Stories on 5th Apr '17

The Sanjeev Kotnala Pre-Goafest Survey
Expect it to surpass expectations, but here is something to think about, writes Sanjeev Kotnala highlighting findings of his research
http://www.mxmindia.com/?p=101574

Tarun Katial to join Zee. To continue helming RBN
Katial, who completes over a decade with Reliance ADAG's FM radio and television ventures, will oversee Essel Vision's television and digital production activity
http://www.mxmindia.com/?p=101610

Yay! LeenaLele Dutta is Business Head for Sony's kiddie channel
Lele-Dutta will be spearheading the new channel and will be responsible for developing content and driving the channel's reach
http://www.mxmindia.com/?p=101590

BBDO Mumbai's 'Share the Load' declared best campaign in the world
BBDO Worldwide, adam & eve DDB, Starcom New York lead network and agency rankings
http://www.mxmindia.com/?p=101600

iProspect India adds three new clients to its kitty
Digital news platform, BloombergQuint has assigned iProspect India for paid media services and will be serviced from Mumbai
http://www.mxmindia.com/?p=101527

SRH brings onboard multiple sponsors for IPL Season 10
Ultratech, Jio, Astral Bondtite, Canara Bank, Nerolac, Kurl On, Sun Direct and Red FM have all signed on as partners
http://www.mxmindia.com/?p=101526

DBS Bank extends partnership with Rising Pune Supergiant for IPL 2017
DBS will launch campaigns and contests which will give an opportunity to customers to watch some exciting matches
http://www.mxmindia.com/?p=101620

McLaren-Honda appoints Star Sports as Corporate Partner
The partnership will see McLaren-Honda and Star Sports India work together to create bespoke content
http://www.mxmindia.com/?p=101530

Stories on 3rd Apr '17

Vodafone scores a Perfect 10 with IPL
The relationship between the telecom major and the cricket league goes beyond the ZooZoo campaign
http://www.mxmindia.com/?p=101498

Arun Adhikari appointed Non-Exec Chairman for Neilsen South Asia
Adhikari brings rich experience in international markets having worked at Unilever's global headquarters in the Corporate Strategy group
http://www.mxmindia.com/?p=101470

Aidem Ventures partners Sporty Solutionz to form Aidem Sporty
Aidem team will be managing and monetising the valuable sports properties in India
http://www.mxmindia.com/?p=101472

Indigo Consulting wins digital duties for Danone India
The account was won post a multi-agency pitch
http://www.mxmindia.com/?p=101469

Garnier Men announces Tiger Shroff as brand ambassador
Tiger joinsJohn Abraham and Sushant Singh Rajput to endorse the brand
http://www.mxmindia.com/?p=101468

Kellogg's launches a new variant - Special K Protein & Fibre
The new breakfast cereal promises a big nutrition punch
http://www.mxmindia.com/?p=101467

Stories on 10th Mar '17

Surat, Jaipur, others to drive consumption: EY
Emerging new-wave markets will up media penetration, notes an EY (Ernst & Young) report
http://www.mxmindia.com/?p=100652

Two Views on the Exit Polls Last Night
Shailesh Kapoor: Poll Of Polls: When Exit Polls become too many to handle
Do we really need these polls with only a day-and-a-half for the results? Anything for a day’s viewership. And anything for some pre-election mood build-up, writes Shailesh Kapoor
http://www.mxmindia.com/?p=100623

Ranjona Banerji: Of what use are Exit Polls?
I understand they give employment to pollsters and I am all for employment. But for the media to get into such a tizzy over them, I am less understanding, writes Ranjona Banerji
http://www.mxmindia.com/?p=100616

Havas unites creative and media. Vishnu Mohan to head India & SE Asia. Anita Nayyar & Nirmalya Sen roles unchanged
While Nayyar would report to Mohan even earlier, Sen's reporting changes from Juan Rocamora to Vishnu Mohan
http://www.mxmindia.com/?p=100650

Maxus retains IPL media business
Maxus has been the AOR for last 9 years
http://www.mxmindia.com/?p=100621

MEC India wins media mandate for Corvi LED
Corvi LED Pvt. Ltd was founded by Vimal Soni in 2012 with a mission to pursue efficiency and introduced the first core disruptions in LED lighting solutions and a quality guarantee across its product range
http://www.mxmindia.com/?p=100619

Sony Pictures pays tributes to fans in the tenth season of VIVO IPL
Launches the new VIVO IPL marketing campaign “10 saal aapke naam” on a celebratory note
http://www.mxmindia.com/?p=100622

Platinum Outdoor shows might of Tata Hexa
Tata Hexa becomes the first UV in India to tow a Boeing 737-800 aircraft
http://www.mxmindia.com/?p=100620

Mullen Lintas Delhi makes Virat bat for Gionee's 1.25crore customers
Having flooded the Indian market with its unique offerings, and further getting celebrities to endorse them, Gionee has emerged as a favourite brand of Indians
http://www.mxmindia.com/?p=100617

Holi-day on Monday, March 13. See you Tuesday
We'll be back on Tuesday, March 14... with all our news and analyses
http://www.mxmindia.com/?p=100614

Hubhopper Channel launched for content creators
No sign-up required and pre-selection of interests based on user profile
http://www.mxmindia.com/?p=100618

Stories on 2nd Feb '17

Achche Din for Adspends post-Budget 2017-18
A quick view from MxMIndia and Bharat Rajamani of EY India on how Arun Jaitley's Budget could help up adspends
http://www.mxmindia.com/?p=99137

Sanjeev Kotnala: Have your SOPs lived their life?
If you start scrutinising processes, it will not be surprising to find that many do need recalibrating, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=99123

