MxM Mondays: Expectations from the new I&B Minister
Implementing digitization is the immediate challenge for new I&B Minister Manish Tewari. How will he respond and what can the industry expect from the new person at the helm?
http://www.mxmindia.com/2012/11/mxm-mondays-expectations-from-the-new-ib-minister/
NDTV to handle own sales and marketing, ends alliance with Star India
NDTV Ltd and Star India took a strategic decision to transition the sales and marketing function to NDTV. However, cross-platform sales and marketing will happen
http://www.mxmindia.com/2012/11/ndtv-to-handle-own-sales-and-marketing-ends-alliance-with-star-india/
SAB expands touchpoint by venturing into board game biz
SAB has launched Saburbia, a board game which projects the SAB TV brand and thos, and at the same time thrills and entertains players
http://www.mxmindia.com/2012/11/sab-expands-touchpoint-by-venturing-into-board-game-biz/
Jaldi 5 with Keertan Adyanthaya on Fox Traveller'ss first anniv
Keertan Adyanthaya, MD - FOX International Channels, talks to MxM India about how digitization will impact his channel, localized shows, and more...
http://www.mxmindia.com/2012/11/jaldi-5-with-keertan-adyanthaya-on-fox-travellers-first-anniv/
Smile Vun Group's Seventynine sold to Gruner+Jahr's Networkplay
Digital media conglomerate Smile Vun Group (SVG) and Gruner+Jahr's Indian entity, Networkplay, have announced the sales transaction of the mobile ad network, Seventynine.
http://www.mxmindia.com/2012/11/smile-vun-groups-seventynine-sold-to-grunerjahrs-networkplay/
Realm Media appoints Ankur Bose as President
Former Cheil VP to help make Yuvraj Agarwal-headed Realm Media into a full-service agency
http://www.mxmindia.com/2012/11/realm-media-appoints-ankur-bose-as-president/
AdStrat: Scarecrow rides on the magic of Swaha for Rupa Thermocot
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/11/adstrat-scarecrow-rides-on-the-magic-of-swaha-for-rupa-thermocot/
Arnab Mitra & Amit Tripathi invest in DMTI
Arnab Mitra (National Director, Starcom Mediavest Group) and Amit Tripathi (Managing Director, id8labs) have jointly invested in the recently launched Digital Marketing and Training Institute (DMTI)
http://www.mxmindia.com/2012/11/arnab-mitra-amit-tripathi-invest-in-dmti/
Star India's Green initiative bags back-to-back awards
Star's Content Live initiative has bagged the Aegis Graham Bell Award and News Corporation's GEI Award for encouraging a tapeless environment
http://www.mxmindia.com/2012/11/star-indias-green-initiative-bags-back-to-back-awards/
The Anchor: 10 Kasab-dengue tweets that kept Twitterverse busy on a lazy Sunday
The Twitterverse was abuzz on Sunday (November 4) as news filtered in that Ajmal Kasab was down with high fever and could have dengue
http://www.mxmindia.com/2012/11/the-anchor-10-kasab-dengue-tweets-that-kept-twitterverse-busy-on-a-lazy-sunday/
Anil Thakraney: 1984's real tragedy
The saddest thing about 1984 is that there was no private news channel at the time. Because of which, unlike in the case of the Gujarat riots, most of the rioting wasn't caught on film. And this helped the goons escape very easily
http://www.mxmindia.com/2012/11/anil-thakraney-1984s-real-tragedy/
Signposts... November 5
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-5/
