Stories on 6th Jan '16

Small Brands, Big Stars
A-listed stars like Shah Rukh Khan, Kajol, PC lend shine to smaller or regional brands


Sanjeev Kotnala: What I would like to see happen at Goafest 2016
Having attended all ten editions of the premier advertising festival, Sanjeev Kotnala offers suggestions on how the organisers can make the 11th edition scheduled from April 7 to 9 a cracker of a festival
http://www.mxmindia.com/2016/01/sanjeev-kotnala-what-i-would-like-to-see-happen-at-goafest-2016/

Dentsu elevates key resources across centres in India
Harjot Narang, currently Branch Head of Dentsu Marcom, is promoted to President, Dentsu Marcom
http://www.mxmindia.com/2016/01/dentsu-elevates-key-resources-across-centres-in-india/

Satbir Singh launches Thinkstr
The former chief creative officer of FCB Ulka has launched an advertising agency with ideas for a digital world
http://www.mxmindia.com/2016/01/satbir-singh-launches-thinkstr/

LinkedIn appoints Akshay Kothari as Country Manager for India
Former CEO and Co-founder of Pulse will also lead product initiatives in India
http://www.mxmindia.com/2016/01/linkedin-appoints-akshay-kothari-as-country-manager-for-india/

IAMAI names Kunal Shah as its new Chairman
Vinodh Bhat is a serial entrepreneur, who co-founded Saavn, which is a revolutionary streaming music service, reinventing how people listen to and share music, in India and around the world
http://www.mxmindia.com/2016/01/iamai-names-kunal-shah-as-its-new-chairman/

Holiday better after retirement, urges new campaign by HDFC Life
This trend of early holiday planning was used by HDFC Life as a trigger to make people think and plan their retirement which is the longest holiday of their lives
http://www.mxmindia.com/2016/01/holiday-better-after-retirement-urges-new-campaign-by-hdfc-life/

Citrus Cash Back Week seeks to make an impact on social & traditional platforms
The festival is not just about discounts and cash-backs but, also about the experience the consumers have - a simple, straight forward, rewarding and smooth payment experience

http://www.mxmindia.com/2016/01/citrus-cash-back-week-seeks-to-make-an-impact-on-social-traditional-platforms/

Stories on 22nd Jul '15

'Is Anyone Listening?' @ Media Review 2015
The evening saw Shashi Sinha, Meenakshi Menon, Pradeep Dwivedi & Punitha Arumugam speak on combating the challenge of continuous partial attention of audiences
http://www.mxmindia.com/2015/07/is-anyone-listening-media-review-2015/

The Curious Case of Amitabh's Kisan Channel endorsement fee
Approved, then disapproved: Amitabh Bachchan's ad firm on DD Kisan's endorsement fee
http://www.mxmindia.com/2015/07/the-curious-case-of-amitabhs-kisan-channel-endorsement-fee/

Colors Infinity to launch on July 31
The launch line-up of the channel includes fare like Better Call Saul, The Flash, Orange Is The New Black, Fargo, TheBig C and My Kitchen Rules amongst others
http://www.mxmindia.com/2015/07/colors-infinity-to-launch-on-july-31/

Ogilvy Gurgaon strengthens leadership team
As part of this exercise, Alok Sinha has been brought in as President, Planning
http://www.mxmindia.com/2015/07/ogilvy-gurgaon-strengthens-leadership-team/

B4U to transform content delivery and playout operations with Amagi
The popular Indian GEC will use Amagi’s state-of-the-art Cloudport 2.0 to drive increased flexibility and cost savings
http://www.mxmindia.com/2015/07/b4u-to-transform-content-delivery-and-playout-operations-with-amagi/

Parryware unveils new brand image
The new brand identity reflects the company's constant endeavor to innovate and redefine the bathroom products segment
http://www.mxmindia.com/2015/07/parryware-unveils-new-brand-image/

Media agencies battle it out at the BBC World News Football Connect 2015
Second annual tournament a hit as 18 teams battled to win 5-a-side championship
http://www.mxmindia.com/2015/07/media-agencies-battle-it-out-at-the-bbc-world-news-football-connect-2015/