Reactions to Budget 2017-18
Reactions we received to Budget 2017 from a cross-section of the media and entertainment sector and a consulting major
http://www.mxmindia.com/?p=99124

RBNL strengthens leadership team for Big FM
Appoints Atul Razdan, Nidhi Gulia and Sanil Suneja as National Programming Head, National Marketing Head and Regional Business Head (Delhi) respectively
http://www.mxmindia.com/?p=99106

Siddhartha Mukherjee: Bollywood should use 'kaabil' PR machinery
The recent movie promotion faux pas should act as a wakeup call to reach out to the PR industry or PRCAI, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=99103

MRSI sets 'Big Data' as central theme for 2017 annual seminar
Client participation has been confirmed from the likes of HUL, Nestle, Pepsico, Amway, ITC, L'Oreal, Car Dekho, Maruti, GPI, United Breweries, Marico, MTV etc
http://www.mxmindia.com/?p=99107

Star Sports unveils campaign promoting ICC Champions Trophy'17
The TVC triggers the same feeling of euphoria that the fans experienced when India won the ICC World Cup after a 28-year long wait
http://www.mxmindia.com/?p=99108

'My Bathroom' matters for Roca
Captures life moments and how bathrooms play a pivotal role in personal space
http://www.mxmindia.com/?p=99105

Vivo V5 Plus shows how two is better than one
The 20 MP Dual Front Camera Vivo V5 Plus has the coolest camera features to capture the #perfectselfie moment
http://www.mxmindia.com/?p=99041

Bank Bazaar unveils #GoPaperless campaign on the digital platform
BankBazaar marked the paperless day by handing out saplings to people as a reminder to be mindful about the paper we are using, how it affects our planet, and the alternatives available
http://www.mxmindia.com/?p=99042

Stories on 16th Jul '15

Is IPL the right choice for Pepsi?
The cola giant mulls not rebidding for the title sponsorship of the Indian Premier League after its contract ends in 2017
http://www.mxmindia.com/2015/07/is-ipl-the-right-choice-for-pepsi/

BTL Baatein: Gulbahar Taurani, Philips India... Powered by VISCOMM
BTL becomes very important for consumer goods because the actual experience is more important to visualise the use of a product, says Gulbahar Taurani, Director Marketing & Business Head, Domestic Appliances, Philips India
http://www.mxmindia.com/2015/07/btl-baatein-gulbahar-taurani-philips-india-powered-by-viscomm/

IAA to celebrate Silver Jubilee in Kochi with 2-day Summit
Under the overall theme of "What's Coming Next" of IAA Global, this Summit will have a sub theme of '"Crossroads: Where Change is shaping the Future Today"
http://www.mxmindia.com/2015/07/iaa-to-celebrate-silver-jubilee-in-kochi-with-2-day-summit/

Hinduja Ventures set to launch Nxt Digital under its HITS services
The announcement comes a day after the company signed a Grant of Permission Agreement (GOPA) with the Ministry of Information & Broadcasting
http://www.mxmindia.com/2015/07/hinduja-ventures-set-to-launch-nxt-digital-under-its-hits-services/

Salt Brand Solutions bags communications mandate of Sakal Media Group
The Sakal Media Group tops readership charts in Maharashtra and Goa and publishes 5 daily newspapers with 12 editions, 3 weeklies, 3 magazines in Marathi and English
http://www.mxmindia.com/2015/07/salt-brand-solutions-bags-communications-mandate-of-sakal-media-group/

Bloomberg TV India to launch 'Deal Street'
A first-of-its kind show that provides invaluable insights into the biggest deals in private equity and VC space
http://www.mxmindia.com/2015/07/bloomberg-tv-india-to-launch-deal-street/

Siddhartha Mukherjee: Avoid divorcing your PR Agency!
Unless it is dire...instead, strengthen your relationship with it, notes Siddhartha Mukherjee
http://www.mxmindia.com/2015/07/siddhartha-mukherjee-avoid-divorcing-your-pr-agency/

Dear MxM by Jaisurya Das: If I am asked in an interview who is my role model, what should I say? I don't want to say it's Mahatma Gandhi...
Jaisurya Das is back this week responding to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-if-i-am-asked-in-an-interview-who-is-my-role-model-what-should-i-say-i-dont-want-to-say-its-mahatma-gandhi/

Sam Balsara to moderate panel at Media Review
Post their individual presentations there will be a panel discussion with the four luminaries to be moderated by Madison’s Sam Balsara
http://www.mxmindia.com/2015/07/sam-balsara-to-moderate-panel-at-media-review/

Brand Sanjeev Kapoor appoints Tangerine as the Retail Licensee
This marks the foray of the Brand Sanjeev Kapoor into the lifestyle houseware and kitchenware segment through brand licensing deals
http://www.mxmindia.com/2015/07/brand-sanjeev-kapoor-appoints-tangerine-as-the-retail-licensee/

Registrations for the 10th edition of Kyoorius Designyatra now open
Designyatra will culminate with the 2015 Kyoorius Design Awards night on 12th September

http://www.mxmindia.com/2015/07/registrations-for-the-10th-edition-of-kyoorius-designyatra-now-open/

Stories on 15th Apr '15

Four Shades of Goafest 2015
Sanjeev Kotnala on the Excellent, the Good, the Not-so-Good and the Ugly at the three-day fest last weekend
http://www.mxmindia.com/2015/04/four-shades-of-goafest-2015/

Cricket losing its charm, sponsors bat big time for hockey, football, says GroupM ESP report
Value of ground sponsorship for cricket fell to Rs 464.7 crore in 2014 from Rs 508.3 crore in 2013 while team sponsorship fell from Rs 389.2 crore in 2013 to Rs 347.8 crore, even as the sports industry grew 10 per cent.
http://www.mxmindia.com/2015/04/cricket-losing-its-charm-sponsors-bat-big-time-for-hockey-football-says-groupm-esp-report/

