Stories on 16th May '13

Will Mythology 24x7 work for Epic?
Seeing how viewers lap up myths and legends on TV, it's not surprising an entire channel dedicated to folklore etc is coming up. Will it be a tale with a happy ending?
http://www.mxmindia.com/2013/05/will-mythology-24x7-work-for-epic/

Maxus wins Redbus media business
Maxus has the won the media business on online bus ticket-booking site Redbus.in in a recently conducted pitch process
http://www.mxmindia.com/2013/05/maxus-wins-redbus-media-business/

4 from India in Warc jury for Asian strategy prize
The 18-member jury comprises four judges from India: Ajay Kakar, Siddhartha Loiwal, BV Pradeep and Partha Sinha
http://www.mxmindia.com/2013/05/4-from-india-in-warc-jury-for-asian-strategy-prize/

WeChat aims to reinvent social communication on mobile
WeChat, a global mobile social communication application, unveiled its latest brand campaign with Bollywood stars Parineeti Chopra and Varun Dhawan as its brand ambassadors
http://www.mxmindia.com/2013/05/wechat-aims-to-reinvent-social-communication-on-mobile/

Longhand 2.0 winners announced
Longhand 2.0, conceived by Bodhisatwa Dasgupta, Associate Creative Director, Grey Worldwide, culminated recently and the winners were announced yesterday
http://www.mxmindia.com/2013/05/longhand-2-0-winners-announced/

Burson-Marsteller announces new leadership team in APAC
Patrick Ford named Regional Chairman, Matt Stafford to lead firm's Greater China operations
http://www.mxmindia.com/2013/05/burson-marsteller-announces-new-leadership-team-in-apac/

Focus assigned creative mandate for ICA
The mandate includes integrated marketing approach for internal and external communication
http://www.mxmindia.com/2013/05/focus-assigned-creative-mandate-for-ica/

Debrief: Tanishq: Director's film
It doesn't feel like an ad, this could be a scene from a Bollywood film or a television serial. Very subtle, very soft, and therein lies the commercial's power
http://www.mxmindia.com/2013/05/debrief-tanishq-directors-film/

McDonald's wins FAB Brand of the Year 2013
The FAB Awards is an international awards programme focused entirely on work done for food and beverage brands
http://www.mxmindia.com/2013/05/mcdonalds-wins-fab-brand-of-the-year-2013/

Stories on 23th January

The Impact of Internet in India
The impact of the internet on the GDP could be as high as 1.8 percent, says ICRIER's Rajat Kathuria in a video and text interview. Plus extracts from the ICRIER report.
http://www.mxmindia.com/2012/01/the-impact-of-internet-in-india/

Sonal Dabral to head crack team at DDB Mudra Group
The Bates charman and exec CD will be chairman-chief creative officer at DDB Mudra
http://www.mxmindia.com/2012/01/sonal-dabral-to-head-crack-team-at-ddb-mudra-group/

Arun Anant will be CEO, Hindu from Feb 6
Arun Anant will be responsible for all the non-editorial operations of the company
http://www.mxmindia.com/2012/01/arun-anant-will-be-ceo-hindu-from-feb-6/

Indranil Roy to take charge from Maheshwer Peri @ Outlook from April 1
Indranil Roy will take charge of all of Maheshwer Peri's non-editorial responsibilities at the Outlook group from April 1
http://www.mxmindia.com/2012/01/indranil-roy-to-take-charge-from-maheshwer-peri-outlook-from-april-1/

HDFC Life 'click(s) to protect'
HDFC Life comes up with new online insurance purchase, "Click 2 protect", which compels the consumer to feel concerned for his loved ones.
http://www.mxmindia.com/2012/01/hdfc-life-clicks-to-protect/

[PR Channel] Young PR professionals need a reality check
The intellectual growth of PR professionals has been inverse to that of India’s economic growth rate, particularly so in the past few years, writes Sayantan Sinha
http://www.mxmindia.com/2012/01/pr-channel-young-pr-professionals-need-a-reality-check/

Ad Strat: McDonald's Happy Price Menu
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/01/ad-strat/

Filmwallahs, scribes mourn film critic Nikhat Kazmi's death
Bollywood and media pay tribute to film reviewer Nikhat Kazmi who succumbed to cancer on January 20, the day her last review appeared in print.
http://www.mxmindia.com/2012/01/filmwallahs-scribes-mourn-film-critic-nikhat-kazmis-death/

The Anchor: 5 things young talent should do before drafting a brand idea
Contrary to popular belief, this profession is all about listening, thinking and making a judgment call - rather than talking and then thinking while talking.
http://www.mxmindia.com/2012/01/the-anchor-5-things-young-talent-should-do-before-drafting-a-brand-idea/

Anil Thakraney: An unconfident nation
This 'phorein' fixation after over 60 years of Independence is showing not just our media badly, it's projecting India as a very unconfident and slavish nation
http://www.mxmindia.com/2012/01/anil-thakraney-an-unconfident-nation/

TV journos, please develop some sense
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/tv-journos-please-develop-some-sense/

Stories on 17th November

Lodestar UM shines @ inaugural FOMA

Lodestar UM was the sole Indian winner at the inaugural Festival of Media Asia 2011 held in Singapore this week

http://www.mxmindia.com/2011/11/%E2%80%98spectacular-work%E2%80%99-shashi-sinha-on-foma-win/

Chitralekha celebrates 61st anniversary

Chitralekha’s 61st anniversary issue comes out later this week, themed on ‘India 2020’ and with contributions by industry stalwarts from various fields, from Shashi Tharoor and Uday Kotak to Chetan Bhagat and Dr Prakash Kothari, amongst others, sharing their perspective on the country in 2020.

http://www.mxmindia.com/2011/11/chitralekha-group-celebrates-61st-anniversary/

7pm, the New prime time

With GEC viewership patterns changing, prime time looks over its shoulder and channels are targeting the 7-8pm slot with specific programming.

http://www.mxmindia.com/2011/11/7pm-the-new-prime-time/

Reliance Retail set to go big with big-box hypermarkets

Reliance Retail has big plans with retail with big-box hypermarkets

http://www.mxmindia.com/2011/11/reliance-retail-set-to-go-big-with-big-box-hypermarkets/

Birla Sun Life Insurance: Realism works

Anil Thakraney reviews ads twice a week. In his inimitable style.

http://www.mxmindia.com/2011/11/birla-sun-life-insurance-realism-works/

FM stations go for out-of-the-box content

FM stations experiment with content to go beyond traditional programming and give listeners a differentiated experience.

http://www.mxmindia.com/2011/11/out-of-the-box-for-fm-stations/

The Anchor: 5 ways a marketer can use SMS to his/her advantage

Not jst for mktg stuff; SMS msgs go a long way in giving u info abt products n services.

http://www.mxmindia.com/2011/11/the-anchor-5-ways-a-marketer-can-use-sms-to-hisher-advantage/

Mediaah! Extra: Now, Vice Prez Hamid Ansari calls for debate on erosion of editor

Vice President M Hamid Ansari calls for debate on the erosion of the institution of the editor

http://www.mxmindia.com/2011/11/mediaah-extra-now-vice-prez-hamid-ansari-calls-for-debate-on-erosion-of-editor/