Stories on 7th Apr '16

'Viewers, viewership & then monetisation'
Says Viacom18 Group CEO Sudhanshu Vats on the path ahead for the group's most ambitious foray post Colors and the ETV acquisitons
http://www.mxmindia.com/2016/04/viewers-viewership-then-monetisation/

Siddhartha Mukherjee: PR Measurement & Monitoring are two different worlds: Which one have you chosen?
The industry will evolve, grow and get acknowledged by our customers only and only if we do not confuse PR Monitoring with PR Measurement, Audit and Research, writes Siddhartha Mukherjee
http://www.mxmindia.com/2016/04/siddhartha-mukherjee-pr-measurement-monitoring-are-two-different-worlds-which-one-have-you-chosen/

Go, Goa, Goafest!
The number of entries received this year for the Abby Awards at Goafest was 3244 for the Creative Abby and 1015 for the Media Abby. The corresponding number last year was 2801 for Creative and 674 for the Media.
http://www.mxmindia.com/2016/04/go-goa-goafest/


MEC unveils 'Wavemaker' in India
The objective of MEC Wavemaker is to improve a brand's performance by embedding content into the consumer purchase journey
http://www.mxmindia.com/2016/04/mec-unveils-wavemaker-in-india/

Vodafone keeps partnership with IPL intact
Only national brand to be associated with IPL since its inception in 2008
http://www.mxmindia.com/2016/04/vodafone-keeps-partnership-with-ipl-intact/

Havas Media awarded the integrated media mandate of MoneyView.in
Unlike various other apps in the category, Money View is an intuitive application, which processes SMS data securely for the user’s overview, without any manual input
http://www.mxmindia.com/2016/04/havas-media-awarded-the-integrated-media-mandate-of-moneyview-in/

Dear MxM by Jaisurya Das: I've just finished a course in journalism but now I figure my real interest is in baking...
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues
http://www.mxmindia.com/2016/04/dear-mxm-by-jaisurya-das-ive-just-finished-a-course-in-journalism-but-now-i-figure-my-real-interest-is-in-baking/

Thomas Cook unveils campaign targeting outbound travellers
The company has hence re-introduced an initiative which is not only a great product and a great idea but with a refreshing piece of communication as well
http://www.mxmindia.com/2016/04/thomas-cook-unveils-campaign-targeting-outbound-travellers/

Signature Start Up launches new brand campaign
The platform will also going forward provide access to workshops and networking opportunities with renowned thought leaders
http://www.mxmindia.com/2016/04/signature-start-up-launches-new-brand-campaign/

Cheetah expands into India; appoints Ventes Avenues as exclusive partner
The expansion is to take advantage of India’s growing mobile advertising industry

http://www.mxmindia.com/2016/04/cheetah-expands-into-india-appoints-ventes-avenues-as-exclusive-partner/

Stories on 19th Nov 14

Epic isn't a GEC, don't subject it to standards that GECs have: Mahesh Samat
It promises to be a channel with a difference as it gets set for take-off tonight. A Q&A with the founder & MD of Epic
http://www.mxmindia.com/2014/11/we-re-not-a-gec-and-dont-subject-to-the-same-standards-as-gecs-have-mahesh-samat-md-epic/

Godrej undertakes consumer connect initiative - Masterbrand 2.0
Launches FreeG; India's first non-web based mobile browsing experience
http://www.mxmindia.com/2014/11/godrej-undertakes-consumer-connect-initiative-masterbrand-2-0/

Sanjeev Kotnala: INMA South Asia Conference: The House of Intertia
One question that remains unanswered and is equally relevant to INMA and the delegates: If one had attended the 2011, 2012 or 2013 conference and missed the 2014 edition, would he or she miss out on anything substantially important, asks Sanjeev Kotnala
http://www.mxmindia.com/2014/11/sanjeev-kotnala-inma-south-asia-conference-the-house-of-intertia/

dCell unveils new brand identity for Aakriti Group
Along with the name change, dCell was also instrumental in creating a new logo for Aakriti Group
http://www.mxmindia.com/2014/11/dcell-unveils-new-brand-identity-for-aakriti-group/

Konnichiwa! Amagi sets up office in Japan
Amagi uses cloud-based technologies to launch new TV channels
http://www.mxmindia.com/2014/11/konnichiwa-amagi-sets-up-office-in-japan/

Amol Maheshwari appointed National Sales Head at Bloomberg TV India
Maheshwari has over a decade's experience across the Banking and Financial Services space
http://www.mxmindia.com/2014/11/amol-maheshwari-appointed-national-sales-head-at-bloomberg-tv-india/

Irrfan Khan to be the face of IndiaMART in India
The company aims to generate a high buzz across all the mediums through its 360 degree brand campaign
http://www.mxmindia.com/2014/11/irrfan-khan-to-be-the-face-of-indiamart-in-india/

Allen Solly & Talenthouse announce roll-out of innovative contest
Talenthouse India partners with Allen Solly inviting artists to create a digital ad film for Air-The next generation light weight shirt

http://www.mxmindia.com/2014/11/allen-solly-talenthouse-announce-roll-out-of-innovative-contest/

Stories on 21st May '13

A long story short: The rise of the 100+ seconder
A few recent TVCs and digital campaigns seem to be embracing the luxury of time, giving audiences longer, well-made films that tell a compelling story. Is it a trend, and will it work?.
http://www.mxmindia.com/?p=47518

Havas bags media duties for Simmtronics
Ranked No. 3 tablet manufacturer company in the world, Simmtronics has awarded its media duties to Havas Media India.
http://www.mxmindia.com/?p=48090

Yahoo! to acquire Tumblr, promises "not to screw it up"
As per the agreement, Yahoo! has promised not to screw Tumblr up, which will operate independently as a separate business. Tumblr is home to, among several others, Amitabh Bachchan's blog.
http://www.mxmindia.com/?p=48087

Niloufer Dundh partners with Talenthouse India to tap crowdsourcing space
Ventes Dundh has announced a partnership with Talenthouse India, a part of Reliance Entertainment, signalling its plans in the crowdsourcing segment.
http://www.mxmindia.com/?p=48074

Ranjona Banerji: Time to be less gullible, dear sports journalist?
Sports journalists have maximum access and it is about time they dumped their rose-tinted spectacles for some eyewear that is a bit less gullible, writes Ranjona Banerji.
http://www.mxmindia.com/?p=48086

Debrief: McDonald's Masala Grill: Apun aisaich hai!
The commercials are entertaining, and the Indian flavour is brought out nicely. Yes, we will identify with these situations, because, as the cliche goes, we are like that only.
http://www.mxmindia.com/?p=48075

Bengaluru's Big Junior RJ Hunt culminates tomorrow
The Bengaluru station of 92.7 Big FM has announced the launch of its 'Big Junior RJ Hunt 2013', a radio-based reality show which concludes on May 22.
http://www.mxmindia.com/?p=48076

Cannes Lions names YouTube's Salar Kamangar as media person of the year 2013
Salar Kamangar will be presented with the Media Person of the Year honour on Wednesday, June 19, in the Palais des Festivals, Cannes, France.
http://www.mxmindia.com/?p=48077

Pulsar Facebook fans cross 1 million
Sports motorcycle Bajaj Pulsar has recently crossed the one-million-fan mark on Facebook.
http://www.mxmindia.com/?p=48078