Stories on 15th Jul '15

Dark Clouds for IPL Sponsors?
All eyes on whether CSK and the Royals have new owners or are out of the tournament
http://www.mxmindia.com/2015/07/dark-clouds-for-ipl-sponsors/

Zee set to acquire Odia channel Sarthak TV
The acquisition shall be from current shareholders of Sarthak Entertainment Private Limited, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs. 115 crore
http://www.mxmindia.com/2015/07/zee-set-to-acquire-odia-channel-sarthak-tv/

Sandipan Bhattacharyya joins Grey as CCO
Grey Group India has announced the appointment of Sandipan Bhattacharyya as its Chief Creative Officer effective August 1, 2015
http://www.mxmindia.com/2015/07/sandipan-bhattacharyya-joins-grey-as-cco/

Quikr unveils new brand identity
New logo reflects evolution of company's business and enhancement of users' experience
http://www.mxmindia.com/2015/07/quikr-unveils-new-brand-identity/

Avian Media rejigs leadership team
Girish Balachandran appointed as Chief Strategy Officer, Neha Mehrotra and Shalmana Tendulkar as Regional Heads for Avian North & West respectively
http://www.mxmindia.com/2015/07/avian-media-rejigs-leadership-team/

Sanjeev Kotnala: Do you have the Yellow Umbrella?
Only a person with much self-belied will carry a yellow umbrella to an interview, said Ashrafbhai in a conversation recalled by Sanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-do-you-have-the-yellow-umbrella/

Epic channel introduces Twitter alarm for #Epicat10
The Twitter application was created as part of the EPIC Channel’s ongoing campaign
http://www.mxmindia.com/2015/07/epic-channel-introduces-twitter-alarm-for-epicat10/

Employment in India's App Economy to leap manifold by 2016
The study also uses existing data to estimate the size of India’s app economy at Rs. 1964 crores in 2016
http://www.mxmindia.com/2015/07/employment-in-indias-app-economy-to-leap-manifold-by-2016/

Lowe Lintas Delhi wins creative mandate for flagship brands of Pernod Ricard India
As the creative partner, the agency would be handling the mandate of some of the leading brands marketed by Pernod Ricard India

http://www.mxmindia.com/2015/07/lowe-lintas-delhi-wins-creative-mandate-for-flagship-brands-of-pernod-ricard-india/

Stories on 24th Mar '15

Soon Consumers will be Regulators...
... was the consensus at an ASCI seminar with John Hegarty, Marc Mathieu,Shantanu Khosla,Santosh Desai, Paritosh Joshi,Sanjeeb Chaudhari & Bobby Pawar in attendance
http://www.mxmindia.com/2015/03/soon-consumers-will-be-regulators/

Telling the truth in ads always works
Says BBH founder and creative whiz John Hegarty in an interview on the sidelines of the ASCI seminar last week
http://www.mxmindia.com/2015/03/telling-the-truth-in-ads-always-works/

Ranjona Banerji: When journos fried community believing cooked up claims
It was a rare journalist who questioned Ujjwal Nikam because in today’s India that can be akin to sedition, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-when-journos-fried-community-believing-cooked-up-claims/

GroupM India rules at the eMMies 2015
This year India shares 'Country of the Year' with GroupM Philippines
http://www.mxmindia.com/2015/03/groupm-india-rules-at-the-emmies-2015/

Zirca Digital offers advertising options on Skype in India
Engaged audiences and new ad formats open up new possibilities for brand advertisers on Skype
http://www.mxmindia.com/2015/03/zirca-digital-offers-advertising-options-on-skype-in-india/

Kasthuri TV unveils new logo as part of repositioning exercise
Apart from this, Kasthuri TV has lined up four new shows to be launched by mid-April this year
http://www.mxmindia.com/2015/03/kasthuri-tv-unveils-new-logo-as-part-of-repositioning-exercise/

Vishal Ahluwalia to head Bangalore office at GREY
He will be reporting to Sunil Lulla, Chairman and Managing Director GREY group India
http://www.mxmindia.com/2015/03/vishal-ahluwalia-to-head-bangalore-office-at-grey/