Zee Cinema unveils new brand identity
The new identity will aim to target new audiences while appealing to the changing palate of the movie viewing audiences
http://www.mxmindia.com/2015/04/zee-cinema-unveils-new-brand-identity/

Saurabh Srivastava appointed CMO at MobiKwik
In his position as CMO, he will be a part of MobiKwik's core leadership team
http://www.mxmindia.com/2015/04/saurabh-srivastava-appointed-cmo-at-mobikwik/

ASCI launches e-learning training on responsible advertising
The Advertising Standard Council of India (ASCI) has launched an online training programme for advertisers and communication professionals
http://www.mxmindia.com/2015/04/asci-launches-e-learning-training-on-responsible-advertising/

Indian consumers expected to fulfill big dreams
Security in Employment and positive economic growth stimulates big ticket purchases
http://www.mxmindia.com/2015/04/indian-consumers-expected-to-fulfill-big-dreams/

ZeeQ changes avatar; introduces new programming line-up
ZeeQ is taking a step further by revamping the look, feel and positioning of the channel
http://www.mxmindia.com/2015/04/zeeq-changes-avatar-introduces-new-programming-line-up/

Entry deadline extended for Kyoorius Advertising and Digital awards
In its second year, Kyoorius Advertising and Digital awards introduced a series of new categories
http://www.mxmindia.com/2015/04/entry-deadline-extended-for-kyoorius-advertising-and-digital-awards/

12th edition of PromaxBDA to be held in Mumbai
PromaxBDA India 2015 will take place on 12th and 13th May, 2015 at the Indian School of Design & Innovation and The Westin, Mumbai

http://www.mxmindia.com/2015/04/12th-edition-of-promaxbda-to-be-held-in-mumbai/

Stories on 8th Apr '15

Events & Activation grows 15% annually fm 2011-12: EY-EEMA report
Executive summary of the report that notes that the sector has grown from Rs 2,800 cr in 2011-12 to Rs 4,258 cr in 2014-15
http://www.mxmindia.com/2015/04/events-activation-biz-grows-15-annually-fm-2011-12-ey-eema-report/

IPL teams to mop up Rs 300 crore in sponsorship deals as most brands stay committed
Media planners and industry sources say sponsorship rates have risen 10-15% over last year, when the eight teams put together made just over Rs 250 crore from sponsorship
http://www.mxmindia.com/2015/04/ipl-teams-to-mop-up-rs-300-crore-in-sponsorship-deals-as-most-brands-stay-committed/

App publishers counter undercutting ad networks
Publishers claim Indian players like InMobi, SVGMedia and VServ are known to play by the rules, but those in China, especially YeahMobi and Avazu don’t necessarily do
http://www.mxmindia.com/2015/04/app-publishers-counter-undercutting-ad-networks/

Speed is good, affirms Vodafone in new campaign
The new campaign showcases everyday moments to bring alive the benefits of a Faster Data Network
http://www.mxmindia.com/2015/04/speed-is-good-affirms-vodafone-in-new-campaign/

Sanjeev Kotnala: How to max it at Goafest. A frequent GOFEST Traveller's Guide
It is Sanjeev Kotnala's 10th Goafest and here he offers handy tips to the first- and many-timers on how to max(imise) Goafest 2015
http://www.mxmindia.com/2015/04/sanjeev-kotnala-how-to-max-it-at-goafest-a-frequent-gofest-travellers-guide/

#ThereIsAnotherWay stresses Educomp via new campaign
The campaign "#ThereIsAnotherWay" stresses on the importance of a smarter way of learning

http://www.mxmindia.com/2015/04/thereisanotherway-stresses-educomp-via-new-campaign/

Stories on 6th Apr '15

Top 10 trends of IPL Season 8
It's that time of the year when the country's getting set for IPL fever. Here'a a trendwatch from GroupM ESP
http://www.mxmindia.com/2015/04/top-10-trends-of-ipl-season-8/

Varun Channa is MD, Mindshare Malaysia
He was Marketing Head and part of the start-up team for Danone India and also spent nearly 15 years with JWT India at its flagship Mumbai office working with Unilever and other key clients
http://www.mxmindia.com/2015/04/varun-channa-is-md-mindshare-malaysia/

With World Cup viewership worse than 2011 edition, Star misses Rs 850-crore ad target
Much like the national cricket team, Star India's World Cup performance doesn’t seem to have reached the same level that it did in the 2011 outing
http://www.mxmindia.com/2015/04/with-world-cup-viewership-worse-than-2011-edition-star-misses-rs-850-crore-ad-target/

Divya Uttam joins Razorfish as Director Strategy
Razorfish India strengthens its brand and digital strategy team with the appointment
http://www.mxmindia.com/2015/04/divya-uttam-joins-razorfish-as-director-strategy/

After Six, Sony out with second sports channel - KIX
One of SONY KIX’s flagship offerings would be the Pepsi IPL, which begins from April 8 this year and will be telecast on the channel in English, Tamil & Telugu
http://www.mxmindia.com/2015/04/after-six-sony-out-with-second-sports-channel-kix/

FCB unveils 'Uncancel' for MakeMyTrip
Enables customers cancelling a trip, to reschedule it instead, at no extra cost
http://www.mxmindia.com/2015/04/fcb-unveils-uncancel-for-makemytrip/

Jabong takes 'Be You' philosophy further with new TVCs
The TVC reiterates the idea of self-direction and freethinking, unescorted by the stringent norms of the society
http://www.mxmindia.com/2015/04/jabong-takes-be-you-philosophy-further-with-new-tvcs/