Big Magic Ganga announces Season 6 of BIG Memsaab
Provides the largest platform for women of Bihar, Jharkhand & Eastern UP to show their talent on TV

http://www.mxmindia.com/2015/07/big-magic-ganga-announces-season-6-of-big-memsaab/

Stories on 14th Jul '15

Ready to be dissed by all and sundry!
Says writer-journalist Anil Thakraney as his first book, a crime thriller - An Invitation to Death - released on Friday
http://www.mxmindia.com/2015/07/ready-to-be-dissed-by-all-and-sundry/

Viacom18 sets up Viacom18 Digital Ventures with Gaurav Gandhi as COO
The effort of the new venture will be to develop a convergent digital media platform for evolved consumers and marketers
http://www.mxmindia.com/2015/07/viacom18-sets-up-viacom18-digital-ventures-with-gaurav-gandhi-as-coo/

10 takeaways from Henry Jenkins' Masterclass on Culture and Convergence in the Digital Era
The 'Convergence Culture Guru' discussed what participatory culture, media convergence, transmedia storytelling etc mean for us in India
http://www.mxmindia.com/2015/07/10-takeaways-from-henry-jenkins-masterclass-on-culture-and-convergence-in-the-digital-era/

TAMWatch: Aaj Tak, Times Now gain much on Lalit Modi story
Aaj Tak garnered maximum ROI for the Lalit Modi story, followed by India TV within the Hindi news genre (HSM, CS 15+). Times Now secured ROI three times that of genre average (All India 1 Mn+, CS 25+ Males AB), as per analysis conducted by the S Group, the analytical research arm of TAM Media Research
http://www.mxmindia.com/2015/07/tamwatch-aaj-tak-times-now-gain-much-on-lalit-modi-story/

Amitabh Bachchan lends his voice to Kabaddi league
To ensure that the country at large is given a grand invitation for the second season, Star Sports has roped in superstar Amitabh Bachchan
http://www.mxmindia.com/2015/07/amitabh-bachchan-lends-his-voice-to-star-sports-pro-kabaddi/

TAM fortifies its mobile App with Version 2.0
Some of the features this version boasts of are: TV Viewership data in GRPs, TVRs for unique TV programmes and data for new two markets - Assam & Orissa
http://www.mxmindia.com/2015/07/tam-fortifies-its-mobile-app-with-version-2-0/

MSM distribution co is a 'great places to work'
MSM Media Distribution Pvt. Ltd, the wholly owned subsidiary of Multi Screen Media, has been ranked 31st amongst Top 50 India’s best companies to work for in 2015 by the Great Place to Work Institute India
http://www.mxmindia.com/2015/07/msm-media-distribution-features-in-great-places-to-work-survey/

Amith Prabhu: New age brands that have built themselves using smart Public Relations
When you think of Public Relations and are seeking ideas, think of what these twelve brands have done uniquely to stay in the news or make news, notes Amith Prabhu

http://www.mxmindia.com/2015/07/amith-prabhu-new-age-brands-that-have-built-themselves-using-smart-public-relations/

Stories on 4th Mar'14

L'Oreal long leap
Research & Innovation are an integral part of L'Oreal’s strategy to grow in India
http://www.mxmindia.com/2014/03/loreal-long-leap/

Bihar mein No 1 radio station kaunbaa? Aapan Hindustan Unilever ke 'Kan Khajura Tesan'
Hindustan Unilever runs Bihar's most popular radio on mobile phones... in fact the FMCG major has stopped advertising on traditional radio in the state
http://www.mxmindia.com/2014/03/bihar-mein-no-1-radio-station-kaunbaa-aapan-hindustan-unilever-ke-kan-khajura-tesan/

The Times of India group has 7 of 15 Indian finalists at INMA Awards 2014
The Times of India led all companies with seven finalist entries, followed by The New York Times and South China Morning Post with five each
http://www.mxmindia.com/2014/03/the-times-of-india-group-has-7-of-15-indian-finalists-at-inma-awards-2014/

