/

Ranjona Banerji: Warring over Wharton
Narendra Modi continued to dominate television news with his speech at a BJP meeting and the Wharton drama, notes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-warring-over-wharton/

Life OK's Savitri running at a cinema near you
Looking for more eyeballs, Life OK is showing promos of its serial on cinema screens, in collaboration with UFO Moviez
http://www.mxmindia.com/2013/03/life-oks-savitri-running-at-a-cinema-near-you/

AFAA training inspires young professionals in Asia Pacific
The Asian Federation of Advertising Associations recently conducted the inaugural Fast Track Professional Excellence Programme for 25 young professionals from Asia Pacific
http://www.mxmindia.com/2013/03/afaa-training-inspires-young-professionals-in-asia-pacific/

Sanjay Panday to head Gutenberg Networks India
Sanjay Panday, Senior VP, DDB Mudra Mumbai, takes on additional responsibility as Head - Gutenberg Networks India
http://www.mxmindia.com/2013/03/sanjay-panday-to-head-gutenberg-networks-india/

Mentos' new Batti Jalao Campaign
Conceived by O&M, the campaign is using various platforms including social media, microsites, mobile, internet, radio and electronic media
http://www.mxmindia.com/2013/03/mentos-new-batti-jalao-campaign/

ANCHOR | ONE BIG IDEA: One Big Idea by Josy Paul: The idea of India - and how advertising makes it work
http://www.mxmindia.com/2013/03/one-big-idea-by-josy-paul-the-idea-of-india-and-how-advertising-makes-it-work/

ANCHOR | ONE BIG IDEA: One Big Idea by Niloufer Dundh: Mobile is the big medium to focus on
http://www.mxmindia.com/2013/03/one-big-idea-by-niloufer-dundh-mobile-is-the-big-medium-to-focus-on/

Stories on 9th Nov '12

Jewellery shopping retains its shine
A quick chat with the trade and shoppers indicates that the outlook is upbeat with better sales than last year
http://www.mxmindia.com/2012/11/jewellery-shopping-retains-its-shine/

Tata Tea's Jaago Re site empowers people to make a diff
Tata Tea Jaago Re has announced the launch of its renewed website, which provides information on a gamut of social issues to empower all Indians to act on issues relevant to every citizen
http://www.mxmindia.com/2012/11/tata-teas-jaago-re-website-empowers-people-to-make-a-difference/

Allen Solly dons Friday Dressing by O&M
The media plan went beyond print and included a Tweeple-powered launch in Bangalore and a unique website launch through 52 Friday Dos
http://www.mxmindia.com/2012/11/allen-solly-dons-friday-dressing-by-om/

Happy Diwali! MxMIndia break - 10-13 Nov
Sony Six is the exclusive NBA broadcast partner in India and plans to engage more fans through live games, original programming and events
http://www.mxmindia.com/2012/11/happy-diwali-mxmindia-break-10-13-nov/

Speaking of Which | So Suo Me
It used to be suo moto. Now it seems to have turned into suo motu, which sounds wrong to Vidya Heble. Anyone there to clarify?
http://www.mxmindia.com/2012/11/speaking-of-which-so-suo-me/

IAMAI to host the first 'AppFest' in India
India's first AppFest, organised by the Internet & Mobile Association of India (IAMAI), will be held from December 13 to 15, 2012 in Hyderabad and seeks to provide an environment for developers and entrepreneurs to come together
http://www.mxmindia.com/2012/11/iamai-to-host-the-first-appfest-in-india/

Fabulloso! appoints Bang in the Middle
Online apparel and lifestyle story Fabulloso.com has appointed Bang in the Middle (www.banginthemiddle.com) as its communication partner for its next phase of growth and expansion
http://www.mxmindia.com/2012/11/fabulloso-appoints-bang-in-the-middle/

The Anchor: 5 reasons why chocolates are the sweetest things to gift this Diwali
While chocolates undoubtedly remain a popular distress gift purchase for those short of time or ideas, the growth of the artisan chocolatier sector is breathing new life into the gifting of chocolate
http://www.mxmindia.com/2012/11/the-anchor-why-chocolate-is-the-sweetest-gifting-option-this-diwali/

Anil Thakraney: The Obama Drama
All the excitement in India over Romney versus Obama reminded of that lovely proverb: Begaani Shaadi Mein Abdullah Deewana
http://www.mxmindia.com/2012/11/anil-thakraney-the-obama-drama/

Signposts... November 9
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/11/signposts-november-9/

Stories on 3rd Oct '12

Print degrows, but will regrow, say media agency captains
Both newspapers and magazines readership figures look grim in the IRS 2012 Q2 toplines
http://www.mxmindia.com/2012/10/print-degrows-but-will-regrow-say-media-agency-captains/

What's-On-India acquires Middle East co, sets up What's-On-Arabia in Dubai & Jordan
Leading television search and EPG company What's-On-India has expanded its operations into the Middle East under the name - 'What's-On-Arabia'
http://www.mxmindia.com/2012/10/whats-on-india-acquires-middle-east-co-sets-up-whats-on-arabia-in-dubai-jordan/