Deepak Mukarji appointed Group Advisor, Oil & Gas at Perfect Relations
In his role, he will provide sector expertise to all the Perfect Relations group companies
http://www.mxmindia.com/2015/03/deepak-mukarji-appointed-group-advisor-oil-gas-at-perfect-relations/

Viscomm wins RMAI Award
The event was held at Hotel Taj Vivanta in New Delhi on March 20, 2015. The Flame Awards is recognised as the Oscars for the Indian Rural Marketing business

http://www.mxmindia.com/2015/03/viscomm-wins-rmai-award/

Stories on 9th Jan '15

The Most Annoying Buzzwords of 2014
Eleven industry captains on the buzzwords they've hated so much. (Hint: Big Data & Viral top the list)
http://www.mxmindia.com/2015/01/the-most-annoying-buzzwords-of-2014/

Ranjona Banerji: The uncomfortable truths the Charlie Hebdo attack makes us face
Charlie Hebdo pushed the boundaries fearlessly. Most publications will not go so far for a number of reasons writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-the-uncomfortable-truths-the-charlie-hebdo-attack-makes-us-face/

Shailesh Kapoor: World Cup 2015: The Lull Before The Marketing Storm
Compared to all the previous World Cups, the upcoming 2015 World Cup offers the best marketing opportunities to everyone with a stake in the game, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-world-cup-2015-the-lull-before-the-marketing-storm/

TAM datafor Hindi and Regional GECs in Week 1
Presenting TAM numbers for Week 1 (Dec 28, 2014 to Jan 3, 2015) for Hindi and select Regional General Entertainment Channels in key India markets
http://www.mxmindia.com/2015/01/tam-%E2%80%8Bdata-for-hindi-%E2%80%8Band-regional-%E2%80%8B%E2%80%8Bgec%E2%80%8Bs%E2%80%8B-in-week-%E2%80%8B1%E2%80%8B/

Orchard gets Vinod Eshwer & Neel Roy Cruz as ECDs in BLR
The duo joins from McCann Bangalore and will report to Leo Burnett India CCO Raj Deepak Das
http://www.mxmindia.com/2015/01/orchard-gets-vinod-eshwer-neel-roy-cruz-as-ecds-in-blr/

Amagi announces deployment of Cloudport for MOC
Amagi has enabled MOC to launch its channel at a fraction of traditional satellite/fiber infrastructure costs
http://www.mxmindia.com/2015/01/amagi-announces-deployment-of-cloudport-for-moc/

Grey appoints Shilpa Chitre as Head of Human Resources
Her mandate at GREY group is to grow its talent strength and accelerate its human processes
http://www.mxmindia.com/2015/01/grey-appoints-shilpa-chitre-as-head-of-human-resources/

Vserv appoints Shailesh Varudkar as VP - Global Business Operations
Ropes in former Vodafone executive to bolster smart data opportunity in emerging markets
http://www.mxmindia.com/2015/01/vserv-appoints-shailesh-varudkar-as-vp-global-business-operations/

Metigon to handle PR mandate of JBM Auto, One Digital and JK Fenner
Metigon will help the company in strategic positioning and image building for its bus brands in the country
http://www.mxmindia.com/2015/01/metigon-to-handle-pr-mandate-of-jbm-auto-one-digital-and-jk-fenner/

Global Communication Conference focuses on new horizons
Communication professionals from across the world gathered for the conference with the theme of "Breaking Barriers - Creating new communication horizon

http://www.mxmindia.com/2015/01/global-communication-conference-focuses-on-new-horizons/

Stories on 1st Jul 14

Building a future ready organisation: Harish Manwani
Text of the Hindustan Unilever chairman's speech at the AGM yesterday where he spoke of Unilever's five-pronged approach to remain future ready
http://www.mxmindia.com/2014/07/building-a-future-ready-organisation-harish-manwani/

