Wednesday 7 November 2012

Stories on 7th Nov '12

Digitization: The media agency view
As the first phase of mandatory digitization completes a week in 3 metros, we asked media agency heads for their views
http://www.mxmindia.com/2012/11/digitization-the-media-agency-view/

Jaldi 5 with Amith Prabhu: Only so much 'spin doctors' can do in election campaigns
It's US Presidential Elections week and we asked Amith Prabhu, who currently works with a leading PR firm in Chicago and is a keen follower of Indian and American politics, on the role of image management in the campaigning in the US and whether there is scope for the same as the general elections here draw closer
http://www.mxmindia.com/2012/11/jaldi-5-with-amith-prabhu-only-so-much-spin-doctors-can-do/

Mumbai, Delhi malls relocate brands to welcome Starbucks
Mall-owners in Mumbai and Delhi relocate existing brands in key locations to welcome Starbucks in the hope of attracting higher footfalls
http://www.mxmindia.com/2012/11/mumbai-delhi-malls-relocate-brands-to-welcome-starbucks/

March 31, 2013. MIB kicks off Phase II countdown
I&B secretary Uday Kumar Varma has reiterated that March 31 will be the Sunset Date for digitization in 38 cities across 15 states
http://www.mxmindia.com/2012/11/march-31-2013-mib-kicks-off-phase-ii-countdown/

CreativeLand Asia creates Fresh Aer
The TVC for premium fragrance brand from Godrej Consumer Products Ltd (GCPL) launched recently
http://www.mxmindia.com/2012/11/creativeland-asia-creates-fresh-aer/

Sconaid McGeachin steps up at Hill+Knowlton
Sconaid McGeachin has been appointed regional president and CEO of Hill+Knowlton Strategies India,aa Middle East, Africa and Turkey
http://www.mxmindia.com/2012/11/sconaid-mcgeachin-steps-up-at-hillknowlton/

Aviva wins corporate sustainability film award in the UK
Aviva bagged the runners-up award for the documentary on the Aviva Great Wall of Education - 'Journey of a Book'
http://www.mxmindia.com/2012/11/aviva-wins-corporate-sustainability-film-award-in-the-uk/

Nickelodeon's Keymon Ache to hit big screen
Nickelodeon's first theatrical release,  Keymon & Nani In Space Adventure, will be in cinemas across four cities on November 9
http://www.mxmindia.com/2012/11/nickelodeons-keymon-ache-to-hit-big-screen/

The Anchor: 7 Amul ads that tell the Obama story
Seven Amul topical advertisements that tell the Barack Obama story from his election in 2008 to the 2012 campaign
http://www.mxmindia.com/2012/11/the-anchor-7-amul-ads-that-tell-the-obama-story/

Anil Thakraney: Complete Bollywoodization of TV
Bollywood rules on the idiot box, no matter if it's an entertainment or a news channel. These guys either use to it make a lot of easy money, or to 'grace' the studios to plug their upcoming films
http://www.mxmindia.com/2012/11/anil-thakraney-complete-bollywoodization-of-tv/

Signposts... November 7
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-7/