Stories on 21st Feb '14

Chill! Facebook won't let WhatsApp lose its mojo
And how behind the rise of mobile messaging platform is IIT-ISB alumnus Neeraj Arora
http://www.mxmindia.com/2014/02/chill-facebook-wont-let-whatsapp-lose-its-mojo/

Laadli media and advertising awards presented
The National Level Laadli Media and Advertising Awards for Gender Sensitivity 2012-13 were presented on Thursday
http://www.mxmindia.com/2014/02/laadli-media-and-advertising-awards-presented/

TRAI gets into the act on FM Phase III, issues 'recommendations'
The Telecom Regulatory Authority of India has issued recommendations on 'Migration of FM Radio Broadcasters From Phase II to Phase III'
http://www.mxmindia.com/2014/02/trai-gets-into-the-act-on-fm-phase-iii-issues-recommendations/

Anand Chakravarthy joins Maxus as West Head
The former business head at Big CBS has joined media agency major Maxus as head of the western region
http://www.mxmindia.com/2014/02/anand-chakravarthy-joins-maxus-as-west-head/

Shailesh Kapoor: Fact Check: Daily Soaps - Regressive or Progressive?
The majority, and the top success stories amongst Hindi GEC shows, have worked on the opposite premise - that of progress and change, writes Shailesh Kapoor
http://www.mxmindia.com/2014/02/shailesh-kapoor-fact-check-daily-soaps-regressive-or-progressive/

Ronnie Screwvala sets up Unilazer Sports; Supratik Sen to head biz
The former Disney UTV head Ronnie Screwvala's Unilazer Ventures has hired seasoned sports marketer Supratk Sen as its CEO for Unilazer Sports
http://www.mxmindia.com/2014/02/ronnie-screwvala-sets-up-unilazer-sports-supratik-sen-to-head-biz/

Jaideep Shergill | A PR award at Goafest: About time!
But if ad agencies were to win the awards as it happens at some events, the purpose of the awards would be defeated and the PR industry would have, in fact, suffered a setback, cautions Jaideep Shergill, CEO, India, MSLGroup
http://www.mxmindia.com/2014/02/jaideep-shergill-a-pr-award-at-goafest-about-time/

FremantleMedia launches CEO's Got Talent
Proceeds from the show to be aired on CNBC-TV18 will be go to the Genesis Foundation

http://www.mxmindia.com/2014/02/fremantlemedia-launches-ceos-got-talent/

Stories on 22nd May '13

IPL vs Drama: Who will win this match?
When the IPL begins, it takes centre stage and other programming has to hustle for eyeballs and ratings. What are channels doing to match the IPL's popularity and also stay ahead of one another?
http://www.mxmindia.com/2013/05/ipl-vs-drama-who-will-win-this-match/

NDTV appeals against NY Supreme Court decision
Mediapost.com reports that NDTV has appealed a decision of the New York Supreme Court which had dismissed the suit it had filed
http://www.mxmindia.com/2013/05/ndtv-appeals-against-ny-supreme-court-decision/

IPL goes Be-Sahara. Group exits league, India team sponsorship not to be renewed
Sahara announces withdrawal of IPL franchise 'Pune Warriors' as also decision to not renew India team sponsorship
http://www.mxmindia.com/2013/05/ipl-goes-be-sahara-group-exits-league-india-team-sponsorship-not-to-be-renewed/

TAM updates Universe, adds 11 mn digital households
TAM is adding 11 million digital households within its base of 60 million-strong TV-owning households
http://www.mxmindia.com/2013/05/tam-updates-universe-adds-11-mn-digital-households/

Happy union for Aidem Ventures with Shagun TV
Hindi wedding entertainment channel Shagun TV has mandated its advertising sales business to Aidem Ventures
http://www.mxmindia.com/2013/05/happy-union-for-aidem-ventures-with-shagun-tv/