Unlike @SrBachchan, Shah Rukh says he will not deride brands he's endorsed
... and King Khan Shah says that being a professional actor, he sees no issues with endorsing competing brands at different times
http://www.mxmindia.com/2014/03/unlike-srbachchan-shah-rukh-says-he-will-not-deride-brands-hes-endorsed/

Research offers insights on challenges faced by women at work
The research highlighted reviews of about 1000 women from across the country on the current work scenario in India
http://www.mxmindia.com/2014/03/research-offers-insights-on-challenges-faced-by-women-at-work/

Ranjona Banerji: Endless political coverage on TV can be tedious
Rather than reporting on the news and commenting on outcomes, our TV news channels have opted for a paparazzi predatory mode
http://www.mxmindia.com/2014/03/ranjona-banerji-endless-political-coverage-on-tv-can-be-tedious/

Max Life unveils campaign that extends brand promise further
Max Life launches three new TVC's highlighting its commitment to superior post sales service and quality of advice
http://www.mxmindia.com/2014/03/max-life-unveils-campaign-that-extends-brand-promise-further/

BIG Cinemas opts for washroom advertising for i-Sure
17 BIG Cinemas properties across the country will showcase branding for i-Sure, a single step ovulation detection kit in the ladies' washrooms
http://www.mxmindia.com/2014/03/big-cinemas-opts-for-washroom-advertising-for-i-sure/

CEO's Got Talent gets 3-member jury panel onboard
Raj Nayak, CEO, Colors, celebrated director-producer Mahesh Bhatt and actor Raveena Tandon are set to be part of the jury panel
http://www.mxmindia.com/2014/03/ceos-got-talent-gets-3-member-jury-panel-onboard/

IAMAI report shows spurt in internet users across verticals
According to the data captured from major e-tailing sites in the monthly tracker, online visit to branded apparels and designer label segments showed a rise of 113 percent and 41 percent respectively

http://www.mxmindia.com/2014/03/iamai-report-shows-spurt-in-internet-users-across-verticals/

Stories on 31st Jan '14

Independent or align with a global network?
Given L&K's stake sale to Publicis, Sajan Raj Kurup (Creativeland) and Santosh Padhi (Taproot) talk on independent creative agencies aligning with big networks
 http://www.mxmindia.com/2014/01/independent-or-align-with-a-global-network/

For Amitabh Bachchan, endorsing Pepsi is not the right choice!
The megastar told IIM-A students that he had stopped endorsing Pepsi after Jaipur girl called it 'poison'
 http://www.mxmindia.com/2014/01/for-amitabh-bachchan-endorsing-pepsi-is-not-the-right-choice/

#1 daily Dainik Jagran damns IRS on its Page 1
Dainik Jagran went a step further and said the AC Nielsen's claim of scientific method of surveying is 'khokhla'
 http://www.mxmindia.com/2014/01/1-daily-dainik-jagran-damns-irs-on-its-page-1/

Shailesh Kapoor: Rahul Gandhi and We, the Interview-Starved Nation
When you have nothing specific to say, Arnab Goswami is the last person you want around you, writes Shailesh Kapoor on the Rahul Gandhi interview on Times Now which "dominated the news landscape this week"
 http://www.mxmindia.com/2014/01/shailesh-kapoor-rahul-gandhi-and-we-the-interview-starved-nation/

Ranjona Banerji: Disappointing and limited political coverage by Eng media
The collusion between political parties and Delhi's journalists is nothing new and we see it in our newspapers and on our TV screens everyday, writes Ranjona Banerji
 http://www.mxmindia.com/2014/01/ranjona-banerji-disappointing-and-limited-political-coverage-by-eng-media/

Abhijit Avasthi: As of today, Ogilvy not participating in Abby. But if Ad Club accepts its demands, it could...
A chat with with the Ogilvy & Mather National Creative Director revealed the agency is still awaiting the Abby organizers response to its demands
http://www.mxmindia.com/2014/01/abhijit-avasthi-as-of-today-ogilvy-not-participating-in-abby-but-if-ad-club-accepts-its-demands-it-could/