BudgetSpeak #7: R S Sodhi: No toll for milk tankers on highways, please...
There is a need to exempt milk tanker from the levy of toll charge which is being paid on the express and national highways, writes R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation  Ltd (GCMMF)/(AMUL)
http://www.mxmindia.com/2014/07/budgetspeaks-7-r-s-sodhi-no-toll-for-milk-tankers-on-highways-please/

Sunil Lulla heading Grey-wards?
While it's confirmed that Sunil Lulla has decided to move on from BCCL, there is no confirm to the buzz in adland that he's joining Grey
http://www.mxmindia.com/2014/07/sunil-lulla-heading-grey-wards/

Fox Traveller turns to Fox Life, seeks to tap new audiences
This will give the channel two big advantages - the current winning mix of positioning and content, and a fresh and exciting global library
http://www.mxmindia.com/2014/07/fox-traveller-turns-to-fox-life-seeks-to-tap-new-audiences/

Ranjona Banerji: Silence, outrage & much fawning over the PM
There is an odd silence from the Central government on the Nihalchand Meghwal case and an even odder reluctance from the media to do its usual hammer and tongs act, notes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-silence-outrage-much-fawning-over-the-pm/

Leo Burnett appoints new senior cadres into its fold
Prajato Guha Thakurta and Sachin Kamble come on board as Associate ECDs
http://www.mxmindia.com/2014/07/leo-burnett-appoints-new-senior-cadres-into-its-fold/

DDB Remedy unveils new TVC for Gelusil
The insight behind the campaign was based on the fact that Indians tend to ignore acidity
http://www.mxmindia.com/2014/07/ddb-remedy-unveils-new-tvc-for-gelusil/

Samaya TV appoints Fourth Dimension as media sales partner
The collaboration will enable them to reach out to advertisers across India through the strong sales network
http://www.mxmindia.com/2014/07/samaya-tv-appoints-fourth-dimension-as-media-sales-partner/

IAA to host knowledge seminar in Nashik
The India chapter of the International Advertising Association will see digital experts addressing real estate developers and professionals on ways and means to exploit the digital media
http://www.mxmindia.com/2014/07/iaa-to-host-knowledge-seminar-in-nashik/

Stories on 17th Jan '14

Marathon time for Mumbai's media mavens
Top media and marketing pros are set to run the Mumbai Marathon on Sunday, Jan 19. Some are stressing about it, some running to destress & many others just for fun
http://www.mxmindia.com/2014/01/marathon-time-for-mumbais-media-mavens/

The clock is ticking... Guidelines on TV audience measurement issued. 30 days wef Jan 16
The order on the guidelines uploaded on the Ministry of Information and Broadcasting website is dated January 16 and it clearly states that the guidelines will come into force 30 days from the date of issuance
http://www.mxmindia.com/2014/01/the-clock-is-ticking-guidelines-on-tv-audience-measurement-issued-30-days-wef-jan-16/

Shailesh Kapoor: 2014-15: Time for Hindi Non-Fiction Overhaul
The ability for non-fiction programming to get new audiences to a channel, and its ability to create excitement in the advertiser community, are reasons enough for channels to invest in this category of content aggressively, writes Shailesh Kapoor
http://www.mxmindia.com/2014/01/shailesh-kapoor-2014-15-time-for-hindi-non-fiction-overhaul/

Ranjona Banerji: When newsmedia went nuts about Tharoor
Journalists use the term "judgment call" on what to make of news. But was this front-page worthy for L'affaire Shashi Tharoor, wonders Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-when-newsmedia-went-nuts-about-tharoor/

94.3 Radio One hikes ad rates by 20%
The Next Radio Ltd and BBC Worldwide jv which runs seven differentiated formats in the metros has upped ad rates by 20 percent wef Feb 1
http://www.mxmindia.com/2014/01/94-3-radio-one-hikes-ad-rates-by-20/

