Genesis B-M: Step ahead @ 20
As Genesis Burson-Marsteller completes two decades, principal and founder Prema Sagar looks back, and ahead
http://www.mxmindia.com/2012/11/genesis-b-m-step-ahead-20/
Publicis Groupe to dissolve VivaKi, to turn SBU
The Publicis Groupe has announced that VivaKi, the initiative launched in 2008 through the combined scale and leadership of Digitas, Starcom MediaVest Group, ZenithOptimedia and later Razorfish, will become a separate business unit more broadly available to all Publicis Groupe agencies and the market
http://www.mxmindia.com/2012/11/publicis-groupe-to-dissolve-vivaki-to-turn-sbu/
Paritosh Joshi: Advertisers their own worst enemies?
Broadcasters' abject pusillanimity and advertisers' cussed monomania has made it an awful place where perhaps media agencies can help clear the mess, writes Paritosh Joshi
http://www.mxmindia.com/2012/11/paritosh-joshi-advertisers-can-be-their-own-worst-enemies/
Shailesh Kapoor: State of our News Channels: Trite tributes to film legends
Why almost 20 news channels are unable to put up even one decent programme between them on the passing of a film icon, wonders Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-state-of-our-news-trite-tributes-to-film-legends/
NBA, MSM ink deal for Sony Six
Sony Six is the exclusive NBA broadcast partner in India and plans to engage more fans through live games, original programming and events
http://www.mxmindia.com/2012/11/nba-msm-ink-deal-for-sony-six/
Jaldi 5 with Sourabh Sharma: Now loan a donation for Diwali!
Quick questions with Sourabh Sharma, co-founder, Milaap on his organisation's unique method of fund-raising and the ongoing 'Light up a 1000 Homes' Diwali campaign
http://www.mxmindia.com/2012/11/jaldi-5-with-sourabh-sharma-now-loan-a-donation-for-diwali/
SRK, Katrina team up for Lux ad
Shah Rukh Khan and Katrina Kaif star in an ad for two new sensuous variants of Lux soap - Peach and Cream & Strawberry and Cream - in their first ever endorsement together
http://www.mxmindia.com/2012/11/srk-katrina-team-up-for-lux-ad/
The secret to successful mobile marketing from Mindshare's Nick Seckold
In his presentation at the Digital Media Festival, Mindshare's Asia Pacific Digital Lead, Nick Seckold shared his ideas on how marketers can use mobile to complement their marketing campaigns
http://www.mxmindia.com/2012/11/the-secret-to-successful-mobile-marketing-from-mindshares-nick-seckold/
The Anchor: 5 ways e-shopping portals can differentiate from hordes of others
Whether consumers are just Windows-shopping, or on a serious buying spree - there are heaps of sites out there. How do e-tailers differentiate themselves? Richa Kar has some hints
http://www.mxmindia.com/2012/11/the-anchor-5-ways-e-shopping-portals-can-differentiate-from-hordes-of-others/
Debrief: Acer: Hrithik is baffled. So am I.
If the idea is to communicate that if Acer is good enough for a complicated ad shoot, it's good enough for me, then that doesn't come through. The smart-alec treatment isn't working
http://www.mxmindia.com/2012/11/debrief-acer-hrithik-is-baffled-so-am-i/
Ranjona Banerji: Slick, peaceful Obama win coverage
There were no panellists screaming at each other as the results of the US presidential polls came in on Wednesday
http://www.mxmindia.com/2012/11/ranjona-banerji-slick-peaceful-obama-win-coverage/
Signposts... November 8
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-8/
As Genesis Burson-Marsteller completes two decades, principal and founder Prema Sagar looks back, and ahead
http://www.mxmindia.com/2012/11/genesis-b-m-step-ahead-20/
Publicis Groupe to dissolve VivaKi, to turn SBU
The Publicis Groupe has announced that VivaKi, the initiative launched in 2008 through the combined scale and leadership of Digitas, Starcom MediaVest Group, ZenithOptimedia and later Razorfish, will become a separate business unit more broadly available to all Publicis Groupe agencies and the market
http://www.mxmindia.com/2012/11/publicis-groupe-to-dissolve-vivaki-to-turn-sbu/
Paritosh Joshi: Advertisers their own worst enemies?
Broadcasters' abject pusillanimity and advertisers' cussed monomania has made it an awful place where perhaps media agencies can help clear the mess, writes Paritosh Joshi
http://www.mxmindia.com/2012/11/paritosh-joshi-advertisers-can-be-their-own-worst-enemies/
Shailesh Kapoor: State of our News Channels: Trite tributes to film legends
Why almost 20 news channels are unable to put up even one decent programme between them on the passing of a film icon, wonders Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-state-of-our-news-trite-tributes-to-film-legends/
NBA, MSM ink deal for Sony Six
Sony Six is the exclusive NBA broadcast partner in India and plans to engage more fans through live games, original programming and events
http://www.mxmindia.com/2012/11/nba-msm-ink-deal-for-sony-six/
Jaldi 5 with Sourabh Sharma: Now loan a donation for Diwali!
Quick questions with Sourabh Sharma, co-founder, Milaap on his organisation's unique method of fund-raising and the ongoing 'Light up a 1000 Homes' Diwali campaign
http://www.mxmindia.com/2012/11/jaldi-5-with-sourabh-sharma-now-loan-a-donation-for-diwali/
SRK, Katrina team up for Lux ad
Shah Rukh Khan and Katrina Kaif star in an ad for two new sensuous variants of Lux soap - Peach and Cream & Strawberry and Cream - in their first ever endorsement together
http://www.mxmindia.com/2012/11/srk-katrina-team-up-for-lux-ad/
The secret to successful mobile marketing from Mindshare's Nick Seckold
In his presentation at the Digital Media Festival, Mindshare's Asia Pacific Digital Lead, Nick Seckold shared his ideas on how marketers can use mobile to complement their marketing campaigns
http://www.mxmindia.com/2012/11/the-secret-to-successful-mobile-marketing-from-mindshares-nick-seckold/
The Anchor: 5 ways e-shopping portals can differentiate from hordes of others
Whether consumers are just Windows-shopping, or on a serious buying spree - there are heaps of sites out there. How do e-tailers differentiate themselves? Richa Kar has some hints
http://www.mxmindia.com/2012/11/the-anchor-5-ways-e-shopping-portals-can-differentiate-from-hordes-of-others/
Debrief: Acer: Hrithik is baffled. So am I.
If the idea is to communicate that if Acer is good enough for a complicated ad shoot, it's good enough for me, then that doesn't come through. The smart-alec treatment isn't working
http://www.mxmindia.com/2012/11/debrief-acer-hrithik-is-baffled-so-am-i/
Ranjona Banerji: Slick, peaceful Obama win coverage
There were no panellists screaming at each other as the results of the US presidential polls came in on Wednesday
http://www.mxmindia.com/2012/11/ranjona-banerji-slick-peaceful-obama-win-coverage/
Signposts... November 8
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-8/
