Stories on 5th Feb '15

Ghost of IRS mess may force BARC & TAM to co-exist
As BARC gets set for release of its data, TAM says it will not stop releasing its ratings. Meanwhile, industry worries about an encore of the IRS mess
http://www.mxmindia.com/2015/02/ghost-of-irs-may-force-barc-tam-to-co-exist/

AdAge launches in India. Perfect Timing, says editor
The product is thanks to an arrangement between Crain Communications of the United States and The Times of India group here
http://www.mxmindia.com/2015/02/adage-launches-in-india-perfect-timing-says-editor/

JSW Group banks on 'Inner Strength' in new corporate campaign
The campaign personifies strength in self-belief &determination - 'Will of Steel'
http://www.mxmindia.com/2015/02/jsw-group-banks-on-inner-strength-in-new-corporate-campaign/

SAB TV unveils #DigitalDividesSABUnites campaign
The brand film captures the self-inflicted split created in one’s personal life by their extreme affiliation to the digital world
http://www.mxmindia.com/2015/02/sab-tv-unveils-digitaldividessabunites-campaign/

Reebok unveils new campaign 'Be More Human'
The campaign is a rally cry urging one to live up to one's full potential
http://www.mxmindia.com/2015/02/reebok-unveils-new-campaign-be-more-human/

Do Thumbthing, urges flipkart in latest campaign
The Do Thumbthing campaign's focus is to make the Flipkart mobile app the medium of choice when it comes to shopping online

http://www.mxmindia.com/2015/02/do-thumbthing-urges-flipkart-in-latest-campaign/

Stories on 23rd Oct '13

Time for full-service as Publicis buys Beehive?
Publicis Worldwide CEO Nakul Chopra makes a case for media & creative to co-exist + an interview with Beehive's Sanjit Shastri
 http://www.mxmindia.com/?p=55245

Prestige partners Sab for a show that goes beyond an AFP
Sab TV launches 'Jo Biwi Se Kare Pyaar' in partnership with home appliances firm TTK Prestige
 http://www.mxmindia.com/?p=55246

Fashion TV restyles India act, appoints Trinity Dreamworks & Helios
The channel FashionTV is to intensify its India focus by partnering with Trinity Dreamworks and Helios Media for revenue and brand management
 http://www.mxmindia.com/?p=55244

Starsports.com partners McLaren Mercedes F1 team in Indian GP
Starsports.com has entered into a partnership with the Vodafone McLaren Mercedes Formula 1 team for the 2013 Indian Grand Prix (Oct 25-27)
 http://www.mxmindia.com/?p=55262

MSLGroup hires Amit Misra & Rekha Rao for key roles
Amit Misra joins as Executive Vice President & Director - Public Affairs of the firm in Delhi and Rekha Rao as General Manager of 2020MSL in Mumbai
 http://www.mxmindia.com/?p=55251

Designomics Awards to be presented today
The third annual Designomics Awards will be held today recognising businesses and their creative partners that incorporate strategic design in important milestones of commerce
http://www.mxmindia.com/?p=55274

Stories on 27th Jun '13

Still massy, not classy: Anooj Kapoor, Sab TV
The channel Executive VP and Business Head clarifies that the new look unveiled last week will mean no change in its programming
http://www.mxmindia.com/?p=50433

No kiya! Tired of telecom, D Shivakumar wants to move on
After eight years at Nokia, D Shivakumar turns his back on telecom as the Finnish handset marker battles to gain ground in India
http://www.mxmindia.com/?p=50420

Bharti Airtel & Google join hands to launch Free Zone in India
Airtel mobile customers will be able to access popular Google services on their mobile phones at zero data cost
http://www.mxmindia.com/?p=50407

BoxTV brings Shaw Brothers catalogue to India
The online video service has entered into a digital VOD deal to stream martial arts content directly on smartphones, tablets and computers
http://www.mxmindia.com/?p=50409

Facebook campaign reveals first look for Krrish 3
The Krrish 3 digital campaign, which kicks off with a Facebook fan chat by Hrithik Roshan today at 3pm, is spearheaded by Hungama Digital Media Entertainment Pvt Ltd
http://www.mxmindia.com/?p=50410

Point of View: Time for TRM to measure television?
Media research professional Amit Nevrekar suggests an alternative until BARC's new system is ready
http://www.mxmindia.com/?p=50421

