Must-read book on advertising
Presenting three reviews of Anant Rangaswami's 'The Elephants in the Room'... by Kurien Mathews, Paritosh Joshi and Pradyuman Maheshwari
http://www.mxmindia.com/2012/11/must-read-book-on-advertising/
Pepsi bags IPL title sponsorship for 5 yrs @ Rs 396.8 crore
PepsiCo bags IPL's title sponsorship for the next 5 years at Rs 396.8 crore
http://www.mxmindia.com/2012/11/pepsi-bags-ipl-title-sponsorship-for-5-yrs-rs-396-8-crore/
FMCG biggies betting big on chemists to push sales
FMCG cos Cadbury, HUL, L'Oreal and others are betting on chemists to push sales of products
http://www.mxmindia.com/2012/11/fmcg-biggies-betting-big-on-chemists-to-push-sales/
Shailesh Kapoor: Researching The Research Department
The research function in the television industry has grown significantly in its importance over the last decade, writes Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-researching-the-research-department/
Jaldi 5 with Naresh Gupta: 'Growth from new geographies beyond Indian borders'
Naresh Gupta, CSO, Managing Partner at Bang in the Middle, talks to MxM India about expanding to a new market, Kolkata
http://www.mxmindia.com/2012/11/jaldi-5-with-naresh-gupta-growth-from-new-geographies-beyond-indian-borders/
Reliance Broadcast launches new multiple-media campaign
Reliance Broadcast Network Limited (RBNL) has announced the launch of a Multiple Media Customer focused campaign across its bouquet of English and regional channel offerings
http://www.mxmindia.com/2012/11/reliance-broadcast-launches-new-multiple-media-campaign/
MTunesHD takes music 'On The Streets'
MTunesHD, India's first Bollywood music channel in HD, takes its 'Feel the music!' proposition another step closer to its viewers with their latest innovation titled On The Streets (OTS)
http://www.mxmindia.com/2012/11/mtuneshd-takes-music-on-the-streets/
FoxyMoron asks Femina readers to slow down
Femina roped in the digital agency Foxymoron to celebrate its anniversary issue, which is about creating and reliving memories
http://www.mxmindia.com/2012/11/foxymoron-asks-femina-readers-to-slow-down/
Berger Paints ties up with 'Being Human'
The paint company plans to co-brand its Green brand 'Breathe Easy' with the charitable trust
http://www.mxmindia.com/2012/11/berger-paints-ties-up-with-being-human/
The Anchor: 5 non-conventional ways of financing and marketing television properties
Marketing of television properties has acquired an added dimension with changes such as the advent of social media. Akash Sharma explains how savvy marketers can make the most of the new scenario
http://www.mxmindia.com/2012/11/the-anchor-5-non-conventional-ways-of-financing-and-marketing-television-properties/
Debrief: Godrej Aer: 'No Bakwaas' route works
There are no tall promises, there can't be for a silly little freshener, so why waste time? They have also smashed the usual ad cliches, and full marks for not throwing in a hot babe
http://www.mxmindia.com/2012/11/debrief-godrej-aer-no-bakwaas-route-works/
Signposts... November 22
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