Colors back at #2 as Life OK biggest gainer in Week 4
Star Plus was at 606 (previous week 626), Colors at 449 (467), Zee at 441 (471), Life OK 375 (347), Sab 323 (318) and Sony was at 254 (258)
 http://www.mxmindia.com/2014/01/colors-back-at-2-as-life-ok-biggest-gainer-in-week-4/

Videcon claims 10mn d2h connections
Late entrant Videocon’s DTH service celebrates 10 million connections in four years
http://www.mxmindia.com/2014/01/videcon-claims-10mn-d2h-connections/

Stories on 11th Dec '13

Digitization will help broadcast economics: ZenithOptimedia forecast
Adspends will increase 11.5% in 2014, forecasts ZenithOptimedia
http://www.mxmindia.com/2013/12/digitization-will-help-broadcast-economics-zenithoptimedia-forecast/

Media is corrupt... govt will rein in if media doesn't self-regulate, says PMO minister V Narayanasamy
The Minister of state in the Prime Minister's Office, V Narayanasamy, on Tuesday said the country "is going down" because of the ballyhoo about corruption created by media "which itself is corrupt"
http://www.mxmindia.com/2013/12/media-is-corrupt-govt-will-rein-in-if-media-doesnt-self-regulate-says-pmo-minister-v-narayanasamy/

Zee TV's Jodha is most popular fiction character on telly: Ormax
According to the latest findings of the Ormax Characters India Loves research, Jodha from Zee TV's daily fiction show Jodha-Akbar has emerged as the most popular fiction character on Indian television
http://www.mxmindia.com/2013/12/media-is-corrupt-govt-will-rein-in-if-media-doesnt-self-regulate-says-pmo-minister-v-narayanasamy/

Amitabh Bachchan is 'Shahenshah' of Twitterverse
Digital services network 'To The New' releases Bollywood Twitter Index where @SrBachchan is numero uno followed by @IAmSRK
http://www.mxmindia.com/2013/12/amitabh-bachchan-is-shahenshah-of-twitterverse/

FoodFood adopts new lifestyle positioning of 'It's Sizzling...' with 11 new shows
Leading food channel FoodFood has launched 11 new shows in sync with its new lifestyle positioning of  'It's Sizzling...' focusing on young urban audiences while continuing to serve its broader traditional audience base
http://www.mxmindia.com/2013/12/foodfood-adopts-new-lifestyle-positioning-of-its-sizzling-with-11-new-shows/

Global Advertisers appoints Sudhendu Ram as National Head Marketing
Mr Ram will head Global Advertisers' pan-India marketing initiatives
http://www.mxmindia.com/2013/12/global-advertisers-appoints-sudhendu-ram-as-national-head-marketing/

Stories on 24th May '13

Yeh IPH hai boss!
As the sixth and most controversial edition of IPL draws to close, presenting our columnists Anil Thakraney and Shailesh Kapoor and their take on the cricketing, er, entertainment spectacle
http://www.mxmindia.com/?p=48351

Dentsu buys 80% of Webchutney
The Dentsu India Group has announced that it has acquired an 80 percent stake in digital agency Webchutney
http://www.mxmindia.com/?p=48332

KBC7: Hit or Miss?
The crorepati show is getting set to enter living rooms for a seventh season, and the consensus is that it is Amitabh's charisma which keeps viewers watching. Will it work for this season too?
http://www.mxmindia.com/?p=48334

Governor K Sankaranarayanan, Manish Tewari at Press Club Mumbai awards tomorrow
The Maharashtra governor and I&B Minister will present the Press Club Mumbai's RedInk awards. Bachi Karkaria to emcee event and Arnab Goswami likely to moderate a panel discussion
http://www.mxmindia.com/?p=48393

Minions music video Zumi Zumi to end Zoozoo campaign
Ogilvy and Mather dishes up something new for Vodafone every year, and this year the agency lived up to its reputation with the ultra-cute Minions
http://www.mxmindia.com/?p=48337