Vuclip provides third party authentication with Millward Brown for mobile ad effectiveness metrics
Vuclip provides insights into key brand metrics for mobile beyond click-through-rates to help brands achieve engagement and attention, Millward Brown study results have shown
http://www.mxmindia.com/2013/05/vuclip-provides-third-party-authentication-with-millward-brown-for-mobile-ad-effectiveness-metrics/

Neo launches dual feed plan for French Open
Neo Sports will debut a dual feed broadcast plan for the French Open, which runs from May 26 to June 9. Neo Prime and Neo Sports will have live feeds from separate courts
http://www.mxmindia.com/2013/05/happy-union-for-aidem-ventures-with-shagun-tv/

Anil Thakraney: Oops! Phaneesh did it again!
It all boils down to just one thing: 'Dimag jhakaas hai par sala character dhila hai'
http://www.mxmindia.com/2013/05/anil-thakraney-oops-phaneesh-did-it-again/

Preity Zinta to promote Summerland on Big CBS Love
Big CBS Love's latest series Summerland will see Preity Zinta promoting the coming-of-age drama series as part of the cross-marketing tie up with her upcoming film 'Ishkq in Paris'
http://www.mxmindia.com/2013/05/preity-zinta-to-promote-summerland-on-big-cbs-love/

Stories on 20th Feb '13

Prime, Love and Talking Business with Anand Chakravarthy
The Big CBS business head talks about the Hindi feed gambit and his plans for English entertainment
http://www.mxmindia.com/?p=41932

Great Guns @ Equinox optimistic about India
Production firms Great Guns and Equinox announced a joint venture in India recently, uniting the strengths of both production houses in their respective territories
http://www.mxmindia.com/?p=41927

SRK gets KKR CEO Venky Mysore to also helm 'Red Chillies'
Shahrukh Khan's 'Red Chillies' appoints Venky Mysore as CEO
http://www.mxmindia.com/?p=41960

Madison Media Group wins Ruchi Soya AOR
Madison Media Sigma will handle traditional media planning and buying for the client with an approximate spend of Rs 30 crores
http://www.mxmindia.com/?p=41986

Digital is changing the publishing game: IMC panel
No longer an option, going digital for publications is now a question of how, and how best, to reach and satisfy consumers
http://www.mxmindia.com/?p=41926

India TV Yuva Awards honour the rising stars
The winners were decided on the basis of a stringent process of nominations through a nationwide research by a well known research agency followed by audience votes
http://www.mxmindia.com/?p=41972

IMC 2013: E-commerce, the way to meet digital challenge
Every brand is faced with tackling the digital conundrum. Some tips on how India can keep pace globally, from Gruner + Jahr's Stefan Gneuss
http://www.mxmindia.com/?p=41933

Changes in Creative Abby for 2013
This year the Abby Entry Form that has been uploaded has many new changes and additions. Some sub-categories have been added and a brand new vertical has been added
http://www.mxmindia.com/?p=41924

Big Magic International strengthens reach in Canada
RBNL's Big Magic has announced a strategic distribution tie-up with Telus and Cogeco
http://www.mxmindia.com/?p=41925

Nutrela launches ad campaign to tap Bengali market
With an intent to reach the Bengali consumers, the company is also planning to launch a 35-second TVC and a 25-second radio jingle
http://www.mxmindia.com/?p=41931

Times Internet and HDFC launch Times Card
The co-branded credit card offers rewards and discounts on dining and movies
http://www.mxmindia.com/?p=41930

Scholastic India launches 'Nova' to target young adults
The new category of books will be launched through a series of bookstore promotions across the country in February and March
http://www.mxmindia.com/?p=41929

ANCHOR | One Big Idea by B Surendar
Need a RAB-like initiative to evangelize radio
http://www.mxmindia.com/?p=41921


ANCHOR | One Big Idea by Saurav Ghosh
Need to make organised data procurement a reality

http://www.mxmindia.com/?p=41923

Stories on 29th Aug

Win-win for Dentsu,Taproot; big loss for WPP
All the answers to: Why did Agnello Dias & Santosh Padhi choose Dentsu over WPP? How much money? What will the equations be with Rohit Ohri?
http://www.mxmindia.com/?p=29682