Debrief: Kotak Mahindra: Catching them young
The jingle is sweet and the ad is shot nicely. I like it that they haven't shown adult faces, their presence is only suggested. This keeps the focus on the little girl, and that's what makes the ad endearing
http://www.mxmindia.com/?p=50406

Comm consultancy Spag starts global ops
Healthcare communications professional Aman Gupta has launched a new multi-discipline communications organization with a global footprint - Spag (Strategic Partners Group)
http://www.mxmindia.com/?p=50417

Saavn & Tata Docomo launch multi-channel mktg prog
The digital music service is featuring recording artists Daft Punk and Justin Timberlake to promote new mobile data services for Indian consumers

http://www.mxmindia.com/?p=50408

Stories on 5th Nov '12

MxM Mondays: Expectations from the new I&B Minister
Implementing digitization is the immediate challenge for new I&B Minister Manish Tewari. How will he respond and what can the industry expect from the new person at the helm?
http://www.mxmindia.com/2012/11/mxm-mondays-expectations-from-the-new-ib-minister/

NDTV to handle own sales and marketing, ends alliance with Star India
NDTV Ltd and Star India took a strategic decision to transition the sales and marketing function to NDTV. However, cross-platform sales and marketing will happen
http://www.mxmindia.com/2012/11/ndtv-to-handle-own-sales-and-marketing-ends-alliance-with-star-india/

SAB expands touchpoint by venturing into board game biz
SAB has launched Saburbia, a board game which projects the SAB TV brand and thos, and at the same time thrills and entertains players
http://www.mxmindia.com/2012/11/sab-expands-touchpoint-by-venturing-into-board-game-biz/

Jaldi 5 with Keertan Adyanthaya on Fox Traveller'ss first anniv
Keertan Adyanthaya, MD - FOX International Channels, talks to MxM India about how digitization will impact his channel, localized shows, and more...
http://www.mxmindia.com/2012/11/jaldi-5-with-keertan-adyanthaya-on-fox-travellers-first-anniv/

Smile Vun Group's Seventynine sold to Gruner+Jahr's Networkplay
Digital media conglomerate Smile Vun Group (SVG) and Gruner+Jahr's Indian entity, Networkplay, have announced the sales transaction of the mobile ad network, Seventynine.
http://www.mxmindia.com/2012/11/smile-vun-groups-seventynine-sold-to-grunerjahrs-networkplay/

Realm Media appoints Ankur Bose as President
Former Cheil VP to help make Yuvraj Agarwal-headed Realm Media into a full-service agency
http://www.mxmindia.com/2012/11/realm-media-appoints-ankur-bose-as-president/

AdStrat: Scarecrow rides on the magic of Swaha for Rupa Thermocot
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/11/adstrat-scarecrow-rides-on-the-magic-of-swaha-for-rupa-thermocot/

Arnab Mitra & Amit Tripathi invest in DMTI
Arnab Mitra (National Director, Starcom Mediavest Group) and Amit Tripathi (Managing Director, id8labs) have jointly invested in the recently launched Digital Marketing and Training Institute (DMTI)
http://www.mxmindia.com/2012/11/arnab-mitra-amit-tripathi-invest-in-dmti/

Star India's Green initiative bags back-to-back awards
Star's Content Live initiative has bagged the Aegis Graham Bell Award and News Corporation's GEI Award for encouraging a tapeless environment
http://www.mxmindia.com/2012/11/star-indias-green-initiative-bags-back-to-back-awards/

The Anchor: 10 Kasab-dengue tweets that kept Twitterverse busy on a lazy Sunday
The Twitterverse was abuzz on Sunday (November 4) as news filtered in that Ajmal Kasab was down with high fever and could have dengue
http://www.mxmindia.com/2012/11/the-anchor-10-kasab-dengue-tweets-that-kept-twitterverse-busy-on-a-lazy-sunday/

Anil Thakraney: 1984's real tragedy
The saddest thing about 1984 is that there was no private news channel at the time. Because of which, unlike in the case of the Gujarat riots, most of the rioting wasn't caught on film. And this helped the goons escape very easily
http://www.mxmindia.com/2012/11/anil-thakraney-1984s-real-tragedy/

Signposts... November 5
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-5/