Mediaah! Now, BCCL's Times Publishing House takes on law student-blogger
Was it right for Times to send a lawyer's notice to student blogger Aparajita Lath? Pradyuman Maheshwari, who has been in a similar position in the past, examines the case in Mediaah!
http://www.mxmindia.com/?p=48359

Ranjona Banerji: Pointless debates on News TV
Perhaps our news channels should start discussion issues like whether the sun should start rising from the West, suggests Ranjona Banerji
http://www.mxmindia.com/?p=48365

Hindustan Times launches Gurgaon Special
The Hindustan Times has renewed its Gurgaon focus with increased local coverage for residents of Gurgaon
http://www.mxmindia.com/?p=48333

ASCI for faster, stronger action against ads violating code
As NAMS has started tracking upheld complaints to ensure that these ads don't reappear, ASCI plans to report any reappearance of upheld complaint ads to the statutory authorities for further action, and has increased the frequency of CCC meetings
http://www.mxmindia.com/?p=48330

Ketchum celebrates 90 years
Ketchum will commemorate the milestone with a series of global philanthropic initiatives, including donating 90 creative brainstorm sessions to nonprofit organizations over a period of 90 days
http://www.mxmindia.com/?p=48336

Reliance Games launches Dancing With the Stars mobile game
Reliance Games has launched the official mobile game of the popular US dance-based reality show Dancing With the Stars, available on the Apple app store
http://www.mxmindia.com/?p=48229

Stories on 21st May '13

A long story short: The rise of the 100+ seconder
A few recent TVCs and digital campaigns seem to be embracing the luxury of time, giving audiences longer, well-made films that tell a compelling story. Is it a trend, and will it work?.
http://www.mxmindia.com/?p=47518

Havas bags media duties for Simmtronics
Ranked No. 3 tablet manufacturer company in the world, Simmtronics has awarded its media duties to Havas Media India.
http://www.mxmindia.com/?p=48090

Yahoo! to acquire Tumblr, promises "not to screw it up"
As per the agreement, Yahoo! has promised not to screw Tumblr up, which will operate independently as a separate business. Tumblr is home to, among several others, Amitabh Bachchan's blog.
http://www.mxmindia.com/?p=48087

Niloufer Dundh partners with Talenthouse India to tap crowdsourcing space
Ventes Dundh has announced a partnership with Talenthouse India, a part of Reliance Entertainment, signalling its plans in the crowdsourcing segment.
http://www.mxmindia.com/?p=48074

Ranjona Banerji: Time to be less gullible, dear sports journalist?
Sports journalists have maximum access and it is about time they dumped their rose-tinted spectacles for some eyewear that is a bit less gullible, writes Ranjona Banerji.
http://www.mxmindia.com/?p=48086

Debrief: McDonald's Masala Grill: Apun aisaich hai!
The commercials are entertaining, and the Indian flavour is brought out nicely. Yes, we will identify with these situations, because, as the cliche goes, we are like that only.
http://www.mxmindia.com/?p=48075

Bengaluru's Big Junior RJ Hunt culminates tomorrow
The Bengaluru station of 92.7 Big FM has announced the launch of its 'Big Junior RJ Hunt 2013', a radio-based reality show which concludes on May 22.
http://www.mxmindia.com/?p=48076

Cannes Lions names YouTube's Salar Kamangar as media person of the year 2013
Salar Kamangar will be presented with the Media Person of the Year honour on Wednesday, June 19, in the Palais des Festivals, Cannes, France.
http://www.mxmindia.com/?p=48077

Pulsar Facebook fans cross 1 million
Sports motorcycle Bajaj Pulsar has recently crossed the one-million-fan mark on Facebook.
http://www.mxmindia.com/?p=48078

Stories on 11th October

Media tigers roar back at Minister Soni

The government is not empowered to decide what's public interest, say broadcast editors, who will meet the minister today along with other trade reps

http://www.mxmindia.com/2011/10/media-tigers-roar-back-at-minister-soni/

First on MxMIndia: Tarun Rai is new AIM President, Mitrajit Bhattacharya is VP

http://www.mxmindia.com/2011/10/tarun-rai-is-new-aim-president/

WMC 2011: Soni sees bright future for mags

Innovation, expansion and adaptation is the way forward, says I&B minister Soni

http://www.mxmindia.com/2011/10/soni-sees-bright-future-for-mags/

NCT Data Wk 40 '11

http://www.mxmindia.com/2011/10/nct-data-wk-40-11/

Time to take the government head on

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/time-to-take-the-government-head-on/