DLF exits IPL lead sponsorship as BCCI ups rate
The real estate major feels it is not commercially viable anymore to be associated with the T20 cricket tournament.
http://www.mxmindia.com/?p=29678

Nielsen bags research contract for IRS
The Media Research Users' Council has awarded the coveted contract for the research work for the Indian Readership Survey to The Nielsen Company on the recommendation of  the Readership Studies Council of India (RSCI)
http://www.mxmindia.com/?p=29645

Anand Chakravarthy gets added role as Biz Head, BIG CBS
As part of his new profile Mr Chakravarthy, who has been associated with Reliance Broadcast Network right since its launch, will take on the mandate of the overall P&L and brand development for the joint venture's English channel portfolio while continuing as CMO for RBNL
http://www.mxmindia.com/?p=29594

Week 34, Hindi GECs: Star Plus #1, Colors #2, Zee #3
Star Plus is back as numero uno Hindi GEC, with Colors #2 and Zee #3 in Week 34
http://www.mxmindia.com/?p=29717

Dhara offers healthy variety to its TG
Putting the spice into the edible oil landscape, Dhara's new campaign comes after a six-year break and addresses the health concerns of the new generation
http://www.mxmindia.com/?p=29595

Affle unveils integrated ad network for all smart screens
Affle, the digital media company, has announced the launch of Ripple - its rich media and video advertising network
http://www.mxmindia.com/?p=29593

Books & mobiles enter IAMAI's monthly tracker
IAMAI’s monthly Internet Economy Watch will include newer categories soon
http://www.mxmindia.com/?p=29596

ETV Network ropes in Vizeum to handle media
Aegis Media's Vizeum India has announced their appointment as media AoR for Prism TV Private Limited to handle the 5 ETV regional channels namely ETV Marathi, Bangla, Kannada, Gujarati & Oriya
http://www.mxmindia.com/?p=29608

Draftfcb Ulka Delhi appoints K Naresh Kumar as VP Planning
Draftfcb Ulka has announced the appointment of Naresh Kumar as Vice President, Planning for its Delhi operations
http://www.mxmindia.com/?p=29610

TBWA wins creative mandate for Forum Mall
The Forum Mall Bangalore, part of Prestige Group, has awarded its creative duties to TBWA\India
http://www.mxmindia.com/?p=29611

Bhaskar celebrates 2nd anniv in Jharkhand
Dainik Bhaskar celebrated two years in Jharkhand, which it had entered with the launch of the Ranchi edition in August 2010, followed by the Jamshedpur and Dhanbad editions in December 2010 and April 2011 respectively

Genesis BM starts Q3 with new business wins
Genesis Burson-Marsteller has announced new business wins across key business sectors including e-commerce, manufacturing, customer loyalty and fashion retail, marking strong momentum as it enters the second half of 2012

Etihad awards PR mandate to LinOpinion
Etihad Airways has appointed LinOpinion, the public relations division of Lowe Lintas and Partners, as its communications and public relations partner in India

The Anchor: 5 reasons mobile apps are musts for OTAs
In a market that moves as fast as its consumers do, some tips to keep online travel agents one step ahead

Anil Thakraney: The disunited ad world
There is disunity in the ad business. These guys will never come together and sort out their issues. Perhaps it has to do with fat egos. Or perhaps it has to do with some degree of immaturity. Or both




Bhaskar celebrates 2nd anniv in Jharkhand
http://www.mxmindia.com/?p=29606

Genesis BM starts Q3 with new business wins
http://www.mxmindia.com/?p=29609

Etihad awards PR mandate to LinOpinion
http://www.mxmindia.com/?p=29607

The Anchor: 5 reasons mobile apps are musts for OTAs
http://www.mxmindia.com/?p=29591

Anil Thakraney: The disunited ad world
http://www.mxmindia.com/?p=29592