Amith Prabhu: The Aam Aadmi Party just did business
The core AAP voter base does not care about intra-party fights as long as the party they voted for delivers on its promises which the governments has got down to do, notes Amith Prabhu

http://www.mxmindia.com/2015/04/amith-prabhu-the-aam-aadmi-party-just-did-business/

Stories on 10th Feb '15

Is the form of Dhoni & Co keeping advertisers at bay?
Continuing with our World Cup previews,  we look at how the Indian team's form is impacting broadcast sponsorship
http://www.mxmindia.com/2015/02/is-the-form-of-dhoni-co-keeping-advertisers-at-bay/

Ranjona Banerji: Times Now, Twitter score with Delhi results
Having surfed through most news channels in various Indian languages, it was clear that the most exciting channel was Times Now, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-times-now-twitter-score-with-delhi-results/

RAM ratings for Week ​​4​
Presenting RAM numbers for Week ​4 ​-​ that's January 18-24, 2015​​
http://www.mxmindia.com/2015/02/ram-ratings-for-week-%e2%80%8b%e2%80%8b4%e2%80%8b/

FCB Ulka highlights multiple features of Bolt through a series of campaigns
The main objective of the campaign was to highlight the first-in-segment multi-drive feature of Bolt
http://www.mxmindia.com/2015/02/fcb-ulka-highlights-multiple-features-of-bolt-through-a-series-of-campaigns/

Affle beefs up management team with new appointments
The joining of Alvin and Aman comes after a series of senior level appointments made by Affle in recent months across the Asia region
http://www.mxmindia.com/2015/02/affle-beefs-up-management-team-with-new-appointments/

Meru Cabs unveils first nationwide ad campaign
Meru Cab's new campaign has been conceptualized, created and executed by Apostrophe Films Pvt. Ltd
http://www.mxmindia.com/2015/02/meru-cabs-unveils-first-nationwide-ad-campaign/

Triton bags the creative mandate for Carysil and EasyPay
Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton is one of the largest privately held Indian communications agencies
http://www.mxmindia.com/2015/02/triton-bags-the-creative-mandate-for-carysil-and-easypay/

IAA Webinar Series to discuss 'World Goes Digital'
The Webinar will be aired live on the IAA YouTube channel - www.youtube.com/iaaindiachapter on February 12, 2015 from 3 to 4pm live

http://www.mxmindia.com/2015/02/iaa-webinar-series-to-discuss-world-goes-digital/

Stories on 28th Jan '15

Do we really miss the IRS?
On Jan 28, 2014, an all-new readership survey was unveiled by the RSCI & MRUC. Given the controversy around it, Sanjeev Kotnala says media agencies now use their 6th sense for buying decisions
http://www.mxmindia.com/2015/01/do-we-really-miss-the-irs/

Ogilvy India gets a new top deck of suits. Kunal Jeswani to be CEO
Ogilvy & Mather India has announced a new management structure. No, Piyush Pandey isn't going anywhere. Yes, he isn't. SN Rane will be there too
http://www.mxmindia.com/2015/01/ogilvy-india-gets-a-new-top-deck-of-suits-kunal-jeswani-to-be-ceo/

Lowe Lintas is runner-up at Ad Age International Agency of the Year 2015
2015 seems to have started off with a bang as the agency was declared by Ad Age as Runner Up "2015 International agency of the Year"
http://www.mxmindia.com/2015/01/lowe-lintas-is-runner-up-at-ad-age-international-agency-of-the-year-2015/

BCCI extends deadline for IPL media rights bidding to Feb 10
On Tuesday, the BCCI announced that it has extended the deadline to submit bids for IPL media rights to February 10
http://www.mxmindia.com/2015/01/bcci-extends-deadline-for-ipl-media-rights-bidding-to-feb-10/

Dentsu Webchutney unveils #HappyHourRewind concept
An innovational campaign for Turquoise Cottage Pub involved a tweet powered clock that moved backwards when a tweet was sent using #HappyHoursRewind
http://www.mxmindia.com/2015/01/dentsu-webchutney-unveils-happyhourrewind-concept/

Vizeum appointed media AoR for VGP Universal Kingdom
Vizeum was named the media AOR after a thorough assessment
http://www.mxmindia.com/2015/01/vizeum-appointed-media-aor-for-vgp-universal-kingdom/

DDB MudraMax executes on-ground activation for Tupperware
The activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata

http://www.mxmindia.com/2015/01/ddb-mudramax-executes-on-ground-activation-for-tupperware/

Stories on 28th May 14

Tasks for the new I&B Minister
10 things that the new information and broadcasting minister must achieve... in Mediaah!
http://www.mxmindia.com/2014/05/tasks-for-the-new-ib-minister/

Why hasn't IPL blossomed into a marquee opportunity for creative agencies?
What IPL advertising badly needs is another shot of ZooZoo-like creative by many more brands
http://www.mxmindia.com/2014/05/why-hasnt-ipl-blossomed-into-a-marquee-opportunity-for-creative-agencies/

ASCI reshuffles top cadre
Alan Collaco to retire as ASCI's Secretary General; Shweta Purandare named as successor
http://www.mxmindia.com/2014/05/asci-reshuffles-top-cadre/

Jitesh Rajdeo joins Amagi Media as Director
Amagi is the leader in geo-targeted advertising enabling advertisers to optimize their ad spends effectively
http://www.mxmindia.com/2014/05/jitesh-rajdeo-joins-amagi-media-as-director/

Samsung's 'Maestros Academy' receives much acclaim
The program enlisted four world-famous artisans to teach over 40 lessons and host live chat sessions where students could interact and collaborate in real-time
http://www.mxmindia.com/2014/05/samsungs-maestros-academy-receives-much-acclaim/