The Anchor: Anil K Sathiraju's 8 reasons why Birthday Boy Big B is the most bankable TV star

On his birthday today, 8 reasons why Amitabh Bachchan will always get good TRPs for a channel

http://www.mxmindia.com/2011/10/the-anchor-anil-k-sathirajus-8-reasons-why-birthday-boy-big-b-is-the-most-bankable-star-on-telly/

AdAsia expectations soar

With just three weeks left for AdAsia, the total delegate count for the main event has touched almost 800. The theme is ‘Uncertainty is the new certainty’, and industry expectations from the event are high.

http://www.mxmindia.com/2011/10/adasia-expectations-soar/

The Pitch returns to Indian TV

India’s biggest Business Reality Show The Pitch is back, as BloombergUTV invites entrepreneurs to enter Season 2, with the potential to get funding up to Rs 5 crore.

http://www.mxmindia.com/2011/10/the-pitch-returns-to-indian-tv/

Manipal mandate for RK Swamy

R K Swamy BBDO wins mandate from Manipal Hospitals

http://www.mxmindia.com/2011/10/manipal-mandate-for-rk-swamy/

Rio to host first digital journalism fair

Digital News Show (DNS) will take place in December and will exhibit digital products by media groups, as well as technology solutions within the digital journalism realm.

http://www.mxmindia.com/2011/10/rio-to-host-first-digital-journalism-fair/

UTV Stars to do catwalk show with People

UTV Stars and People present ‘The Mercedes Benz Best Dressed Show 2011’.

http://www.mxmindia.com/2011/10/utv-stars-to-do-catwalk-show-with-people/

History launches with innovations blitz

History Channel plans to take factual entertainment mainstream with popular appeal and marketing strategies that grab the imagination.

http://www.mxmindia.com/2011/10/history-launches-with-innovations-blitz/

Anil Thakraney’s Debrief: Very touching

The chocolates aren’t rammed down our throats, the brand comes across as this nice, gentle soul who reminds you of your responsibilities. This endears us to Cadbury.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-very-touching/

Mid-Day re-launches Meter Down

Mumbai tabloid Mid-Day has taken up cudgels on behalf of autorickshaw passengers again, with a renewal of its Meter Down campaign.

http://www.mxmindia.com/2011/10/mid-day-re-launches-meter-down/

Prithviraj Banerjee joins Rediffusion Y&R

Banerjee joins Rediffusion Y&R, Mumbai as Planning Head

http://www.mxmindia.com/2011/10/prithviraj-banerjee-joins-rediffusion-yr/

Manza gets a dose of fashion

Tata associates with Wills India Fashion Week, partners with fashion designer Rajesh Pratap Singh for styling the Tata Manza.

http://www.mxmindia.com/2011/10/manza-gets-a-dose-of-fashion/

Voice for Imagine TV

The Voice, an American reality talent show based on the reality singing competition The Voice of Holland, is the big-ticket show for Imagine TV.

http://www.mxmindia.com/2011/10/voice-for-imagine-tv/

TopGear marks 6th anniversary

BBC TopGear celebrates its sixth year in India with a mega 214-page October issue.

http://www.mxmindia.com/2011/10/topgear-marks-6th-anniversary/

'Diplomacy? Not for Mail Today'

Rahul Thappa on ‘How to Boil a Frog’, ‘Madhyam Marg’ and the ‘Elasticity of Doom’.

http://www.mxmindia.com/2011/10/diplomacy-not-for-mail-today/

SRK does a 'chhammak chhallo' as World Mag Conf gets underway in style (Text & Video)

The FIPP World Magazine Congress began on October 10 in New Delhi with over 600 delegates from 50 countries in attendance

http://www.mxmindia.com/2011/10/fipp-wmc-underway-in-great-style/