Stories on 12th Aug '13

Epic way to break clutter
The soon-to-be-launched channel hopes to strike it big with audiences and advertisers with its mix of history and mythology, says biz head Aparna Pandey
http://www.mxmindia.com/?p=52762

Attracted by self-service format, more men take to shopping
Four years ago, women shoppers accounted for around 55% of the consumers in modern retail. Today, up to 70% shoppers are male consumers, be it single, with family or friends.
http://www.mxmindia.com/?p=52794

The Hindu enters Mumbai via student edition
The Hindu in School was launched by Maharashtra CM Prithviraj Chavan last Thursday
http://www.mxmindia.com/?p=52770

Tata Motors cars to be integrated in '24' as part of sponsorship deal with Colors
Presenting sponsor tie-up with the GEC assures Tata Motors visibility beyond the 30-sec commercials
http://www.mxmindia.com/?p=52697

Print thriving in digital age is theme of INMA South Asia conf
The International Newsmedia Association (INMA) will host its seventh annual South Asia Conference in New Delhi on August 22-23 with 'Print: Thriving in the Age of Digital' as its theme
http://www.mxmindia.com/?p=52788

Anirban Chaudhuri joins Draftfcb+Ulka in Delhi
Draftfcb+Ulka has recently taken on board Anirban Chaudhuri as Head of Strategic Planning for its Delhi operations
http://www.mxmindia.com/?p=52763

Anil Thakraney: Prison Break Diary
In desi soaps, you can not only predict what will happen in the next episode, you can correctly guess the story twenty episodes down the line, writes Anil Thakraney
http://www.mxmindia.com/?p=52759

Amith Prabhu: Learning Public Relations from the Pope
If business leaders, politicians and celebrities want to make a sincere difference in their outreach, there is a lot they can learn from Pope Francis, writes Amith Prabhu
http://http//www.mxmindia.com/?p=52779

Reviewing the Reviews: Chennai Express gets 2-2.5 stars
Deepa Gahlot scans the various reviews of Chennai Express and finds that except for a few regulars who are prone to flattery, they were mostly scathing
http://www.mxmindia.com/?p=52760

HT Media extends 'Brunch' equity to 'Brunch Night'
After Brunch Dialogues in Mumbai, HT Media launched 'The Brunch Night' last week
http://www.mxmindia.com/?p=52764

Stories on 16th May '13

Will Mythology 24x7 work for Epic?
Seeing how viewers lap up myths and legends on TV, it's not surprising an entire channel dedicated to folklore etc is coming up. Will it be a tale with a happy ending?
http://www.mxmindia.com/2013/05/will-mythology-24x7-work-for-epic/

Maxus wins Redbus media business
Maxus has the won the media business on online bus ticket-booking site Redbus.in in a recently conducted pitch process
http://www.mxmindia.com/2013/05/maxus-wins-redbus-media-business/

4 from India in Warc jury for Asian strategy prize
The 18-member jury comprises four judges from India: Ajay Kakar, Siddhartha Loiwal, BV Pradeep and Partha Sinha
http://www.mxmindia.com/2013/05/4-from-india-in-warc-jury-for-asian-strategy-prize/

WeChat aims to reinvent social communication on mobile
WeChat, a global mobile social communication application, unveiled its latest brand campaign with Bollywood stars Parineeti Chopra and Varun Dhawan as its brand ambassadors
http://www.mxmindia.com/2013/05/wechat-aims-to-reinvent-social-communication-on-mobile/

Longhand 2.0 winners announced
Longhand 2.0, conceived by Bodhisatwa Dasgupta, Associate Creative Director, Grey Worldwide, culminated recently and the winners were announced yesterday
http://www.mxmindia.com/2013/05/longhand-2-0-winners-announced/

Burson-Marsteller announces new leadership team in APAC
Patrick Ford named Regional Chairman, Matt Stafford to lead firm's Greater China operations
http://www.mxmindia.com/2013/05/burson-marsteller-announces-new-leadership-team-in-apac/

Focus assigned creative mandate for ICA
The mandate includes integrated marketing approach for internal and external communication
http://www.mxmindia.com/2013/05/focus-assigned-creative-mandate-for-ica/

Debrief: Tanishq: Director's film
It doesn't feel like an ad, this could be a scene from a Bollywood film or a television serial. Very subtle, very soft, and therein lies the commercial's power
http://www.mxmindia.com/2013/05/debrief-tanishq-directors-film/

McDonald's wins FAB Brand of the Year 2013
The FAB Awards is an international awards programme focused entirely on work done for food and beverage brands
http://www.mxmindia.com/2013/05/mcdonalds-wins-fab-brand-of-the-year-2013/