Sakal group's career fair this weekend
The three-day event is is being organized jointly with the University of Mumbai and Directorate of Technical Education, Maharashtra
http://www.mxmindia.com/2014/05/sakal-groups-career-fair-this-weekend/

WeChat uses humour to attract user attention
The idea was to communicate and position WeChat as the starting point of all conversations and interactions

http://www.mxmindia.com/2014/05/wechat-uses-humour-to-attract-user-attention/

Stories on 25th Apr '14

Oh, yes, but kabhi?
Is a cautious PepsiCo going slow on India and CSK skipper MS Dhoni in IPL ads?
http://www.mxmindia.com/2014/04/oh-yes-but-kabhi/

Shailesh Kapoor: Modi Ads: How much is too much?
Narendra Modi is omnipresent on television these days, barring the kids genre. If media planners had any theories on how many exposures you need to build reach or effectiveness, you can throw those theories out of the window, writes Shailesh Kapoor
http://www.mxmindia.com/2014/04/shailesh-kapoor-modi-ads-how-much-is-too-much/

Ranjona Banerji: Rumours UnLtd on news channel top jobs
Changes at the top are forecast at CNN-IBN, Times Now, NDTV, Indian Express, India Today after the elections, learns Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-rumours-unltd-on-news-channel-top-jobs/

Jhunjhunwala appointed COO at BBC Global News
Naveen Jhunjhunwala replaces Preet Dhupar to the top role
http://www.mxmindia.com/2014/04/jhunjhunwala-appointed-coo-at-bbc-global-news/

Carl Lewis appointed ambassador for TCS World 10K Bangalore 2014
Running enthusiasts across the country will benefit immensely through the luminary's advice, encouragement, and presence during the run
http://www.mxmindia.com/2014/04/carl-lewis-appointed-ambassador-for-tcs-world-10k-bangalore-2014/

Razorfish hires Vik Kathuria as Global Chief Media Officer
Kathuria will report to Pete Stein, Razorfish's Global CEO
http://www.mxmindia.com/2014/04/razorfish-hires-vik-kathuria-as-global-chief-media-officer/

Ranveer to preach #DoTheRex theme for Durex
Durex's new campaign reinforces the brand's belief that 'great sex moves you'
http://www.mxmindia.com/2014/04/ranveer-to-preach-dotherex-theme-for-durex/

Reebok unveils inspirational #LiveWithFire ad campaign
The ad features MS Dhoni, Nargis Fakhri and John Abraham in a never-before-seen avatar
http://www.mxmindia.com/2014/04/reebok-unveils-inspirational-livewithfire-ad-campaign/

Galaxy S5 campaign takes a holistic approach to empower people
The campaign is about how the Galaxy S5 enables our consumers to stay connected in their own way to focus on what matters most to them
http://www.mxmindia.com/2014/04/galaxy-s5-campaign-takes-a-holistic-approach-to-empower-people/

DDB MudraMax installs hoardings with pledge-meters for RED FM
RED FM has been running a mega election awareness campaign- Dabaa Ke Bajaa!, and the same will continue through the entire duration of elections, to reach out to the masses

http://www.mxmindia.com/2014/04/ddb-mudramax-installs-hoardings-with-pledge-meters-for-red-fm/

Stories on 14th Apr '14

Meet Gautam Adani, the man who Rahul Gandhi & Arvind Kejriwal are gunning for
The Bajaj scooter-to-BMWs story of the Gujarat industrialist who is close to Narendra Modi
http://www.mxmindia.com/2014/04/meet-gautam-adani-the-man-who-rahul-gandhi-arvind-kejriwal-are-gunning-for/

Contract wins Amira Pure Foods account
The win happens close on the heels of the agency winning the Tata Docomo and Paytm accounts
http://www.mxmindia.com/2014/04/contract-wins-amira-pure-foods-account/

Amazon, Flipkart investing heavily on TV ads during IPL
The e-commerce firms are investing heavily in the current edition of the Indian Premier League (IPL) for buying onair advertising space
http://www.mxmindia.com/2014/04/amazon-flipkart-investing-heavily-on-tv-ads-during-ipl/

Havas wins integrated digital duties of Xolo
Havas Media Group India has won the integrated digital duties of Xolo, part of Lava International
http://www.mxmindia.com/2014/04/havas-wins-integrated-digital-duties-of-xolo/

Anand Chandrasekaran joins Bharti Airtel as Chief Product Officer
Anand will lead product conceptualization, design and development across the B2C segment of the company
http://www.mxmindia.com/2014/04/anand-chandrasekaran-joins-bharti-airtel-as-chief-product-officer/

Rahul Johri now with expanded role in Discovery APAC
Mr Johri will continue to spearhead the operations and overall growth strategy of DNAP's portfolio in the South Asian region
http://www.mxmindia.com/2014/04/rahul-johri-now-with-expanded-role-in-discovery-apac/

Blippar recreates Bhootnath Returns magic on cellphones
Blippar has powered over 200 campaigns globally and is essentially a mobile app using image recognition tech that turns physical imagery, print or products into instantaneous, interactive digital experiences
http://www.mxmindia.com/2014/04/blippar-recreates-bhootnath-returns-magic-on-cellphones/

Amith Prabhu: On the campaign trail - so much PR to learn
Public Relations is paramount in election campaigning as there are multiple internal and external stakeholders to engage with, notes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-on-the-campaign-trail-so-much-pr-to-learn/

Reviewing the Reviews: Overall appreciation for Bhootnath Returns
The idea of a ghost standing for elections against  Dharavi goon has delicious possibilities, which, most critics felt, degenerated into preachiness, notes Deepa Gahlot
http://www.mxmindia.com/2014/04/reviewing-the-reviews-overall-appreciation-for-bhootnath-returns/