Week 2 sees Sab and Life OK tie
Week 2 of 2014 saw Zee rising to #2 with Sab and Life OK joint #4 in the weekly TAM ratings

http://www.mxmindia.com/2014/01/week-2-see-sab-and-life-ok-tie/

Stories on 13th Mar'13

#Frames2013: Time for the M&E sector to take the next audacious leap
A fiery exhortation to "take the next audacious leap" from Uday Shankar rang in FICCI-Frames 2013
http://www.mxmindia.com/2013/03/frames2013-time-for-the-me-sector-to-take-the-next-audacious-leap/


#Frames2013: Text of Uday Shankar's keynote
Text of FICCI's M&E chairperson and Star India CEO Uday Shankar's keynote speech at the Frames 2013 inauguration
http://www.mxmindia.com/2013/03/frames2013-text-of-uday-shankars-keynote/


#Frames2013: Unlocking M&E's true potential for a billion consumers
In an era when the consumer is king and is faced with an array of choices for consumption, the challenge is engaging the growing audience and hiring the right people
http://www.mxmindia.com/2013/03/frames2013-unlocking-mes-true-potential-for-a-billion-consumers/


#Frames2013: Making Phase 2 of TV digitization a reality
In the session on 'The second phase of TV digitization' noted panelists from the sector came together to discuss and mull options of making the exercise a more robust and achievable one
http://www.mxmindia.com/2013/03/frames2013-making-phase-2-of-tv-digitization-a-reality/


#Frames2013: The key is to know your markets and its demands: Anne Sweeney
At the first keynote of the 14th FICCI-Frames convention, Anne Sweeney, co-chair Disney Media Networks and President, Disney-ABC Television group, talked about how local markets and local culture play an important role for any programme or format to work in different countries
http://www.mxmindia.com/2013/03/frames2013-the-key-is-to-know-your-markets-and-its-demands-anne-sweeney/


#Frames2013: Need to grow the kids' pie further
As audiences for children's channels expand to include the entire family, among the chief challenges is keeping the genre viable
http://www.mxmindia.com/2013/03/frames2013-need-to-grow-the-kids-pie-further/


Taproot goes great Gunns, No 1 in India
The Gunn Report 2012 ranks the agency at the top among the most awarded agencies in India
http://www.mxmindia.com/2013/03/taproot-goes-great-gunns-no-1-in-india/


Whistling Woods, DY Patil Group set up film & media school in Pune
The DY Patil Group and Whistling Woods International have announced that they are jointly setting up an Institute of Film, Media & Communication. It will start operations in August this year
http://www.mxmindia.com/2013/03/whistling-woods-dy-patil-group-set-up-film-media-school-in-pune/


Anil Thakraney: The Ram Singh conspiracies
Conspiracies make for juicy gossip sessions. No one is willing to even accept the possibility that Singh may have simply killed himself in the dead of the night
http://www.mxmindia.com/2013/03/anil-thakraney-the-ram-singh-conspiracies/


Mahindra Reva launches 'Ask' movement
The movement urges people to ask questions about issues that matter, in order to 'Drive Positive Change'.
http://www.mxmindia.com/2013/03/mahindra-reva-launches-ask-movement/


MTV's new reality shows takes a dig at reality shows
With reality shows becoming norm on every channel, MTV has launched a brand new TV series, MTV Reality Stars
http://www.mxmindia.com/2013/03/mtvs-new-reality-shows-takes-a-dig-at-reality-shows/

Stories on 25th Feb '13

MxM Mondays: What M&E wants from this year's Budget
Stakeholders and consultants on their expectations from the Union Budget, set to to be presented on Thursday, February 28
http://www.mxmindia.com/2013/02/mxm-mondays-what-me-wants-from-this-years-budget/

Jaldi 5 with Sunil Manocha: Aggressive expansion is the motto
Competition is as fierce as the matches on our TV screens, and it is an exciting time, Nimbus Sports' COO Sunil Manocha tells MxMIndia
http://www.mxmindia.com/2013/02/jaldi-5-with-sunil-manocha-aggressive-expansion-is-the-motto/

ad:tech 2013 focuses on integrated digital marketing
According to speakers, gamification will become a global phenomenon by 2016; CMOs will be buying more technology than CIOs by 2017
http://www.mxmindia.com/2013/02/adtech-2013-focuses-on-integrated-digital-marketing/

