Monetizing Content in a Digital World: E&Y
Excerpts from an Ernst & Young report titled 'Monetizing Your Content In A Digital World’ which focuses on the changing nature of media and entertainment consumption and the impact that these trends are having on the digital strategies of Media & Entertainment companies. And, more importantly, how these companies are (and need to be) tailoring their products and service strategies to meet the increasing consumer demands for content anywhere, anytime and in any form
http://www.mxmindia.com/2012/11/monetizing-content-in-a-digital-world-ey/
Big Magic goes to Australia
Reliance Broadcast Network Limited (RBNL) has announced its foray into Australia with the launch of the Big Magic International television channel
http://www.mxmindia.com/2012/11/big-magic-goes-to-australia/
Sundar Swamy is President, IAA India chapter
Srinivasan K Swamy, Chairman RK SWAMY BBDO was unanimously elected President of the India Chapter of the International Advertising Association (IAA) for the year 2012-13
http://www.mxmindia.com/2012/11/sundar-swamy-is-president-iaa-india-chapter/
Nickelodeon launches edutainment toys
Nickelodeon has joined hands with Mexus Education to launch edutainment toys under 'Nick Explore', and the channel will also launch toys under 'Nick Sports' & 'Nick Action' soon
http://www.mxmindia.com/2012/11/nickelodeon-launches-edutainment-toys-under-nick-explore/
Jaldi 5 with Mahesh Ranka: The Tendulkar impact is waning
Summary: Indus Sports CEO Mahesh Ranka on the current sports sponsorship scene, Sachin Tendulkar being back in runs and the money in other sports
http://www.mxmindia.com/2012/11/jaldi-5-with-mahesh-ranka-the-sachin-tendulkar-impact-is-waning/
Yamaha takes unique approach to connect
The company has come up with a nine-day campaign to promote its scooter Ray during the festive season
http://www.mxmindia.com/2012/11/yamaha-takes-unique-approach-to-connect/
Ranjona Banerji: Point-and-preen bandwagon...
But what do TV editors-anchors who thunder at the establishment do when errors are made by their own channel, asks Ranjona Banerji
http://www.mxmindia.com/2012/11/ranjona-banerji-point-and-preen-bandwagon/
The Anchor: 5 things to watch out for while launching an app on Windows 8
Windows 8 is here, and Manish Chopra has a rough guide to being a smooth app-erator
http://www.mxmindia.com/2012/11/the-anchor-5-things-to-watch-out-for-while-launching-an-app-on-windows-8/
Debrief: The Hindu: Powerful and entertaining
Superb! Many birds get killed with one single stone. Most importantly, the TVC is highly entertaining, you can watch it again and again and smile and cringe over the pathetic state of the nation
http://www.mxmindia.com/2012/11/debrief-the-hindu-powerful-and-entertaining/
Signposts... November 6
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-6/