Starsports.com shatters online cricket viewing record
The ICC World T20 final between India and Sri Lanka on starsports.com attracted a record 19.3 lakh unique individuals watching the video
http://www.mxmindia.com/2014/04/starsports-com-shatters-online-cricket-viewing-record/

IAA discussion on whether opinion polls and media reports influence voters?
Former petroleum minister and senior BJP leader Ram Naik, veteran editor and political analyst Kumar Ketkar, Congress spokesperson Sanjay Jha and Shiv Sena spokesperson Prem Shukla participated in the discussion that was moderated by Anand Rathi, Chairman, Anand Rathi Securities
http://www.mxmindia.com/2014/04/iaa-discussion-on-whether-opinion-polls-and-media-reports-influence-voters/

Times Now, Twitter partner for Election 2014
The two would be creating dual, interactive content for both viewers and followers to be a part of t he conversation
http://www.mxmindia.com/2014/04/times-now-twitter-partner-for-election-2014/

Sachin, Saurav, Salman other biggies to star in football league
The Indian Sports League aims to ignite a revolution and enable Indian football to thrive and perform at the highest level on the international stage

http://www.mxmindia.com/2014/04/sachin-saurav-salman-other-biggies-to-star-in-football-league/

Stories on 28th May '13

10 Things about the IPL we never want to see (or hear) again
The sixth edition of IPL saw more interest in matters off the field than on it. Presenting IPL 6's most forgettables by Ranjona Banerji
http://www.mxmindia.com/2013/05/10-things-about-the-ipl-we-never-want-to-see-or-hear-again/

Havas Media bags Neo Milk Products
Havas Media continues its account winning spree with Neo Milk Products whose flagship product in the value-added dairy segment is its brand of curds
http://www.mxmindia.com/2013/05/havas-media-bags-neo-milk-products/

Navratna Cool Talc becomes Emami's first Rs-100cr 'hero' sub-brand
Navratna Cool Talc has become the first Emami brand extension to join its Rs-100-cr brands club. Targeting a 25% volume growth Y-o-Yin FY 2013, it plans to roll out campaigns on 'Bina bijli ka Chota AC' connecting with power-cut afflicted consumers as a category expansion initiative from June onwards
http://www.mxmindia.com/2013/05/navratna-cool-talc-becomes-emamis-first-rs-100cr-hero-sub-brand/

Marco Paracciani is CMO, Apollo Tyres
Spearheading the global marketing efforts of Apollo's key product brands, Mr Paracciani will be based out of London
http://www.mxmindia.com/2013/05/marco-paracciani-is-cmo-apollo-tyres/

FPJ celebrates 30 years in Indore
As part of the celebrations, the newspaper has started the first leg of a campaign in the city
http://www.mxmindia.com/2013/05/fpj-celebrates-30-years-in-indore/

92.7 Big FM hikes ad rates by 20-30%
Reliance Broadcast Network Limited has announced a 20-30 percent increase in the advertising rates on its FM network, 92.7 Big FM. The rates will apply across its stations in metropolitan areas and tier II markets across the country
http://www.mxmindia.com/2013/05/92-7-big-fm-hikes-ad-rates-by-20-30/

Debrief: Cadbury Gems: Weak animation
The creative team had the right idea. And yet, there was something missing, the ads failed to shine. After a few exposures, boredom set in
http://www.mxmindia.com/2013/05/debrief-cadbury-gems-weak-animation/

Ranjona Banerji: The BCCI prez's trial by media
Ranjona Banerji on the how everyone other than Sunil Gavaskar has responded to BCCI president N Srinivasan's doings

http://www.mxmindia.com/2013/05/ranjona-banerji-the-bcci-prezs-trial-by-media/

Stories on 27th May '13

Is negative publicity a positive for brands?
Given the clouds over the Indian Premier League, MxMIndia spoke to industry professionals to find out what brands can do in such a scenario
http://www.mxmindia.com/?p=48456

N Ram, Kuldip Nayyar & 20 others presented Press Club Mumbai RedInk Awards
20 journalists across 9 categories awarded, Satyamev Jayate presented special award
 http://www.mxmindia.com/?p=48458

Former SC judge R V Raveendran appointed NBSA chair
Former Supreme Court judge R V Raveendran has been appointed Chairman of the News Broadcasting Standards Authority (NBSA)
http://www.mxmindia.com/?p=48470

Taproot's new TVC for Karbonn Mobile
Taproot attempts a clutter-breaking TVC so that Karbonn's Ta-Fone stays top-of-mind
 http://www.mxmindia.com/?p=48457

AdStrat: Fastrack: Moving on
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=48454

Anil Thakraney: No effect on Brand IPL
What's the IPL minus all the high drama? After all, it is just a glorified, modern day nautanki
http://www.mxmindia.com/?p=48455

Reviewing the Reviews: Kinder critics give Ishkq In Paris 2 stars
Preity Zinta needs a spine of steel to survive reactions to this train-wreck of a movie, notes Deepa Gaholot
http://www.mxmindia.com/?p=48472

Dual feed ace nets Neo 7 sponsors for French Open
Neo's dual feed for French Open helps it get two co-presenting and five associate sponsors
http://www.mxmindia.com/?p=48467

Stories on 24th May '13

Yeh IPH hai boss!
As the sixth and most controversial edition of IPL draws to close, presenting our columnists Anil Thakraney and Shailesh Kapoor and their take on the cricketing, er, entertainment spectacle
http://www.mxmindia.com/?p=48351