Yahoo! India and Southeast Asia MD, Arun Tadanki resigns
Arun Tadanki quits Yahoo! India to play a "very different role within the Internet ecosystem, beyond our region"
http://www.mxmindia.com/2013/02/yahoo-india-and-southeast-asia-md-arun-tadanki-resigns/

Reviewing the Reviews: Kai Po Che
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/02/reviewing-the-reviews-kai-po-che/

Anil Thakraney: Role Model Premji
A big salaam to Azim Premji. One thing's for sure: He must definitely sleep well at night, certainly better than a whole lot of other Indian industrialists. Sharing happiness can do that to one, others should try it out
http://www.mxmindia.com/2013/02/anil-thakraney-role-model-premji/

Media captains in Bhubaneswar for Sambad Conclave
Media biggies congregate in Bhubaneswar for a Media Conclave organized by Odiya daily Sambad
http://www.mxmindia.com/2013/02/media-captains-in-bhubaneswar-for-sambad-conclave/

BoxTV inks deals with Sony Pictures Television and Disney UTV
The tie-up will enable Box TV to offer premium titles on its video streaming service
http://www.mxmindia.com/2013/02/boxtv-inks-deals-with-sony-pictures-television-and-disney-utv/

ANCHOR | ONE BIG IDEA: One Big Idea by Suresh Srinivasan: Being conversational will matter
One must look at the overall landscape of the media industry to understand the survival and growth strategy
http://www.mxmindia.com/2013/02/one-big-idea-by-suresh-srinivasan-being-conversational-will-matter/

ANCHOR | ONE BIG IDEA: One Big Idea by Sajjan Kumar: Internet - the productivity tool par excellence
The internet is the one of the biggest technological innovations mankind has ever had, which surely seems to have stirred a revolution
http://www.mxmindia.com/2013/02/one-big-idea-by-sajjan-kumar-internet-the-productivity-tool-par-excellence/

Stories on 30th Jan '13

Hope even as some biggies degrow in IRS Q3 2012
The third quarter results of 2012 for the Indian Readership Survey (IRS) sees print readership up by 0.7%
http://www.mxmindia.com/2013/01/hope-even-as-some-biggies-degrow-in-irs-q3-2012/

IndiaCast, Disney UTV agree to form JV
New aggregation and distribution company will have a combined bouquet of 35 channels owned by both partners
http://www.mxmindia.com/2013/01/indiacast-disney-utv-agree-to-form-jv/

Jaldi 5 with Anuj Gandhi, CEO, IndiaCast: No dramatic, but fundamental change
Anuj Gandhi, CEO of IndiaCast and the yet unnamed proposed jv of IndiaCast and DisneyUTV on what the new entity means for the business
http://www.mxmindia.com/2013/01/jaldi-5-with-anuj-gandhi-ceo-indiacast-no-dramatic-but-fundamental-change/

Zee partners ECG to launch Zee TV Canada
Zee TV has appointed Ethnic Channels Group to represent the brand in Canada, with full distribution from day one
http://www.mxmindia.com/2013/01/zee-partners-ecg-to-launch-zee-tv-canada/

Canon India intensifies marketing plans with OOH initiative
Canon India Pvt Ltd has unveiled Out-of-Home initiative in India, with neon signs at international airports in New Delhi, Bengaluru and Mumbai
http://www.mxmindia.com/2013/01/canon-india-intensifies-marketing-plans-with-ooh-initiative/

Anil Thakraney: Let's go after Mr Juvenile
One more 'Justice for Jessica Lal' moment has arrived for the Indian media. Now, only intense media scrutiny will put some pressure on the judiciary to follow the spirit of the law, and not its letter, at least in this case
http://www.mxmindia.com/2013/01/anil-thakraney-lets-go-after-mr-juvenile/

Madison Media wins media mandate for Max India's corporate campaign
Madison Media has just announced the win of the Max India corporate account in Delhi. The agency will handle traditional media planning and buying for the client as well as the entire digital mandate including search, display, social, video and mobile
http://www.mxmindia.com/2013/01/madison-media-wins-media-mandate-for-max-indias-corporate-campaign/