Jaldi 5 with Sam Balsara: ASCI works despite no teeth
ASCI's former chairman Sam Balsara on self-regulation in advertising, how it can be made to work, and why it is a good thing
http://www.mxmindia.com/2012/10/jaldi-5-with-sam-balsara-asci-works-despite-no-teeth/

IRS arbitration clause is binding: Court
Disposing of a petition filed by ABP Pvt Ltd, the Calcutta High Court has held that the arbitration clause embedded in software of the IRS, which is part of the terms and conditions a user must accept before accessing data, is binding. The dispute has been referred to arbitration
http://www.mxmindia.com/2012/10/irs-arbitration-clause-is-binding-court/

Make ASCI membership compulsory: CII white paper
The CII's white paper on 'Self-Regulation in Advertising in India - A critical Evaluation' upholds the ASCI's cause and says that more government legislations or authorities will not help
http://www.mxmindia.com/2012/10/make-asci-membership-compulsory-cii-white-paper/

Young Track | New column on youth marketing by Samyak Chakrabarty
More than RoI, it’s social currency that matters when measuring the effectiveness of marketing to youth, writes Samyak Chakrabarty in this new weekly column
http://www.mxmindia.com/2012/10/young-track-new-column-on-youth-marketing-by-samyak-chakrabarty/

Starcom VP Rajendra Dwivedi dies in road accident
The Starcom Worldwide Vice President met with an accident in Mumbai on September 30
http://www.mxmindia.com/2012/10/starcom-vp-rajendra-dwivedi-dies-in-road-accident/

MTunes brings Gangnam Style to India
The Bollywood music channel will launch the Korean pop singer Psy's worldwide hit Gangnam Style, for the first time on Indian Television, in association with Universal Music
http://www.mxmindia.com/2012/10/mtunes-brings-gangnam-style-to-india/

AdStrat: Tata Tea - Duties Big & Small
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/10/adstrat-tata-tea-duties-big-small/

The Anchor: 6 things marketers must keep in mind while opting for social media
Here are six questions you need to answer before you jump on the social media bandwagon
http://www.mxmindia.com/2012/10/the-anchor-6-things-marketers-must-keep-in-mind-while-opting-for-social-media/

Anil Thakraney: Zee showed the way
It is the game-changer role played by Zee that is of immense significance. They took the risk, they experimented, they broke DD’s monopoly, and they changed the desi skies forever
http://www.mxmindia.com/2012/10/anil-thakraney-zee-showed-the-way/

Debrief: Reliance Communications: At last they get it right
For Reliance Communications' latest commercial on 'unlimited plans' featuring Bollywood girl Anushka Sharma and her boyfriend, they have toned things down
http://www.mxmindia.com/2012/10/debrief-reliance-communications-at-last-they-get-it-right/

Ranjona Banerji: Of degrowth, ungrowth & regrowth
The latest quarterly figures of the IRS have seen newspapers and mags use 'degrowth' to describe their condition, notes Ranjona Banerji
http://www.mxmindia.com/2012/10/ranjona-banerji-of-degrowth-ungrowth-regrowth/

Signposts... October 27
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-27/

Stories on 28th November

Raising the Bar: Colvyn on JWT with Bobby
With Bobby Pawar at the helm, CEO Colvyn Harris hopes to see JWT India achieve greater creative focus
http://www.mxmindia.com/2011/11/raising-the-bar-colvyn-harris-on-jwt-with-bobby/

Binaca, Dalda, Moti... Kahaan Gaye Woh Brands!
From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps
http://www.mxmindia.com/2011/11/binaca-dalda-moti-kahaan-gaye-woh-brands/

The Pix plan for genre leadership
The challenges for Pix are on two grounds: one is to be No 1 in the category emphatically and convincingly, beating both Star Movies and Movies Now, and then to ensure profitability and growth quarter after quarter, year after year.
http://www.mxmindia.com/2011/11/the-pix-game-plan/

IKEA, Carrefour welcome FDI
The Government’s decision to allow FDI in retail has opened up possibilities for international retail giants who till now have been waiting in the sidelines.
http://www.mxmindia.com/2011/11/ikea-carrefour-welcome-fdi/

Anil Thakraney: Always the spectator. Never the player
As Vinod Mehta, the editor of Outlook mag says, in our profession we must always remain spectators, and never try to become players. However tempting it is to dive into the arena.
http://www.mxmindia.com/2011/11/hard-knocks-always-the-spectator-never-the-player/

Reviewing the Reviews: Desi Boyz
Every week, Deepa Gahlot  reviews the reviews that film critics subject us to in print and on the Web.
http://www.mxmindia.com/2011/11/reviewing-the-reviews-desi-boyz/

AdStrat: Tata Tea's Soch Badlo
Lowe Lintas celebrates Tata Tea attempt to wake up India with the Soch Badlo campaign
http://www.mxmindia.com/2011/11/adstrat-soch-badlo/

The Anchor: 9 variants of 'Why This Kolaveri' that have had YouTube afire!
If you think you've haven't had enough with the original, here are 9 variants of 'Why This Kolaveri' that's still a rage on You Tube and elsewhere.
http://www.mxmindia.com/2011/11/the-anchor-9-variants-of-why-this-kolaveri-that-have-had-youtube-afire/