Dentsu buys 80% of Webchutney
The Dentsu India Group has announced that it has acquired an 80 percent stake in digital agency Webchutney
http://www.mxmindia.com/?p=48332

KBC7: Hit or Miss?
The crorepati show is getting set to enter living rooms for a seventh season, and the consensus is that it is Amitabh's charisma which keeps viewers watching. Will it work for this season too?
http://www.mxmindia.com/?p=48334

Governor K Sankaranarayanan, Manish Tewari at Press Club Mumbai awards tomorrow
The Maharashtra governor and I&B Minister will present the Press Club Mumbai's RedInk awards. Bachi Karkaria to emcee event and Arnab Goswami likely to moderate a panel discussion
http://www.mxmindia.com/?p=48393

Minions music video Zumi Zumi to end Zoozoo campaign
Ogilvy and Mather dishes up something new for Vodafone every year, and this year the agency lived up to its reputation with the ultra-cute Minions
http://www.mxmindia.com/?p=48337

Mediaah! Now, BCCL's Times Publishing House takes on law student-blogger
Was it right for Times to send a lawyer's notice to student blogger Aparajita Lath? Pradyuman Maheshwari, who has been in a similar position in the past, examines the case in Mediaah!
http://www.mxmindia.com/?p=48359

Ranjona Banerji: Pointless debates on News TV
Perhaps our news channels should start discussion issues like whether the sun should start rising from the West, suggests Ranjona Banerji
http://www.mxmindia.com/?p=48365

Hindustan Times launches Gurgaon Special
The Hindustan Times has renewed its Gurgaon focus with increased local coverage for residents of Gurgaon
http://www.mxmindia.com/?p=48333

ASCI for faster, stronger action against ads violating code
As NAMS has started tracking upheld complaints to ensure that these ads don't reappear, ASCI plans to report any reappearance of upheld complaint ads to the statutory authorities for further action, and has increased the frequency of CCC meetings
http://www.mxmindia.com/?p=48330

Ketchum celebrates 90 years
Ketchum will commemorate the milestone with a series of global philanthropic initiatives, including donating 90 creative brainstorm sessions to nonprofit organizations over a period of 90 days
http://www.mxmindia.com/?p=48336

Reliance Games launches Dancing With the Stars mobile game
Reliance Games has launched the official mobile game of the popular US dance-based reality show Dancing With the Stars, available on the Apple app store
http://www.mxmindia.com/?p=48229

Stories on 22nd May '13

IPL vs Drama: Who will win this match?
When the IPL begins, it takes centre stage and other programming has to hustle for eyeballs and ratings. What are channels doing to match the IPL's popularity and also stay ahead of one another?
http://www.mxmindia.com/2013/05/ipl-vs-drama-who-will-win-this-match/

NDTV appeals against NY Supreme Court decision
Mediapost.com reports that NDTV has appealed a decision of the New York Supreme Court which had dismissed the suit it had filed
http://www.mxmindia.com/2013/05/ndtv-appeals-against-ny-supreme-court-decision/

IPL goes Be-Sahara. Group exits league, India team sponsorship not to be renewed
Sahara announces withdrawal of IPL franchise 'Pune Warriors' as also decision to not renew India team sponsorship
http://www.mxmindia.com/2013/05/ipl-goes-be-sahara-group-exits-league-india-team-sponsorship-not-to-be-renewed/

TAM updates Universe, adds 11 mn digital households
TAM is adding 11 million digital households within its base of 60 million-strong TV-owning households
http://www.mxmindia.com/2013/05/tam-updates-universe-adds-11-mn-digital-households/

Happy union for Aidem Ventures with Shagun TV
Hindi wedding entertainment channel Shagun TV has mandated its advertising sales business to Aidem Ventures
http://www.mxmindia.com/2013/05/happy-union-for-aidem-ventures-with-shagun-tv/

Vuclip provides third party authentication with Millward Brown for mobile ad effectiveness metrics
Vuclip provides insights into key brand metrics for mobile beyond click-through-rates to help brands achieve engagement and attention, Millward Brown study results have shown
http://www.mxmindia.com/2013/05/vuclip-provides-third-party-authentication-with-millward-brown-for-mobile-ad-effectiveness-metrics/

Neo launches dual feed plan for French Open
Neo Sports will debut a dual feed broadcast plan for the French Open, which runs from May 26 to June 9. Neo Prime and Neo Sports will have live feeds from separate courts
http://www.mxmindia.com/2013/05/happy-union-for-aidem-ventures-with-shagun-tv/

Anil Thakraney: Oops! Phaneesh did it again!
It all boils down to just one thing: 'Dimag jhakaas hai par sala character dhila hai'
http://www.mxmindia.com/2013/05/anil-thakraney-oops-phaneesh-did-it-again/

Preity Zinta to promote Summerland on Big CBS Love
Big CBS Love's latest series Summerland will see Preity Zinta promoting the coming-of-age drama series as part of the cross-marketing tie up with her upcoming film 'Ishkq in Paris'
http://www.mxmindia.com/2013/05/preity-zinta-to-promote-summerland-on-big-cbs-love/

Stories on 17th May '13

Time for sponsors to pull out of IPL?
Oh Yes Abhi, writes Pradyuman Maheshwari in MxMIndia Comment. Hurting them where it hurts most... turn the tap off the monies.
 http://www.mxmindia.com/?p=47937

Ranjona Banerji: All eyes on cricket's royal mess
The Indian Premier League has always carried controversy around like a proud badge but cheating perhaps crosses a limit that it will have to work hard to recover from, writes Ranjona Banerji
 http://www.mxmindia.com/?p=47922

Anil Thakraney: IPL: Show will go on
I don't think a few rotten eggs will spoil the big IPL party, it will carry on as usual. Too many people make too much moolah from it, the show will simply go on. The IPL is used to surviving scandals
 http://www.mxmindia.com/?p=47919