How Dabangg is my brand: Ormax study
Ormax Media's study reveals that Fevicol, Colgate Active Salt and Suzuki Hayate have benefited from their association with Dabangg 2
http://www.mxmindia.com/2013/01/how-dabangg-is-my-brand-ormax-study/

Times TV Network expands footprint to 45 countries
With the launch of Times Television Network's Times Now and Zoom on Canada's major cable distribution company Cogeco Cable, the network is now directly available in 45 countries
http://www.mxmindia.com/2013/01/times-tv-network-expands-footprint-to-45-countries/

Regulation must keep up with tech: Manish Tewari
At the BES Expo, I&B Minister Manish Tewari said with the exponential growth in the media space, a paradigm shift has taken place wherein regulations have to keep pace with changing technologies across platforms
http://www.mxmindia.com/2013/01/regulation-must-keep-up-with-tech-manish-tewari/

ACK Media launches National Geographic Exhibitions in India
ACK Media, publisher of travel magazine National Geographic Traveller India, is launching the well-known National Geographic Exhibitions in India with the compilation 'Simply Beautiful: Photographs from National Geographic' on February 2, at Art Entrance Gallery, opposite Jehangir Art Gallery, Fort
http://www.mxmindia.com/2013/01/ack-media-launches-national-geographic-exhibitions-in-india/

ANCHOR | ONE BIG IDEA by Keertan Adyanthaya: Using technology to revolutionize television
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-keertan-adyanthaya-using-technology-to-revolutionize-television/

ANCHOR | ONE BIG IDEA Ashwani  Singla: PR needs a new approach
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-keertan-adyanthaya-using-technology-to-revolutionize-television/

Stories on 8th Oct '12

MxM Monday: Are the 4 metros really ready for digitization?
Does 100% digitization seem like a remote reality? Will the four metros switch off analogue signals from October 31 midnight?
http://www.mxmindia.com/2012/10/mxm-monday-are-the-4-metros-really-ready-for-digitization/

Jaldi 5 with Sanjay Mehta: 1 billion users strong, Facebook can influence elections
Social Wavelength Joint CEO Sanjay Mehta on what Facebook's achievement of one billion users means for marketers and all those reaching out to the masses
http://www.mxmindia.com/2012/10/jaldi-5-with-sanjay-mehta-facebook-can-influence-elections/

Senior management changes at SMG Delhi
New roles for Starcom MediaVest Group's Tarun Nigam, Sulina Menon, Sriram Sharma
http://www.mxmindia.com/2012/10/senior-management-changes-at-smg-delhi/

eBay India promises best deals in its campaign
E-commerce marketplace eBay India (www.ebay.in) has unveiled its festive marketing campaign, highlighting eBay India as the best deal destination providing a guaranteed and safe online shopping experience with the widest range of brand new every-day use products
http://www.mxmindia.com/2012/10/ebay-india-promises-best-deals-in-its-campaign/

TVS appoints Dentsu for Wego scooters
TVS Motor Company has announced that it has appointed Dentsu Communications to handle its Wego brand of scooters
http://www.mxmindia.com/2012/10/tvs-appoints-dentsu-for-wego-scooters/

AdStrat: Roma switches: The leader talks
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/10/adstrat-roma-switches-the-leader-talks/

Reviewing the Reviews: English Vinglish
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/10/reviewing-the-reviews-english-vinglish/

MSLGroup India expands growth strategy, unveils new flagship office in Mumbai
MSLGroup India, Publicis Groupe's flagship strategic communications and engagement company, has announced an expanded India growth strategy to meet the needs of clients and negotiate the complex communication dynamics in one of the world's fastest growing economies
http://www.mxmindia.com/2012/10/mslgroup-india-expands-growth-strategy-unveils-new-flagship-office-in-mumbai/

The Anchor: Why Web Radio will be the next big thing
As music consumption on digital media crosses any other medium, web radio will gain massively from the trend, writes Rachna Kanwar
http://www.mxmindia.com/2012/10/the-anchor-why-web-radio-will-be-the-next-big-thing/

