Stories on 30th Nov '12

Stakeholder view of one month of digitization
MxMIndia spoke to the heads of the broadcast, MSO and cable associations on the first phase of mandatory digitization in the 3 metros
http://www.mxmindia.com/2012/11/stakeholder-view-of-one-month-of-digitization/

Zippo to expand offerings in India
In just four years, India has emerged as third-largest market for the lighter giant
http://www.mxmindia.com/2012/11/zippo-to-expand-offerings-in-india/

Tiger partners with Elephant Design
A new identity and packaging for Britannia's Tiger Glucose and Creams by Elephant Design reinforces the brand's growth promise
http://www.mxmindia.com/2012/11/tiger-partners-with-elephant-design/


Reliance Ent consolidates gaming biz under 'Zapak'
Reliance Entertainment Digital has created a unified brand identity for its gaming operations with three verticals: Zapak Solutions, Zapak Online and WAP portal and Zapak Mobile
http://www.mxmindia.com/2012/11/reliance-ent-consolidates-gaming-biz-under-zapak/


Saurabh Yagnik exits Star to enter Sony as Biz Head, Pix
Multi Screen Media's Hollywood movie channel Pix has appointed Saurabh Yagnik as its Business Head
http://www.mxmindia.com/2012/11/saurabh-yagnik-exits-star-to-enter-sony-as-biz-head-pix/


Ranjona Banejri: Media ethics questioned in India and the UK
The arrest of Sudhir Chaudhury and Samir Ahluwalia of Zee and the publishing of the Leveson Inquiry report offer fresh reason to worry about ethics in the media
http://www.mxmindia.com/2012/11/ranjona-banerji-media-ethics-questioned-in-india-and-the-uk/


Anil Thakraney: Law needs to be tougher on journalists
If the media turns corrupt, there's very little hope for the nation, writes Anil Thakraney, dismayed by all the scandals being reported
http://www.mxmindia.com/2012/11/anil-thakraney-law-needs-to-be-tougher-on-journalists/


Jaldi 5 with Sandeep Dahiya: Kids' merchandise market still at start line
Sandeep Dahiya, Sr. Vice President - Consumer Products & Communications, Viacom18 Media, on merchandising helps bring alive popular characters for a kiddie channel like Nickelodeon
http://www.mxmindia.com/2012/11/jaldi-5-with-sandeep-dahiya-kids-merchandise-market-still-at-start-line/

Edelman India forays into experiential marketing
Acquires Cream Events to boost channel integration
http://www.mxmindia.com/2012/11/edelman-india-forays-into-experiential-marketing/

Star World to showcase Packed to the Rafters digitally ahead of TV launch next week
The Australian series will be seen across TV, Internet and Mobile platforms
http://www.mxmindia.com/2012/11/star-world-to-showcase-packed-to-the-rafters-digitally-ahead-of-tv-launch-next-week/

The Anchor: 6 reasons why the government must subsidise weddings
Since weddings are such a boon for the economy, A N Chorrea believes the government must subsidise wedding services
http://www.mxmindia.com/2012/11/the-anchor-6-reasons-why-the-government-must-subsidise-weddings/

Stories on 8th Oct '12

MxM Monday: Are the 4 metros really ready for digitization?
Does 100% digitization seem like a remote reality? Will the four metros switch off analogue signals from October 31 midnight?
http://www.mxmindia.com/2012/10/mxm-monday-are-the-4-metros-really-ready-for-digitization/

Jaldi 5 with Sanjay Mehta: 1 billion users strong, Facebook can influence elections
Social Wavelength Joint CEO Sanjay Mehta on what Facebook's achievement of one billion users means for marketers and all those reaching out to the masses
http://www.mxmindia.com/2012/10/jaldi-5-with-sanjay-mehta-facebook-can-influence-elections/

Senior management changes at SMG Delhi
New roles for Starcom MediaVest Group's Tarun Nigam, Sulina Menon, Sriram Sharma
http://www.mxmindia.com/2012/10/senior-management-changes-at-smg-delhi/

eBay India promises best deals in its campaign
E-commerce marketplace eBay India (www.ebay.in) has unveiled its festive marketing campaign, highlighting eBay India as the best deal destination providing a guaranteed and safe online shopping experience with the widest range of brand new every-day use products
http://www.mxmindia.com/2012/10/ebay-india-promises-best-deals-in-its-campaign/

TVS appoints Dentsu for Wego scooters
TVS Motor Company has announced that it has appointed Dentsu Communications to handle its Wego brand of scooters
http://www.mxmindia.com/2012/10/tvs-appoints-dentsu-for-wego-scooters/

AdStrat: Roma switches: The leader talks
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/10/adstrat-roma-switches-the-leader-talks/

Reviewing the Reviews: English Vinglish
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/10/reviewing-the-reviews-english-vinglish/

MSLGroup India expands growth strategy, unveils new flagship office in Mumbai
MSLGroup India, Publicis Groupe's flagship strategic communications and engagement company, has announced an expanded India growth strategy to meet the needs of clients and negotiate the complex communication dynamics in one of the world's fastest growing economies
http://www.mxmindia.com/2012/10/mslgroup-india-expands-growth-strategy-unveils-new-flagship-office-in-mumbai/

The Anchor: Why Web Radio will be the next big thing
As music consumption on digital media crosses any other medium, web radio will gain massively from the trend, writes Rachna Kanwar
http://www.mxmindia.com/2012/10/the-anchor-why-web-radio-will-be-the-next-big-thing/

Anil Thakraney: Badly needed: Prime Ministerial debates
The nation's large political parties should be made to name their PM hopefuls in advance, and they need to be compelled to debate in front of India's janata
http://www.mxmindia.com/2012/10/anil-thakraney-badly-needed-prime-ministerial-debates/

Ranjona Banerji: Why HT scores in Mumbai
Summary: Ranjona Banerji on how Hindustan Times’ efforts to carve a niche for itself is paying off. The edit page though has far too little analysis or informed opinion.
http://www.mxmindia.com/2012/10/ranjona-banerji-why-ht-scores-in-mumbai/

Signposts... October 8
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-5-2/