Rediff's Ajit Balakrishnan on IAA webinar on May 23
Ajit Balakrishnan, Founder and CEO, Rediff.com, will speak at the IAA Webinar on 'World Goes Digital', on May 23 at 3 pm, using Google Hangout
 http://www.mxmindia.com/?p=47921

Shailesh Kapoor: Is the ad cap a blessing in disguise?
If the 10+2 cap comes into force, many channels will lose upto 60% of their commercial inventory. This itself should have been reason enough to approach the issue in a more inclusive manner, writes Shailesh Kapoor
 http://www.mxmindia.com/?p=47934

MSLGroup India launches Social Hive
MSLGroup India, Publicis Groupe's strategic communications and engagement company, has announced the launch of its global digital and social practice in the country, Social Hive
 http://www.mxmindia.com/?p=47923

Leadership tables rank business leaders at the top in the year 2013
Ketchum's 2013 Leadership Communication Monitor reveals interesting findings
 http://www.mxmindia.com/?p=47918

IPL 6 records 52% growth in online viewership
The IPL is being streamed live by Times Internet Ltd, the official digital partner of IPL, in partnership with YouTube
http://www.mxmindia.com/?p=47920

Stories on 3rd May '13

Intel, doing something wonderful
In the process of brand evolution, marketing plays an important role, Intel South Asia's Sandeep Aurora tells MxMIndia
http://www.mxmindia.com/?p=47022

Ads back on telly as IBF, AAAI resolve difference on Net billing
Advertisements are back on Indian television as IBF and AAAI resolved their differences on Net billing
http://www.mxmindia.com/?p=47139

Aiming to be the most complete communications firm in the world: Yusuf Hatia, FleishmanHillard
Yusuf Hatia of FleishmanHillard tells MxMIndia about the communications shop's rebranding, and how it is part of the firm's game-changing plans
http://www.mxmindia.com/?p=47090

Shailesh Kapoor: Riteish Deshmukh over Hrithik Roshan: It happens only on TV!
He may have none of Hrithik’s qualities, yet Riteish Deshmukh is clearly the more enjoyable, more likeable dance reality show judge between the two, notes Shailesh Kapoor
http://www.mxmindia.com/?p=47093

Anil Thakraney: Kohli's abuse = Good news for IPL
I like his angst, his hard edged temperament. It is this hot attitude which will make him a superb leader in the coming years, even if it gets him into trouble now and then. So he must keep the fires burning
http://www.mxmindia.com/?p=47088

Ranjona Banerji: What News TV producers want India to think
It is the media's first responsibility to be responsible and objective in the way it presents its stories. By all means use Sarabjit as an example but to make him a martyr and to push governments into giving him state honours is stretching too many limits, writes Ranjona Banerji
http://www.mxmindia.com/?p=47095

Go Air awards creative duties to Lowe
After Britannia, Lowe Lintas also bags the creative mandate of Go Air
http://www.mxmindia.com/?p=47094

Directors discuss Bombay Talkies and 100 years of cinema
Three of the directors who collaborated on Bombay Talkies discuss the movie and shared their experiences with Komal Nahta, on Etc channel today at 8.30pm
http://www.mxmindia.com/?p=47091

RK Swamy Media Group appoints Vinish Joshi as Vice President, North & East
Mr Joshi is based in New Delhi and will be responsible for the integrated media offering of the company in the North and East
http://www.mxmindia.com/?p=47089

ANCHOR | ONE BIG IDEA
One Big Idea: Final word by Pradyuman Maheshwari

http://www.mxmindia.com/?p=47092

Stories on 2nd May '13

Inside the Times 175 years' celebrations
Veteran adman and Exec Prez, BCCL gives a detailed account on The Times of India's 175 years' celebrations
http://www.mxmindia.com/2013/05/inside-the-times-175-years-celebrations/

Rishi Khiani's Ant Farm launches Fork Media
Ant Farm has activated India's first premium audience network platform with a bouquet of publishers on board
http://www.mxmindia.com/2013/05/ex-times-employees-launch-fork-media/

Debrief: Mirinda:  Needs more madness!
A suggestion for the creative team: Guys, raise the pagalpanti level, make it crazier. Madder the treatment, better would be the brand recall. Now that you've chosen the wacko route, go all out, don't stop at silly, childish pranks
http://www.mxmindia.com/2013/05/debrief-mirinda-needs-more-madness/

McDonald's becomes 'Pakka Indian'
Conceptualized by Leo Burnett, the new TVC from McDonald's introduces two new 'Pakka Indian' burgers
http://www.mxmindia.com/2013/05/mcdonalds-becomes-pakka-indian/

Times Internet partners AIR for live IPL commentary
Live commentary and match updates will be broadcast on All India Radio (AIR) in English and Hindi
http://www.mxmindia.com/2013/05/times-internet-partners-air-for-live-ipl-commentary-2/

Zee Cinema plans to add a punch at primetime with South Indian films
Zee Cinema has launched a two-week-long festival of popular southern blockbusters dubbed in Hindi - 'South Ka Super Punch'
http://www.mxmindia.com/2013/05/zee-cinema-plans-to-add-a-punch-at-primetime-with-south-indian-films/

Chat live while watching TV
iCouch, the Android mobile app, has been developed by iDubba
http://www.mxmindia.com/2013/05/chat-live-while-watching-tv/

ANCHOR | One Big Idea by KV (Pops) Sridhar: Smartphones herald the new technological world order

http://www.mxmindia.com/2013/05/one-big-idea-by-kv-pops-sridhar-smartphones-herald-the-new-technological-world-order/