Anil Thakraney: Badly needed: Prime Ministerial debates
The nation's large political parties should be made to name their PM hopefuls in advance, and they need to be compelled to debate in front of India's janata
http://www.mxmindia.com/2012/10/anil-thakraney-badly-needed-prime-ministerial-debates/

Ranjona Banerji: Why HT scores in Mumbai
Summary: Ranjona Banerji on how Hindustan Times’ efforts to carve a niche for itself is paying off. The edit page though has far too little analysis or informed opinion.
http://www.mxmindia.com/2012/10/ranjona-banerji-why-ht-scores-in-mumbai/

Signposts... October 8
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-5-2/

Stories on 2nd Aug

Broadcasters set to mix ideas & business @ITF
The two-day Indian Television Fest on Nov 2 & 3 in Goa aims at getting the fraternity together to network and exchange ideas
http://www.mxmindia.com/2012/08/broadcasters-set-to-mix-ideas-with-business-itf/

BARC next announcement in 2-3 weeks: Punit Goenka
BARC chairman Punit Goenka indicates that the committee of eminent experts is being constituted and an announcement will be made in two or three weeks
http://www.mxmindia.com/2012/08/barc-next-announcement-in-2-3-weeks-punit-goenka/

Government mulls probe against TAM after complaints
Several broadcasting firms and advertising agencies say this has only established what has been an "open secret" in the industry, but this could be an opportunity to set things right
http://www.mxmindia.com/2012/08/government-mulls-probe-against-tam-after-complaints/

Bata calls for a creative partner
Bata India has invited agencies to handle its creative mandates. The account size is estimated to be Rs8-10 crores
http://www.mxmindia.com/2012/08/bata-calls-for-a-creative-partner/

Industry remembers V Ramani's path-breaking work
Peers and friends remember V Ramani as a true champion of the digital media, long before most others in the industry
http://www.mxmindia.com/2012/08/obituary-industry-remembers-v-ramani-for-his-path-breaking-work/

Gagan Narang's Bronze may well win him endorsements
With this win, Narang joins the growing list of noncricket sports personalities whose value of endorsements have got a boost each time they clinch an Olympics medal
http://www.mxmindia.com/2012/08/bulls-eye-gagan-narangs-bronze-may-well-win-him-endorsements/

Paritosh Joshi: Not another piece about the Ratings Battle
So what is it? Click on to read Paritosh Joshi's weekly column on the business of media, measurement and research
http://www.mxmindia.com/2012/08/paritosh-joshi-not-another-piece-about-the-ratings-battle/

The Anchor: Viren Popli on 5 things mobile advertising in India should adopt
No matter how interesting the idea... If the technology doesn't deliver, neither will the message, says Viren Popli
http://www.mxmindia.com/2012/08/the-anchor-viren-popli-on-5-things-mobile-advertising-in-india-should-adopt/

New series/Relative Values | We are professionals first: Divya and Yogesh Radhakrishnan
We start the series featuring sister Divya and brother Yogesh Radhakrishan who believe that it's possibly to work without relationships getting in the way... by being mature professionals
http://www.mxmindia.com/2012/08/new-seriesrelative-values-we-are-professionals-first-divya-and-yogesh-radhakrishnan/

Ranjona Banerji: Any more skilling and I'm killing myself!
Right now though, I'm worried about the management jargon that enters the mainstream by the "backside"
http://www.mxmindia.com/2012/08/ranjona-banerji-any-more-skilling-and-im-killing-myself/

Debrief: Reliance Comm: Girlfriend from hell
Reliance needs to ask Anushka Sharma to tone things down. Sooner the better. Let her be spunky, not offensive
http://www.mxmindia.com/2012/08/debrief-reliance-comm-girlfriend-from-hell/

Stories on 12th January

From agency maverick to 'khadoos' client...
What happens when agency heads move to the client's firm? How does life change, and do the switchers miss the agency days?
http://www.mxmindia.com/2012/01/from-agency-maverick-to-khadoos-client/

@GroupM: M Suku to join Group M ESP, Mindshare restructures
Fueled by great ideas, intelligence and analytics, the focus will be on growing our existing clients behind a strong strategy and thrust in digital, says Ravi Rao, Leader - Mindshare South Asia
http://www.mxmindia.com/2012/01/m-suku-to-join-groupmesp-as-mindshare-announces-restructuring/

FMCGs make hay as noodles, soft-drinks etc drive growth in rural India
Rural consumption boost for FMCG companies -- 10% by volume and 12% by value - in the first ten months of 2011, as per an IMRB study
http://www.mxmindia.com/2012/01/fmcgs-make-hay-as-noodles-soft-drinks-etc-drive-growth-in-rural-india/

Typically quirky, Mudra 'welcomes' Bobby Pawar to JWT
Mudra gave former CCO Bobby Pawar a hearty farewell in a unique way by putting up a billboard right next to his new agency, saying 'Mudra welcomes Bobby Pawar to JWT'.
http://www.mxmindia.com/2012/01/typically-quirky-mudra-welcomes-bobby-pawar-to-jwt/

For reality TV specialist Niret Alva, Survivor India is huuuuge
Survivor India, spread across 45 days and with 22 contestants, is unscripted except for the anchor lines, and Executive Producer Niret Alva avers that this will restore viewers' faith in reality shows.
http://www.mxmindia.com/2012/01/for-reality-tv-specialist-niret-alva-survivor-india-is-huuuuge/

FM in the North-East - a foggy picture
Lack of government support is the main reason FM stations in the North-East region face an uphill task.
http://www.mxmindia.com/2012/01/fm-in-the-north-east-a-foggy-picture/

Saaru chhe! History channel now in Gujarati
History TV18 is the first international channel to launch in Gujarati
http://www.mxmindia.com/2012/01/saaru-chhe-history-channel-now-in-gujarati/

DID announces tie-up with Reebok
As a part of this arrangement, Reebok has designed a customized range of DID dance gear and will retail it in nearly 100 outlets across the country
http://www.mxmindia.com/2012/01/did-announces-tie-up-with-reebok/

Angry Brides for dowry awareness
Shaadi.com launches Facebook game to create awareness on the evil of the dowry system.
http://www.mxmindia.com/2012/01/angry-brides-for-dowry-awareness/

Dainik Bhaskar Group Launches 'The Brain Hunt 2012'
Brain Hunt-2012 is a roller-coaster ride with 16 mind boggling activities presented in a wonderfully crafted activity workbook
http://www.mxmindia.com/2012/01/dainik-bhaskar-group-launches-the-brain-hunt-2012/

Economic Times, now on mobile and tablet
The most-read business daily launches applications for all mobile and tablet formats.
http://www.mxmindia.com/2012/01/economic-times-now-on-mobile-and-tablet/

Radio Mirchi and Birla Sun Life’s campaign to protect families
The idea behind the campaign is to make the masses aware that their life, dreams and future are not necessarily in their control.
http://www.mxmindia.com/2012/01/radio-mirchi-and-birla-sun-life%E2%80%99s-campaign-to-protect-families/

APCO Worldwide and Aakriti Promotions form strategic partnership
The partnership will focus on developing a comprehensive communication offer
http://www.mxmindia.com/2012/01/apco-worldwide-and-aakriti-promotions-form-strategic-partnership/

The Anchor: 4 reasons South India needs its own special interest mags
India's diversity means that there is a strong need to focus on this side of the geography, argues Bina Sujit.
http://www.mxmindia.com/2012/01/the-anchor-4-reasons-south-india-needs-its-own-special-interest-mags/

Debrief: Female bonding with Tanishq
There's not much of an idea in the new Tanishq Glam Gold commercial. But energetic and engaging treatment makes it come alive.
http://www.mxmindia.com/2012/01/debrief-female-bonding-with-tanishq/

Mumbai papers go aggro on civic issues
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/mumbai-papers-go-aggro-on-civic-issues/